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I’m Jen Hansard, mom of two, ultra runner and lover of green smoothies, coffee & tacos. I took my family's health into my own hands while broke and without health insurance...and have helped 1 million+ other families along the way.

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Eating healthy on a budget: How to thrive when money is tight

Eating healthy on a budget can be a challenge. We all know healthy food can cost some serious green…and I’m not talking kale.

After all, I’ve been there myself.  In 2011, my family hit a rough patch. We were struggling. Healthy eating became a serious financial hurdle— and we relied on WIC checks from the government to help us afford healthy food for our kids.

Eating Healthy on a Budget |
With the WIC program, we’d get a $6 a week voucher for fresh produce. We’d spend it on spinach, bananas and mangos. But we wanted even more goodness for our smoothies— like chia seeds, almond butter and coconut oil, which weren’t part of the WIC program.

We’d buy these specialty items online or we’d drive 3 hours to the nearest Trader Joe’s and stock up like crazy to compensate for the gas. #truestory

There’s no doubt about it— we struggled to get healthy foods on a limited budget. But it forced us to get creative, and we did the best we could for that season of our life.

We stopped eating out.
We bought “new” furniture on Craigslist.
I stopped going to Target. 
We made crafts out of recyclable trash.
We ate lots of meals with friends.
We rode our bikes to save gas money.
I shopped at garage sales + thrift shops.
Family & friends sent us money.
We simplified.
We embraced the good stuff.
We made it work.

If Thrive Market been around back then, it would have been a game changer.

Thrive Market is on a mission to make eating healthy on a budget easy and affordable for everyone. Even for mom’s on WIC. Their online marketplace has over 4,000+ popular organic, GMO-free products at around 40% below traditional prices. It’s crazy… in a really good way.

I also love the fact that they’ve done the “healthy research” for you— and only carry non-GMO products that have been ethically sourced. They’ve already done the work for you. No more label reading for 20 minutes in the supermarket. Just shop, buy, and wholesome products will be shipped to your door in a few days.

Thrive is more than a supermarket site— it’s a movement.  For every member that signs up, Thrive gifts a membership to a low-income family, schoolteacher, veteran or student. Can we get a “kale yeah!”?

Bottom line: Thrive is passionate about helping people create healthier lifestyles without driving themselves crazy with costs or confusing recipes. I couldn’t agree more with that— and it’s exactly what we’re doing with green smoothies!! Right now,

I’d love for you to get in on this money-saving, healthy goodness. That’s why I want to let you know that for a limited time, Thrive is offering an extra 25% off your first order + free shipping! Stock up on all your staples while doing good for the world, and save some serious green in the process.

Eating healthy on a budget IS possible—it just takes a little creativity!


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  1. Kelsey R

    June 4th, 2015 at 10:26 am

    I LOVE trying new foods and this is the perfect way to pick out some unique items without worrying about cost!

  2. Joanna L

    June 4th, 2015 at 10:26 am

    Always exited about trying new healthy and tasty food 🙂

  3. Rachel

    June 4th, 2015 at 10:26 am

    I like the different options that are available. It would also be absolutely amazing to be able to afford to eat this healthy not just for me but my family also.

  4. Tiffany

    June 4th, 2015 at 10:27 am

    I’m excited for this! Hopefully, I can stop cooking/eating out of a box and actually eat something healthy more often.

  5. Susan Story

    June 4th, 2015 at 10:27 am

    I am excited about learning new things to eat, and new recipes that use “normal” food!

  6. Kia

    June 4th, 2015 at 10:28 am

    I’m most excited, honestly, about being able to try and explore all these different foods and ingredients that are healthy for me. I just started my healthy lifestyle and i believe this is going be a fun journey for me!

  7. Jessica

    June 4th, 2015 at 10:28 am

    I am excited to first LEARN ABOUT THIS AMAZING WEBSITE! And secondly, start saving some money. The first thing I saw was no-added sugar spaghetti sauce for much cheaper than my local health food stores. And being Italian, that’s a must! I’ve been struggling financially while also saving for a house so I’ve been looking for something exactly like this.


  8. Melissa

    June 4th, 2015 at 10:30 am

    I’m excited about healthy foods at an affordable price!

  9. Ashley B

    June 4th, 2015 at 10:31 am

    It’s hard to eat healthy when everyone you live with doesn’t want to. I’m going to look into thrive and see if it will allow me to eat healthy without spending so much on wasted food.

  10. Bridgette

    June 4th, 2015 at 10:32 am

    I’m excited to have so much continence in one place. I don’t have to worry about gmos or funky ingredients. Plus, shopping online is always convenient.

  11. Amanda Latif

    June 4th, 2015 at 10:33 am

    I love being able to buy the foods I love at an affordable price and and have a hard time finding anywhere!

  12. Kate

    June 4th, 2015 at 10:34 am

    We’re so excited to try Thrive! Healthy and affordable, oh and
    delicious food … mind blown:) Thanks!

  13. Jamie

    June 4th, 2015 at 10:34 am

    Achieving my dream of a healthier lifestyle has always been hard because of the high costs. Though I try to choose wisely sometimes I don’t in an effort to save money. Anything that benefits my body and my pockets is HUGE for me.

    Whether I win or not, I still plan on patronizing this company. Thank you for letting me know they exist.

  14. kayla

    June 4th, 2015 at 10:35 am

    Super excited to see what this place is all about! I am newbie and hopefully I will be able to find good items unavailable to my family and me currently!!!!

  15. Adrienne K

    June 4th, 2015 at 10:36 am

    I’m excited to save money without having to sacrifice health!

  16. Jen B.

    June 4th, 2015 at 10:37 am

    I have to say, after moving from SoCal to Mississippi, my shopping avenues for health food and items became pretty limited…. this is a fantastic way for those of us without much access to these types of products to start buying what we want for our lifestyle!

  17. Rachel Pangrazio

    June 4th, 2015 at 10:37 am

    Easy to find items and delivered to your door!

  18. Amanda

    June 4th, 2015 at 10:39 am

    I am excited about this giveaway because I have been using thrive market for almost 5 months now and have saved about $300+ already on all the healthy, non-gmo, organic and natural products that I love!
    And being a recent college grad, I don’t have a lot of extra money to dish out, so thereabouts have been incredible.
    I am currently living on the undeveloped, Cumberland island National Seashore, just off the coast of Georgia, and will be doing a sea turtle project until late October. I can’t get off the island much for shopping, and the mainland grocery stores aren’t that great. Thrive is saving my life! I love it!!

  19. Jeanette A.

    June 4th, 2015 at 10:39 am

    I love Thrive Market. I’m excited to start getting certain items on a regular basis!

  20. Lita

    June 4th, 2015 at 10:40 am

    This is definitely an awesome resource since we are so right in money right now and with a new baby it’s hard to get to grocery stores that hae these sort of options.

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