The 21-Day Cleanse
My proven plant-based system that uses real food — not powders or pricey supplements — to wake up your energy, calm your gut, and clear your head. Built to help you feel like you again, and to teach you how to actually feed yourself well long after day 21.
Trusted by 37,000+ women since 2015
As seen in
This cleanse is for you if…
I get it — “cleanse” can sound like three weeks of sacrifice for who-knows-what. So let’s be clear about the goal: flood your body with nutrients, give your gut a real break, and hand your energy back to you.
You’re running on empty
Natural energy is closer than you think.
Your cravings are in control
Skip the sugar spiral and the 3pm caffeine crash.
Your gut’s been through it
Bloat, heaviness, the whole uncomfortable mess.
Feeling foggy or just off
Clearer head. Steadier mood.
Chronic aches & inflammation
Calm the fire with food that heals.
Struggling with skin issues
Glow’s around the corner.
Real women, real results
★★★★★My sugar cravings decreased, energy increased, and skin was glowing.
Rhonda Hadno
★★★★★I slept better and had more energy than I could’ve imagined.
Karla Erovick
★★★★★I went three weeks without coffee and felt energized from the breakfast smoothies and snacks.
Merary Santiago
★★★★★I feel alert, not foggy, and lots of energy.
Tammy Shaule
★★★★★One week and I could really see and feel a difference!
Chevelle Malone
★★★★★I am more excited about plant-based food knowing it can be very delicious!
Elisabeth Callahan
★★★★★My skin is clearer than it had been in years. I have so much energy!
Carissa
★★★★★I didn’t feel deprived. I was eating real food with some of the most delicious flavors I’ve had!
Kavli K.
★★★★★I was never hungry and the meals were ALL delicious! I slept so well.
Carrie EichensHow the cleanse works
Plant-based whole foods packed with vitamins, minerals, and fiber to feed your body, support your gut, and help your liver, colon, and kidneys do their job the way they’re meant to.
Week 1
Clean the plate
Step back from the Top 8 inflammatory foods (alcohol, meat, dairy, gluten, added sugar, and friends) and eat foods that energize and heal.
Sample recipes: Tropical Detox Smoothie, Power Trail Mix, Hearty Chard Skillet and Greek Salad
Week 2
Detox with love
Ease off legumes and grains while you load up on liver-loving, fiber-rich foods, so you feel lighter and clearer by the day.
Sample recipes: Strawberry Lemon Chia Pudding, Broccoli Potato Soup and Lemon Pepper Zoodles
Week 3
Rawk the lifestyle
The part the powder cleanses skip: ease grains and legumes back in and move into a way of eating you can actually keep.
Sample recipes: Strawberry Banana Smoothie, Herbalicious Hummus and Veggie Quinoa Pizza
Tens of thousands of women since 2015
Are you ready to be next?
The stories that come back aren’t really about a number on the scale. They’re about energy, clear skin, deep sleep, a calm gut, and the confidence that comes from finally knowing how to feed yourself well.
Why this cleanse is different
When the box runs out, so do your results. My cleanse works the opposite way.
| The 21-Day Cleanse | Powder cleanse box | |
|---|---|---|
| What you buy | Real groceries: fruit, veggies, nuts, whole grains, seeds | A box of powders, capsules and shakes |
| Supplements or subscription | None | Both, to keep going |
| What you learn | How to cook plant-based, for life | Nothing |
| When it ends | Your skills and results stay | Results fade; buy another box |
| Cost | A fraction, plus food you’d buy anyway | $400+ per box |
What’s included
Everything you need for
21 days, done for you
Follow the proven plan to calm your gut, steady your energy, clear the sugar fog, and feel like yourself again, all while eating delicious plant-based recipes from best-selling recipe creator, Jen Hansard.
Try it risk-free
Money-back guarantee
The 21-Day Cleanse
Proven program with lifetime results
- 21-day comprehensive plan$199 value
- Comprehensive grocery list$25 value
- Interactive swap guide$25 value
- Weekly prep guide$50 value
- Lifetime updates$150 value
- Bonus: 21-Day Core Challenge interactive program$50 value
4 Seasons, 4 Cleanses
Each season opens a cleanse built around that season’s freshest ingredients — spring renewal, summer glow, fall reset, winter recharge. Do one, or collect all four.
March 1 – May 31
June 1 – Aug 30
Sept 1 – Nov 30
Open now
Dec 1 – Feb 28
Grad stories
I'm sleeping better, I'm happier and have more energy.
I've been walking every day with my dog or by myself with a book and doing strength training, which feels great. I've lost 7 pounds and have a better outlook because I don't have as much inflammation and fatigue.
Grad stories
It has recruited my husband (big win).
I'm not a natural cook and it takes a lot of my energy to plan and prep… BUT when I prep several meals and have healthy options at the ready it feels so nice. Did I complete this cleanse? Heck no! It fell in a month where we had multiple kids home sick, snow days, and a trip. HOWEVER…
Grad stories
I feel like the best version of myself.
I got so many compliments about how I looked… not just about the weight-loss but about glowing skin. I feel like the best version of myself when I'm eating plant-based… and have this 21-day cleanse to thank for that!
Grad stories
I wish I had known about this in my 40's.
I am 69, and I can honestly say adopting this lifestyle would have saved years of misery and expense due to medical issues.
Grad stories
I've been changed for the better.
Now, I know what foods make me feel great and give me tons of energy. It's like I was a caterpillar that emerged from its cocoon and turned into a beautiful butterfly. I'm not looking back.
A note from Jen
If you’re on the fence, I was too
Would the recipes actually be good? Would I just bounce right back to my old habits? Was it worth eating 100% plant-based for three weeks? Then about eight days in, I was hooked. Less bloated. Sleeping like a rock. Energy through the roof.
Most cleanses end and leave you exactly where you started — or worse, hooked on a product you have to rebuy. This one is different on purpose: you learn to cook real food, so you walk away with skills that don’t run out when the box is empty.
And if you’re nervous about the food? Remember — this is literally what I do. I make plant-based food that’s so good you forget it’s “healthy.” Because healthy should be tasty.
Jen Hansard
Creator of Simple Green Smoothies · best-selling cookbook author
Try it risk-free
7-day money-back guarantee
Enroll now and get 7 days to go through the Week 1 plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, email us within 7 days of purchase and I’ll refund you.
Ready for this?
Join now →Common Questions
Not likely. The recipe portions are deliberately generous to accommodate even the largest appetites. This is not a starvation diet, it is a celebration of food, flavor, and abundance. We are not counting calories. You will be eating three to five times each day (breakfast, mid-morning snack, lunch, afternoon snack, and dinner, if you choose to.) This cleanse is not designed to starve you, and you’re not limited in the number of times you eat, or the amount you eat – only in what you eat. If you do get hunger pangs, make sure that you’re really hungry, and not just bored or thirsty. If it’s a case of real hunger, go for one of the bonus snack recipes, a piece of fruit, or a small handful of nuts, or seeds. One tip to avoid hunger is to chew your green smoothie. This may sound silly, but the chewing action signals your body that food is on the way, and triggers the digestive processes.
Nope — and that’s the whole point. This cleanse runs entirely on real food you buy at your regular grocery store. No proprietary box, no capsules, no subscription. You’ll learn to cook with whole ingredients so your results actually last once the 21 days are up.
You may have many of the staple ingredients in your kitchen already (avocado oil, raw cashews, maple syrup, ground cumin, nutritional yeast, coconut oil, etc). If you do not, the first shop typically costs about $150. Then, once your kitchen is set up, we estimate the cost of the produce to be between $100 per week. If you choose to supplement the plant-based recipes with high quality animal protein like organic chicken breast or cage free eggs, your grocery bill will be higher.
And remember — you’re buying real groceries, not a $400+ box of powders you’ll run out of. Most of this is food you’d be shopping for anyway, just put to much better use.
If you struggle with getting quality sleep, we advise omitting coffee throughout the cleanse. You will get the best results and many cleanse grads choose to stay off coffee after the cleanse because they feel so great. If you and coffee aren’t ready to break up, we suggest having just one cup in the morning to support quality rest and sleep.
If you want the full benefit of cleansing your body, stick with the plan as close as possible. Our detox meals are crafted by our holistic nutritionist for optimal cleansing. This is not a vacation, it’s a cleanse. Yet of course if you truly cannot stand cilantro, turmeric or fennel, you can substitute them out for something you do enjoy, or choose another meal.
Of course— life must go on! The 21-Day Cleanse is a flexible program that you can follow while living your life with family and friends. Using the weekly meal plans and recipes will help you get great results. But, you can still get good results by sticking to the recommended foods lists. You can eat “off meal plan”, eat out, and travel during the program— feel free to ask for tips inside the community to help you the most.
You may experience short-term symptoms like: headaches, bloating, muscle cramps, skin irritations, fatigue, irritability, mood swings, or change in bowel frequency. These symptoms are completely normal and expected.
It usually takes between 2-5 days to complete the withdrawal phase of the 21-Day Cleanse, yet it’s absolutely worth it. Giving your body a break from stimulants will allow your organs to heal and your body to recharge fully. Remember, these symptoms are proof that the cleanse is working and your body is getting the care it needs.
You’ll definitely spend more time in the kitchen throughout the cleanse. In some ways, this is like a crash course plant-based cooking school. I highly suggest following our prep guide to make most of the smoothies, snacks and meals over the weekend. Breakfast is a smoothie (10 minutes), lunch is a reheated soup or quick salad (15 minutes) and dinners will range from 15 minutes – 1 hour to prepare. The good news is, the dinners repeat so you make once and reheat for another evening to give you a break in the kitchen.
We know all about busy schedules here, which is why we’ve provided a weekend prep guide that saves you tons of time during the week. If you’re working and have a full schedule, expect to spend 3-4 hours shopping and prepping on the weekends to make each cleanse week stress-free and enjoyable. The cleanse gives you a wonderful opportunity to really listen to your body. It’s an individual experience that differs for everyone. Depending on the level of toxicity in your body, there may be some less- than-amazing symptoms in the first 3–5 days, such as headaches, nausea, fatigue, skin irritations, etc. Once you hit day five, these should only be distant memories, and you’ll be well on your way to greatness. But some people sail through the entire cleansing period with no side effects at all. You may feel amazing throughout the entire cleanse, or your energy may wax and wane a little.
This cleanse is great for most people, yet you should avoid cleansing in the following situations: advanced cancer, under 16 years of age, if you have an eating disorder, kidney or liver disease, and if you’re underweight. If you have a blood sugar regulation issue (diabetes, hyperglycemia, hypoglycemia) or any other medical condition, you should seek your doctor’s advice before undertaking a cleanse. If you’re pregnant or breastfeeding, you can absolutely do the cleanse with some modifications. If this is you, let us know and we can give you specific tweaks to the program to make sure you’re benefitting your baby and body.
You may find that you have more energy than normal—and more motivation! Why waste it? Get moving! Be mindful that you may need to take it down a notch though as your body adjust to the new way of eating. If you normally exercise fairly intensely, reduce your output until you feel strong and energized.
If you don’t normally work out, you would do well to include some regular walking, yoga, swimming or gardening during this time. Try to sneak in some incidental exercise, such as getting off the train or bus one or two stops early and walking the rest of the way. Or park further away from the entrance to the grocery store and walk.
Absolutely. My husband loves our cleanses — the clear plans, the tasty recipes, and how good he feels by the end. Just double the grocery list and recipes so there’s enough for you both.
We offer a 7-day money back guarantee. Enroll now and get 7 days to go through the Week 1 Nutrition Plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, send us an email within 7 days of purchase and I’ll refund you. I’m that confident that when you commit to this cleanse, you’ll see results… and keep them going. You have nothing to lose but so much to gain when you go plant-based for 21 days.
Reviews
What grads say after 21 days of real food.
The Spring cleanse was such a great transition into spring, optimizing the seasons freshest ingredients. It’s a great opportunity to reset as we transitioned seasons, to fresher lighter foods, compared to the warm comfort food of winter! The recipes were fantastic, perfect portions, super tasty. Having a plan for the week, and committing a little time on the weekend makes a huge difference in being successful, and making post work dinner decisions so much easier! Not to mention how much better I felt after a plant based meal, and better energy and digestion!
I thoroughly enjoyed the cleanse overall. While not all of the recipes were to my personal taste, I gave them a try and was pleasantly surprised by how much I enjoyed some dishes I was initially hesitant to prepare. The meal prep was manageable and provided me with ready-to-go meals for the week, which helped me stay on track with my goals. Due to some unforeseen circumstances, I needed to extend the cleanse, but I was able to resume it with ease. Additionally, I’ve noticed clearer head, better energy and improved overall well-being since completing it. I am committed to eating more vegetarian because my body really functions much better. Thank you Jen for sharing your knowledge and passion!
There were at least a couple recipes each week that I will continue to use moving forward (mango cream smoothie, both trail mixes, berries with cashew cream + oats, marinated celery salad, morning glory cookies, and the pizza! Although I expected additional prep work, the first week was the most intense. Across 3 weeks it did help me build a new habit and I even prepped on my own this past weekend. I was unable to join any live calls as they were during my work day. I found the support group helpful for ideas I hadn’t thought of, particularly the photos everyone posted. I noticed a change in my sleep for the better. It typically takes me a long time to fall asleep but I was out pretty quickly these last few weeks. I am a carnivore. Plant-based eating was really a stretch for me. The most notable difference was a lack of protein. I typically aim for 90g protein daily so I really felt low energy for the duration of the cleanse which made it challenging. I had been plateaud with my weight for 6+ months. This cleanse was what I needed to jumpstart some weight loss. I ended up losing about 6 pounds in total, which felt healthy. Thank you for intentionally planning and supporting all the way through 🫶
Not only will you receive excellent recipes with accessible ingredients, coupled with support and a strong community.
This was a no brainer if you’re truly serious about your health and making a positive change to your lifestyle! 110% worth it! Each week is laid out perfectly. Starting with the getting started guide which explains what to expect each week, what a cleanse is, detailed grocery lists, hacks and FAQs. Prep guides left no questions on what to do or how! Definitely a time saver!! The support is phenomenal! Everyone understands we have different lives and some days are easier than others but we keep Rawking the best we can and they are all cheering for your success! I’m a vegetarian so eating plant based was a bit easier for me. Although there is a bit of wiggle room on the recipes I chose to stick to them as presented. I enjoyed all of them. I didn’t feel deprived or hungry. The portions were hearty and satisfying. Some days I didn’t even need a snack. After just a couple of days my sugar cravings were totally gone! Such an eye opener on some of the unhealthy food I’ve been eating! Several of my friends have commented about my glowing skin and I have lost 6 lbs. I feel much lighter and more agile on the tennis court! PS Jen also included a bonus of recipes that I didn’t even get to! I’ve already highlighted all the ones I will try!! It’s definitely not the end but a beginning to a better life! Rawk on!!
Love the recipes!!! From the first cleanse with RTY, I learned plant-based eating can be Delicious and its flavours go far beyond carrot and celery sticks with store bought hummus🤭!!! I needed a reset after 10 months of sitting several hours daily, studying intensely to complete a course. The cleanse came at the perfect time as I told myself I could eat anything I wanted to get thru the course and exam… and I ate lots of naughty treats and take-out with little consideration to my Health. With a clean body, it was easy to notice how the intro of one new food made me feel. This was a new experience, 3rd cleanse later, I find I learn something new each time. I needed to lose some weight too and have dropped 7-1/2 lbs, knowing more will fall off as I continue with a lifestyle targeted to plant-based eating, albeit not 100%, but definitely at least 80%. My goal is to continue the routine of groceries on Saturday, to be ready for Sunday prep day. Loved the support calls! Jen’s experience from doing the cleanse so often is Appreciated. She never has to get back to us about a question she can’t respond to cuz’ she has lived it and the cleanse is part of her regular routine. Such a pleasure to have someone leading who lives what they offer.
The menu and recipes were delish. The grocery list breakdown is super helpful. Alternating frequency of recipes and cooking in batches provided efficiency in necessary kitchen time. Have received compliments skin is glowing, reduced gut bloat and lost 9 lbs. This was the reset needed after 4 months of caregiving and loss of mom on 3/31/25. Ready for New Beginnings. Photo still having morning smoothie. Congrats to all participants.
The menu was easy to follow and while I don’t love prepping, I definitely experienced the benefits of doing it!! I learned so much about myself during this cleanse, I can make it without coffee😅, my digestion is so much better and smoother and I have always loved cooking so I definitely enjoyed doing so, especially knowing that I was strengthening my body. Toward the end of the cleanse, my sinus’ got the best of me and I ended up missing the last few days. I was too busy steaming my face, and wallowing in ‘why, why, why this again!’ Well, I love the cleanses and definitely need this to be my life!
I had never done one of Jen’s cleanses before, and I jumped in hoping to give my body a reset and clean out specifically with my gut health! I had been struggling with a lot of bloat and overall thickness I couldn’t seem to shake around my middle. I have to say that the BEST part of this cleanse was how incredibly easy she made it, and how delicious the recipes were! Having the shopping list and meal plan created by Jen sets you up for success! I kept telling my family “Ok this is a keeper, I’m making this one for you guys soon…” because the recipes were delicious!! Overall I lost weight, even more inches 🙌🏼 and my insides feel spectacular! I feel lean and light; I’m not ready to be done yet, so I’m repeating a favorite week and favorite recipes to keep myself going!
Menu, recipes, prep guides were excellent. I loved the layout of the menu. The photos were great. The structure was super. The recipes were very tasty and it was a bonus that they were designed for one person. The prep guides were very helpful in getting a head start for the week. The best result for me was that it allowed me to get back into menu planning and cooking regular meals. An added bonus was that I did lose 7 pounds and feel great….energized, alert and healthy. I was never hungry. I am pleasantly surprised how much I enjoyed plant based eating. I will stick with this and see where it takes me. Thanks Jen for your help, guidance and enthusiasm. Will tell my friends all about this experience.
I thought the few meals that I prepared were very good but I stay away from lectin-containing foods and unfortunately a lot of the ingredients in your meals contain high levels of lectins. So I really did not get the value of your cleanse for the price I paid. Your meals are wonderful and I think your program is well planned out. If I was able to enjoy all that you had to offer I would highly recommend the cleanse and give it an A+++++ :). I have thoroughly enjoyed your Smoothie challenges and will continue to participate in those!
I find the prep guides, grocery lists super helpful. It gives me guidance on what to prep for the week ahead, and super helpful during the week when you don’t have much time to prep. The menu is delicious, and manageable because we repeat 2-3-4 meals for the week. Reheat a soup after freezing it is as easy as it sounds. plating a salad once the dressing and veggies are already prepped is a breeze. Flavors are wonderful, some dressings are new to me but loved them so much that I will keep making them. I find live calls helpful because I can hear what other people are going through and I might go through and be able to make modifications to my health needs and this is valid also for the support group where people gives suggestions on substituting ingredients on recipes or ask for advices. My results would have not been possible without Jen and team of SimpleGreenSmoothies+Rawk The Year. I have lost 20lbs in 10 months (covid and menopause extra pounds), I feel energized again and feeling the need to be outdoors, hiking, walking, biking, as I used to do before the pandemic. I won’t be training for a 5k but will train for longer hikes and signing up at Sierra Club to volonteer on trails clearing. Will plan another National Park visit in the fall. I do get crunchy craving but I am nurishing my body better and I can make healthy crunchy snacks from the hundreds of recipes on simplegreensmoothies.com My skin feels and look better but the difference I see mostly is how my body is working. Greens, fruits, grains are the reason why my skin, hair, nails are looking healthier. I can’t ask for more. I have been eating mostly plant based these past 10 months with few exceptions but my goal is to keep eating this way and reduce major diseases.
The menus were terrific. Something’s I loved others I may not repeat. I wish there were more variety of nuts. I like pecans and almonds but worried I was growing sick of them and did not want that to happen. I am sure there is an explanation why we could not incorporate pistachios macadamias etc. Also love the ambrosia but the other snacks not so much. My weakness are the snacks and dessert! Finally, I will look at your two books in a different light and will have a better understanding of the recipes after the cleanse. Bottom line it was great.
This 21-day detox cleansing challenge truly made me realize how important food is for our bodies. It has shown me that we need to pay more attention to what we eat and how we nourish ourselves. I loved how well-organized the entire program was—from the detailed menu and delicious recipes to the weekly prep guides that made planning so much easier. Throughout the three weeks, I noticed a significant change in how I felt. My body felt lighter, more energized, and healthier. It’s amazing how much better you feel when you take care of what you put into your body. Losing weight and seeing those physical changes was incredibly motivating, but what stood out the most was how good I felt from within. This challenge was not just about food; it was about creating lasting, healthy habits, and I’m so glad I did it! Khyati
This Cleanse was amazing! The menu was so yummy and I never felt deprived. My husband did the cleanse since I make the food lol! He loved it! The flavors were so good. It was like a party in your mouth every time! I loved the prep guides. It really helped me not be overwhelmed during the week. I loved the live calls. I made all but one. It made me feel more accountable to do the cleanse. I really liked the thought provoking questions. The support group is always great! Everyone is so supportive and there are also great tips that were shared. I lost about 5 lbs and definitely gained more energy. I also felt like I felt more optimistic about life! I loved all of the plants! My craving for sweets after a meal definitely subsided. This is a great program to get someone back on track and to see what your body is capable of doing when you give it awesome and nourishing food!
