Our story. Our mission.


With every journey, there’s a beginning…

Ours began on a playground in Studio City, California. We were first-time moms in the same play group and loved having the support of other mamas. Over the years, our lives got busier and we moved across country from each other. We had more kids, our days got shorter and more chaotic, and our meals got quicker and less healthy. It got to a place where we both felt like all the energy had been sucked out of our bodies, yet we still had to get up, get dressed, take care of our kids and survive the long day. Even worse, we didn’t have that community to rely on any more.

We needed a lot more energy than our bodies seemed capable of—we were experiencing the effects of the Standard American Diet (SAD). And then we discovered green smoothies, loved the taste and were instantly hooked. It was seriously love at first sip!

That’s when we went from being exhausted and defeated—to being energized and empowered. It blew our minds that one simple change could make such an impact in our lives.

Transformation from the inside out

The more we drank green smoothies, the more fruits and veggies our bodies craved. It was like, “yes, give me more of that please.” We are two busy moms who became obsessed with green smoothies. We’d blend a daily batch of fruit smoothies packed with fresh leafy greens for our entire families. We realized that this was not another diet (we’ve both tried many). This green smoothie obsession was the kickstart to a healthier lifestyle. We both started feeling better about our bodies and about what we were putting in our kids’ bodies too.


We were super excited to share this healthy habit with everyone we could! So we decided to put it out there to the world and host a quarterly free 30-Day Green Smoothie Challenge.

We’ve seen people balance their blood sugar, get off their blood pressure medications, become healthier and closer with their families, lose weight without trying, have more energy, and feel better in their bodies.





We’re dreamers. We’re doers. We’re lovers. We’re world changers. We’re the Simple Green Smoothies Rawkstar Team that is on a mission to fuel your passion.



Jadah Sellner

Co-Founder & Community Builder

Jen Hansard

Co-Founder & Community Nurturer



circle_dan team_jessie

Dan Mottayaw

Director of Community Experience

Jessie Provience

Director of Brand Partnerships




Lindsey Johnson

Rawkstar Photographer + Foodie

356 Responses to “Our story. Our mission.”

  1. Elizabeth Shank 11.19.2015 at 3:39 pm #

    I have a nutribullet….can I make these smoothies in this? Not a large one.

    • SGS Rawkstar 11.20.2015 at 8:35 am #

      Hi Elizabeth,

      We love personal blenders, and NutriBullet is a great option! When blending with a personal blender we suggest halving our recipes and adding a little extra liquid base to ensure everything blends smoothly!

      Cheers + happy blending!

  2. Cadacia 9.26.2015 at 10:43 am #

    I recently purchased the Fresh Start 21 package and I believe instructions were sent to my email address. Would you mind re-sending them as my account has been inactive. I believe this is the reason I did not receive the intial email. Thanks in advance!

    • SGS Rawkstar 9.28.2015 at 12:47 pm #

      Hi Cadacia,

      Thank you so much for reaching out + for purchasing our FreshStart21 Cleanse! We definitely want to make sure you receive your purchase right away! Please send a quick message to our team at the link below. They’ll be able to resend your cleanse to you right away!


      Cheers :)

  3. Jennifer 9.21.2015 at 5:41 pm #

    Dear Ladies,
    What will be the difference between your new book and your previous book titled “the simple green smoothie solution?”
    Love your ideas and smoothies . . . . You changed my life and the lives of so many others . . . Many thanks!

    • SGS Rawkstar 9.21.2015 at 6:44 pm #

      Hi Jennifer,

      Thank you so much for reaching out, green smoothies have changed our lives + we love hearing how they have changed yours! We’re so excited to share this new book with you! We’re sharing tons of new information, details, over 100 recipes, + we’ve included a 10-Day Kick-Start! You don’t want to miss this book!


      Cheers :)

  4. Brenda 9.16.2015 at 3:33 am #


    Just signed-up for your smoothie challenge. I’m very excited because I want to maintain my good health. I’m 59,feel good & take no rx medication. Throughout my life because I dislike feeling bad, I’ve always thought healthy & tried to eat healthy. About a year ago, I purchased a Vita Mix; I love it!! Coming across your site was a blessing. I look forward to trying your recipes & reading your blog.

    Lastly, What kind of container do you use to store extra smoothies? How long do you keep extra smoothies?

    • SGS Rawkstar 9.16.2015 at 8:29 am #

      Hi Brenda,

      Yay! We’re so excited you found us in this busy internet world, + can’t wait to share our October 30-Day Challenge with you! We love using mason jars to store any additional smoothies, but any airtight container will work! Our recipes will keep in your fridge for up to two days, adding a small amount of lemon juice will help preserve their green goodness!

      We can’t wait to hear from you throughout the challenge. Make sure + join us on our Facebook page!


      Want even more recipes! We’re so excited to share that our first book will be hitting shelves on November 3rd! Learn more here…


      Cheers :)

  5. Sophia 8.7.2015 at 11:52 am #

    Hello! Your website has so many green smoothie recipes I’m not sure where to start! Maybe the original recipe with mango, pineapple and banana? Basically I am a full-time working woman but I’m also pregnant. I’m looking for a great smoothie recipe for first thing in the morning before I eat my protein and carbs. Can you help me out? :)


  6. Bahbi Stanton 7.13.2015 at 8:18 am #

    I love your smoothies, and I mostly love your website. But could you add a search bar on the home page. I found some info yesterday about “Power to the leafy greens an low sugar fruits”, but I can’t seem to find it today, and I thought a search function for the website would really help. (I’ve been using smoothies for 5 months, now, but I haven’t lost any weight, so I’m really interested in the “reverse” recipes (60% Veg; 40% Fruit). I took quite some time yesterday to collect several recipes from here and other places together on my computer—but apparently I didn’t SAVE the collected recipe document, cause I can’t find ’em now–so I was looking for the info here again today, and now I can’t find it.

    • SGS Rawkstar 7.13.2015 at 10:15 pm #

      Hi Bahbi,

      Thank you so much for reaching out. We’re so sorry if our website recently prevented you from finding our recipes + blog posts. We’re currently chatting with our tech team about the possibility of adding a search feature to our website. In the meantime, here is our blog post on leafy greens + low sugar fruits…


  7. Stephanie 7.9.2015 at 1:53 pm #

    Hi SGS crew,
    Just thought I’d check in and confess: I just ate a whole box of thin mint cookies…
    Okay, I drank a blender full of minty green smoothie, and it was great on a hot, busy day. Next time, I’ll freeze the avocado first to make it a bit frostier. I had to commit mass mintacide by Vita-mix, ’cause the monster plants were trying to eat my deck. Bwahahahahaha!

  8. Jane Hallam 7.8.2015 at 10:10 pm #

    I’ve just downloaded Julys recipes but I really don’t like coconut milk…. To be honest I don’t like any flavoured milk apart from standard milk…. What could I use instead?

    • SGS Rawkstar 7.9.2015 at 6:58 am #

      Hi Jane,

      Not a fan of plant or nut based milks, no problem! Swap out coconut milk for another liquid base you enjoy more. You might notice your smoothie isn’t as creamy, but all of the taste + nutrition will still be there. Here are a few of our favorites…


  9. Kristy 7.8.2015 at 5:22 am #

    I began this two days ago, a few days shy of July 1 with then intent of doing 30 days. I feel awful. Both days I have kept it simple using strawberries and blueberries with added black chia seeds, one day with water, the second with almond milk. Both days as the day went on I had increased bloating, poor digestion and constipation to the point of pain. I’m sorry I won’t continue this. I couldn’t even enjoy time with my daughter duebto the sluggish nature I acquired.

    • SGS Rawkstar 7.8.2015 at 1:30 pm #

      Hi Kristy,

      We’re so sorry you weren’t feeling well during the challenge! Your health is most important to us! Stomachaches + bloating are common symptoms if your body is not used to drinking or eating lots of fiber. Green smoothies are high in fiber which is great for digestion, but for newbies, the high fiber can shock your body. If you decide to try green smoothies again in the future, make sure you drink lots of water to help flush things out. And if you’re new to green smoothies one serving a day is enough, which is 2 cups (16 ounces).

  10. Tara 7.3.2015 at 6:55 am #

    Hi there
    I just signed up for the 30 day challenge. I have a question, it may be a dumb one but I’m gonna ask anyway lol. I printed the first weeks grocery list but it only has smoothies for 5 days what do I do for the only 2 days?
    Thank you

    • SGS Rawkstar 7.3.2015 at 7:39 pm #

      Hi Tara,

      Great question! We use our weekend’s as free days to blend any remaining ingredients or re-blend your favorite recipes! Thanks for joining our 30-Day Challenge!

      Cheers :)

  11. eliezra 6.30.2015 at 6:39 am #

    I love your work! I´ve just signed up for the challenge and want to ask you where can I read more about the effect of green smoothies on lowering blood pressure? my husband could really use that…

    • SGS Rawkstar 6.30.2015 at 7:13 pm #

      Hi Eliezra,

      Thank you so much for reaching out! We’re so excited to have you joining us for our July 30-Day Challenge. Green smoothies are a healthy alternative to food and drink options, but they can help lower the risk of some of the biggest health issues that men deal with—one of the biggest being high blood pressure. Eating fresh fruits and vegetables is one the top ways to lower blood pressure, and we’ve heard countless stories from people in our community who have seen their numbers go way down after a period of drinking green smoothies.

      Read our blog post on 6 Heart Healthy Foods for Green Smoothies (watermelon, bananas + blueberries are great for lowering blood pressure)…


      Your husband may be interested in reading our post on Why Men Should Drink Green Smoothies…


  12. Karen 6.30.2015 at 2:32 am #

    Hi Jada,

    I am from India and I just signed up for the 30 day challenge. We don’t have Kale here. Can I substitute spinach in all the kale smoothie recipes? Let me know.

    • SGS Rawkstar 6.30.2015 at 5:23 am #

      Hi Karen,

      Thanks for joining our 30-Day Challenge! Spinach is actually the perfect substitute for kale, they are both known for their wide variety of nutrients, mild taste, and availability in your local markets. Also, feel free to blend with other leafy greens that are local to you!


  13. Raquel 6.26.2015 at 3:09 pm #

    Hi Jen & Jadah!
    I recently started drinking green smoothies and I came across your website while looking for recipes. I love love love what you guys are doing! I’m so excited about green smoothies and I’m getting ready to start the next 30-day challenge! I have a concern before I get stated though about coconut oil and coconut milk and was hoping you guys might have an answer? My concern is saturated fat. We all know that saturated fat is supposed to be the “bad” fat so why is coconut oil marketed to be so good for you if it’s full of unhealthy saturated fat? Any insight you have would be appreciated. I love the taste in my smoothies but I’m concerned it’s not the healthy fat we’re hoping it is. Thanks! :)

    • SGS Rawkstar 6.26.2015 at 6:32 pm #

      Hi Raquel,

      Great question! The saturated fat in coconut oil is naturally occurring, therefore the fatty acids in this superfood fight body fat by converting into energy that boosts metabolism as opposed to animal derived saturated fats that add body fat. Learn more about why we love coconut oil here…


  14. Sarah 6.25.2015 at 10:54 pm #

    Hello! I’m about to start the July 1st 30 day challenge and have kind of a silly question… The servings are for two; do we consume 2 servings throughout the day, or if we’re doing it alone, are we just supposed to do one? I’m planning on drinking mine for breakfast and was just wondering, thanks!

    • SGS Rawkstar 6.26.2015 at 6:26 pm #

      Hi Sarah,

      Not a silly question at all, and it’s definitely a personal decision. Our smoothie recipes make about 4-5 cups (32oz-40oz). Jadah drinks at least 2 cups (16oz) everyday in the morning as a breakfast meal replacement. Jen drinks hers for lunch or sometimes as a mid morning snack. Since green smoothies are full of fiber, they keep us both full for a while. If either of us needs afternoon pick-me-ups, we have been known to make another green smoothie later in the day instead of drinking a caffeinated beverage.

  15. Ty 6.23.2015 at 3:08 pm #

    Just found your site and am about to sign up for the challenge.

    Background: Had a Vitamix for 8 years and I go through phases when I use it for a few weeks, then get bored and stop. Big part is I never varied on my recipe. It was green, but I got tired of it. So I am liking the idea of varying it.

    Quick question: I have been adding dry steel cut oatmeal to my smoothies. (read somewhere years ago that it was a good idea) Basically a normal serving that would make a small cup of oatmeal. I also add flax seed along with plant protein, kale/spinach, banana and frozen berry mix from Costco.

    Is the oatmeal a good idea, or should I leave it out?

    • SGS Rawkstar 6.24.2015 at 12:21 pm #

      Hi Ty,

      We’re so excited you found our site, and we’re especially pumped to have you join us for our July 30-Day Challenge! We love adding oats to our smoothies…they’re naturally high in fiber, act like a magnet to bad cholesterol, help maintain stable blood sugar, + help you stay fuller longer!

      We usually recommend adding 2 tbs dry oats, or 1/4 cup cooked oats to any green smoothie recipe.

      Cheers :)

  16. Sharee 6.18.2015 at 4:45 pm #

    This is going to sound crazy, but I’m so scared to try a new lifestyle. I really need this and want to feel energized,healthy and of course a little lighter. I think I’m more afraid I won’t keep it up. I’m a single mom of 3 and it’s real expensive trying to eat healthy. My oldest pretty much made up her mind she’s fine ( she’s 21 her choice) but my little ones love smoothies. Praying!!!

    • SGS Rawkstar 6.19.2015 at 9:10 am #

      Hi Sharee,

      We can totally relate. We understand that trying a new lifestyle can be intimidating, and that’s why we’re here to support you! Just remember, it’s not about perfection, and all the small changes you make every day add up over time. Have you thought about joining our 30-day challenge? It could be great for you, as our goal during the challenge is to get you to drink one green smoothie (16oz) a day. What’s awesome, is that you’ll have the support of all the other challengers and Rawkstar community, as well!


      We also know what it’s like to try to feed our family healthy, delicious food on a budget. Initially, your grocery bill may be a little higher with the extra fresh and frozen produce purchases, but overtime you’ll eliminate a lot of processed food items that will bring your grocery bill back to normal. We’ve found that buying fruits and veggies that are in season, buying out-of-season fruits frozen (Costco and Sam’s Club have good prices on large bags of Organic fruit), and buying from local fruit stands, farmer’s markets, and CSAs (Community Supported Agriculture) help us keep our food budget in check.

      Never hesitate to reach out when you’re in need of support or encouragement. We’re here for you! :)

  17. Stephanie 6.17.2015 at 9:27 am #

    Thanks for the link, ladies. Tricky? No; silly, yes. I have the best hubby on the planet (almost 29 years, now) but I have to be careful in what I voice an interest. If I said pearl farming intrigued me, he’d come home the next day with a backyard pond kit and a bunch of live oysters (but it’s a good thing).

    • SGS Rawkstar 6.17.2015 at 11:25 am #

      Hi Stephanie,

      Definitely sounds like you found a good one, and that he keeps you on your toes! So glad you two are embarking on this green smoothie journey together :).


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