Hit the reset button

The 21-Day Cleanse

4.9 · 1,254 reviews

My proven plant-based system that uses real food — not powders or pricey supplements — to wake up your energy, calm your gut, and clear your head. Built to help you feel like you again, and to teach you how to actually feed yourself well long after day 21.

Trusted by 37,000+ women since 2015

As seen in

Prevention
Wall Street Journal
NBC News
Doctors TV

This cleanse is for you if…

I get it — “cleanse” can sound like three weeks of sacrifice for who-knows-what. So let’s be clear about the goal: flood your body with nutrients, give your gut a real break, and hand your energy back to you.

You’re running on empty

Natural energy is closer than you think.

Your cravings are in control

Skip the sugar spiral and the 3pm caffeine crash.

Your gut’s been through it

Bloat, heaviness, the whole uncomfortable mess.

Feeling foggy or just off

Clearer head. Steadier mood.

Chronic aches & inflammation

Calm the fire with food that heals.

Struggling with skin issues

Glow’s around the corner.

Real women, real results

★★★★★

My sugar cravings decreased, energy increased, and skin was glowing.

Rhonda Hadno
★★★★★

I slept better and had more energy than I could’ve imagined.

Karla Erovick
★★★★★

I went three weeks without coffee and felt energized from the breakfast smoothies and snacks.

Merary Santiago
★★★★★

I feel alert, not foggy, and lots of energy.

Tammy Shaule
★★★★★

One week and I could really see and feel a difference!

Chevelle Malone
★★★★★

I am more excited about plant-based food knowing it can be very delicious!

Elisabeth Callahan
★★★★★

My skin is clearer than it had been in years. I have so much energy!

Carissa
Kavli's review of the cleanse program. Shown with pleasant smile and healthy glow.★★★★★

I didn’t feel deprived. I was eating real food with some of the most delicious flavors I’ve had!

Kavli K.
21-Day cleanse participant sharing results.★★★★★

I was never hungry and the meals were ALL delicious! I slept so well.

Carrie Eichens

How the cleanse works

Plant-based whole foods packed with vitamins, minerals, and fiber to feed your body, support your gut, and help your liver, colon, and kidneys do their job the way they’re meant to.

Green smoothie on table with avocado from the 21-day cleanse detox.

Week 1

Clean the plate

Step back from the Top 8 inflammatory foods (alcohol, meat, dairy, gluten, added sugar, and friends) and eat foods that energize and heal.


Sample recipes: Tropical Detox Smoothie, Power Trail Mix, Hearty Chard Skillet and Greek Salad

Detox salad from the 21-day cleanse recipes.

Week 2

Detox with love

Ease off legumes and grains while you load up on liver-loving, fiber-rich foods, so you feel lighter and clearer by the day.


Sample recipes: Strawberry Lemon Chia Pudding, Broccoli Potato Soup and Lemon Pepper Zoodles

plant-based pizza recipe from the 21-day cleanse.

Week 3

Rawk the lifestyle

The part the powder cleanses skip: ease grains and legumes back in and move into a way of eating you can actually keep.


Sample recipes: Strawberry Banana Smoothie, Herbalicious Hummus and Veggie Quinoa Pizza

Watch: her 21-Day Cleanse story

Tens of thousands of women since 2015

Are you ready to be next?

The stories that come back aren’t really about a number on the scale. They’re about energy, clear skin, deep sleep, a calm gut, and the confidence that comes from finally knowing how to feed yourself well.

Why this cleanse is different

When the box runs out, so do your results. My cleanse works the opposite way.

The 21-Day CleansePowder cleanse box
What you buyA box of powders, capsules and shakes
Supplements or subscriptionBoth, to keep going
What you learnNothing
When it endsResults fade; buy another box
Cost$400+ per box

What’s included

Everything you need for
21 days, done for you

Follow the proven plan to calm your gut, steady your energy, clear the sugar fog, and feel like yourself again, all while eating delicious plant-based recipes from best-selling recipe creator, Jen Hansard.

The 21-Day Cleanse materials — grocery list, prep guide, pre-cleanse menu, swap guide and withdrawals guide — shown on a desktop, laptop, tablet and phone

Try it risk-free

Money-back guarantee

The 21-Day Cleanse

Proven program with lifetime results

  • 21-day comprehensive plan$199 value
  • Comprehensive grocery list$25 value
  • Interactive swap guide$25 value
  • Weekly prep guide$50 value
  • Lifetime updates$150 value
  • Bonus: 21-Day Core Challenge interactive program$50 value
Total value $499$97

4 Seasons, 4 Cleanses

Each season opens a cleanse built around that season’s freshest ingredients — spring renewal, summer glow, fall reset, winter recharge. Do one, or collect all four.

21-day spring cleanse ingredients and recipe ideas.
Spring

March 1 – May 31

Summer recipes to use in a 21-day cleanse.
Summer

June 1 – Aug 30

Autumn 21-day plant-based recipes for a cleanse.
Autumn

Sept 1 – Nov 30
Open now

Winter recipes to use in a 21-day plant-based detox.
Winter

Dec 1 – Feb 28

Lynette after her successful 21-day cleanse.

Grad stories

I'm sleeping better, I'm happier and have more energy.

I've been walking every day with my dog or by myself with a book and doing strength training, which feels great. I've lost 7 pounds and have a better outlook because I don't have as much inflammation and fatigue.

★★★★★Lynette C.

A note from Jen

If you’re on the fence, I was too

Would the recipes actually be good? Would I just bounce right back to my old habits? Was it worth eating 100% plant-based for three weeks? Then about eight days in, I was hooked. Less bloated. Sleeping like a rock. Energy through the roof.

Most cleanses end and leave you exactly where you started — or worse, hooked on a product you have to rebuy. This one is different on purpose: you learn to cook real food, so you walk away with skills that don’t run out when the box is empty.

And if you’re nervous about the food? Remember — this is literally what I do. I make plant-based food that’s so good you forget it’s “healthy.” Because healthy should be tasty.

Jen Hansard
Creator of Simple Green Smoothies · best-selling cookbook author

Jen Hansard

Try it risk-free

7-day money-back guarantee

Enroll now and get 7 days to go through the Week 1 plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, email us within 7 days of purchase and I’ll refund you.

Ready for this?

Join now →

Common Questions

Will I be hungry while on a detox body cleanse?

Not likely. The recipe portions are deliberately generous to accommodate even the largest appetites. This is not a starvation diet, it is a celebration of food, flavor, and abundance. We are not counting calories. You will be eating three to five times each day (breakfast, mid-morning snack, lunch, afternoon snack, and dinner, if you choose to.) This cleanse is not designed to starve you, and you’re not limited in the number of times you eat, or the amount you eat – only in what you eat. If you do get hunger pangs, make sure that you’re really hungry, and not just bored or thirsty. If it’s a case of real hunger, go for one of the bonus snack recipes, a piece of fruit, or a small handful of nuts, or seeds. One tip to avoid hunger is to chew your green smoothie. This may sound silly, but the chewing action signals your body that food is on the way, and triggers the digestive processes.

Do I need to buy any powders, shakes, or supplements?

Nope — and that’s the whole point. This cleanse runs entirely on real food you buy at your regular grocery store. No proprietary box, no capsules, no subscription. You’ll learn to cook with whole ingredients so your results actually last once the 21 days are up.

How much will the groceries cost on the 21-day cleanse?

You may have many of the staple ingredients in your kitchen already (avocado oil, raw cashews, maple syrup, ground cumin, nutritional yeast, coconut oil, etc). If you do not, the first shop typically costs about $150. Then, once your kitchen is set up, we estimate the cost of the produce to be between $100 per week. If you choose to supplement the plant-based recipes with high quality animal protein like organic chicken breast or cage free eggs, your grocery bill will be higher.

And remember — you’re buying real groceries, not a $400+ box of powders you’ll run out of. Most of this is food you’d be shopping for anyway, just put to much better use.

Can I have coffee and tea while cleansing?

If you struggle with getting quality sleep, we advise omitting coffee throughout the cleanse. You will get the best results and many cleanse grads choose to stay off coffee after the cleanse because they feel so great. If you and coffee aren’t ready to break up, we suggest having just one cup in the morning to support quality rest and sleep.

What if I can’t have certain nuts, veggies, fruits, etc.?

If you want the full benefit of cleansing your body, stick with the plan as close as possible. Our detox meals are crafted by our holistic nutritionist for optimal cleansing. This is not a vacation, it’s a cleanse. Yet of course if you truly cannot stand cilantro, turmeric or fennel, you can substitute them out for something you do enjoy, or choose another meal.

Can I go out to eat while cleansing?

Of course— life must go on! The 21-Day Cleanse is a flexible program that you can follow while living your life with family and friends. Using the weekly meal plans and recipes will help you get great results. But, you can still get good results by sticking to the recommended foods lists. You can eat “off meal plan”, eat out, and travel during the program— feel free to ask for tips inside the community to help you the most.

What are the side effects of the cleanse?

You may experience short-term symptoms like: headaches, bloating, muscle cramps, skin irritations, fatigue, irritability, mood swings, or change in bowel frequency. These symptoms are completely normal and expected.

It usually takes between 2-5 days to complete the withdrawal phase of the 21-Day Cleanse, yet it’s absolutely worth it. Giving your body a break from stimulants will allow your organs to heal and your body to recharge fully. Remember, these symptoms are proof that the cleanse is working and your body is getting the care it needs.

How long does the food prep take?

You’ll definitely spend more time in the kitchen throughout the cleanse. In some ways, this is like a crash course plant-based cooking school. I highly suggest following our prep guide to make most of the smoothies, snacks and meals over the weekend. Breakfast is a smoothie (10 minutes), lunch is a reheated soup or quick salad (15 minutes) and dinners will range from 15 minutes – 1 hour to prepare. The good news is, the dinners repeat so you make once and reheat for another evening to give you a break in the kitchen.

I have a crazy busy schedule, is this realistic for me?

We know all about busy schedules here, which is why we’ve provided a weekend prep guide that saves you tons of time during the week. If you’re working and have a full schedule, expect to spend 3-4 hours shopping and prepping on the weekends to make each cleanse week stress-free and enjoyable. The cleanse gives you a wonderful opportunity to really listen to your body. It’s an individual experience that differs for everyone. Depending on the level of toxicity in your body, there may be some less- than-amazing symptoms in the first 3–5 days, such as headaches, nausea, fatigue, skin irritations, etc. Once you hit day five, these should only be distant memories, and you’ll be well on your way to greatness. But some people sail through the entire cleansing period with no side effects at all. You may feel amazing throughout the entire cleanse, or your energy may wax and wane a little.

Who shouldn’t do a cleanse?

This cleanse is great for most people, yet you should avoid cleansing in the following situations: advanced cancer, under 16 years of age, if you have an eating disorder, kidney or liver disease, and if you’re underweight. If you have a blood sugar regulation issue (diabetes, hyperglycemia, hypoglycemia) or any other medical condition, you should seek your doctor’s advice before undertaking a cleanse. If you’re pregnant or breastfeeding, you can absolutely do the cleanse with some modifications. If this is you, let us know and we can give you specific tweaks to the program to make sure you’re benefitting your baby and body.

Can I workout during the cleanse?

You may find that you have more energy than normal—and more motivation! Why waste it? Get moving! Be mindful that you may need to take it down a notch though as your body adjust to the new way of eating. If you normally exercise fairly intensely, reduce your output until you feel strong and energized.

If you don’t normally work out, you would do well to include some regular walking, yoga, swimming or gardening during this time. Try to sneak in some incidental exercise, such as getting off the train or bus one or two stops early and walking the rest of the way. Or park further away from the entrance to the grocery store and walk.

Can my husband do this with me?

Absolutely. My husband loves our cleanses — the clear plans, the tasty recipes, and how good he feels by the end. Just double the grocery list and recipes so there’s enough for you both.

What is your refund policy?

We offer a 7-day money back guarantee. Enroll now and get 7 days to go through the Week 1 Nutrition Plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, send us an email within 7 days of purchase and I’ll refund you. I’m that confident that when you commit to this cleanse, you’ll see results… and keep them going. You have nothing to lose but so much to gain when you go plant-based for 21 days.

Reviews

What grads say after 21 days of real food.

4.9
4.9 out of 5 stars (based on 1,254 reviews)
Excellent
Very good
Average
Poor
Terrible

Higher Sleep score

I definitely learned that I don’t need sugar or caffeine. And I didn’t miss it as much as I thought I would. My sleep score jumped up an average of 10 points during the cleanse. The first few days do feel hard but then it just becomes routine. Best thing I learned and now practice is prepping my smoothies for the week. That’s such a time saver! Definitely a confidence booster to know I can do hard things. Empowers me to try hard things in other areas of life.

Avatar for Laura Podrasky
Laura Podrasky
8.10.2026
Summer Cleanse

Food is medicine

I’ve always been a health conscious eater. I have been eating mostly plant based since 2019. I do eat fish a couple times per week. Joining Rawk the Year has helped me to increase my fruit and vegetable intake. I love to do the cleanses. I tend to eat a lot of my meals on repeat and the cleanse recipes are so delicious, fun and different! I enjoy the versatility with being able to swap foods that don’t work for me in the recipes. I have Multiple Sclerosis, A-fib, and Hashimoto’s. Changing how I ate helped with managing all of those issues. Eating 100% plant based makes me feel even better. I always learn something new about myself and about food when I do a cleanse. After the cleanse is over, I am more disciplined in my eating habits and hydration. When I look back over the last three weeks, I am proud of what I accomplished. All of the food prep is very taxing on my energy, but having leftovers is the saving grace!

I can’t believe that I’m able to give up sugar for three weeks! I would not have believed it possible before doing the Rawk the Year cleanses. The food is filling and satisfying. I must admit I did have an oatmeal raisin cookie on Sunday and it tasted fabulous! 😊

Thank you Jen (and team) for sharing your inspiration and encouraging others to find their passion.

Avatar for Beth Trzcinski
Beth Trzcinski
8.3.2026
Summer Cleanse

Great Recipes

Honestly, many plant-based recipes look decidedly like similar mish-mashes at best or unappetizing and unappealing at worst. I absolutely loved almost all of the recipes and was challenged to use some ingredients that I was unfamiliar with. I am a light eater so found that I had too much food to get to all the recipes and wasted some ingredients because of that, so I was glad that meals repeated. I did try to minimize the use of oils; and because I eat very little, I found it difficult to eat enough protein.

After cooking for decades, the decision of what to cook had gotten to be an agonizing chore. Having the decisions made was wonderful, along with the grocery and prep lists, but I will admit that prep was daunting; sometimes I just did it over more than one day.

I’ve dabbled with plant-based eating before, but wandered aimlessly through endless materials. This was a guilt-free, no-judgment structured approach that leads you through the basics with clarity and compassion. Now I can take it as far as I’d like and will continue with the system until I feel confident in my skills, my choices, and the durability of my commitment.

Avatar for CL
CL
8.3.2026
Summer Cleanse

Even if you can’t do everything, do what you can. I continue to come back every cleanse with the mindset to complete it. Even when I don’t it helps me get more clean foods on my fridge and to eat healthier for 21+ days.

I always start out with good intentions but life. If I get in a smoothie everyday I am winning. I find that most of the smoothies for me sustain me till lunch. I feel fulfilled and less bloated.

I love reading reviews and getting other rawkers suggestions and tips. They helped me out with my refrigerator problem!!

I’ve been in the cleanse game for a while but haven’t picked up on a completion yet. It hasn’t deterred me. I’ll keep coming back knowing one day I will complete the cleanse . I don’t have to be perfect just committed to try and do my best at what I can during the cleanse.

The cleanse helps me to eat better. I make better choices and love the fact that I eat clean a lot more than not. My refrigerator has better choices and I do feel better when eating clean.

Thank you Rawk family. You are the best!!

Avatar for Clay
Clay
8.2.2026
Summer Cleanse

Prioritizing healthy habits

The first time I did a 21-day cleanse with simple green smoothies, I felt very revitalized by it. I felt like I had so much energy & that was despite giving up coffee. This time it was a very different experience. I felt tired & my muscles ached & it got progressively worse. So I had to “tweak the cleanse” in week two to reintroduce complex carbs a little early to feel better. That I felt empowered to listen to my body & make this change is indicative of the atmosphere of the cleanse. There is a consistent message of progress over perfection, of adapting the cleanse if needed so that one can fully live their life – one isn’t expected to put life on hold for three weeks, but to learn healthy strategies and to build the habit of returning to healthy choices after, say, a special event is over. The food is really delicious. There are always subjective responses to the recipes, but you can easily adapt seasoning or swap vegetables if there’s something that really doesn’t suit you. Some practical considerations – if you have a small fridge it can be a challenge to store all the raw veg & prepped food for the cleanse, plus the food your family/housemates will eat! Another challenge is if you have people with nut allergies in your family – the menu does include chopping, processing & cooking with a lot of nuts. It would be helpful to have substitutions for the recipes that included nuts – either ingredient substitutes or just alternative recipes. Finally, I felt a valuable lesson about portion sizes – I think I’ve definitely been overdoing the rice when having stir fry & rice-based dishes. I learned that I can do 1/2 cup of cooked grains and fill the bowl with vegetables and that will satisfy my hunger. I think that alone will help me achieve & maintain a healthy weight after the cleanse.

Avatar for M.K.
M.K.
8.2.2026
Summer Cleanse

Renewed Energy

Feeling tired and noticing more inflammation in my joints, I decided to do the 21- Day cleanse. I love cooking and I was totally surprised at how delicious some of the new super foods in my diet were, such as tofu or tempeh. Between the morning smoothies, lunch, dinner and two in between snacks, I did not feel hungry and felt energized throughout the day!

Avatar for Rose Pastrana
Rose Pastrana
8.2.2026
Summer Cleanse

Back on Track

I use each seasonal cleanse to reset and rein in my food choices. I’m never 100% but that’s OK. It’s progress over perfection. Jen’s recipes are great and have introduced me to foods and combinations I love but never would have otherwise considered. I plan on continuing with this plan for the near future.

Avatar for Sandy
Sandy
5.24.2026
Cleanse

My pretty good eating habits have improved a lot

My diet was already plant-based, lots of veggies and leafy greens, whole grains, healthy fats (avocado), some low-fat yogurt, chicken, and fish. The 21-day Cleanse helped me to reset my system by eliminating dairy, gluten, and sugar and eating a greater variety of veggies. I love Jen’s recipes! I didn’t have time for all of the prep, but I enjoyed using the same ingredients in simpler ways, and I’m still trying out the recipes I didn’t get to. Since the Cleanse, I’m drinking coffee again, but a lot less than before, and I’ve made a huge reduction in sugar. I have more energy throughout the day, my mind is clearer, and I sleep better. Also, I finally bought a blender! I love the smoothies, and Jen gave me great advice on finding a Vitamix at a discount.

Avatar for Elizabeth Gelfeld
Elizabeth Gelfeld
5.13.2026
Cleanse

One Body, One Life, Feed it Well!

It’s truly amazing how your body responds when you feed it well. This is my third cleanse, and I’m still amazed by how well I feel and how satisfied I am all day long. I still eat meat (mainly chicken or salmon) occasionally, but I have learned so much about eating healthier, providing the nutrients my body needs and now craves. I have more energy, sleep better, my skin is healthier, and I have more clarity and less brain fog, and my digestion is way better (ex, less bloating). It’s a little more labor-intensive than I expected, but you have one body and one life, and it’s worth treating it right. I’m used to the prep work now and have it down to a science because Jen Hansard sets you up for success (using ingredients in more than one recipe, freezing methods, etc.). Eating whole foods through the seasons (the best way to eat fruits and veggies in their peak value of nutrients) has been a wonderful, tasty learning experience. I have cooked and prepared foods I have never tried before, and combinations I would have never thought of putting together, and it all tastes amazing. Jen Hansard has put together a wonderful program (grocery & prep guides), and a community (from all across the globe) that is so supportive.

Avatar for Kyla
Kyla
5.12.2026
Cleanse

Great Improvements in Mood and Clarity of Thoughts

I started the cleanse to answer the question: would my quality of life improve without gluten and/or dairy, and/or caffeine, and/or sugar, and/or eggs, chicken and fish. I had never given them all up at once, or any of them for more than a few days. For me, it took 14 days to get results and then I was stunned. My racing mind, my anxious mind, my overthinking mind just CALMED DOWN. For the first time I can remember, I had spaces between my thoughts. For me, that is a definite improvement in my quality of life. I am spending my post-cleanse week carefully testing one of the eliminated items each day to see if any trigger negative symptoms. Overall, my quality of life has definitely improved.

I did feel the cleanse was too low on protein for me. Once I added chick-peas to my salad on day 14, my mood improved and my energy came back. Great learning for my that my body needs that.

I was disappointed with the low-level of group interaction. I am unclear whether it was a small group, or if people started and then faded away or it was just a group that didn’t want to interact.

I would suggest that you consider adding weights to your recipes. Veggies like sweet potatoes can vary greatly in size and adding too little or too much might negatively affect the outcome of the recipe. I like chefs that either provide a list of their definitions of a medium onion in a separate section, or list in the recipe as 1 medium onion (about 6 ounces). It would also help with odd shaped items like frozen peaches that don’t really nestle together in a cup.

Avatar for Karen Myers
Karen Myers
5.12.2026
Cleanse

Feeling Great!

I am so glad to have participated in the 21 Day Cleanse. I had been reading and thinking about doing it for years; however, I kept putting it off. I feel great, my joints are not hurting when I awake, my energy level is improved and my gut doesn’t feel clogged, I lost 5 pounds and was NEVER hungry. I have been wanting to go to plant-based eating, but I wasn’t quite sure how to get the protein necessary for our bodies. Jen Hansard has done all the work for us and her recipes taste delicious. I now have a new lifestyle change and I am feeling great!

Avatar for Patsy Dabney
Patsy Dabney
5.11.2026
Cleanse

Started 5 days continuing with 21 days

I was a little bit nervous about the time to prep for the meals. Turns out quicker than cooking over the stove and oven. Had most of the ingredients already around in the fridge/house. Instead of the stove used blender.

Avatar for Teresa O
Teresa O
4.20.2026
Cleanse

I especially loved the beverages and community.

Sleep is better without caffeine. I may consider giving up coffee altogether thanks to the alternative beverages. Sometimes I think I simply enjoy holding a warm mug ritual.

Avatar for Jean Beattie
Jean Beattie
2.27.2026
Cleanse

Word of the Year – CLEANSE

My Word of 2026 is Cleanse. I want to cleanse my home, my phone, my mind, my body…one of my goals was to do at least one of Jen’s seasonal cleanses. I am so glad I did this Winter Cleanse. I feel great. I lost 7 pounds, experienced no bloating and gained energy. The recipes were so good. The prep directions were great. It really helped to have a few recipes made ahead of time. I will keep these recipes in my meal rotation going forward. I can’t recommend this Cleanse enough. It rawks!!

Thank you, Jen!

Avatar for Sheila Ries
Sheila Ries
2.24.2026
Cleanse

1st Cleanse was a Win-Win. Learning new ways creating delicious foods from

The first week was the hardest with headaches/migraines everyday. The second & third weeks were magical for me and so eye opening. I know Jen said we’d sleep better, our skin would glow, we’d have more energy, yada yada yada; but honestly, I didn’t think it could happen this quick (in 3-weeks time). I thought, “sure in a month or two, I might experience these benefits!” But, starting in week 2, I was sleeping all night, my skin was changing, my focus and clarity were sharper, late night cravings for ice cream were gone, and the energy was not only felt or noticed by me, but my husband noticed. I’m sold! Jen knows what she’s doing and the recipes are amazing! There are recipes I would never have thought to try or put together the ingredients she choose. Who knew walnut could be turned into ‘taco meat’, lo! That was a new and scary recipe I tried and absolutely LOVE it! I have learned so much and my taste buds have been pleasantly surprised and super happy, lol! My family is benefiting from everything I’m learning as well. I also have lost 7+ pounds over the past 3 weeks. It’s not a ton of weight, but a great start and I’ll take it and continue forward. This is such a fantastic program. So thankful I’ve decided to join. See you on the inside of Rawk the Year! 😉

Avatar for Kyla
Kyla
11.27.2025
Cleanse

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