The 21-Day Cleanse
My proven plant-based system that uses real food — not powders or pricey supplements — to wake up your energy, calm your gut, and clear your head. Built to help you feel like you again, and to teach you how to actually feed yourself well long after day 21.
Trusted by 37,000+ women since 2015
As seen in
This cleanse is for you if…
I get it — “cleanse” can sound like three weeks of sacrifice for who-knows-what. So let’s be clear about the goal: flood your body with nutrients, give your gut a real break, and hand your energy back to you.
You’re running on empty
Natural energy is closer than you think.
Your cravings are in control
Skip the sugar spiral and the 3pm caffeine crash.
Your gut’s been through it
Bloat, heaviness, the whole uncomfortable mess.
Feeling foggy or just off
Clearer head. Steadier mood.
Chronic aches & inflammation
Calm the fire with food that heals.
Struggling with skin issues
Glow’s around the corner.
Real women, real results
★★★★★My sugar cravings decreased, energy increased, and skin was glowing.
Rhonda Hadno
★★★★★I slept better and had more energy than I could’ve imagined.
Karla Erovick
★★★★★I went three weeks without coffee and felt energized from the breakfast smoothies and snacks.
Merary Santiago
★★★★★I feel alert, not foggy, and lots of energy.
Tammy Shaule
★★★★★One week and I could really see and feel a difference!
Chevelle Malone
★★★★★I am more excited about plant-based food knowing it can be very delicious!
Elisabeth Callahan
★★★★★My skin is clearer than it had been in years. I have so much energy!
Carissa
★★★★★I didn’t feel deprived. I was eating real food with some of the most delicious flavors I’ve had!
Kavli K.
★★★★★I was never hungry and the meals were ALL delicious! I slept so well.
Carrie EichensHow the cleanse works
Plant-based whole foods packed with vitamins, minerals, and fiber to feed your body, support your gut, and help your liver, colon, and kidneys do their job the way they’re meant to.
Week 1
Clean the plate
Step back from the Top 8 inflammatory foods (alcohol, meat, dairy, gluten, added sugar, and friends) and eat foods that energize and heal.
Sample recipes: Tropical Detox Smoothie, Power Trail Mix, Hearty Chard Skillet and Greek Salad
Week 2
Detox with love
Ease off legumes and grains while you load up on liver-loving, fiber-rich foods, so you feel lighter and clearer by the day.
Sample recipes: Strawberry Lemon Chia Pudding, Broccoli Potato Soup and Lemon Pepper Zoodles
Week 3
Rawk the lifestyle
The part the powder cleanses skip: ease grains and legumes back in and move into a way of eating you can actually keep.
Sample recipes: Strawberry Banana Smoothie, Herbalicious Hummus and Veggie Quinoa Pizza
Tens of thousands of women since 2015
Are you ready to be next?
The stories that come back aren’t really about a number on the scale. They’re about energy, clear skin, deep sleep, a calm gut, and the confidence that comes from finally knowing how to feed yourself well.
Why this cleanse is different
When the box runs out, so do your results. My cleanse works the opposite way.
| The 21-Day Cleanse | Powder cleanse box | |
|---|---|---|
| What you buy | Real groceries: fruit, veggies, nuts, whole grains, seeds | A box of powders, capsules and shakes |
| Supplements or subscription | None | Both, to keep going |
| What you learn | How to cook plant-based, for life | Nothing |
| When it ends | Your skills and results stay | Results fade; buy another box |
| Cost | A fraction, plus food you’d buy anyway | $400+ per box |
What’s included
Everything you need for
21 days, done for you
Follow the proven plan to calm your gut, steady your energy, clear the sugar fog, and feel like yourself again, all while eating delicious plant-based recipes from best-selling recipe creator, Jen Hansard.
Try it risk-free
Money-back guarantee
The 21-Day Cleanse
Proven program with lifetime results
- 21-day comprehensive plan$199 value
- Comprehensive grocery list$25 value
- Interactive swap guide$25 value
- Weekly prep guide$50 value
- Lifetime updates$150 value
- Bonus: 21-Day Core Challenge interactive program$50 value
4 Seasons, 4 Cleanses
Each season opens a cleanse built around that season’s freshest ingredients — spring renewal, summer glow, fall reset, winter recharge. Do one, or collect all four.
March 1 – May 31
June 1 – Aug 30
Sept 1 – Nov 30
Open now
Dec 1 – Feb 28
Grad stories
I'm sleeping better, I'm happier and have more energy.
I've been walking every day with my dog or by myself with a book and doing strength training, which feels great. I've lost 7 pounds and have a better outlook because I don't have as much inflammation and fatigue.
Grad stories
It has recruited my husband (big win).
I'm not a natural cook and it takes a lot of my energy to plan and prep… BUT when I prep several meals and have healthy options at the ready it feels so nice. Did I complete this cleanse? Heck no! It fell in a month where we had multiple kids home sick, snow days, and a trip. HOWEVER…
Grad stories
I feel like the best version of myself.
I got so many compliments about how I looked… not just about the weight-loss but about glowing skin. I feel like the best version of myself when I'm eating plant-based… and have this 21-day cleanse to thank for that!
Grad stories
I wish I had known about this in my 40's.
I am 69, and I can honestly say adopting this lifestyle would have saved years of misery and expense due to medical issues.
Grad stories
I've been changed for the better.
Now, I know what foods make me feel great and give me tons of energy. It's like I was a caterpillar that emerged from its cocoon and turned into a beautiful butterfly. I'm not looking back.
A note from Jen
If you’re on the fence, I was too
Would the recipes actually be good? Would I just bounce right back to my old habits? Was it worth eating 100% plant-based for three weeks? Then about eight days in, I was hooked. Less bloated. Sleeping like a rock. Energy through the roof.
Most cleanses end and leave you exactly where you started — or worse, hooked on a product you have to rebuy. This one is different on purpose: you learn to cook real food, so you walk away with skills that don’t run out when the box is empty.
And if you’re nervous about the food? Remember — this is literally what I do. I make plant-based food that’s so good you forget it’s “healthy.” Because healthy should be tasty.
Jen Hansard
Creator of Simple Green Smoothies · best-selling cookbook author
Try it risk-free
7-day money-back guarantee
Enroll now and get 7 days to go through the Week 1 plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, email us within 7 days of purchase and I’ll refund you.
Ready for this?
Join now →Common Questions
Not likely. The recipe portions are deliberately generous to accommodate even the largest appetites. This is not a starvation diet, it is a celebration of food, flavor, and abundance. We are not counting calories. You will be eating three to five times each day (breakfast, mid-morning snack, lunch, afternoon snack, and dinner, if you choose to.) This cleanse is not designed to starve you, and you’re not limited in the number of times you eat, or the amount you eat – only in what you eat. If you do get hunger pangs, make sure that you’re really hungry, and not just bored or thirsty. If it’s a case of real hunger, go for one of the bonus snack recipes, a piece of fruit, or a small handful of nuts, or seeds. One tip to avoid hunger is to chew your green smoothie. This may sound silly, but the chewing action signals your body that food is on the way, and triggers the digestive processes.
Nope — and that’s the whole point. This cleanse runs entirely on real food you buy at your regular grocery store. No proprietary box, no capsules, no subscription. You’ll learn to cook with whole ingredients so your results actually last once the 21 days are up.
You may have many of the staple ingredients in your kitchen already (avocado oil, raw cashews, maple syrup, ground cumin, nutritional yeast, coconut oil, etc). If you do not, the first shop typically costs about $150. Then, once your kitchen is set up, we estimate the cost of the produce to be between $100 per week. If you choose to supplement the plant-based recipes with high quality animal protein like organic chicken breast or cage free eggs, your grocery bill will be higher.
And remember — you’re buying real groceries, not a $400+ box of powders you’ll run out of. Most of this is food you’d be shopping for anyway, just put to much better use.
If you struggle with getting quality sleep, we advise omitting coffee throughout the cleanse. You will get the best results and many cleanse grads choose to stay off coffee after the cleanse because they feel so great. If you and coffee aren’t ready to break up, we suggest having just one cup in the morning to support quality rest and sleep.
If you want the full benefit of cleansing your body, stick with the plan as close as possible. Our detox meals are crafted by our holistic nutritionist for optimal cleansing. This is not a vacation, it’s a cleanse. Yet of course if you truly cannot stand cilantro, turmeric or fennel, you can substitute them out for something you do enjoy, or choose another meal.
Of course— life must go on! The 21-Day Cleanse is a flexible program that you can follow while living your life with family and friends. Using the weekly meal plans and recipes will help you get great results. But, you can still get good results by sticking to the recommended foods lists. You can eat “off meal plan”, eat out, and travel during the program— feel free to ask for tips inside the community to help you the most.
You may experience short-term symptoms like: headaches, bloating, muscle cramps, skin irritations, fatigue, irritability, mood swings, or change in bowel frequency. These symptoms are completely normal and expected.
It usually takes between 2-5 days to complete the withdrawal phase of the 21-Day Cleanse, yet it’s absolutely worth it. Giving your body a break from stimulants will allow your organs to heal and your body to recharge fully. Remember, these symptoms are proof that the cleanse is working and your body is getting the care it needs.
You’ll definitely spend more time in the kitchen throughout the cleanse. In some ways, this is like a crash course plant-based cooking school. I highly suggest following our prep guide to make most of the smoothies, snacks and meals over the weekend. Breakfast is a smoothie (10 minutes), lunch is a reheated soup or quick salad (15 minutes) and dinners will range from 15 minutes – 1 hour to prepare. The good news is, the dinners repeat so you make once and reheat for another evening to give you a break in the kitchen.
We know all about busy schedules here, which is why we’ve provided a weekend prep guide that saves you tons of time during the week. If you’re working and have a full schedule, expect to spend 3-4 hours shopping and prepping on the weekends to make each cleanse week stress-free and enjoyable. The cleanse gives you a wonderful opportunity to really listen to your body. It’s an individual experience that differs for everyone. Depending on the level of toxicity in your body, there may be some less- than-amazing symptoms in the first 3–5 days, such as headaches, nausea, fatigue, skin irritations, etc. Once you hit day five, these should only be distant memories, and you’ll be well on your way to greatness. But some people sail through the entire cleansing period with no side effects at all. You may feel amazing throughout the entire cleanse, or your energy may wax and wane a little.
This cleanse is great for most people, yet you should avoid cleansing in the following situations: advanced cancer, under 16 years of age, if you have an eating disorder, kidney or liver disease, and if you’re underweight. If you have a blood sugar regulation issue (diabetes, hyperglycemia, hypoglycemia) or any other medical condition, you should seek your doctor’s advice before undertaking a cleanse. If you’re pregnant or breastfeeding, you can absolutely do the cleanse with some modifications. If this is you, let us know and we can give you specific tweaks to the program to make sure you’re benefitting your baby and body.
You may find that you have more energy than normal—and more motivation! Why waste it? Get moving! Be mindful that you may need to take it down a notch though as your body adjust to the new way of eating. If you normally exercise fairly intensely, reduce your output until you feel strong and energized.
If you don’t normally work out, you would do well to include some regular walking, yoga, swimming or gardening during this time. Try to sneak in some incidental exercise, such as getting off the train or bus one or two stops early and walking the rest of the way. Or park further away from the entrance to the grocery store and walk.
Absolutely. My husband loves our cleanses — the clear plans, the tasty recipes, and how good he feels by the end. Just double the grocery list and recipes so there’s enough for you both.
We offer a 7-day money back guarantee. Enroll now and get 7 days to go through the Week 1 Nutrition Plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, send us an email within 7 days of purchase and I’ll refund you. I’m that confident that when you commit to this cleanse, you’ll see results… and keep them going. You have nothing to lose but so much to gain when you go plant-based for 21 days.
Reviews
What grads say after 21 days of real food.
I’m so glad I did this cleanse – I’ve been wanting to try it for quite some time. I am not vegan or vegetarian but still thoroughly enjoyed it. The recipes were fantastic – lots of different flavors for me. I get in ruts of making the same thing so really enjoyed new recipes. I did not miss meat (missed cheese a little bit if I’m honest) and I was not hungry – and did not always eat all of the snacks. Love the fresh “real” food. Eating healthy does take effort – so I would highly recommend doing most if not all of the advanced prep. Enjoyed the recipes so much – I purchased “Simple Green Meals” cookbook and I’m looking forward to trying more of the recipes. Great the cleanse and reminder of how delicious plant based eating can be!
This was everything you promised. It was the best cleanse I have ever done! The recipes were DELICIOUS and the serving sizes were more than ample. My Energy is up bloating gone sleep fantastic skin glowing and down 6 lbs! I look forward to a different smoothie every morning. I’m all in! Thanks!
I really enjoyed this cleanse for many reasons. I love the Support group and how nice everyone is and I loved how Jen and her team respond to everyone’s post. I loved making the recipes which were so easy to understand. I feel like I became a little better cook this week. I also loved about 95% of the meals. I have my favorites that I will definitely make again. I shared some photos of my favorites. All that said I’m probably not like most people because I ate pretty healthy before the cleanse although I did have dessert at night. I was hoping to feel less bloated by going on this cleanse but I didn’t. I’m not sure I felt any different actually and that upsets me because I know how healthy I ate this week and I hear how so many people feel great. I do feel great but I felt great before too. I’m going to stay off coffee and continue with smoothies everyday and add these meals into my repertoire. Thank you so much for this experience.
The dinner meals were fantastic! My husband and I are going to put those in our tried and true favorites. So many good snacks and smoothies that will be saved as well. This was so worth the investment in our health and it was a quick 7 days! Thanks for a great cleanse Jen!!
Doing this cleanse this week has definitely set me on a new course and I am so excited! I am thrilled to find some new recipes that I really enjoyed and I am definitely on a new road of plant based eating! My only complaint is that I was not prepared for the amount of prep time that it took to get ready for the week and I think it was underestimated based on your materials. I doubled most of my breakfast and lunch recipes and tripled the dinner because of my husband and son and it was just completely exhausting, worth it FOR SURE but I’m wiped. There are so many ingredients in some of the recipes that I wasn’t prepared for the time it would take. I am definitely feeling better and I’ve lost a few pounds, my joints feel better and have definitely fallen in love with plant based eating! Thank you so much for the inspiration!!! And by the way, who doesn’t love a challenge? I love challenges and it was life changing!!
I’ve done the spring and the winter cleanse and I like the winter the best so far. The am and pm tonics are great. The recipes have been easy and delicious, there was only one I wasn’t a fan of. I feel the smoothies are too fruit heavy, I’m used of a 60/40 to 75/25 greens to fruit ratio so although they are delicious, I’d rather eat less fruit. Also, I never eat all of the food in a day even though I’m active. But overall, I’d recommend this, I also liked having a printed recipe book, so much handier than a computer or tiny screen.
Ok so I bought this cleanse as I was looking to actually the cleanse my eating and that is exactly what it did. I thought for sure I would have food cravings or withdrawal from my usual morning coffee but it never happened. Obviously my body was happy with what I was doing. The recipes surprised me every day as they were each delicious and filling. By Day 2 I was already feeling the positive effects of being on a plant-based diet – mental clarity extra energy clear skin and just a general feeling of well-being. I bought the add-on with each of the other season’s Resets as I loved this so much and know that even outside of the cleanse weeks many of these recipes will show up on my family’s regular menu. Thanks for such a wonderful well-planned and delicious the cleanse! This Rawked!!!
I can’t believe I just finished this amazing challenge! I didn’t think I was going to enjoy the food but I LOVED IT!!! The smoothies were incredible and my bloat has reduced significantly!! This happened even after the first day! My head feels so much clearer, I’m sleeping better and I can’t wait to share this with my friends! I already have my Mom and Dad on your smoothies!!! Thank you so much Jen!!! I am definitely going to incorporate these meals and smoothies into my regular routine!! Who knew eating healthy would be soooo good!!:)
My favorite part of the cleanse were the dinners. They were all excellent recipes, and I had more food than I could eat. Thank you for caring about others health! Paula
I think this should be renamed as a the cleanse instead of a cleanse. Cleanse sounds so austere and restrictive and this is anything but that. Jen and her wonderful team have put together a week’s worth of delicious and very filling recipes that will not disappoint. I couldn’t even get to all the snacks because I was so full. It was awesome having a shopping list and menus laid out. Many of the recipes use some of the same ingredients, which makes shopping and prep easier, although I do admit I was starting to get a little cauliflowered and cashewed out by the end. The beauty of this program is that you can make approved substitutions if you have allergies, intolerances, or strong aversions to certain ingredients. Another plus to this program is the support and encouragement that comes not only from the SGS staff, but also from the awesome Support group.
This cleanse was amazing the recipes were amazing! Exactly what I needed to the cleanse. Happy my husband joined me on the journey. We plan to continue on with our plant based eating. It’s an adventure discovering how delicious plant based eating can be we loved the recipes this week!!
This is my third Simple Green Smoothies challenge since I found the group last fall. Each recipe is easy to make and delicious. The only substitutions I made were walnuts for mushrooms ( I hate the consistency and musky flavor,) blueberries for pomegranate, and basil for mint which I couldn’t get at my local grocery store. As with the other challenges, my glucose levels are normal every plant based meal that I eat. For that, I’m so grateful for finding this group. The support group is always great for sharing thoughts and customer support is Rawkstar Awesome!
The Cleanse was so amazing for me and my family. My family did parts of the cleanse where I did it all. I definitely never really felt hungry. Sometimes I could tell I was getting close to needing a snack or ready for dinner. All the dinner snacks and smoothies totally Rawked. The plan was easy to follow. The suggestions for prepping made the days easier so I didn’t feel like I was in the kitchen all day. Jen is amazing for the pre start of the cleanse and checking in mid week. Definitely worth the money I paid and definitely I have a lot of takeaways from this cleanse to incorporate in my daily habits.
The cleanse is awesome. The smoothies snacks and meals are delicious. There were no recipes I didn’t like. That is not to say I didn’t have favorites. This is not a liquid cleanse-you actually get to eat real food. By midway through I had more energy lost weight and felt good about what I was eating. I never went hungry in fact I skipped several snack and didn’t eat all the food because it was so filling. I definitely will participate again.
Loved the Winter Cleanse! The recipes were all so very creative sometimes combing foods I would have never thought of combining! I usually eat a plant-centric diet adding limited fish & dairy so this was not especially difficult for me. I was pretty surprised how full I was & was happy to have the between-meal healthy snacks. I was also somewhat surprised of the use of honey & maple syrup along with lots of fruits when I thought I would be abstaining from sugars. It might have been good to have the acv tonic or greens by themselves before the sweets to offset any spikes in blood sugar for me. But I secretly loved the sweetness! I found out that I can indeed take the caffeine & alcohol out of my diet with no consequences but need to be careful to watch the amounts when I have any occasional caffeinated beverage or alcohol. The group support is definitely a benefit & I am glad I purchased the book. It is was a lot easier to reference the recipes from the book other than scrolling through the pages online. Thanks so much Jen! I will definitely be looking forward to future programs with SGS!
