21-Day Cleanse

break bad eating habits & start living your best life

Join our proven, plant-based cleanse to experience more energy, less cravings & effortless weight loss. Ready to commit to healthy eating habits that’ll empower you to become the best version of yourself?

You don’t have to eat less, you just have to learn how to eat right.

If you’re sick and tired of being “sick and tired,” this cleanse is for you. I’ve helped over 22,000 women get their health goals back on track by following a proven system— including stay at home moms, retirees, CEOs, college students, grandmas, firefighters and myself.

As a two time best-selling cookbook author, I promise you that this cleanse will taste fabulous. It’s what I do: make tasty recipes! Unlike most cleanse programs out there, mine doesn’t require you to buy any expensive powders or supplements to complete the cleanse. I want to get you in the kitchen, making recipes that heal and are easily accessible whenever you want to make them. We’ll use fruits, veggies, herbs, nuts and seeds to whip together smoothies, snacks and meals you can make over and over again.

★★★★★ 554 REVIEWS

Over 22,500 women have reclaimed their health with our 21-day cleanse

Are you next?

I lost 10 pounds and I was never hungry! The food was delicious and many of these recipes will be incorporated into the family meal rotation. Love this new whole food lifestyle!

Carrie Eichens

This cleanse has delivered way beyond anything I could have ever imagined… I had no idea plant-based eating could be so delicious! I just started half marathon training and feel like I have an abundance of energy, woohoo!

Cathy Aron

I was overweight, extremely moody and tired all the time. I had crazy cravings for black licorice, other candy, and salty foods. I desperately needed to kick those bad habits to the curb and adopt some new and healthier habits. This cleanse helped me do just that! At the end of my 21 days, I’m happy to say that I’ve lost 10 lbs and my energy has increased big time. I feel and look better than I have in a long time!

Katie Niehuis

I honestly think I could eat like this for the rest of my life! I feel amazing, I have had plenty of energy at work and in the gym, and am starting to see physical changes as well.

Greta Shwachman

What do you eat on the 21-day cleanse?

The 21-Day Cleanse removes gluten, refined sugars, processed foods, alcohol, meat and and dairy from your diet. We provide you with nutrient-dense recipes that follow a plant-based whole foods diet. You’ll be using wide variety of fruits, vegetables, healthy grains, and plant-based proteins to feel full, satisfied, energized & confident in the kitchen.

metabolism teas & healing smoothies

protein bars & fruit bowls

hearty soups & veggie bowls

Ready to Eat 100% Plant-Based?

What’s Included with the 21-Day cleanse

tasty Plant-Based Recipes

Healthy never tasted so good

60 recipes using seasonal ingredients that are dairy-free, gluten-free, and low-sugar to reduce inflammation, improve blood sugar regulation, and gut health.

weekly Grocery Lists

Save money + avoid food waste

Know exactly what and how much to buy each week of the 21-day cleanse with our comprehensive grocery lists.

glass meal prep containers stacked with cleanse food.

Time-Saving Prep Guides

Save time + get ahead of the week

Prep ahead guide helps you prepare for the cleanse with make-ahead snacks, smoothies and meals each week.

complete meal plans

Know exactly what to eat and when

Comprehensive weekly nutrition plans tell you exactly what to eat and drink from the moment you wake up until you fall asleep, crafted by holistic nutritionist Meg Thompson.

complete meal plans

Know exactly what to eat and when

Comprehensive weekly nutrition plans tell you exactly what to eat and drink from the moment you wake up until you fall asleep, crafted by holistic nutritionist Meg Thompson.

Transform your health

The 21-day cleanse provides maximum nourishment & builds the foundation for long-lasting, clean-eating habits to restore your body’s natural ability to heal thyself.

My clothes fit a little looser, my body feels energized and I have a better plan to continue the healthy eating habits I picked up during the 21-day cleanse. Having the base of great grocery shopping habits and better directions in the kitchen, I feel confident in continuing this lifestyle.

Tabitha Good

I kept an open mind and was very successful. Medications were reduced and I kick started a weight loss goal. I’m glad I made the decision to join.

Zelda Greenberg

Now, I know what foods make me feel great and give me tons of energy. I am so happy that I’ve gone through this experience. It’s like I was a caterpillar that emerged from its cocoon and turned into a beautiful butterfly. I’m not looking back. I’ve been changed for the better.

Ruth Fink

let’s stop the dieting

Experience the cleanse that equips your body to restore its natural ability to heal itself.

Ready to feel amazing?

6 signs you’re ready for a Cleanse

We get it. It sounds like a lot to sacrifice, and for what exactly? The goal of a cleanse is to make you feel alive again and in control of your eating habits and long-term health goals. If you are dealing with any of the things below, you’re not alone. The cause of these issues is often related to poor nutrition and toxic buildup within your body. This cleanse helps flush toxins from your body and streamline the liver, colon and kidneys to work efficiently and effectively, making you feel like a whole new person.

your sugar + coffee cravings are outta control

We’ll help you skip the 3rd cup of coffee and not devour the cookies

Over time, your body becomes reliant on these things to wake up and power through the day. We’ll retrain your tastebuds and give your system a break from these stimulants to truly recharge.

YOu’re bloated + struggle with digestive issues

Remove the foods that cause digestive distress that leads to tummy troubles

You’ll be consuming large amounts of fruits and vegetables that are naturally high in fiber to gently cleanse your colon. You’ll also drink tons of water to flush out the system.

You’re constantly tired + sleep horrible

Natural energy is right around the corner

We’ll train your body to sleep well by removing stimulants, setting a bedtime routine and allowing the cleanse do the work for you. You’ll sleep like a rock and wake up naturally energized.

You have trouble losing weight

You’ve tried dieting… and it doesn’t work

Our cleanse jolts your metabolism and resets your cravings, encouraging you to eat the entire time. Food is fuel and our plan is very successful in being the catalyst for weight loss. Just read the reviews at the bottom of the page from our cleanse grads.

You struggle with acne + skin irritation

Glowing skin is just around the corner

You might feel too old to have acne, yet you’re not alone. Changing your diet can have remarkable effects on acne, eczema and psoriasis and minimize the medications you use for treatment.

your body aches + joints hurt

Zap the inflammation naturally with foods that heal

We’ll be removing foods that cause inflammation and consuming ingredients that helps alleviate it— which can reduce joint pain and increase mobility as well.

Join The Best 21-Day Cleanse!

★★★★★ 554 REVIEWS

Transform your health with our proven 21-day cleanse filled with nourishing seasonal recipes, comprehensive nutrition plans, weekly grocery lists & time-saving prep guides.


$77.60 $97



We have summer & winter cleanse kits available as 7-Day Cleanse.

I was overweight, extremely moody and tired all the time. I had crazy cravings for black licorice, other candy, and salty foods. I desperately needed to kick those bad habits to the curb and adopt some new and healthier habits for my life. This cleanse helped me to do just that! At the end of my 21 days I am happy to say that I’ve lost 10 lbs and my energy has increased big time..I feel and look better than I have in a long time!

Katie Niehuis

Hear from 21-day cleanse participants..

Ready to feel amazing?

FAQs: 21-day Cleanse

What do you eat on a 21-day cleanse?

Enjoy quick smoothies, hydrating tonics, nutrient-dense snacks and plant-based meals in an easy-to-follow plan to give you confidence in the kitchen. This cleanse is not designed to starve you, and you’re not limited in the number of times you eat, or the amount you eat – only in what you eat.

From the moment you wake up to the second before you fall asleep, you’ll know exactly what to eat and drink for optimal nourishment. I’ll drill in the fact that eating whole foods can be delicious and simple. In just 21 days, you’ll establish healthy eating patterns to tap into natural energy, experience fewer cravings, lose weight (and keep it off), reduce inflammation, balance hormones, achieve better sleep, and just feel amazing.

All meals are nutrient-rich and therefore give back to the body. This will help balance your blood sugar, keeping your energy at a steady flow. Rather than focus on calories or points, we focus on having good quality protein, healthy fats and loads of vegetables and fruit to get all the goodness that you need.

How much weight can you lose on a 21-day detox?

Weight loss is one of the most exciting results of the 21-Day Cleanse. If you follow the program closely, you can expect to lose up to 15 pounds in three weeks. Some will lose more, and some will lose less. Yet the weight loss can continue after the cleanse by incorporating the recipes and tonics into your diet. Once you purchase the cleanse, you’ll enjoy lifetime access to it and can use the weekly nutrition plans as often as you’d like to continue to lose weight.

How can I detox my body in 21 days?

By following the principles of the cleanse: no processed foods, no highly refined sugars, no alcohol, no caffeine, no red meat and no gluten, you’ll support your body’s natural ability to remove toxins from our body. Depending how far you want to take this process, you can also swap your skin care, cleaning supplies and home products to non-toxic versions. Bottomline, this program you will be supporting your bodies natural detoxification system and help you swap bad eating habits with ones that will promote healing and longevity.

How long does it take to make each cleanse meal?

You’ll definitely spend more time in the kitchen throughout the cleanse. In some ways, this is like a crash course plant-based cooking school. I highly suggest following our prep guide to make most of the smoothies, snacks and meals over the weekend. Set aside 3-5 hours on Sunday to prepare the recipes for the week and you should be good to go.

I have a crazy busy schedule, is a 21-day cleanse realistic for me?

We know all about busy schedules which is why we’ve provided a weekend prep guide that saves you tons of time during the week. Yet, I wouldn’t suggest doing a cleanse in the middle of a highly stressful time.
The cleanse gives you a wonderful opportunity to really listen to your body. It’s an individual experience that differs for everyone. Depending on the level of toxicity in your body, there may be some less- than-amazing symptoms in the first 3–5 days, such as headaches, nausea, fatigue, skin irritations, etc. Once you hit day five, these should only be distant memories, and you’ll be well on your way to greatness. But some people sail through the entire cleansing period with no side effects at all. You may feel amazing throughout the entire cleanse, or your energy may wax and wane a little.

Can I workout during a 21-day cleanse?

You may find that you have more energy than normal—and more motivation! Why waste it?
Get moving! Be mindful that you may need to take it down a notch though. If you normally exercise fairly intensely, reduce your output until you feel strong and energized.

If you don’t normally work out, you would do well to include some regular walking, yoga, swimming or gardening during this time. Try to sneak in some incidental exercise, such as getting off the train or bus one or two stops early and walking the rest of the way. Or park further away from the entrance to the shopping center and walk.

What if I can’t have certain nuts/veggies/fruits, etc.?

If you want the full benefit of cleansing your body, stick with the plan as close as possible. The meal plan was crafted by our holistic nutritionist for optimal cleansing. This is not a vacation, it’s a cleanse. Yet of course if you truly cannot stand cilantro, turmeric or fennel, you can substitute them out for something you do enjoy, or choose another meal.

Is this safe to detox while pregnant or nursing?

Pregnancy and nursing are not ideal times to start our 21-day cleanse. Although our cleanse is nutrient rich and nutritionally balanced, it will also be detoxifying. Toxins released during the cleanse can pass through to your bloodstream and breast milk. Instead, we suggest you focus on nourishing your body and your baby with plant-based whole foods to hit your health goals. Use our Rawk the Year Meal Planner to get weekly meal plans that support your health goals through the early stages of motherhood.

Who shouldn’t do a 21-day cleanse?

You should avoid cleansing in the following situations: advanced cancer, under 16 years of age, if you have an eating disorder, kidney or liver disease, and if you’re underweight. If you have a blood sugar regulation issue (diabetes, hyperglycemia, hypoglycemia) or any other medical condition, you should seek your doctor’s advice before undertaking a cleanse.

Can my husband do this cleanse with me?

Absolutely. My husband loves our cleanses thanks to the clear meal plans, tasty recipes and the results he gets. Like most men, the weight just seems to fall off just by saying “I’m in!” You’ll need to double the grocery list and recipes to make enough for you both.

What if I don’t like the 21-day cleanse?

We offer a 7-day money back guarantee. This gives you time to review the program, try a few recipes and decide if you’re ready to commit to a cleanse plan that will get you results.

What’s the difference between the Spring and Autumn 21-day cleanse?

Due to demand, we’ve created two seasonal 21-day cleanse programs that celebrate each season with specific ingredients. We have a Spring edition and an Autumn edition. The smoothie, snack and meal recipes in the two programs are completely different, giving you variety of recipes and supporting a seasonal approach to eating clean throughout the year. We also have a summer and winter 7-Day Cleanse that are quite popular.

Do you have a Summer and Winter version of the cleanse?

We have summer and winter cleanse kits as well. Visit our 7-Day Cleanse to learn more.