The 21-Day Cleanse
My proven plant-based system that uses real food — not powders or pricey supplements — to wake up your energy, calm your gut, and clear your head. Built to help you feel like you again, and to teach you how to actually feed yourself well long after day 21.
Trusted by 37,000+ women since 2015
As seen in
This cleanse is for you if…
I get it — “cleanse” can sound like three weeks of sacrifice for who-knows-what. So let’s be clear about the goal: flood your body with nutrients, give your gut a real break, and hand your energy back to you.
You’re running on empty
Natural energy is closer than you think.
Your cravings are in control
Skip the sugar spiral and the 3pm caffeine crash.
Your gut’s been through it
Bloat, heaviness, the whole uncomfortable mess.
Feeling foggy or just off
Clearer head. Steadier mood.
Chronic aches & inflammation
Calm the fire with food that heals.
Struggling with skin issues
Glow’s around the corner.
Real women, real results
★★★★★My sugar cravings decreased, energy increased, and skin was glowing.
Rhonda Hadno
★★★★★I slept better and had more energy than I could’ve imagined.
Karla Erovick
★★★★★I went three weeks without coffee and felt energized from the breakfast smoothies and snacks.
Merary Santiago
★★★★★I feel alert, not foggy, and lots of energy.
Tammy Shaule
★★★★★One week and I could really see and feel a difference!
Chevelle Malone
★★★★★I am more excited about plant-based food knowing it can be very delicious!
Elisabeth Callahan
★★★★★My skin is clearer than it had been in years. I have so much energy!
Carissa
★★★★★I didn’t feel deprived. I was eating real food with some of the most delicious flavors I’ve had!
Kavli K.
★★★★★I was never hungry and the meals were ALL delicious! I slept so well.
Carrie EichensHow the cleanse works
Plant-based whole foods packed with vitamins, minerals, and fiber to feed your body, support your gut, and help your liver, colon, and kidneys do their job the way they’re meant to.
Week 1
Clean the plate
Step back from the Top 8 inflammatory foods (alcohol, meat, dairy, gluten, added sugar, and friends) and eat foods that energize and heal.
Sample recipes: Tropical Detox Smoothie, Power Trail Mix, Hearty Chard Skillet and Greek Salad
Week 2
Detox with love
Ease off legumes and grains while you load up on liver-loving, fiber-rich foods, so you feel lighter and clearer by the day.
Sample recipes: Strawberry Lemon Chia Pudding, Broccoli Potato Soup and Lemon Pepper Zoodles
Week 3
Rawk the lifestyle
The part the powder cleanses skip: ease grains and legumes back in and move into a way of eating you can actually keep.
Sample recipes: Strawberry Banana Smoothie, Herbalicious Hummus and Veggie Quinoa Pizza
Tens of thousands of women since 2015
Are you ready to be next?
The stories that come back aren’t really about a number on the scale. They’re about energy, clear skin, deep sleep, a calm gut, and the confidence that comes from finally knowing how to feed yourself well.
Why this cleanse is different
When the box runs out, so do your results. My cleanse works the opposite way.
| The 21-Day Cleanse | Powder cleanse box | |
|---|---|---|
| What you buy | Real groceries: fruit, veggies, nuts, whole grains, seeds | A box of powders, capsules and shakes |
| Supplements or subscription | None | Both, to keep going |
| What you learn | How to cook plant-based, for life | Nothing |
| When it ends | Your skills and results stay | Results fade; buy another box |
| Cost | A fraction, plus food you’d buy anyway | $400+ per box |
What’s included
Everything you need for
21 days, done for you
Follow the proven plan to calm your gut, steady your energy, clear the sugar fog, and feel like yourself again, all while eating delicious plant-based recipes from best-selling recipe creator, Jen Hansard.
Try it risk-free
Money-back guarantee
The 21-Day Cleanse
Proven program with lifetime results
- 21-day comprehensive plan$199 value
- Comprehensive grocery list$25 value
- Interactive swap guide$25 value
- Weekly prep guide$50 value
- Lifetime updates$150 value
- Bonus: 21-Day Core Challenge interactive program$50 value
4 Seasons, 4 Cleanses
Each season opens a cleanse built around that season’s freshest ingredients — spring renewal, summer glow, fall reset, winter recharge. Do one, or collect all four.
March 1 – May 31
June 1 – Aug 30
Sept 1 – Nov 30
Open now
Dec 1 – Feb 28
Grad stories
I'm sleeping better, I'm happier and have more energy.
I've been walking every day with my dog or by myself with a book and doing strength training, which feels great. I've lost 7 pounds and have a better outlook because I don't have as much inflammation and fatigue.
Grad stories
It has recruited my husband (big win).
I'm not a natural cook and it takes a lot of my energy to plan and prep… BUT when I prep several meals and have healthy options at the ready it feels so nice. Did I complete this cleanse? Heck no! It fell in a month where we had multiple kids home sick, snow days, and a trip. HOWEVER…
Grad stories
I feel like the best version of myself.
I got so many compliments about how I looked… not just about the weight-loss but about glowing skin. I feel like the best version of myself when I'm eating plant-based… and have this 21-day cleanse to thank for that!
Grad stories
I wish I had known about this in my 40's.
I am 69, and I can honestly say adopting this lifestyle would have saved years of misery and expense due to medical issues.
Grad stories
I've been changed for the better.
Now, I know what foods make me feel great and give me tons of energy. It's like I was a caterpillar that emerged from its cocoon and turned into a beautiful butterfly. I'm not looking back.
A note from Jen
If you’re on the fence, I was too
Would the recipes actually be good? Would I just bounce right back to my old habits? Was it worth eating 100% plant-based for three weeks? Then about eight days in, I was hooked. Less bloated. Sleeping like a rock. Energy through the roof.
Most cleanses end and leave you exactly where you started — or worse, hooked on a product you have to rebuy. This one is different on purpose: you learn to cook real food, so you walk away with skills that don’t run out when the box is empty.
And if you’re nervous about the food? Remember — this is literally what I do. I make plant-based food that’s so good you forget it’s “healthy.” Because healthy should be tasty.
Jen Hansard
Creator of Simple Green Smoothies · best-selling cookbook author
Try it risk-free
7-day money-back guarantee
Enroll now and get 7 days to go through the Week 1 plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, email us within 7 days of purchase and I’ll refund you.
Ready for this?
Join now →Common Questions
Not likely. The recipe portions are deliberately generous to accommodate even the largest appetites. This is not a starvation diet, it is a celebration of food, flavor, and abundance. We are not counting calories. You will be eating three to five times each day (breakfast, mid-morning snack, lunch, afternoon snack, and dinner, if you choose to.) This cleanse is not designed to starve you, and you’re not limited in the number of times you eat, or the amount you eat – only in what you eat. If you do get hunger pangs, make sure that you’re really hungry, and not just bored or thirsty. If it’s a case of real hunger, go for one of the bonus snack recipes, a piece of fruit, or a small handful of nuts, or seeds. One tip to avoid hunger is to chew your green smoothie. This may sound silly, but the chewing action signals your body that food is on the way, and triggers the digestive processes.
Nope — and that’s the whole point. This cleanse runs entirely on real food you buy at your regular grocery store. No proprietary box, no capsules, no subscription. You’ll learn to cook with whole ingredients so your results actually last once the 21 days are up.
You may have many of the staple ingredients in your kitchen already (avocado oil, raw cashews, maple syrup, ground cumin, nutritional yeast, coconut oil, etc). If you do not, the first shop typically costs about $150. Then, once your kitchen is set up, we estimate the cost of the produce to be between $100 per week. If you choose to supplement the plant-based recipes with high quality animal protein like organic chicken breast or cage free eggs, your grocery bill will be higher.
And remember — you’re buying real groceries, not a $400+ box of powders you’ll run out of. Most of this is food you’d be shopping for anyway, just put to much better use.
If you struggle with getting quality sleep, we advise omitting coffee throughout the cleanse. You will get the best results and many cleanse grads choose to stay off coffee after the cleanse because they feel so great. If you and coffee aren’t ready to break up, we suggest having just one cup in the morning to support quality rest and sleep.
If you want the full benefit of cleansing your body, stick with the plan as close as possible. Our detox meals are crafted by our holistic nutritionist for optimal cleansing. This is not a vacation, it’s a cleanse. Yet of course if you truly cannot stand cilantro, turmeric or fennel, you can substitute them out for something you do enjoy, or choose another meal.
Of course— life must go on! The 21-Day Cleanse is a flexible program that you can follow while living your life with family and friends. Using the weekly meal plans and recipes will help you get great results. But, you can still get good results by sticking to the recommended foods lists. You can eat “off meal plan”, eat out, and travel during the program— feel free to ask for tips inside the community to help you the most.
You may experience short-term symptoms like: headaches, bloating, muscle cramps, skin irritations, fatigue, irritability, mood swings, or change in bowel frequency. These symptoms are completely normal and expected.
It usually takes between 2-5 days to complete the withdrawal phase of the 21-Day Cleanse, yet it’s absolutely worth it. Giving your body a break from stimulants will allow your organs to heal and your body to recharge fully. Remember, these symptoms are proof that the cleanse is working and your body is getting the care it needs.
You’ll definitely spend more time in the kitchen throughout the cleanse. In some ways, this is like a crash course plant-based cooking school. I highly suggest following our prep guide to make most of the smoothies, snacks and meals over the weekend. Breakfast is a smoothie (10 minutes), lunch is a reheated soup or quick salad (15 minutes) and dinners will range from 15 minutes – 1 hour to prepare. The good news is, the dinners repeat so you make once and reheat for another evening to give you a break in the kitchen.
We know all about busy schedules here, which is why we’ve provided a weekend prep guide that saves you tons of time during the week. If you’re working and have a full schedule, expect to spend 3-4 hours shopping and prepping on the weekends to make each cleanse week stress-free and enjoyable. The cleanse gives you a wonderful opportunity to really listen to your body. It’s an individual experience that differs for everyone. Depending on the level of toxicity in your body, there may be some less- than-amazing symptoms in the first 3–5 days, such as headaches, nausea, fatigue, skin irritations, etc. Once you hit day five, these should only be distant memories, and you’ll be well on your way to greatness. But some people sail through the entire cleansing period with no side effects at all. You may feel amazing throughout the entire cleanse, or your energy may wax and wane a little.
This cleanse is great for most people, yet you should avoid cleansing in the following situations: advanced cancer, under 16 years of age, if you have an eating disorder, kidney or liver disease, and if you’re underweight. If you have a blood sugar regulation issue (diabetes, hyperglycemia, hypoglycemia) or any other medical condition, you should seek your doctor’s advice before undertaking a cleanse. If you’re pregnant or breastfeeding, you can absolutely do the cleanse with some modifications. If this is you, let us know and we can give you specific tweaks to the program to make sure you’re benefitting your baby and body.
You may find that you have more energy than normal—and more motivation! Why waste it? Get moving! Be mindful that you may need to take it down a notch though as your body adjust to the new way of eating. If you normally exercise fairly intensely, reduce your output until you feel strong and energized.
If you don’t normally work out, you would do well to include some regular walking, yoga, swimming or gardening during this time. Try to sneak in some incidental exercise, such as getting off the train or bus one or two stops early and walking the rest of the way. Or park further away from the entrance to the grocery store and walk.
Absolutely. My husband loves our cleanses — the clear plans, the tasty recipes, and how good he feels by the end. Just double the grocery list and recipes so there’s enough for you both.
We offer a 7-day money back guarantee. Enroll now and get 7 days to go through the Week 1 Nutrition Plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, send us an email within 7 days of purchase and I’ll refund you. I’m that confident that when you commit to this cleanse, you’ll see results… and keep them going. You have nothing to lose but so much to gain when you go plant-based for 21 days.
Reviews
What grads say after 21 days of real food.
I joined to get back on track to a healthy, plant food diet. I felt very good going through the cleanse and I lost 10 pounds so far (bonus!). I found most of your recipes were delicious (I only write “most” because there was too much food so I opted to skip some meals). While on that topic, I would say I would have preferred if you had skipped using oil to sauté, etc. I didn’t use the oil but I think a nice addition to your program would be if you taught others you don’t need oil to sauté … just use water or veggie broth instead! Also, I would have liked it if we had an option to download the recipes all as single servings. I realize I could have “done the math” on the recipes with multiple servings but it just was a bit confusing that some were single servings and others were enough for several meals. (That might just be me because I don’t spend a ton of time preparing meals. I usually eat very simple, one or two item meals.) I also found I had some food waste over the past couple of weeks since I am a single, empty-nester and didn’t cut down on the grocery list as much as I should have. Again, my fault. At any rate, the check-ins and community were extremely helpful. As mentioned before, after the first week, I backed off on a lot of the prep due to there being too much food each day. That said, I learned some new ways to put together dishes so, yes, I’ve gotten more confident in the kitchen. Not only did I reintroduced myself to my blender but I also reintroduced myself to my juicer and I’m going to alternate smoothies and green drinks going forward. This program motivated me to also book a week-long cleanse in Palm Desert that I used to do annually but I haven’t done one for years. I also have a 14 day stay at True North booked later this year that I’m excited to experience. I’m happy to report this did kick-start my path back to good health with some healthy weight loss. Thank you for all the time and effort you’ve put into this program. Clearly so many participants had success and we all appreciate you so much. You’ve built a community of awesome Rawkstars, for sure! See review (above).
I joined because I was looking to do something good for my health. The first few days was challenging but I felt so great afterwards that am Truley going to incorporate in my lifestyle My energy and mental clarity has been great. Recipes were simple and colorful. Loved the group chats, absolutely loved my face time with Jen. I feel way more confident in making healthy decisions for myself. what to eat was always a challenge to me and I love that I am not craving sugar. that to me is the best part. Some of my results are better sleep, clarity of mind, no foggy brain and very different gut health that I can no longer ignore for the rest of my life.
We are getting married in September and my hubby and I wanted to lose weight for the wedding. I also liked the thought of not having body aches all the time. This cleanse is amazing! I definitely feel like I have more energy. We loved all the meals (except the teas!), super tasty and the marinades/sauces really make the meals pop. I’ve never cooked so much with fresh herbs, but would like to do this in future. I’ve definitely got my money’s worth on my blender! The amount of cooking and prep is a lot and felt like a full time job. But the motivation of how good the meals are for you, and watching the pounds drop really pushes you through the many hours in the kitchen on a Sunday! I lost 10lbs in 3 weeks! My soon to be hubby lost 12lbs! I have arthritis in my foot and the pain this usually causes from walking has more or less disappeared. Incredible!
Cleanse has been great! I haven’t been able to follow it perfectly due to unexpected hospital stays, car breakdowns, and other ups and downs of life. The metabolism cubes did not make it into the regimen and I had to get a vegan veggie delite salad at Subway a few times. However, despite that, I have lost 6 lbs. My sugar cravings are nonexistent. To top it off, my sleep score the night before was 90! It has really opened my eyes to what needs to be eliminated in my diet to enjoy better health, mood, and energy. Thank you, Rawk the Year! I lost 6 pounds. I’m falling asleep without supplementation.
This cleanse is truly amazing. Jen makes everything so easy! It’s well thought out and quite thorough. My husband, who is somehow able to eat GIGANTIC portions of food (and not put on the pounds), was concerned about being hungry and I was worried about blood sugar crashes (as I’m prone to that); however, what we experienced was exactly the opposite! We were quite content and even frequently so full that we had leftovers. We’ve eaten a vastly organic diet for years, cook regularly, consume minimal processed foods, exercise regularly, etc. Lately though, I’ve been struggling with feeling bloated, tired, and just somewhat yucky. Back in 2014 I started making Jen’s green smoothies so thought I’d check out the website again and WOW have things grown, but the quality, friendliness, and thought put into things remains unchanged! We decided to go for the cleanse and we’re SO glad we did! I no longer feel bloated, digestion is great, energy is mostly back, and though I hoped to loose those pesky 5 pounds, I feel great! Every recipe has been a winner as well! Bravo Jen! Thanks for providing such a great service to us all! No scam here! It’s as fabulous as everyone says it is! A general, overall, better sense of wellbeing. Change in taste buds. Some “bad” foods no longer taste so great and we don’t crave them. Some heavenly indulgences that we enjoy taste even better! When I’m full, I’m no longer even tempted to take more bites.
The cleanse and program is wonderful. Whether you want to lose weight, eat healthier, get on a routine or like me want it all – this program is great. I learned how to plan and prep, cook healthy fantastic recipes and enjoy feeling more balanced and focused. Jen’s program offers weekly checkins that helped me meet like minded people and I enjoyed listening to their journeys. This program has changed my lifestyle- no more junk food! Thanks Jen Loved daily smoothies. Loved prepping for 3 to 5 days worth of meals 🙂 Loving asparagus and zucchini!
I lost 13 lbs, and my sleep quality drastically improved. My “body battery” on my Garmin went from 30’s-40’s to waking up at 100 several days in a row. It’s clear to me that something I was eating was causing inflammation and affecting the quality of my sleep. I wholeheartedly recommend you give this cleanse a try! Thanks Jen!!! 13 lbs lost Body battery doubled Sleep quality is *chef’s kiss*
I decided to join the cleanse to lose some menopausal weight. The recipes were delicious and for the most part I wasn’t hangry. I stopped craving Cheetos and chocolate!!! It’s really easy to overeat when you’re not getting enough nutrients. I felt comfortably full. I am down 6 lbs and want to lose another 10 lbs. I was having a lot of gas and bloating before the cleanse but I’ve improved my digestion tremendously!
I decided to join the cleanse because I want to get to know plant base more and expand my recipes repertoir. I want to take good care of myself and start my regular exercise and healthy eating. Lose the pandemic and menopause extra pounds but I am half way there. I lost almost 10lbs doing back to back the salad challenge, smoothie challenge and the Spring Cleanse. Going through the cleanse felt great. I lost weight but mostly I am eating clean and healthy. I think the recipes are great and I like all of them and some more than others. The prep guidence, the group check-in and the community are super helpful. I definitely got more confident in the kitchen prepping many meals in a day!! I do use my vitamix daily for the smoothies but I used it a bit more in this cleanse. I’m not training for a marathon ( I ran 2 1/2 marathons and some 10k and 5k) but I want to get back to my pre pandemic exercise routine with more energy and health. I want to see my cholesterol and glucose values go down. I don’t crave anything, I feel pretty satisfied with the cleanse’s menu. I might eat some animal protein once in a while in the future but for now I will keep eating plant base only. I am definitely more motivated after this cleanse. I wish, now that is coming to the last 4 days that it will last 4 weeks. I just like the supporting help of Jen and all the beautiful people in the community. Thank you Jen for putting all this up and sharing with all of us! I really appreciate it. I hope I can motivate others around me to try plant base. I won confidence in the kitchen. I won the lost of about 10lbs from the beginning of the salad challenge, then the 10-Day smoothie challenge and now the Spring Cleanse. Will participate to the Summer Cleanse and all the challenges in between. I am all invested on a better life, better nutrition and more exercise. I figure it out that I might be lactose intollarant and for this reason I will stop using milk. I’m looking forward to see my doctor in June and have my cholesterol and glucose numbers down to normal.
I really enjoyed the structure of the cleanse. The coaching calls, meal prep and plans ahead of time were super helpful. Most of the food was amazing and I loved getting so many different plants in my body every day! While I didn’t stick to it 100%, I still found it helped reintroduce me to eating a mostly plant based diet, helped with sugar cravings and I even lost a few pounds! Thank you for offering the discounted price for those of us who have already purchased the plans in the past. I love being a part of the community and getting the updates each season! I cut out sugar and didn’t even crave that after lunch or dinner treat. I got back into the daily smoothie habit and also lost a few pounds!
I decided to partake in this cleanse to reset my body from much hormonal weight gain; more specifically bloating. I keep gaining weight even though I am very active. I found the weekly prep onerous as I like to be out of the kitchen under 20 minutes. I did invest in the prep but found it took several hours to make all the weekly recipes. I’m training for a cycling event in July. I’ve lost 6 lbs and looking forward to losing more. Clearer skin, less bloating, lost 6 lbs…feel much better
I joined the cleanse to be kind to my body and thought this was a great opportunity to try being completely plant-based for a month. So far, it’s been great. The recipes are tasty, satisfying and satiating. I will definitely be incorporating these recipes into my routines. My husband also enjoyed many of the dishes much to his surprise. The community was really helpful and it’s fun to read the comments. I’ve found that my energy levels are better, I’ve stopped craving sweets and I really look forward to my morning smoothie. Thanks for putting together such a wonderful program. I had a doctor’s appointment to go over blood test results and my cholesterol and sugar levels were excellent. She wanted to know what I’ve been doing and I was only too happy to share my secret weapon.
I’m a long time fan of simple green smoothies so I really enjoy when these cleanses come out as I get to try new recipes and cook at home. I did fall off the wagon a bit in the second and third weeks but I have noticed myself making better choices. There is a lot of food prep but it’s great to really know what you’re putting in your body. I missed the group check ins because of work but I love the community, so helpful and supportive! Prepping and cooking my meals!
I joined the cleanse to improve my health and see better lab results. At first I was a bit overwhelmed by all the new items I had to shop for and all the prepping, but after the first week, with a bit more planning ahead, I was able to manage the plan and found it to be very helpful. I enjoyed most of the recipes and the variety of ingredients I had not tried before. I lost weight and feel much better than I did prior to starting the cleanse. I learned better habits, and going through the process helped me realize I can incorporate healthy options without totally giving up on all the food I enjoy.
I joined the 21-Day cleanse for weight loss and energy. This cleanse has exceeded my expectations!!! I’m not much of a cook so when I saw the list of ingredients for the week it was a little intimidating but then it became a routine. I shopped between Trader Joe’s and Whole Foods on Saturday, prepped Saturday, Sunday and was all ready for Monday. The recipe instructions were easy to follow and any questions I had I posted in the community check-ins. It was so nice reading everyone’s Stories. This cleanse has re-introduced myself to my body. My migraines have subsided so much because of it. The food is delicious and so healthy!!! I will continue eating plant-based foods and look forward to making recipes from both the Simple Green Smoothies and Simple Green Meals and any new recipes. I want to Thank Jen Hansard, the Coaches, the Nutritionist and all that made this Cleanse a Success!!! I lost about 10 pounds. I sleep well and have a lot of energy. I feel good. I’ve been spreading the word about this amazing cleanse.
