
The 21-Day Cleanse
My proven plant-based system that uses real food — not powders or pricey supplements — to wake up your energy, calm your gut, and clear your head. Built to help you feel like you again, and to teach you how to actually feed yourself well long after day 21.
Trusted by 37,000+ women since 2015
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This cleanse is for you if…
I get it — “cleanse” can sound like three weeks of sacrifice for who-knows-what. So let’s be clear about the goal: flood your body with nutrients, give your gut a real break, and hand your energy back to you.
You’re running on empty
Natural energy is closer than you think.
Your cravings are in control
Skip the sugar spiral and the 3pm caffeine crash.
Your gut’s been through it
Bloat, heaviness, the whole uncomfortable mess.
Feeling foggy or just off
Clearer head. Steadier mood.
Chronic aches & inflammation
Calm the fire with food that heals.
Struggling with skin issues
Glow’s around the corner.
Real women, real results
★★★★★My sugar cravings decreased, energy increased, and skin was glowing.
Rhonda Hadno
★★★★★I slept better and had more energy than I could’ve imagined.
Karla Erovick
★★★★★I went three weeks without coffee and felt energized from the breakfast smoothies and snacks.
Merary Santiago
★★★★★I feel alert, not foggy, and lots of energy.
Tammy Shaule
★★★★★One week and I could really see and feel a difference!
Chevelle Malone
★★★★★I am more excited about plant-based food knowing it can be very delicious!
Elisabeth Callahan
★★★★★My skin is clearer than it had been in years. I have so much energy!
Carissa
★★★★★I didn’t feel deprived. I was eating real food with some of the most delicious flavors I’ve had!
Kavli K.
★★★★★I was never hungry and the meals were ALL delicious! I slept so well.
Carrie EichensHow the cleanse works
Plant-based whole foods packed with vitamins, minerals, and fiber to feed your body, support your gut, and help your liver, colon, and kidneys do their job the way they’re meant to.

Week 1
Clean the plate
Step back from the Top 8 inflammatory foods (alcohol, meat, dairy, gluten, added sugar, and friends) and eat foods that energize and heal.
Sample recipes: Tropical Detox Smoothie, Power Trail Mix, Hearty Chard Skillet and Greek Salad

Week 2
Detox with love
Ease off legumes and grains while you load up on liver-loving, fiber-rich foods, so you feel lighter and clearer by the day.
Sample recipes: Strawberry Lemon Chia Pudding, Broccoli Potato Soup and Lemon Pepper Zoodles

Week 3
Rawk the lifestyle
The part the powder cleanses skip: ease grains and legumes back in and move into a way of eating you can actually keep.
Sample recipes: Strawberry Banana Smoothie, Herbalicious Hummus and Veggie Quinoa Pizza
Tens of thousands of women since 2015
Are you ready to be next?
The stories that come back aren’t really about a number on the scale. They’re about energy, clear skin, deep sleep, a calm gut, and the confidence that comes from finally knowing how to feed yourself well.
Why this cleanse is different
When the box runs out, so do your results. My cleanse works the opposite way.
| The 21-Day Cleanse | Powder cleanse box | |
|---|---|---|
| What you buy | Real groceries: fruit, veggies, nuts, whole grains, seeds | A box of powders, capsules and shakes |
| Supplements or subscription | None | Both, to keep going |
| What you learn | How to cook plant-based, for life | Nothing |
| When it ends | Your skills and results stay | Results fade; buy another box |
| Cost | A fraction, plus food you’d buy anyway | $400+ per box |
What’s included
Everything you need for
21 days, done for you
Follow the proven plan to calm your gut, steady your energy, clear the sugar fog, and feel like yourself again, all while eating delicious plant-based recipes from best-selling recipe creator, Jen Hansard.

Try it risk-free
Money-back guarantee
The 21-Day Cleanse
Proven program with lifetime results
- 21-day comprehensive plan$199 value
- Comprehensive grocery list$25 value
- Interactive swap guide$25 value
- Weekly prep guide$50 value
- Lifetime updates$150 value
- Bonus: 21-Day Core Challenge interactive program$50 value
4 Seasons, 4 Cleanses
Each season opens a cleanse built around that season’s freshest ingredients — spring renewal, summer glow, fall reset, winter recharge. Do one, or collect all four.

Grad stories
I'm sleeping better, I'm happier and have more energy.
I've been walking every day with my dog or by myself with a book and doing strength training, which feels great. I've lost 7 pounds and have a better outlook because I don't have as much inflammation and fatigue.

Grad stories
It has recruited my husband (big win).
I'm not a natural cook and it takes a lot of my energy to plan and prep… BUT when I prep several meals and have healthy options at the ready it feels so nice. Did I complete this cleanse? Heck no! It fell in a month where we had multiple kids home sick, snow days, and a trip. HOWEVER…

Grad stories
I feel like the best version of myself.
I got so many compliments about how I looked… not just about the weight-loss but about glowing skin. I feel like the best version of myself when I'm eating plant-based… and have this 21-day cleanse to thank for that!

Grad stories
I wish I had known about this in my 40's.
I am 69, and I can honestly say adopting this lifestyle would have saved years of misery and expense due to medical issues.

Grad stories
I've been changed for the better.
Now, I know what foods make me feel great and give me tons of energy. It's like I was a caterpillar that emerged from its cocoon and turned into a beautiful butterfly. I'm not looking back.
A note from Jen
If you’re on the fence, I was too
Would the recipes actually be good? Would I just bounce right back to my old habits? Was it worth eating 100% plant-based for three weeks? Then about eight days in, I was hooked. Less bloated. Sleeping like a rock. Energy through the roof.
Most cleanses end and leave you exactly where you started — or worse, hooked on a product you have to rebuy. This one is different on purpose: you learn to cook real food, so you walk away with skills that don’t run out when the box is empty.
And if you’re nervous about the food? Remember — this is literally what I do. I make plant-based food that’s so good you forget it’s “healthy.” Because healthy should be tasty.
Jen Hansard
Creator of Simple Green Smoothies · best-selling cookbook author

Try it risk-free
7-day money-back guarantee
Enroll now and get 7 days to go through the Week 1 plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, email us within 7 days of purchase and I’ll refund you.
Ready for this?
Join now →Common Questions
Not likely. The recipe portions are deliberately generous to accommodate even the largest appetites. This is not a starvation diet, it is a celebration of food, flavor, and abundance. We are not counting calories. You will be eating three to five times each day (breakfast, mid-morning snack, lunch, afternoon snack, and dinner, if you choose to.) This cleanse is not designed to starve you, and you’re not limited in the number of times you eat, or the amount you eat – only in what you eat. If you do get hunger pangs, make sure that you’re really hungry, and not just bored or thirsty. If it’s a case of real hunger, go for one of the bonus snack recipes, a piece of fruit, or a small handful of nuts, or seeds. One tip to avoid hunger is to chew your green smoothie. This may sound silly, but the chewing action signals your body that food is on the way, and triggers the digestive processes.
Nope — and that’s the whole point. This cleanse runs entirely on real food you buy at your regular grocery store. No proprietary box, no capsules, no subscription. You’ll learn to cook with whole ingredients so your results actually last once the 21 days are up.
You may have many of the staple ingredients in your kitchen already (avocado oil, raw cashews, maple syrup, ground cumin, nutritional yeast, coconut oil, etc). If you do not, the first shop typically costs about $150. Then, once your kitchen is set up, we estimate the cost of the produce to be between $100 per week. If you choose to supplement the plant-based recipes with high quality animal protein like organic chicken breast or cage free eggs, your grocery bill will be higher.
And remember — you’re buying real groceries, not a $400+ box of powders you’ll run out of. Most of this is food you’d be shopping for anyway, just put to much better use.
If you struggle with getting quality sleep, we advise omitting coffee throughout the cleanse. You will get the best results and many cleanse grads choose to stay off coffee after the cleanse because they feel so great. If you and coffee aren’t ready to break up, we suggest having just one cup in the morning to support quality rest and sleep.
If you want the full benefit of cleansing your body, stick with the plan as close as possible. Our detox meals are crafted by our holistic nutritionist for optimal cleansing. This is not a vacation, it’s a cleanse. Yet of course if you truly cannot stand cilantro, turmeric or fennel, you can substitute them out for something you do enjoy, or choose another meal.
Of course— life must go on! The 21-Day Cleanse is a flexible program that you can follow while living your life with family and friends. Using the weekly meal plans and recipes will help you get great results. But, you can still get good results by sticking to the recommended foods lists. You can eat “off meal plan”, eat out, and travel during the program— feel free to ask for tips inside the community to help you the most.
You may experience short-term symptoms like: headaches, bloating, muscle cramps, skin irritations, fatigue, irritability, mood swings, or change in bowel frequency. These symptoms are completely normal and expected.
It usually takes between 2-5 days to complete the withdrawal phase of the 21-Day Cleanse, yet it’s absolutely worth it. Giving your body a break from stimulants will allow your organs to heal and your body to recharge fully. Remember, these symptoms are proof that the cleanse is working and your body is getting the care it needs.
You’ll definitely spend more time in the kitchen throughout the cleanse. In some ways, this is like a crash course plant-based cooking school. I highly suggest following our prep guide to make most of the smoothies, snacks and meals over the weekend. Breakfast is a smoothie (10 minutes), lunch is a reheated soup or quick salad (15 minutes) and dinners will range from 15 minutes – 1 hour to prepare. The good news is, the dinners repeat so you make once and reheat for another evening to give you a break in the kitchen.
We know all about busy schedules here, which is why we’ve provided a weekend prep guide that saves you tons of time during the week. If you’re working and have a full schedule, expect to spend 3-4 hours shopping and prepping on the weekends to make each cleanse week stress-free and enjoyable. The cleanse gives you a wonderful opportunity to really listen to your body. It’s an individual experience that differs for everyone. Depending on the level of toxicity in your body, there may be some less- than-amazing symptoms in the first 3–5 days, such as headaches, nausea, fatigue, skin irritations, etc. Once you hit day five, these should only be distant memories, and you’ll be well on your way to greatness. But some people sail through the entire cleansing period with no side effects at all. You may feel amazing throughout the entire cleanse, or your energy may wax and wane a little.
This cleanse is great for most people, yet you should avoid cleansing in the following situations: advanced cancer, under 16 years of age, if you have an eating disorder, kidney or liver disease, and if you’re underweight. If you have a blood sugar regulation issue (diabetes, hyperglycemia, hypoglycemia) or any other medical condition, you should seek your doctor’s advice before undertaking a cleanse. If you’re pregnant or breastfeeding, you can absolutely do the cleanse with some modifications. If this is you, let us know and we can give you specific tweaks to the program to make sure you’re benefitting your baby and body.
You may find that you have more energy than normal—and more motivation! Why waste it? Get moving! Be mindful that you may need to take it down a notch though as your body adjust to the new way of eating. If you normally exercise fairly intensely, reduce your output until you feel strong and energized.
If you don’t normally work out, you would do well to include some regular walking, yoga, swimming or gardening during this time. Try to sneak in some incidental exercise, such as getting off the train or bus one or two stops early and walking the rest of the way. Or park further away from the entrance to the grocery store and walk.
Absolutely. My husband loves our cleanses — the clear plans, the tasty recipes, and how good he feels by the end. Just double the grocery list and recipes so there’s enough for you both.
We offer a 7-day money back guarantee. Enroll now and get 7 days to go through the Week 1 Nutrition Plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, send us an email within 7 days of purchase and I’ll refund you. I’m that confident that when you commit to this cleanse, you’ll see results… and keep them going. You have nothing to lose but so much to gain when you go plant-based for 21 days.
Reviews
What grads say after 21 days of real food.
I did it and will repeat once a month to work on decreasing joint pain.
I feel great, I feel lighter and was never hungry. In fact I had a hard time eating everything on the meal plan. I joined challenge because I needed to make a change in my diet. I’ve been off my clean eating normal routine for quite some time and my body has not been happy with me. I suffer from RA and the inflamation was getting in the way the things I love to do. Not only has my inflamation subsided but I lost most of the fluff round my middle. I’m so proud I made it all the way through the program. Everything was delicious and I’m looking forward to continue eating this way in the day, weeks and months to come!
This cleanse is great for a body the cleanse. The plan is easy to follow and the food is tasty. I will continue to do some of the smoothies and other recipes for sure. My skin got a nice glow and I lost 2kg so I am feeling great and happy that I did it even if it was hard at some point. I wanna keep the momentum and eat better. I really recommend it!
I love everything about my raw journey. The support of my fellows rawkstars are a huge bonus. This process is life changing. Thank you and rawk on
I am so happy I did this cleanse with live support. The rawkstars inside the community are so nice and helpful.
I joined this cleanse to remove many of my bad food habits. My cleanse journey was amazing the first week. I felt wonderful. Unfortunately, for the last 2 weeks of the cleanse I had covid and I am just feeling better today. I didn’t have the appetite to finish. I couldn’t eat anything. I’m sorry not to be positive here, but thought it was important to share my experience. The one thing I am happy to find is the joint pain I had is gone and I attribute this to the no dairy. I plan on staying dairy free.
Joined to reset my eating habits. Motivated to be healthier, fitter and to lose some weight — especially since I’m a more mature mom (50) with younger kids to keep up with (5 and 11). I loved the cleanse. My withdrawal symptoms dissipated after just a few days (which was faster than when i did the 7 day spring cleanse a couple years ago). The best way to describe my experience is that my body felt happy! My psoriatic arthritis didn’t flare once. My joints didn’t feel inflamed. My stomach wasn’t bloated. My skin was glowing. My digestive system worked easily and like clockwork. It felt awesome to experience my body working so efficiently. I also lost about 6 pounds. So many delicious recipes that will become part of our meal planning! 21 days seemed like a long time when I committed, but it went by quickly! I’m really proud of myself for doing this for myself. And for my Future Self too!
This is my second 21-Day Cleanse and I had a slightly harder time with this one than I did with the fall version! I lost 5 lbs and felt great about cutting out sugar and caffeine. I did experience some fatigue and headaches the first week, but they cleared up quickly and I was able to feel more energized and clearheaded the second week. I had some challenges around keeping up with the cleanse on weekends, as we are often at social events or other celebrations, but got back on track during the weeks. I’m proud of myself for keeping up with the daily smoothie habit. I usually eat plenty of veggies, but have a harder time getting fruits into my diet. The smoothies have been perfect for making sure I get a couple of servings in first thing!
My husband and I did the 21 day Spring Cleanse together. It was a very positive experience! We both needed a change in our diet, and with the meal plans and recipes at our fingertips, we had nothing to lose (but weight!). Prior to the cleanse we were eating very poorly. During the 21 days, we changed some meals around and omitted some snacks but didn’t stray from the cleanse other than sharing one glass of wine at a festival and my husband having grilled chicken on a salad a few times. I lost 10.1 lbs and my husband lost 15 lbs!! We really needed this boost! And you would think the weight loss was the best part, but it really wasn’t. Turns out we LOVED eating plant based!! The meals were soooo flavorful and we were never hungry. The variety in each meal kept it exciting and kept us motivated. I am reading two books: Eating on the Wild Side and How Not to Diet, and they both confirm that a plant based lifestyle is so beneficial for your health. My husband and I have enjoyed it so much that we have joined Rawk the Year and already did our meal plan for this week. Having the customized grocery list really works for us and we have found that we need a meal plan to succeed. We have not been caught hungry with no idea of what to eat. Thank you for providing such an invaluable tool! Our health is so very grateful!!
I know the information and recipes in this cookbook is going to be very helpful and informative for me when I start the cleanse in a few days. I know it will lead me to prepare and eat whole foods all the time.
This is my second 21-Day Cleanse and I had a slightly harder time with this one than I did with the fall version! I lost 5 lbs and felt great about cutting out sugar and caffeine. I did experience some fatigue and headaches the first week but they cleared up quickly and I was able to feel more energized and clearheaded the second week. I had some challenges around keeping up with the cleanse on weekends as we are often at social events or other celebrations but got back on track during the weeks. I’m proud of myself for keeping up with the daily smoothie habit. I usually eat plenty of veggies but have a harder time getting fruits into my diet. The smoothies have been perfect for making sure I get a couple of servings in first thing!
This is the first cleanse or detox diet I’ve been able to follow. The program has the complete meal plan laid out for each day with all the recipes provided. No guess work. And not just a salad each day, but a great variety of entrees. 17 lbs gone in 3 weeks. Cravings gone. I feel like I finally found something I can follow and have long-term success.
Just the best. I’ve picked up great recipes and starting this week. Thank you so much for helping jumpstart my health
I have been a member for approximately two years (I think?). This platform has been a part of my journey to evolving into a more whole food plant-based diet.
We have been trying to figure out how my husband can finally recover from his covid vaccine I jury, which his Army doctors determined in June of last year. He and I did this cleanse together, and his health has improved in many ways! I feel more alert as well, but didn’t have the number of inflammatory issues going into the cleanse as he did.










