I’m Jen Hansard, mom of 2 and lover of green smoothies, coffee & tacos. 
I transformed my family's health with a mostly plant-powered diet and helped 1 million+ families do it.

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Eating healthy on a budget

By: Jen Hansard | last Updated: 5.8.2017 | COMMENTS: 585

Eating healthy on a budget can be a challenge. We all know healthy food can cost some serious green…and I’m not talking kale.

After all, I’ve been there myself.  In 2011, my family hit a rough patch. We were struggling. Healthy eating became a serious financial hurdle— and we relied on WIC checks from the government to help us afford healthy food for our kids.

With the WIC program, we’d get a $6 a week voucher for fresh produce. We’d spend it on spinach, bananas and mangos. But we wanted even more goodness for our smoothies— like chia seeds, almond butter and coconut oil, which weren’t part of the WIC program.

We’d buy these specialty items online or we’d drive 3 hours to the nearest Trader Joe’s and stock up like crazy to compensate for the gas. #truestory

There’s no doubt about it— we struggled to get healthy foods on a limited budget. But it forced us to get creative, and we did the best we could for that season of our life.

We stopped eating out.
We bought “new” furniture on Craigslist.
I stopped going to Target. 
We made crafts out of recyclable trash.
We ate lots of meals with friends.
We rode our bikes to save gas money.
I shopped at garage sales + thrift shops.
Family & friends sent us money.
We simplified.
We embraced the good stuff.
We made it work.

If Thrive Market been around back then, it would have been a game changer.

Thrive Market is on a mission to make eating healthy on a budget easy and affordable for everyone. Even for mom’s on WIC. Their online marketplace has over 4,000+ popular organic, GMO-free products at around 40% below traditional prices. It’s crazy… in a really good way.

I also love the fact that they’ve done the “healthy research” for you— and only carry non-GMO products that have been ethically sourced. They’ve already done the work for you. No more label reading for 20 minutes in the supermarket. Just shop, buy, and wholesome products will be shipped to your door in a few days.

Thrive is more than a supermarket site— it’s a movement.  For every member that signs up, Thrive gifts a membership to a low-income family, schoolteacher, veteran or student. Can we get a “kale yeah!”?

Bottom line: Thrive is passionate about helping people create healthier lifestyles without driving themselves crazy with costs or confusing recipes. I couldn’t agree more with that— and it’s exactly what we’re doing with green smoothies!! Right now,

I’d love for you to get in on this money-saving, healthy goodness. That’s why I want to let you know that for a limited time, Thrive is offering an extra 25% off your first order + free shipping! Stock up on all your staples while doing good for the world, and save some serious green in the process.

Eating healthy on a budget IS possible—it just takes a little creativity!

Tags:    /   Categories: Cooking Tips, Plant-Based Diet 

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  1. Laurie Ford says:

    Learning all about the new products.

  2. Wendy says:

    I am looking forward to learning more about Thrive! I have very limited grocery options in my area and can’t always budget the extra gas mileage and travel time to shop in larger towns.

  3. Annie says:

    As a mom trying to feed her family healthy on a VERY tight budget, I am super excited to hear about Thrive. Money is tight and being able to afford fresh fruits and produce has become a real struggle. Thrive is a true blessing.

  4. Jenn says:

    I want to feel better and lose weight. Working fulltime & having teenagers going in all directions finds me fixing quick packaged meals. YUCK! Looking for a way to eat healthy with limited time and budget.

  5. Marivic says:

    Excited to try out the nice selection of healthy and organic products…at ‘realistic’ and reasonable price points….yeah!!!

  6. Arvie says:

    I have wanted to try Thrive for some time now, but have been unable to afford it. I try stretching the grocery budget as far as it’ll go, but sometimes getting the good, healthy things I know my kids should be eating doesn’t quite happen. What a wonderful opportunity to give Thrive a “trial” run for two months!

  7. Heather says:

    I’m excited thrive gives some memberships away to low income families… we are on a super tight budget right now and I am NOT willing to sacrifice healthy eating… I am going to look into it and see if our family can do that.

  8. Andrea negron says:

    I’m excited to see what kind of savings they have!

  9. Shanea says:

    Eating healthy is always a struggle when you aren’t final well off and sometimes you have to settle. I want to do more than settle and survive I want to thrive. Heart disease, high blood pressure and diabetes run in my family so I want to practice healthy eating now and what better than to get it from the best.

  10. Shae W. says:

    I am so excited to learn about Thrive! I can’t wait to check out their products.

  11. Lindsey says:

    I’m eager to see if the cost and time savings will make the difference our family needs!

  12. Shawny says:

    I am new to my health journey. I am 3 months in and sometimes I get a little discourage because healthy foods cost more than the junk I use to eat. I am excited to learn more about Thrive Market and the option to buy healthy foods on a budget!

  13. Erin says:

    This plus a subscription to Door To Door organics is all a girl needs to feed herself and her family right!

  14. Maryann Brown says:

    Healthy food at an affordable price and delivered to my home, that sounds great to me

  15. Lisa says:

    I can’t believe everything on their site is organic, gmo free and ethically sourced! It’s a dream come true for me to find a market that lines up with all my values!!!

  16. E Choi says:

    totally psyched!

  17. Kat says:

    I look forward to joining the Thrive community and getting healthy foods delivered to my home!

  18. Cydney says:

    thrive is a great resource. Not only does it have affordable option for healthy food, but it makes it accessible (we are two hours from a trader joe’s!). I love our local co-op, but it’s not economically possible to do all our shopping there.

  19. Annie brown says:

    Organic food delivered to the door- and reasonably priced– I’m there!

  20. Heather says:

    I’m so excited about Thrive! I have a 8-year son with a rare disease and he is doing the Gerson Therapy & this giveaway would be such a huge blessing!! Yay!!!

  21. Lita says:

    This is definitely an awesome resource since we are so right in money right now and with a new baby it’s hard to get to grocery stores that hae these sort of options.

  22. Jeanette A. says:

    I love Thrive Market. I’m excited to start getting certain items on a regular basis!

  23. Amanda says:

    I am excited about this giveaway because I have been using thrive market for almost 5 months now and have saved about $300+ already on all the healthy, non-gmo, organic and natural products that I love!
    And being a recent college grad, I don’t have a lot of extra money to dish out, so thereabouts have been incredible.
    I am currently living on the undeveloped, Cumberland island National Seashore, just off the coast of Georgia, and will be doing a sea turtle project until late October. I can’t get off the island much for shopping, and the mainland grocery stores aren’t that great. Thrive is saving my life! I love it!!

  24. Rachel Pangrazio says:

    Easy to find items and delivered to your door!

  25. Jen B. says:

    I have to say, after moving from SoCal to Mississippi, my shopping avenues for health food and items became pretty limited…. this is a fantastic way for those of us without much access to these types of products to start buying what we want for our lifestyle!

  26. Adrienne K says:

    I’m excited to save money without having to sacrifice health!

  27. kayla says:

    Super excited to see what this place is all about! I am newbie and hopefully I will be able to find good items unavailable to my family and me currently!!!!

  28. Jamie says:

    Achieving my dream of a healthier lifestyle has always been hard because of the high costs. Though I try to choose wisely sometimes I don’t in an effort to save money. Anything that benefits my body and my pockets is HUGE for me.

    Whether I win or not, I still plan on patronizing this company. Thank you for letting me know they exist.

  29. Kate says:

    We’re so excited to try Thrive! Healthy and affordable, oh and
    delicious food … mind blown:) Thanks!

  30. Amanda Latif says:

    I love being able to buy the foods I love at an affordable price and and have a hard time finding anywhere!

  31. Bridgette says:

    I’m excited to have so much continence in one place. I don’t have to worry about gmos or funky ingredients. Plus, shopping online is always convenient.

  32. Ashley B says:

    It’s hard to eat healthy when everyone you live with doesn’t want to. I’m going to look into thrive and see if it will allow me to eat healthy without spending so much on wasted food.

  33. Melissa says:

    I’m excited about healthy foods at an affordable price!

  34. Jessica says:

    I am excited to first LEARN ABOUT THIS AMAZING WEBSITE! And secondly, start saving some money. The first thing I saw was no-added sugar spaghetti sauce for much cheaper than my local health food stores. And being Italian, that’s a must! I’ve been struggling financially while also saving for a house so I’ve been looking for something exactly like this.


  35. Kia says:

    I’m most excited, honestly, about being able to try and explore all these different foods and ingredients that are healthy for me. I just started my healthy lifestyle and i believe this is going be a fun journey for me!

  36. Susan Story says:

    I am excited about learning new things to eat, and new recipes that use “normal” food!

  37. Tiffany says:

    I’m excited for this! Hopefully, I can stop cooking/eating out of a box and actually eat something healthy more often.

  38. Rachel says:

    I like the different options that are available. It would also be absolutely amazing to be able to afford to eat this healthy not just for me but my family also.

  39. Joanna L says:

    Always exited about trying new healthy and tasty food 🙂

  40. Kelsey R says:

    I LOVE trying new foods and this is the perfect way to pick out some unique items without worrying about cost!

  41. Dawn R. says:

    I am so excited about changing mines and my families lifestyle. I am a newbie to the healthy living circuit. When my mom was diagnosed with breast cancer, it changed everything and now healthy living is no longer a choice, but so NECESSARY. I love your IG and jst discovered ur blog so i will be stalking this page for recipes! Have a beautiful day♡♡♡♡

  42. Julie Stoltz says:

    I am excited that Thrive gives away a membership to veterans with purchased memberships. I am also happy to find a place to shop for my smoothie and cleanse ingredients that saves me money and delivers to my door.

  43. Heather says:

    I’m interested in trying new things that are good for me!!

  44. LindaH says:

    I like the variety of healthy ingredients that are available since they are difficult to find where I am.

  45. Lonnie says:

    I’m excited about the ide of being able to afford healthy choices for my family. I love to cook, but it’s been so much cheaper buying the pre-packaged, processed, fatty garbage you can get than fresh, healthy, organic foods. I think Thrive Market offers a viable option to fix that.

  46. kelli says:

    I love seeing a place that helps people create a healthy living that is affordable. I have been in the situation where healthy food is hard to come by because of other expenses and I love that this is an option!

  47. Natalie says:

    I am really excited about a healthy marketplace – that is SO convenient (especially when I work 70-80 hours per week – so that I can stick to my healthy eating plans. I also love that Thrive sponsors a low-income family with each membership!

  48. Holly T says:

    Im most excited to try some super foods for my daily green smoothies and natural cleaning supplies for my home.

  49. Melodie says:

    Thrive offers the opportunity to stay true to one’s healthy lifestyle when the going gets rough. Concessions must sometimes be made, but health shouldn’t be one of them!

  50. Camellia says:

    I’m excited about thrive because I can grocery shop from my home AND be able to eat healthy while on a budget.

  51. Nikki says:

    Can I get a Kale Yeah? What an interesting missing and idea.

  52. Kari says:

    As a mom of 3 small children, I enjoy teaching them to care for their bodies so they remain active and healthy all the days of their life. Also with 3 children, I do not enjoy going to the store. Thrive Market will make my life so much easier by providing nutritionally sound products and delivered to me to avoid the store. That is a win all around!

  53. Max says:

    I’m most excited about accessible nourishment. To have delicious and nutritious food at attainable prices is an amazing combination, and I am so thankful that Thrive is striving to make that the norm!

  54. Alison says:

    Shopping from home is much more convenient for this working mom!

  55. Meg says:

    I love everything that thrivemarket is all about, it is absolutely one of my favorite ways to see all of my favorite health products at the lowest prices possible. It also is a great source for finding new products I wouldn’t have normally known about!

  56. Cynthia says:

    So very very excited to have a little bit of relief when it comes to food prepping and shopping!!! It would be a fabulous feeling to not have to spend majority of my paycheck on eating healthy!! 🙂

  57. Andrea says:

    I’ve been using Thrive Market for about 4 months now – love it! I don’t have to go to the stores searching for the specialty items and I’ve been able to save money while trying new things (and familiar). It’s great!

  58. Jennifer A. says:

    I already enjoy shopping online from my local chain grocery store from time-to-time. I’m very excited about the affordable, healthier options available through Thrive! I want to give my family the best, even on a budget! I’m equally excited about the Bath & Body and Beauty products!

  59. Lindsay says:

    I’m on a major budget and feel that all my money goes to groceries. I’m very excited to see what Thrive has to offer and to be able to get healthy products at a better rate. I also LOVE that it helps others in need. What a great idea!

  60. Jessica says:

    Excited for all of the healthy options!

  61. Tammie says:

    Excited to grocery shop from the convenience of my home and with the nice selection of organic food items.

  62. Rebecca says:

    Probably helpful to mention Thrive doesn’t ship outside the U.S….

  63. Shandelynn H says:

    I’m so excited that there is a group of people that understand the struggle of eating healthy -cost etc. – I cannot wait to view the online library of goodies!!


  64. Taryn says:

    I am very excited about Thrive because I am on a limited budget right now I do find it hard to try and buy healthy. I have been doing the best I can when I go to the grocery stores and Trader Joe’s but it is hard to be able to get all that I need with limited funds. So I am eager to try Thrive and be able to still eat healthy while on my budget.

  65. Frances Castelli says:

    Thank you for all the wonderful information you post on your site. I had never heard of the Thrive Market and after reviewing their site I can see shopping will be fun and exciting because I will be able to find all that I need on one site instead of going to many different sites. Have a family that requires special foods and special creams etc due to allergens this site seems to have it all.I look forward to my new shopping adventure. And please enter me into the free giveaway.

  66. Dee says:

    So excited to order all the goodies from one place!!
    Wish they had a local location, would love to shop in person 🙂

  67. Kara T. says:

    My mom is a middle school teacher raising 5 kids on her own and I know she struggles to buy the right foods within her budget. So I can’t wait to tell her about Thrive. And as a recent college graduate, still searching for a job, I hope Thrive will help me keep my healthy eating habits without breaking the bank.

  68. Emily says:

    To me, the best part about growing up is new adventures. I always look for ways to be involved in my community or volunteer opportunities and love that Thrive gives to those in need with each new membership! A healthy lifestyle sometimes comes with a hefty price tag in bigger cities (i.e. Chicago) so it’d be great to go about a different way of living the healthy life I want all while being able to afford it! -Em

  69. Valerie says:

    I’m a teacher and I’m excited to start summer off with the right menu. I’m starting the fresh start 21 cleanse in Saturday and having access to Thrive would help my husband and I to be more successful.

  70. Ciara says:

    I’m excited about possibly being able to eat a meal without worrying about if I’ll be able to financially survive throughout the next week or month.

  71. Rachel says:

    I’m trying to eat and drink healthier, and Thrive seems like a great way to make that easier! I’m very excited to try them out.

  72. Darlene says:

    I’m excited about the opportunity for all of us to get healthy foods at such a great discount. I also struggle to afford the best ingredients to eat healthy, and Thrive may just be a huge help with that. Thank you for letting us know about Thrive!

  73. Jessica says:

    I’m excited about eating healthy but still maintaining my budget! 😀

  74. Jennifer says:

    If my healthy purchases can make it possible for others to make healthy purchases, I’m in.

  75. Sarah says:

    I’m excited about being able to eat healthy again and for good!

  76. heather says:

    How exciting to have a great platform where more people can get good food and I can’t wait to check it out myself!

  77. Jennifer says:

    I’m excited to be able to source great, non-GMO, organic supplies that won’t cost an arm and a leg. Question, though: I signed up for Thrive in February, and they don’t ship to Canada. Is this contest US only, or have they started shipping internationally?

  78. Jessica says:

    Having all the hard work of researching being taken care of!

  79. Raïssa says:

    I’m a student in France and I’m always tight on money, no matter how much I try to save… I’ve never heard of this online market. And I can’t wait to try it !!
    Lot of love

  80. Annie brown says:

    Eating healthy on a budget is a real challenge. I’m looking forward to learning more about Thrive

  81. Darlene says:

    Excited to check Thrive out! Save money and have healthy choices.

  82. Shantelle says:

    helping my family eat healthier and making it easier to do so!

  83. nancy says:

    having great healthy foods delivered to ME!

  84. Valerie says:

    It’s awesome to discover new ways to save money while living healthy. That’s the best of both worlds!

  85. Ruth says:

    Excited to learn more about Thrive. Eating healthy on a budget is challenging. Thank you!

  86. Courtney says:

    I’m excited to try some new things through Thrive! And the fact that they do all the label reading for you is magical.

  87. Charity says:

    One of my favorite things about Trader Joe’s is not having to pick through 10 different kinds of peanut butter to find the one that only contains peanuts and isn’t absurdly expensive (typical grocery store experience). Excited to have this resource at my fingertips, especially as we have a house-swap coming up in a tiny town that doesn’t even have a grocery store!

  88. Dominique says:

    I’m excited about a healthy and affordable supermarket option! Thanks!

  89. Tracy says:

    It’s great to get all these products in one place!

  90. Kimberly says:

    I’ve heard great things about Thrive and am excited to check it out! Thanks for sharing!

  91. Kristin says:

    Excited about so many things with Thrive! Products that are organic, ethically sourced, and non-GMO – how great to have all of that in one place. The selection and prices look fantastic. Thanks for the amazing opportunity!

  92. Sarah says:

    I’m excited about new healthy food options! Looking forward to checking out Thrive!

  93. Jessica louis says:

    I’m extremely excited because living in a Caribbean household we tend a very unhealthy being that I eat unhealthy I struggle with weight problems at a very young age so I’m excited finally experience a better way of eating I hope I win this contest

  94. Terri Gossage says:

    I am most excited about trying some of the healthy products that I wouldn’t normally get to try. Like some of the Superfoods to add to my smoothies!

  95. Tiffany says:

    I’m excited about a convenient, affordable and healthy shopping option!

  96. Martha says:

    Honestly, I haven’t been able to do a 30-day green smoothie challenge, yet, because I couldn’t afford it. I follow you, though. And I incorporate new healthy elements into my eating, and I try to get my family to do so, too. So, I’m looking forward to investigating Thrive as a “no homework” place to buy good, good foods! Thanks!!!

  97. Dawn Walbeck says:

    I am most excited about being able to have healthy, real foods at my home. I live in a smaller community and “real” food is hard to come by. Thanks for allowing my family to have the same opportunity to eat like those in the big cities.


  98. Mary Anne says:

    What a wonderful mission! Thank you for bringing Thrive to my attention.

  99. Anna says:

    I’ve heard about Thrive from other folks and I’m excited to check it out. I love finding ways to save $ while continuing to live healthy. Thank you!

  100. Kristin says:

    I’m excited about eating healthy- for good!

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