Fresh Start | vegan meal plan for weight loss


Isn’t it time you looked
and felt your very best?

Nothing is more frustrating than feeling trapped in a body that’s holding you back from living the life you were meant to live. When exhaustion, low self-esteem and doubt rule your day instead of opportunities and passion— you’re surviving, not thriving.

I’ve heard from thousands of women with these exact struggles and helped them in just 21 days. I’ve discovered most of us are missing the key nutrients and eating habits to give us the energy and weight loss we desire.  I’ve literally been right when you are… and spent years finding the right protocol to get the results I wanted: more energy, less weight and sustainable, long term results.

A 21-day plant-based program is the solution that has helped 25,000 women, just like me, get these results.

Fresh Start | vegan meal plan for weight loss

TRUTH: Food can transform us from the inside out

( Forget the magic pills, the starvation diets, the overpriced home-delivery cleanses.)


For 21 days, you’ll be celebrating a plant-based diet with tons of fruits, vegetables, healthy fats and plant proteins! We all know that we need to eat more veggies, but the fact is that we still struggle to actually do it. By cutting out meat and eating more veggies, you can decrease your risk of  weight gain, high blood pressure, cardiovascular disease, certain types of cancers, and diabetes.

Did you know that vegans, on average are 30 pounds lighter than meat eaters?

I’m here to help you get started! Together, we will be shopping, blending, cooking, and enjoying nourishing meals that will heal and energize your body during our live 21-day cleanse. You’ll adopt incredible simple, healthy habits that’ll stick beyond the 21 days— because there’s no deprivation (only celebration) with Fresh Start. I’ll show you how to incorporate detoxifying green smoothies, plant-powered meals and simple snacks into you busy days and help you boost your energy + lose weight naturally. You will literally eat your way to a healthier + happier you!

You can finally…

The results speak for themselves…





translation: you’re gonna look + feel pretty dang amazing

Instant Download + Physical Book (+$10)

How Fresh Start works…

When you join Fresh Start, you get a 21-day cleanse kit sent straight to your inbox.  Inside, you’ll get a 21-day meal plan, weekly shopping lists, Sunday prep guides and detailed recipes to guide you along your cleanse journey. You’ll say adios to caffeine, sugar, alcohol, gluten and processed foods AND usher in the most incredibly fresh, wholesome foods.

A Daily Breakfast Smoothie

Plant-Powered Snacks

Nourishing Lunches + Dinners

Make today your Fresh Start


BUY NOW - $49

My exhausted body was holding me back…

Jen Hansard, rawkstar-in-chief at Simple Green Smoothies

For years, I felt trapped in a burnt out body. I was exhausted all the time— it took two trips to Starbucks and a daily green smoothie just to get me energized enough to pick up the house, do some work and get dinner on the table. At the end of the day, I felt guilty because I would plop my kids down in front of Netflix because I was just too tired to sit and play with them.

I was 27 years old and felt like I was 60.

I knew my $5 pizza dinners and Lucky Charms wasn’t helping my cause. I wanted to eat healthy, fresh meals, but I felt overwhelmed with the countless ways I could do it. Yet I knew I needed to make a change if I wanted to have the energy and the body to truly live each moment of the day. I needed to fuel my body to allow me to do amazing things!

That’s why I created Fresh Start: A 21-Day Cleanse.

I needed a program that celebrated green smoothies, plant-based meals empowers you in the kitchen. That’s how you get the results you want. I needed this program for myself and I knew I wasn’t alone. For 21 days, I said adios to coffee and processed foods (things I knew were working against me)… and filled my body with whole foods + plants that fueled me with more energy naturally. It worked better than I expected!

Over the 21 days, I lost 6 pounds without even trying and learned how to cook healthy, wholesome meals that truly make my body thrive. My tummy has always had me self conscious, yet the bloating went down and I actually felt confident in a tight fitting shirt.

Within a few days on Fresh Start, I literally woke up with instant energy (and that was not like me). I was totally a “…but coffee first” morning gal before that. I started running in the mornings and trained for a marathon. Then a 50k trail run. And this past January, I did a 100k trail run in 18 hours. Yes, the same body that struggled to get out of the bed in morning,  was the same body that run 62 miles in one day!!! The difference was I had embraced Fresh Start and the healthy food habits it taught me.

If you’re feeling trapped in your body and struggling to break bad eating habits, you are not alone. With Fresh Start, you’ll quickly realize how powerful and life-changing plant-based eating can be. It’s time your body was fueled naturally so you can go after the things that matter most to you.

Are you ready?


Powerful Weekly Intentions

01 | Clean the Plate:

The first week we focus on giving your body a break from caffeine, sugars, gluten, and other processed foods that are weighing you down. We’ll load up on satisfying, nutrient-rich snacks, soups, salads, and beverages and embrace new healthy habits.

02 | Detox with Love:

In week two, you’ll enjoy fiber-rich vegetables seasoned to perfection, snack on fresh fruits and seeds, add cilantro to everything, and drink tons of water, green smoothies, and herbal teas to flush out those toxins and naturally energize your body.

03 | Embrace the Lifestyle:

For the last week of the cleanse, we’ll prove that eating whole foods can be delicious and addictive! We’ll help you transition out of the cleanse and into a sustainable whole foods lifestyle. This week you’ll watch our portion sizes because when food is this delicious, it’s hard to stop eating.


Make today your Fresh Start


BUY NOW - $49

In just 3 weeks, we remedy these common struggles…


You drink way too much caffeine

Life without coffee or Diet Coke is scary to imagine. You need it to get out of bed, to get past that 2pm hump and sometimes to get dinner on the table. Tired is a constant state.


You struggle with belly bloating

You’ve cut out bread, joined the gym or done an all juice detox, yet your stomach is still bloated as the day goes on. You can’t figure it out.


You love sweets + chocolate

One piece is not enough and the struggle is real. No matter how hard you try, you crave this stuff and eventually give in.

You’re ready for Fresh Start if…

  • You drink tons of caffeine just to get through the day
  • You struggle with belly bloating
  • You crave sweets— any time, any place
  • You’re tired of feeling tired
  • You love green smoothies and want to go farther
  • You struggle with skin issues, such as acne + eczema
  • Your digestive system is giving you grief
  • You want to eat healthier, but struggle to start

Here’s everything you’re going to receive today


Do you ever find yourself staring blankly inside of your fridge and then reaching for an unhealthy snack simply because it’s the easiest option?  With this 21-day cleanse based, nutritionist-approved meal plan you don’t have to worry about being tempted by “fall back foods” because we have filled this program with healthy, easy, pre-planned meals.


Yup! You will have an entire recipe book of amazingly cleansing recipes that you can make for the rest of your life. You won’t be bored of making the same thing over and over— we’ll keep your tastebuds excited!


Save time AND money at the grocery story with these weekly shopping lists.  We’ve taken the guesswork out of the grocery aisles and given you exactly what you need to look and feel your best.


Set aside one day a week to prep your meals with our Prep Guide. This will save you precious time during your busy week and make healthy meals at your fingertips.

Sign up for our 21-day Spring Cleanse now!


Instant Access to Cleanse Kit
(PDF download)

21-Day Cleanse Plan
Weekly Shopping Lists
Weekly Meal Prep Guide


BUY NOW- $49


Instant Access to Cleanse
(PDF download)

21-Day Cleanse Plan
Weekly Shopping Lists
Weekly Meal Prep Guide

+ Printed Recipe Book

BUY NOW- $49

plus shipping & handling

What Fresh Start Grads Say...

I lost 10 pounds over the 21 days!

Fresh Start has left me feeling great! I lost 10 pounds over the 21 days and I was never hungry! The food was delicious and many of these recipes will be incorporated into the family meal rotation. Hurray! Love this new whole food life style!

– Carrie Eichens


I can truly say I am changed!

This. Cleanse. Was. AMAZING. Seriously, I’m not just saying that, I feel so unbelievably good! I stuck to the plan the entire time, doing everything suggested, and I can truly say I am changed.Not only did 10 extra pounds slide right off (with almost no exercise at all!), but I feel motivated now to continue eating the same way.

– Krista Wooley


I look and feel better!

At the beginning of my journey to clean eating, I didn’t have the best eating habits and I was over weight, extremely moody and tired all the time. I had crazy cravings for black licorice, other candy, and salty foods. I desperately needed to kick those bad habits to the curb and adopt some new and healthier habits for my life. This cleanse helped me to do just that! At the end of my 21 days I am happy to say that I have lost 10lbs and my energy has increased big time..I feel and look better than I have in a long time!

– Kate Niehuis


Have plenty of energy at work and in the gym!

I honestly think I could eat like this for the rest of my life! I feel amazing, have had plenty of energy at work and in the gym, and am starting to see physical changes as well.

– Greta Shwachman


Still feeling wonderful!

It has been 3 weeks since I completed FS21 and I am still feeling wonderful and wanting to do more. Thank you for giving me another option in my HEALTHY world!

– Kimberly Thorton


You will not regret it- I promise!

Instead of resenting the need to eat well, Fresh Start has taught me that fueling my body with the good stuff brings a new mindset toward what it means to eat clean. Do this cleanse. You will not regret it, I promise!

– Jane Zimmerman


I already feel more energized.

I already feel more energized, my skin looks brighter, and I’m happier than I was before the cleanse.

– Sarah Thornson


Confident in continuing the lifestyle.

My clothes fit a little looser, my body feels energized and I have a better plan to continue the healthy eating habits I picked up during Fresh Start. Having the base of great grocery shopping habits and better directions in the kitchen, I feel confident in continuing this lifestyle.

– Tabitha Good


I now eat to live, and not live to eat.

I look at food as fuel, and now know what foods make me feel great and give me tons of energy. I am so happy that I have gone through this experience. It’s as if I was a caterpillar that has emerged from its COCOON and turned into a beautiful butterfly. I’m not looking back. I’ve been changed for the better 🙂

– Ruth Filk


I found it!

Fresh Start was one of the best experiences I have had in my pursuit of healthy eating. I was told I was ‘one of the healthiest eaters’ people knew but somehow, I was always looking for something else. I found it!

– Carolyn Oates


Mastered the art!

These ladies have mastered the art of breaking the cleanse down into easy-to-follow shopping lists, meal prep tips, and instructions for preparing meals, snacks and drinks for a guaranteed success in completing all 21 days of the cleanse! That’s a HUGE bonus for each of us with our busy lives!

– Stephanie Malmstrom


I will continue to RAWK on!

They say to takes 21 days to change your habits. Well I have found a new one, a better one, a lifelong one in this cleanse. I will continue to rawk on.

– Jennifer Lafreniere


Common Questions
(and answers!)

Is this cleanse vegan friendly and gluten free?

Yes! We remove all dairy and animal products throughout the cleanse. This cleanse is also gluten free.

Who would benefit from this cleanse?

Anyone who is ready to start making healthy eating a part of their lifestyle and not just a diet. Taking the burden off the liver for a few weeks and plying yourself with real, nutrient-rich goodness will take you from healthy to amazing! Our resident holistic nutritionist, Meg Thompson, recommends making cleansing a regular part of your health care regime several times a year to renew, recharge and reset the body. Your body will love you for it!

Do you include calories with your recipes?

Our meals are nutrient-rich and therefore give back to the body, and will balance your blood sugar, keeping your energy at a steady flow. Rather than focus on calories, It’s much more important to focus on having good quality protein, healthy fats and loads of vegetables and fruit to get all the goodness that you need.

Calories are deceiving and not the basis for determining what is healthy. For example, if something is low in calories, it’s not necessarily good for you. In fact, it’s often the opposite. Food that is low in calories, like a piece of white bread, is not only void of nutrients, it saps extra nutrients from your body to process it. It also turns to sugar once it’s digested which then contributes to weight gain. Change it to a wholegrain bread and add some avocado or nut butter, and suddenly you have something much higher in calories, but a slow burning fuel that will continue to serve your body for hours.

I’ve tried “fad diets” and they never work. How is Fresh Start any different?

This program and step-by-step meal plans were designed to help you create health and happiness on your plate. That’s why we’re super excited to partner with Meg Thompson, an amazing naturopath and holistic nutritionist, and Lindsey Johnson, a food photographer and recipe creator, for this 21-Day Autumn Cleanse geared to help make simple, quick and nutritious meals for you. These recipes will seriously rock your tastebuds!

Is this different from Fresh Start Autumn? 

Yes! This is our spring edition of Fresh Start, which has 53 new recipes to keep you going on your plant-powered journey! Recipes in Fresh Start Spring include: Coconut Curry, Asparagus Stir Fry, Strawberry Mixed Greens, Key Lime Pops and Power Trail Mix. If you loved Fresh Start Autumn, you will LOVE Fresh Start Spring!

Do we just drink green smoothies all day? Or can we eat real food too?

You will eat + drink your way through the 21 days! Fresh Start is a complete cleanse guide with a step-by-step meal plans, that include green smoothies for breakfast, and whole foods the rest of the day (including snacks and cleanse-friendly beverage recipes).

Will I lose weight on the cleanse?

Weight loss does not happen in the same way for everyone. It’s dependent on an individual’s genetics, hormonal balance, past history, metabolism, fluid balance and exercise regime. Weight can also be tied up in emotions. It’s a complex one. Remember that this program is about a fresh start for your body – you’re working towards the best version of you possible, and that’s about much more than weight loss. Any long lasting change takes time to establish, and healthy eating is no exception. If you stick with it, you’ll eventually see results.

Do I only have access for 21 days?

Once you purchase Fresh Start Spring, you’ll will receive a PDF download that you can save and use for life! You can start it when you feel ready— there’s no requirement to complete it right away. And if you purchase the physical book option, you’ll have that forever too! Every year, we do a live cleanse together and invite you to come back and join us at a special discounted rate.

Is it expensive to buy the food for the cleanse?

Your grocery bill will likely be higher than usual, but please … don’t freak out! You’re investing in your health… and you’re worth it! Here’s how we think about it: you can either pay more upfront for fresh produce and real whole foods, or pay down the road in poor health with medical bills. It’s an easy choice once we lay it out like that, right? So don’t give yourself a hard time over a slightly higher grocery bill. And what we’ve noticed is it eventually balances out by week two after you’ve bought all your staple ingredients that you’ll use during and beyond the cleanse.


Make today your Fresh Start!


100% Satisfaction Guarantee

Fresh Start comes with a 100% satisfaction guarantee on digital content. If you go through the program and honestly feel like you didn’t get any value from the experience, email us within 30 days of your purchase. We require you to submit personal photos of the recipes you made throughout the 21 days and a detailed explanation of why it didn’t work for you so we can continue to improve. To get a refund, we do require you to go through the 21 days because we know how valuable and transformational the program is if done as it was created to do.

Note: Physical book ($25 Value) + shipping fees are not included in our money back guarantee.

Satisfaction Guaranteed

or your money back!