The 21-Day Cleanse
My proven plant-based system that uses real food — not powders or pricey supplements — to wake up your energy, calm your gut, and clear your head. Built to help you feel like you again, and to teach you how to actually feed yourself well long after day 21.
Trusted by 37,000+ women since 2015
As seen in
This cleanse is for you if…
I get it — “cleanse” can sound like three weeks of sacrifice for who-knows-what. So let’s be clear about the goal: flood your body with nutrients, give your gut a real break, and hand your energy back to you.
You’re running on empty
Natural energy is closer than you think.
Your cravings are in control
Skip the sugar spiral and the 3pm caffeine crash.
Your gut’s been through it
Bloat, heaviness, the whole uncomfortable mess.
Feeling foggy or just off
Clearer head. Steadier mood.
Chronic aches & inflammation
Calm the fire with food that heals.
Struggling with skin issues
Glow’s around the corner.
Real women, real results
★★★★★My sugar cravings decreased, energy increased, and skin was glowing.
Rhonda Hadno
★★★★★I slept better and had more energy than I could’ve imagined.
Karla Erovick
★★★★★I went three weeks without coffee and felt energized from the breakfast smoothies and snacks.
Merary Santiago
★★★★★I feel alert, not foggy, and lots of energy.
Tammy Shaule
★★★★★One week and I could really see and feel a difference!
Chevelle Malone
★★★★★I am more excited about plant-based food knowing it can be very delicious!
Elisabeth Callahan
★★★★★My skin is clearer than it had been in years. I have so much energy!
Carissa
★★★★★I didn’t feel deprived. I was eating real food with some of the most delicious flavors I’ve had!
Kavli K.
★★★★★I was never hungry and the meals were ALL delicious! I slept so well.
Carrie EichensHow the cleanse works
Plant-based whole foods packed with vitamins, minerals, and fiber to feed your body, support your gut, and help your liver, colon, and kidneys do their job the way they’re meant to.
Week 1
Clean the plate
Step back from the Top 8 inflammatory foods (alcohol, meat, dairy, gluten, added sugar, and friends) and eat foods that energize and heal.
Sample recipes: Tropical Detox Smoothie, Power Trail Mix, Hearty Chard Skillet and Greek Salad
Week 2
Detox with love
Ease off legumes and grains while you load up on liver-loving, fiber-rich foods, so you feel lighter and clearer by the day.
Sample recipes: Strawberry Lemon Chia Pudding, Broccoli Potato Soup and Lemon Pepper Zoodles
Week 3
Rawk the lifestyle
The part the powder cleanses skip: ease grains and legumes back in and move into a way of eating you can actually keep.
Sample recipes: Strawberry Banana Smoothie, Herbalicious Hummus and Veggie Quinoa Pizza
Tens of thousands of women since 2015
Are you ready to be next?
The stories that come back aren’t really about a number on the scale. They’re about energy, clear skin, deep sleep, a calm gut, and the confidence that comes from finally knowing how to feed yourself well.
Why this cleanse is different
When the box runs out, so do your results. My cleanse works the opposite way.
| The 21-Day Cleanse | Powder cleanse box | |
|---|---|---|
| What you buy | Real groceries: fruit, veggies, nuts, whole grains, seeds | A box of powders, capsules and shakes |
| Supplements or subscription | None | Both, to keep going |
| What you learn | How to cook plant-based, for life | Nothing |
| When it ends | Your skills and results stay | Results fade; buy another box |
| Cost | A fraction, plus food you’d buy anyway | $400+ per box |
What’s included
Everything you need for
21 days, done for you
Follow the proven plan to calm your gut, steady your energy, clear the sugar fog, and feel like yourself again, all while eating delicious plant-based recipes from best-selling recipe creator, Jen Hansard.
Try it risk-free
Money-back guarantee
The 21-Day Cleanse
Proven program with lifetime results
- 21-day comprehensive plan$199 value
- Comprehensive grocery list$25 value
- Interactive swap guide$25 value
- Weekly prep guide$50 value
- Lifetime updates$150 value
- Bonus: 21-Day Core Challenge interactive program$50 value
4 Seasons, 4 Cleanses
Each season opens a cleanse built around that season’s freshest ingredients — spring renewal, summer glow, fall reset, winter recharge. Do one, or collect all four.
March 1 – May 31
June 1 – Aug 30
Sept 1 – Nov 30
Open now
Dec 1 – Feb 28
Grad stories
I'm sleeping better, I'm happier and have more energy.
I've been walking every day with my dog or by myself with a book and doing strength training, which feels great. I've lost 7 pounds and have a better outlook because I don't have as much inflammation and fatigue.
Grad stories
It has recruited my husband (big win).
I'm not a natural cook and it takes a lot of my energy to plan and prep… BUT when I prep several meals and have healthy options at the ready it feels so nice. Did I complete this cleanse? Heck no! It fell in a month where we had multiple kids home sick, snow days, and a trip. HOWEVER…
Grad stories
I feel like the best version of myself.
I got so many compliments about how I looked… not just about the weight-loss but about glowing skin. I feel like the best version of myself when I'm eating plant-based… and have this 21-day cleanse to thank for that!
Grad stories
I wish I had known about this in my 40's.
I am 69, and I can honestly say adopting this lifestyle would have saved years of misery and expense due to medical issues.
Grad stories
I've been changed for the better.
Now, I know what foods make me feel great and give me tons of energy. It's like I was a caterpillar that emerged from its cocoon and turned into a beautiful butterfly. I'm not looking back.
A note from Jen
If you’re on the fence, I was too
Would the recipes actually be good? Would I just bounce right back to my old habits? Was it worth eating 100% plant-based for three weeks? Then about eight days in, I was hooked. Less bloated. Sleeping like a rock. Energy through the roof.
Most cleanses end and leave you exactly where you started — or worse, hooked on a product you have to rebuy. This one is different on purpose: you learn to cook real food, so you walk away with skills that don’t run out when the box is empty.
And if you’re nervous about the food? Remember — this is literally what I do. I make plant-based food that’s so good you forget it’s “healthy.” Because healthy should be tasty.
Jen Hansard
Creator of Simple Green Smoothies · best-selling cookbook author
Try it risk-free
7-day money-back guarantee
Enroll now and get 7 days to go through the Week 1 plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, email us within 7 days of purchase and I’ll refund you.
Ready for this?
Join now →Common Questions
Not likely. The recipe portions are deliberately generous to accommodate even the largest appetites. This is not a starvation diet, it is a celebration of food, flavor, and abundance. We are not counting calories. You will be eating three to five times each day (breakfast, mid-morning snack, lunch, afternoon snack, and dinner, if you choose to.) This cleanse is not designed to starve you, and you’re not limited in the number of times you eat, or the amount you eat – only in what you eat. If you do get hunger pangs, make sure that you’re really hungry, and not just bored or thirsty. If it’s a case of real hunger, go for one of the bonus snack recipes, a piece of fruit, or a small handful of nuts, or seeds. One tip to avoid hunger is to chew your green smoothie. This may sound silly, but the chewing action signals your body that food is on the way, and triggers the digestive processes.
Nope — and that’s the whole point. This cleanse runs entirely on real food you buy at your regular grocery store. No proprietary box, no capsules, no subscription. You’ll learn to cook with whole ingredients so your results actually last once the 21 days are up.
You may have many of the staple ingredients in your kitchen already (avocado oil, raw cashews, maple syrup, ground cumin, nutritional yeast, coconut oil, etc). If you do not, the first shop typically costs about $150. Then, once your kitchen is set up, we estimate the cost of the produce to be between $100 per week. If you choose to supplement the plant-based recipes with high quality animal protein like organic chicken breast or cage free eggs, your grocery bill will be higher.
And remember — you’re buying real groceries, not a $400+ box of powders you’ll run out of. Most of this is food you’d be shopping for anyway, just put to much better use.
If you struggle with getting quality sleep, we advise omitting coffee throughout the cleanse. You will get the best results and many cleanse grads choose to stay off coffee after the cleanse because they feel so great. If you and coffee aren’t ready to break up, we suggest having just one cup in the morning to support quality rest and sleep.
If you want the full benefit of cleansing your body, stick with the plan as close as possible. Our detox meals are crafted by our holistic nutritionist for optimal cleansing. This is not a vacation, it’s a cleanse. Yet of course if you truly cannot stand cilantro, turmeric or fennel, you can substitute them out for something you do enjoy, or choose another meal.
Of course— life must go on! The 21-Day Cleanse is a flexible program that you can follow while living your life with family and friends. Using the weekly meal plans and recipes will help you get great results. But, you can still get good results by sticking to the recommended foods lists. You can eat “off meal plan”, eat out, and travel during the program— feel free to ask for tips inside the community to help you the most.
You may experience short-term symptoms like: headaches, bloating, muscle cramps, skin irritations, fatigue, irritability, mood swings, or change in bowel frequency. These symptoms are completely normal and expected.
It usually takes between 2-5 days to complete the withdrawal phase of the 21-Day Cleanse, yet it’s absolutely worth it. Giving your body a break from stimulants will allow your organs to heal and your body to recharge fully. Remember, these symptoms are proof that the cleanse is working and your body is getting the care it needs.
You’ll definitely spend more time in the kitchen throughout the cleanse. In some ways, this is like a crash course plant-based cooking school. I highly suggest following our prep guide to make most of the smoothies, snacks and meals over the weekend. Breakfast is a smoothie (10 minutes), lunch is a reheated soup or quick salad (15 minutes) and dinners will range from 15 minutes – 1 hour to prepare. The good news is, the dinners repeat so you make once and reheat for another evening to give you a break in the kitchen.
We know all about busy schedules here, which is why we’ve provided a weekend prep guide that saves you tons of time during the week. If you’re working and have a full schedule, expect to spend 3-4 hours shopping and prepping on the weekends to make each cleanse week stress-free and enjoyable. The cleanse gives you a wonderful opportunity to really listen to your body. It’s an individual experience that differs for everyone. Depending on the level of toxicity in your body, there may be some less- than-amazing symptoms in the first 3–5 days, such as headaches, nausea, fatigue, skin irritations, etc. Once you hit day five, these should only be distant memories, and you’ll be well on your way to greatness. But some people sail through the entire cleansing period with no side effects at all. You may feel amazing throughout the entire cleanse, or your energy may wax and wane a little.
This cleanse is great for most people, yet you should avoid cleansing in the following situations: advanced cancer, under 16 years of age, if you have an eating disorder, kidney or liver disease, and if you’re underweight. If you have a blood sugar regulation issue (diabetes, hyperglycemia, hypoglycemia) or any other medical condition, you should seek your doctor’s advice before undertaking a cleanse. If you’re pregnant or breastfeeding, you can absolutely do the cleanse with some modifications. If this is you, let us know and we can give you specific tweaks to the program to make sure you’re benefitting your baby and body.
You may find that you have more energy than normal—and more motivation! Why waste it? Get moving! Be mindful that you may need to take it down a notch though as your body adjust to the new way of eating. If you normally exercise fairly intensely, reduce your output until you feel strong and energized.
If you don’t normally work out, you would do well to include some regular walking, yoga, swimming or gardening during this time. Try to sneak in some incidental exercise, such as getting off the train or bus one or two stops early and walking the rest of the way. Or park further away from the entrance to the grocery store and walk.
Absolutely. My husband loves our cleanses — the clear plans, the tasty recipes, and how good he feels by the end. Just double the grocery list and recipes so there’s enough for you both.
We offer a 7-day money back guarantee. Enroll now and get 7 days to go through the Week 1 Nutrition Plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, send us an email within 7 days of purchase and I’ll refund you. I’m that confident that when you commit to this cleanse, you’ll see results… and keep them going. You have nothing to lose but so much to gain when you go plant-based for 21 days.
Reviews
What grads say after 21 days of real food.
I’m a long-time vegetarian but rarely eat fruit and tend to grab convenient (aka processed) foods. During the cleanse, I felt incredible – great energy and mood. The recipes are much more intricate than what I usually prepare and it shows in the complex and fabulous flavors. They were all SO GOOD. I’m a fan 100%! The weekly prep was super helpful. I skipped the pre-cleanse for the most part bc I started a bit late. I was more than full during the cleanse week but a little hungry most days on the post-cleanse. Loved the group chats. I am looking forward to doing a lot more of these with you. Thank you!
The cleanse went good overall, had a fair amount of stomach pain about three days into the cleanse week, but it passed and I felt great after that!! I’ve enjoyed using more fruit and veg in normal every day dinners and lunches… noticed a lot less redness in my skin as well:)
I joined the cleanse as a newer vegan wanting to cleanse my body and get rid of cravings. I thoroughly enjoyed the Winter Cleanse. I felt great throughout the week and found the recipes to be very satisfying and delicious. The structure was perfect and I was never hungry. The prep was very helpful to make sure I was set up for success and the group calls and check-ins helped to answer any questions or concerns I had. I lost a few pounds and eliminated my sugar cravings. My confidence in the kitchen is great and I used my blender regularly… so much so that I decided to upgrade to a Vitamix! In addition I had my labwork done immediately following and my cholesterol numbers are dropping. I feel amazing and look forward to continuing with Rawk the Year!
I felt pretty good during the cleanse after the second day. I have done these before with you so I had a good idea of how it worked. Weekly prep is definitely a plus! I was hungry early afternoon. I did not take advantage of the group check ins and coaching calls. My schedule did not allow that unfortunately. I definitely gave my blender a workout. I felt less bloated and cravings definitely lessened. I felt more energized and felt I was not as tired in the evening.
I joined the cleanse to feel my best and jump start my healthy eating goals. I most appreciated the detailed shopping lists and meal plans. They made sticking with the cleanse much easier. Though I had a couple “cheat” moments, knowing I had the recipes and ingredients on hand made it so much easier to get back on track. I definitely use my kitchen aid blender much more. And my husband now has confidence to make smoothies as well. We have continued to incorporate a smoothie into our each day. Helps keep those sugar cravings under control.
After doing the smoothie challenge, I decided to try the cleanse and get more focused on plant-based dishes. At first the cleanse program was overwhelming but the structure and group check-ins helped me tremendously. I did struggle with the weekly prep but spread it out by doing the prep over a few days. For me, the stamina needed to do the shopping and the prep was too much. I decided to not prep the smoothies since they were very easy to throw together. I was surprised by how filling each day was. I am ‘Kitchen’ challenged! But now I can get in there and chop, chop, chop. And I have not craved my favorite, Dots Pretzels! I am still motivated and currently doing the pre-cleanse to get me to 21 days. I have lost 5 lbs. so down to 105 which is so cool. And I have so much more energy and sleep like a rock.
I wasn’t able to stick to it completely because of a minor medical procedure halfway through. I had to fast for a day, and then had to reintroduce foods slowly, so it wasn’t the best time to do the cleanse. However, I made a number of the recipes which were great, and am going to do the cleanse again. I think the recipes are super, and they take the guesswork out of what to prepare. When I did the cleanse, I was not hungry and I didn’t have any cravings. I feel like the recipes were so good that if I had more recipes I wouldn’t have any trouble sticking to a regular healthy diet. I am really motivated to continue prepping healthier foods.
I got off to a slow start and fell a little behind. I really appreciate the ability to read others comments/insights and file them away for later. Also, being able to print off the guides allows me to finish this out even though my start was behind the schedule. I’m feeling lighter and happier with the increased plant based menu. Thanks for all of these!!
I did the cleanse to lose weight and undergo a the cleanse to get back on nourishing, mostly plant-based eating. I LOVED the pre-cleanse and post-cleanse weeks, making this a 3 week cleanse! I couldn’t make the check-ins and calls, but did watch the one right before the post-cleanse week and it was incredibly helpful! It was inspiring, informative and gave me great tools to use moving forward. Wonderful job, team SGS! My blender use skyrocketed baby!:)
I joined to feel healthier and it was good! I did swap out some smoothie recipes for others. I love the prep guides, it’s key to help me stick with it during a busy work week. I did feel sluggish in the afternoon sometimes. I’ve noticed better digestion and motivation to continue healthy habits
Prep guides were very helpful- a good way to set up new healthy routines. I joined the cleanse to reduce inflammation, cook more yummy veggie recipes. Now, I have more confidence in creating delicious, flavorful plant based dinners! I’m also less bloated and have less cravings!
I did the cleanse to get a jump start on losing weight. During the cleanse I felt all sorts of emotions from excitement to “why me.” However, the program is so easy to follow from the prep, execution and support structure that I have able to stay on track. The results I’ve noticed so far are that I look forward to the preparation of the meals. It has already become a habit and the food actually tastes good. I also feel so much clearer in my mind. I didn’t even realize that I had brain fog and now that I am clearer my experience of life is so much better. Oh…I have lost 9 pounds too.
I joined the cleanse because although I have been plant based for years and eat really healthy most of the time, I start 6 days of the week with one of your smoothies, I usually eat a big salad for lunch, tons of veggies throughout the day), I realized that I was drinking too much and snacking too much at night. I have been having a hard time relaxing at night without a drink and when I have a drink I want a bowl of pretzels to go with it. I haven’t been feeling at my best for a while. I’m often tired, foggy, and cranky. I’m constantly feeling either bloated or dealing with acid reflux and I knew I needed to change and a the cleanse but change was just too hard. On the final night of the deadline to sign up, I decided to go for it. I thought maybe this would be the push I needed to help me deal with my cravings and get my health back on track. The first 3 days was really hard for me. I was emotional, exhausted, and hungry. On day 4, I feel like something just clicked and I had tons of energy and my mood drastically changed. I absolutely loved every recipe, everything was super flavorful and delicious. I will definitely continue to make them afterwards. The prep was very helpful. I felt very organized and prepared for the week ahead. I plan on keeping the meal prep up as I feel like I really benefitted from it and I’ll make healthier snack choices if I’m prepared. I am so happy I did this for myself. It was tough at times but totally worth it. I’m not craving the late night carbs and I’m fine with not having a drink, as long as I have an herbal tea to sip on instead. I feel motivated to keep these cleanses up throughout the year and I finally feel like I am in control of my health and my body, instead of feeling like food and drink controls me.
Felt great throughout the cleanse, but missed caffeine the most! I didn’t make all the recipes but doubled up a couple and ate leftovers. It help recharged my energy, metabolism and got me to eat healthier.
I came into the cleanse 2 weeks prepped from a previous cleanse so it was very very easy to continue, the main difference being that this cleanse is vegan and the prior one was not (though they eliminate 95% of the same foods.) I felt that I lost strength towards the end of the week as I was still actively working out at least 4 days a week. I wasn’t hungry but was craving more protein and as soon as I ate some, my workouts improved. I noticed some weight loss and better energy!
