Hit the reset button

The 21-Day Cleanse

4.9 · 1,254 reviews

My proven plant-based system that uses real food — not powders or pricey supplements — to wake up your energy, calm your gut, and clear your head. Built to help you feel like you again, and to teach you how to actually feed yourself well long after day 21.

Trusted by 37,000+ women since 2015

As seen in

Prevention
Wall Street Journal
NBC News
Doctors TV

This cleanse is for you if…

I get it — “cleanse” can sound like three weeks of sacrifice for who-knows-what. So let’s be clear about the goal: flood your body with nutrients, give your gut a real break, and hand your energy back to you.

You’re running on empty

Natural energy is closer than you think.

Your cravings are in control

Skip the sugar spiral and the 3pm caffeine crash.

Your gut’s been through it

Bloat, heaviness, the whole uncomfortable mess.

Feeling foggy or just off

Clearer head. Steadier mood.

Chronic aches & inflammation

Calm the fire with food that heals.

Struggling with skin issues

Glow’s around the corner.

Real women, real results

★★★★★

My sugar cravings decreased, energy increased, and skin was glowing.

Rhonda Hadno
★★★★★

I slept better and had more energy than I could’ve imagined.

Karla Erovick
★★★★★

I went three weeks without coffee and felt energized from the breakfast smoothies and snacks.

Merary Santiago
★★★★★

I feel alert, not foggy, and lots of energy.

Tammy Shaule
★★★★★

One week and I could really see and feel a difference!

Chevelle Malone
★★★★★

I am more excited about plant-based food knowing it can be very delicious!

Elisabeth Callahan
★★★★★

My skin is clearer than it had been in years. I have so much energy!

Carissa
Kavli's review of the cleanse program. Shown with pleasant smile and healthy glow.★★★★★

I didn’t feel deprived. I was eating real food with some of the most delicious flavors I’ve had!

Kavli K.
21-Day cleanse participant sharing results.★★★★★

I was never hungry and the meals were ALL delicious! I slept so well.

Carrie Eichens

How the cleanse works

Plant-based whole foods packed with vitamins, minerals, and fiber to feed your body, support your gut, and help your liver, colon, and kidneys do their job the way they’re meant to.

Green smoothie on table with avocado from the 21-day cleanse detox.

Week 1

Clean the plate

Step back from the Top 8 inflammatory foods (alcohol, meat, dairy, gluten, added sugar, and friends) and eat foods that energize and heal.


Sample recipes: Tropical Detox Smoothie, Power Trail Mix, Hearty Chard Skillet and Greek Salad

Detox salad from the 21-day cleanse recipes.

Week 2

Detox with love

Ease off legumes and grains while you load up on liver-loving, fiber-rich foods, so you feel lighter and clearer by the day.


Sample recipes: Strawberry Lemon Chia Pudding, Broccoli Potato Soup and Lemon Pepper Zoodles

plant-based pizza recipe from the 21-day cleanse.

Week 3

Rawk the lifestyle

The part the powder cleanses skip: ease grains and legumes back in and move into a way of eating you can actually keep.


Sample recipes: Strawberry Banana Smoothie, Herbalicious Hummus and Veggie Quinoa Pizza

Watch: her 21-Day Cleanse story

Tens of thousands of women since 2015

Are you ready to be next?

The stories that come back aren’t really about a number on the scale. They’re about energy, clear skin, deep sleep, a calm gut, and the confidence that comes from finally knowing how to feed yourself well.

Why this cleanse is different

When the box runs out, so do your results. My cleanse works the opposite way.

The 21-Day CleansePowder cleanse box
What you buyA box of powders, capsules and shakes
Supplements or subscriptionBoth, to keep going
What you learnNothing
When it endsResults fade; buy another box
Cost$400+ per box

What’s included

Everything you need for
21 days, done for you

Follow the proven plan to calm your gut, steady your energy, clear the sugar fog, and feel like yourself again, all while eating delicious plant-based recipes from best-selling recipe creator, Jen Hansard.

The 21-Day Cleanse materials — grocery list, prep guide, pre-cleanse menu, swap guide and withdrawals guide — shown on a desktop, laptop, tablet and phone

Try it risk-free

Money-back guarantee

The 21-Day Cleanse

Proven program with lifetime results

  • 21-day comprehensive plan$199 value
  • Comprehensive grocery list$25 value
  • Interactive swap guide$25 value
  • Weekly prep guide$50 value
  • Lifetime updates$150 value
  • Bonus: 21-Day Core Challenge interactive program$50 value
Total value $499$97

4 Seasons, 4 Cleanses

Each season opens a cleanse built around that season’s freshest ingredients — spring renewal, summer glow, fall reset, winter recharge. Do one, or collect all four.

21-day spring cleanse ingredients and recipe ideas.
Spring

March 1 – May 31

Summer recipes to use in a 21-day cleanse.
Summer

June 1 – Aug 30

Autumn 21-day plant-based recipes for a cleanse.
Autumn

Sept 1 – Nov 30
Open now

Winter recipes to use in a 21-day plant-based detox.
Winter

Dec 1 – Feb 28

Lynette after her successful 21-day cleanse.

Grad stories

I'm sleeping better, I'm happier and have more energy.

I've been walking every day with my dog or by myself with a book and doing strength training, which feels great. I've lost 7 pounds and have a better outlook because I don't have as much inflammation and fatigue.

★★★★★Lynette C.

A note from Jen

If you’re on the fence, I was too

Would the recipes actually be good? Would I just bounce right back to my old habits? Was it worth eating 100% plant-based for three weeks? Then about eight days in, I was hooked. Less bloated. Sleeping like a rock. Energy through the roof.

Most cleanses end and leave you exactly where you started — or worse, hooked on a product you have to rebuy. This one is different on purpose: you learn to cook real food, so you walk away with skills that don’t run out when the box is empty.

And if you’re nervous about the food? Remember — this is literally what I do. I make plant-based food that’s so good you forget it’s “healthy.” Because healthy should be tasty.

Jen Hansard
Creator of Simple Green Smoothies · best-selling cookbook author

Jen Hansard

Try it risk-free

7-day money-back guarantee

Enroll now and get 7 days to go through the Week 1 plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, email us within 7 days of purchase and I’ll refund you.

Ready for this?

Join now →

Common Questions

Will I be hungry while on a detox body cleanse?

Not likely. The recipe portions are deliberately generous to accommodate even the largest appetites. This is not a starvation diet, it is a celebration of food, flavor, and abundance. We are not counting calories. You will be eating three to five times each day (breakfast, mid-morning snack, lunch, afternoon snack, and dinner, if you choose to.) This cleanse is not designed to starve you, and you’re not limited in the number of times you eat, or the amount you eat – only in what you eat. If you do get hunger pangs, make sure that you’re really hungry, and not just bored or thirsty. If it’s a case of real hunger, go for one of the bonus snack recipes, a piece of fruit, or a small handful of nuts, or seeds. One tip to avoid hunger is to chew your green smoothie. This may sound silly, but the chewing action signals your body that food is on the way, and triggers the digestive processes.

Do I need to buy any powders, shakes, or supplements?

Nope — and that’s the whole point. This cleanse runs entirely on real food you buy at your regular grocery store. No proprietary box, no capsules, no subscription. You’ll learn to cook with whole ingredients so your results actually last once the 21 days are up.

How much will the groceries cost on the 21-day cleanse?

You may have many of the staple ingredients in your kitchen already (avocado oil, raw cashews, maple syrup, ground cumin, nutritional yeast, coconut oil, etc). If you do not, the first shop typically costs about $150. Then, once your kitchen is set up, we estimate the cost of the produce to be between $100 per week. If you choose to supplement the plant-based recipes with high quality animal protein like organic chicken breast or cage free eggs, your grocery bill will be higher.

And remember — you’re buying real groceries, not a $400+ box of powders you’ll run out of. Most of this is food you’d be shopping for anyway, just put to much better use.

Can I have coffee and tea while cleansing?

If you struggle with getting quality sleep, we advise omitting coffee throughout the cleanse. You will get the best results and many cleanse grads choose to stay off coffee after the cleanse because they feel so great. If you and coffee aren’t ready to break up, we suggest having just one cup in the morning to support quality rest and sleep.

What if I can’t have certain nuts, veggies, fruits, etc.?

If you want the full benefit of cleansing your body, stick with the plan as close as possible. Our detox meals are crafted by our holistic nutritionist for optimal cleansing. This is not a vacation, it’s a cleanse. Yet of course if you truly cannot stand cilantro, turmeric or fennel, you can substitute them out for something you do enjoy, or choose another meal.

Can I go out to eat while cleansing?

Of course— life must go on! The 21-Day Cleanse is a flexible program that you can follow while living your life with family and friends. Using the weekly meal plans and recipes will help you get great results. But, you can still get good results by sticking to the recommended foods lists. You can eat “off meal plan”, eat out, and travel during the program— feel free to ask for tips inside the community to help you the most.

What are the side effects of the cleanse?

You may experience short-term symptoms like: headaches, bloating, muscle cramps, skin irritations, fatigue, irritability, mood swings, or change in bowel frequency. These symptoms are completely normal and expected.

It usually takes between 2-5 days to complete the withdrawal phase of the 21-Day Cleanse, yet it’s absolutely worth it. Giving your body a break from stimulants will allow your organs to heal and your body to recharge fully. Remember, these symptoms are proof that the cleanse is working and your body is getting the care it needs.

How long does the food prep take?

You’ll definitely spend more time in the kitchen throughout the cleanse. In some ways, this is like a crash course plant-based cooking school. I highly suggest following our prep guide to make most of the smoothies, snacks and meals over the weekend. Breakfast is a smoothie (10 minutes), lunch is a reheated soup or quick salad (15 minutes) and dinners will range from 15 minutes – 1 hour to prepare. The good news is, the dinners repeat so you make once and reheat for another evening to give you a break in the kitchen.

I have a crazy busy schedule, is this realistic for me?

We know all about busy schedules here, which is why we’ve provided a weekend prep guide that saves you tons of time during the week. If you’re working and have a full schedule, expect to spend 3-4 hours shopping and prepping on the weekends to make each cleanse week stress-free and enjoyable. The cleanse gives you a wonderful opportunity to really listen to your body. It’s an individual experience that differs for everyone. Depending on the level of toxicity in your body, there may be some less- than-amazing symptoms in the first 3–5 days, such as headaches, nausea, fatigue, skin irritations, etc. Once you hit day five, these should only be distant memories, and you’ll be well on your way to greatness. But some people sail through the entire cleansing period with no side effects at all. You may feel amazing throughout the entire cleanse, or your energy may wax and wane a little.

Who shouldn’t do a cleanse?

This cleanse is great for most people, yet you should avoid cleansing in the following situations: advanced cancer, under 16 years of age, if you have an eating disorder, kidney or liver disease, and if you’re underweight. If you have a blood sugar regulation issue (diabetes, hyperglycemia, hypoglycemia) or any other medical condition, you should seek your doctor’s advice before undertaking a cleanse. If you’re pregnant or breastfeeding, you can absolutely do the cleanse with some modifications. If this is you, let us know and we can give you specific tweaks to the program to make sure you’re benefitting your baby and body.

Can I workout during the cleanse?

You may find that you have more energy than normal—and more motivation! Why waste it? Get moving! Be mindful that you may need to take it down a notch though as your body adjust to the new way of eating. If you normally exercise fairly intensely, reduce your output until you feel strong and energized.

If you don’t normally work out, you would do well to include some regular walking, yoga, swimming or gardening during this time. Try to sneak in some incidental exercise, such as getting off the train or bus one or two stops early and walking the rest of the way. Or park further away from the entrance to the grocery store and walk.

Can my husband do this with me?

Absolutely. My husband loves our cleanses — the clear plans, the tasty recipes, and how good he feels by the end. Just double the grocery list and recipes so there’s enough for you both.

What is your refund policy?

We offer a 7-day money back guarantee. Enroll now and get 7 days to go through the Week 1 Nutrition Plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, send us an email within 7 days of purchase and I’ll refund you. I’m that confident that when you commit to this cleanse, you’ll see results… and keep them going. You have nothing to lose but so much to gain when you go plant-based for 21 days.

Reviews

What grads say after 21 days of real food.

4.9
4.9 out of 5 stars (based on 1,254 reviews)
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Very good
Average
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I did the cleanse in June and missed some of the recipes so I am doing it again now in October. It really pays off to take a day to shop and prep. This time I cut down coffee a few days before hand and I am sticking to certain things: morning tonic, breakfast smoothie, infused water with snack, lunch, dandy tea with snack, dinner, warm almond milk drink. I am almost done day 2 which was the worst day for me last time but this time I feel great! Tip: go for the optional nuts and seeds on the soup because it will fill you up more and lead to less headaches, and do take advantage of the teas and infused waters to stay hydrated and nourished.

Avatar for Paula
Paula
10.12.2016
Autumn Cleanse

All the recipes were fantastic. I felt so healthy during the cleanse. My husband and kids liked the recipes too.

Avatar for Brooke
Brooke
10.12.2016
Autumn Cleanse

The 21 one cleanse I did alongside a 21 fast that our church did last January. It was totally challenging but so worth it. I am a diabetic and my sugars were to the point that I barely had to take insulin. It is funny that I received an email requesting a review. I just went shopping this week to do the cleanse again.

Avatar for Diane
Diane
10.12.2016
Autumn Cleanse

What a great idea! I love this cleanse. There is so much good information . It has helped me look at my portion size! Something I haven’t really wanted to do and now looking at it I see why I was so bloated. I started the cleanse to get off sugar, was using to much in my tea plus to many cups of it. I have celiac disease and a vegaterian. The recipes are great!! Needed new ideas and they give them to you!! Thanks for all you do!!

Avatar for Donna S.
Donna S.
10.12.2016
Autumn Cleanse

You know how most cleanses go…eat odd foods, be hungry all the time, and often leave it early. Fresh Start 21 is NOT your ordinary cleanse. The food tastes great, isn’t too complicated, you feel full and extremely satisfied, and you feel great! But beyond that you learn new skills. Through this cleanse you learn how to cook in a whole new way – it isn’t complicated, just new ingredients. This has been a game changer for me and I am loving the freedom it gives!! Try the program, it is spectacular. You can feel better than you ever have and enjoy every delicious bite!!

Avatar for Christine K.
Christine K.
10.12.2016
Autumn Cleanse

The recipes are delicious. There are some that are better than others, but they are all palatable. This is not your average cleanse. I feel full after meals, and am ready to eat by the time the next snack or meal comes along. I have energy. I have even lost weight in the first week. More weight than when I’ve done a “traditional” starve-yourself diet to lose weight. I will be using these recipes again and again and look forward to the next Fresh Start 21! ps. I feel so healthy and for the first time in my life, I don’t think it sounds hard to try a vegan lifestyle.

Avatar for Megan
Megan
10.12.2016
Autumn Cleanse

This is an excellent way to begin your journey towards healthy eating and developing a New Lifestyle. The receipes are easy to follow and tasty. You won’t be disappointed. Happy, Healthy Eating!!!

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Customer
10.12.2016
Autumn Cleanse

I enjoyed the 21 day challenge all the meals were yummy and the smoothies were fantastic ..o…Its been a long time since I felt good had more energy and the bloating its gone!!! The best feeling of all!!! Thank you so much for everything you girls do( and your team that help) Im moving at the end of the month so once Im settled Im going to do the 21 day challenge just to keep me on the healthy path again…..Thanks again for everything you girls do!!!!!!!!!!!!!!

Avatar for Beverly Tilley
Beverly Tilley
10.11.2016
Autumn Cleanse

I loved the 21 Day Cleanse! It was a lot of work, because I was not used to being in control of the kitchen. There was a lot of prep work, but I was so much more confident with the skills I had learned by the end. The recipes were delicious, and very filling. I honestly couldn’t eat everything! By the end, I realized I didn’t miss my “staples” as much as I thought I would. It really opened up a whole new avenue for meals that I really hadn’t considered before. This is definitely not something you can coast through. It is work. It will be worth it in the end, especially because it creates smaller changes that stick with you. These cause a ripple effect that really only serves to benefit you.

Avatar for Jamie Cook
Jamie Cook
10.1.2016
Autumn Cleanse

I AM very please to had found you guys, great benefits from it, physical and knowledge. Thank you very much

Avatar for Villma
Villma
9.17.2016
Autumn Cleanse

Joined to reset my eating habits. Motivated to be healthier, fitter and to lose some weight — especially since I’m a more mature mom (50) with younger kids to keep up with (5 and 11). I loved the cleanse. My withdrawal symptoms dissipated after just a few days (which was faster than when i did the 7 day spring cleanse a couple years ago). The best way to describe my experience is that my body felt happy! My psoriatic arthritis didn’t flare once. My joints didn’t feel inflamed. My stomach wasn’t bloated. My skin was glowing. My digestive system worked easily and like clockwork. It felt awesome to experience my body working so efficiently. I also lost about 6 pounds. So many delicious recipes that will become part of our meal planning! 21 days seemed like a long time when I committed, but it went by quickly! I’m really proud of myself for doing this for myself. And for my Future Self too!

Avatar for Denette
Denette
9.17.2016
Summer Cleanse

I absolutely LOVE this cleanse. It really does jump-start you into a more healthful and conscious way of eating. I feel better, have more energy, sleep like a baby (and not one that wakes up every hour!) and have ZERO brain fog when I do it. I lose weight effortlessly, and retain NO fluid. The food is delicious and well worth the effort. I’m so excited to be doing it again in October!

Avatar for Karen W.
Karen W.
9.16.2016
Autumn Cleanse

This is awesome! Natural way to health. Jump-start to healthy eating habits. Step by step guide has great tips on preparing for the cleanse and helpful hints for making meals easy. The meals are delicious and easy to prepare. You feel healthy, alive and loving life. I turned body fat into lean muscle, feel energized, My skin glows! It has layed the foundation for better eating habits. I still use most of the recipes.

Avatar for Marcy Riley
Marcy Riley
9.16.2016
Autumn Cleanse

I bought this for myself to kick start some new habits in 2016! I was so happy to have a plan that helped my body detoxing years of bad food choices, hello processed foods! I still use many of the recipes, even after the 21-days and I continue to feel light and thankful for this guided plan. Since then, my daughter also got the plan, and she saw great results too.

Avatar for Mary P.
Mary P.
9.15.2016
Autumn Cleanse

I had my second child last year and have been struggling to get my body back. It’s been nuts! I’ve been exhausted and just didn’t have the motivation to cook anymore… so I felt trapped in my unhealthy routines. My friend Sarah told me about Fresh Start 21 and asked if I would do a live cleanse with her, and that changed everything. Having a community of ladies to lean on and hold me accountable was incredible! It was the kickstart I needed to lose the weight and start working out again. Plus I learned how to cook meals that are so clean and delicious�����I actually crave them now! I feel better than I did before having kids… and that’s just crazy!

Avatar for Jen Hansard
Jen Hansard
9.15.2016
Autumn Cleanse

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