The 21-Day Cleanse
My proven plant-based system that uses real food — not powders or pricey supplements — to wake up your energy, calm your gut, and clear your head. Built to help you feel like you again, and to teach you how to actually feed yourself well long after day 21.
Trusted by 37,000+ women since 2015
As seen in
This cleanse is for you if…
I get it — “cleanse” can sound like three weeks of sacrifice for who-knows-what. So let’s be clear about the goal: flood your body with nutrients, give your gut a real break, and hand your energy back to you.
You’re running on empty
Natural energy is closer than you think.
Your cravings are in control
Skip the sugar spiral and the 3pm caffeine crash.
Your gut’s been through it
Bloat, heaviness, the whole uncomfortable mess.
Feeling foggy or just off
Clearer head. Steadier mood.
Chronic aches & inflammation
Calm the fire with food that heals.
Struggling with skin issues
Glow’s around the corner.
Real women, real results
★★★★★My sugar cravings decreased, energy increased, and skin was glowing.
Rhonda Hadno
★★★★★I slept better and had more energy than I could’ve imagined.
Karla Erovick
★★★★★I went three weeks without coffee and felt energized from the breakfast smoothies and snacks.
Merary Santiago
★★★★★I feel alert, not foggy, and lots of energy.
Tammy Shaule
★★★★★One week and I could really see and feel a difference!
Chevelle Malone
★★★★★I am more excited about plant-based food knowing it can be very delicious!
Elisabeth Callahan
★★★★★My skin is clearer than it had been in years. I have so much energy!
Carissa
★★★★★I didn’t feel deprived. I was eating real food with some of the most delicious flavors I’ve had!
Kavli K.
★★★★★I was never hungry and the meals were ALL delicious! I slept so well.
Carrie EichensHow the cleanse works
Plant-based whole foods packed with vitamins, minerals, and fiber to feed your body, support your gut, and help your liver, colon, and kidneys do their job the way they’re meant to.
Week 1
Clean the plate
Step back from the Top 8 inflammatory foods (alcohol, meat, dairy, gluten, added sugar, and friends) and eat foods that energize and heal.
Sample recipes: Tropical Detox Smoothie, Power Trail Mix, Hearty Chard Skillet and Greek Salad
Week 2
Detox with love
Ease off legumes and grains while you load up on liver-loving, fiber-rich foods, so you feel lighter and clearer by the day.
Sample recipes: Strawberry Lemon Chia Pudding, Broccoli Potato Soup and Lemon Pepper Zoodles
Week 3
Rawk the lifestyle
The part the powder cleanses skip: ease grains and legumes back in and move into a way of eating you can actually keep.
Sample recipes: Strawberry Banana Smoothie, Herbalicious Hummus and Veggie Quinoa Pizza
Tens of thousands of women since 2015
Are you ready to be next?
The stories that come back aren’t really about a number on the scale. They’re about energy, clear skin, deep sleep, a calm gut, and the confidence that comes from finally knowing how to feed yourself well.
Why this cleanse is different
When the box runs out, so do your results. My cleanse works the opposite way.
| The 21-Day Cleanse | Powder cleanse box | |
|---|---|---|
| What you buy | Real groceries: fruit, veggies, nuts, whole grains, seeds | A box of powders, capsules and shakes |
| Supplements or subscription | None | Both, to keep going |
| What you learn | How to cook plant-based, for life | Nothing |
| When it ends | Your skills and results stay | Results fade; buy another box |
| Cost | A fraction, plus food you’d buy anyway | $400+ per box |
What’s included
Everything you need for
21 days, done for you
Follow the proven plan to calm your gut, steady your energy, clear the sugar fog, and feel like yourself again, all while eating delicious plant-based recipes from best-selling recipe creator, Jen Hansard.
Try it risk-free
Money-back guarantee
The 21-Day Cleanse
Proven program with lifetime results
- 21-day comprehensive plan$199 value
- Comprehensive grocery list$25 value
- Interactive swap guide$25 value
- Weekly prep guide$50 value
- Lifetime updates$150 value
- Bonus: 21-Day Core Challenge interactive program$50 value
4 Seasons, 4 Cleanses
Each season opens a cleanse built around that season’s freshest ingredients — spring renewal, summer glow, fall reset, winter recharge. Do one, or collect all four.
March 1 – May 31
June 1 – Aug 30
Sept 1 – Nov 30
Open now
Dec 1 – Feb 28
Grad stories
I'm sleeping better, I'm happier and have more energy.
I've been walking every day with my dog or by myself with a book and doing strength training, which feels great. I've lost 7 pounds and have a better outlook because I don't have as much inflammation and fatigue.
Grad stories
It has recruited my husband (big win).
I'm not a natural cook and it takes a lot of my energy to plan and prep… BUT when I prep several meals and have healthy options at the ready it feels so nice. Did I complete this cleanse? Heck no! It fell in a month where we had multiple kids home sick, snow days, and a trip. HOWEVER…
Grad stories
I feel like the best version of myself.
I got so many compliments about how I looked… not just about the weight-loss but about glowing skin. I feel like the best version of myself when I'm eating plant-based… and have this 21-day cleanse to thank for that!
Grad stories
I wish I had known about this in my 40's.
I am 69, and I can honestly say adopting this lifestyle would have saved years of misery and expense due to medical issues.
Grad stories
I've been changed for the better.
Now, I know what foods make me feel great and give me tons of energy. It's like I was a caterpillar that emerged from its cocoon and turned into a beautiful butterfly. I'm not looking back.
A note from Jen
If you’re on the fence, I was too
Would the recipes actually be good? Would I just bounce right back to my old habits? Was it worth eating 100% plant-based for three weeks? Then about eight days in, I was hooked. Less bloated. Sleeping like a rock. Energy through the roof.
Most cleanses end and leave you exactly where you started — or worse, hooked on a product you have to rebuy. This one is different on purpose: you learn to cook real food, so you walk away with skills that don’t run out when the box is empty.
And if you’re nervous about the food? Remember — this is literally what I do. I make plant-based food that’s so good you forget it’s “healthy.” Because healthy should be tasty.
Jen Hansard
Creator of Simple Green Smoothies · best-selling cookbook author
Try it risk-free
7-day money-back guarantee
Enroll now and get 7 days to go through the Week 1 plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, email us within 7 days of purchase and I’ll refund you.
Ready for this?
Join now →Common Questions
Not likely. The recipe portions are deliberately generous to accommodate even the largest appetites. This is not a starvation diet, it is a celebration of food, flavor, and abundance. We are not counting calories. You will be eating three to five times each day (breakfast, mid-morning snack, lunch, afternoon snack, and dinner, if you choose to.) This cleanse is not designed to starve you, and you’re not limited in the number of times you eat, or the amount you eat – only in what you eat. If you do get hunger pangs, make sure that you’re really hungry, and not just bored or thirsty. If it’s a case of real hunger, go for one of the bonus snack recipes, a piece of fruit, or a small handful of nuts, or seeds. One tip to avoid hunger is to chew your green smoothie. This may sound silly, but the chewing action signals your body that food is on the way, and triggers the digestive processes.
Nope — and that’s the whole point. This cleanse runs entirely on real food you buy at your regular grocery store. No proprietary box, no capsules, no subscription. You’ll learn to cook with whole ingredients so your results actually last once the 21 days are up.
You may have many of the staple ingredients in your kitchen already (avocado oil, raw cashews, maple syrup, ground cumin, nutritional yeast, coconut oil, etc). If you do not, the first shop typically costs about $150. Then, once your kitchen is set up, we estimate the cost of the produce to be between $100 per week. If you choose to supplement the plant-based recipes with high quality animal protein like organic chicken breast or cage free eggs, your grocery bill will be higher.
And remember — you’re buying real groceries, not a $400+ box of powders you’ll run out of. Most of this is food you’d be shopping for anyway, just put to much better use.
If you struggle with getting quality sleep, we advise omitting coffee throughout the cleanse. You will get the best results and many cleanse grads choose to stay off coffee after the cleanse because they feel so great. If you and coffee aren’t ready to break up, we suggest having just one cup in the morning to support quality rest and sleep.
If you want the full benefit of cleansing your body, stick with the plan as close as possible. Our detox meals are crafted by our holistic nutritionist for optimal cleansing. This is not a vacation, it’s a cleanse. Yet of course if you truly cannot stand cilantro, turmeric or fennel, you can substitute them out for something you do enjoy, or choose another meal.
Of course— life must go on! The 21-Day Cleanse is a flexible program that you can follow while living your life with family and friends. Using the weekly meal plans and recipes will help you get great results. But, you can still get good results by sticking to the recommended foods lists. You can eat “off meal plan”, eat out, and travel during the program— feel free to ask for tips inside the community to help you the most.
You may experience short-term symptoms like: headaches, bloating, muscle cramps, skin irritations, fatigue, irritability, mood swings, or change in bowel frequency. These symptoms are completely normal and expected.
It usually takes between 2-5 days to complete the withdrawal phase of the 21-Day Cleanse, yet it’s absolutely worth it. Giving your body a break from stimulants will allow your organs to heal and your body to recharge fully. Remember, these symptoms are proof that the cleanse is working and your body is getting the care it needs.
You’ll definitely spend more time in the kitchen throughout the cleanse. In some ways, this is like a crash course plant-based cooking school. I highly suggest following our prep guide to make most of the smoothies, snacks and meals over the weekend. Breakfast is a smoothie (10 minutes), lunch is a reheated soup or quick salad (15 minutes) and dinners will range from 15 minutes – 1 hour to prepare. The good news is, the dinners repeat so you make once and reheat for another evening to give you a break in the kitchen.
We know all about busy schedules here, which is why we’ve provided a weekend prep guide that saves you tons of time during the week. If you’re working and have a full schedule, expect to spend 3-4 hours shopping and prepping on the weekends to make each cleanse week stress-free and enjoyable. The cleanse gives you a wonderful opportunity to really listen to your body. It’s an individual experience that differs for everyone. Depending on the level of toxicity in your body, there may be some less- than-amazing symptoms in the first 3–5 days, such as headaches, nausea, fatigue, skin irritations, etc. Once you hit day five, these should only be distant memories, and you’ll be well on your way to greatness. But some people sail through the entire cleansing period with no side effects at all. You may feel amazing throughout the entire cleanse, or your energy may wax and wane a little.
This cleanse is great for most people, yet you should avoid cleansing in the following situations: advanced cancer, under 16 years of age, if you have an eating disorder, kidney or liver disease, and if you’re underweight. If you have a blood sugar regulation issue (diabetes, hyperglycemia, hypoglycemia) or any other medical condition, you should seek your doctor’s advice before undertaking a cleanse. If you’re pregnant or breastfeeding, you can absolutely do the cleanse with some modifications. If this is you, let us know and we can give you specific tweaks to the program to make sure you’re benefitting your baby and body.
You may find that you have more energy than normal—and more motivation! Why waste it? Get moving! Be mindful that you may need to take it down a notch though as your body adjust to the new way of eating. If you normally exercise fairly intensely, reduce your output until you feel strong and energized.
If you don’t normally work out, you would do well to include some regular walking, yoga, swimming or gardening during this time. Try to sneak in some incidental exercise, such as getting off the train or bus one or two stops early and walking the rest of the way. Or park further away from the entrance to the grocery store and walk.
Absolutely. My husband loves our cleanses — the clear plans, the tasty recipes, and how good he feels by the end. Just double the grocery list and recipes so there’s enough for you both.
We offer a 7-day money back guarantee. Enroll now and get 7 days to go through the Week 1 Nutrition Plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, send us an email within 7 days of purchase and I’ll refund you. I’m that confident that when you commit to this cleanse, you’ll see results… and keep them going. You have nothing to lose but so much to gain when you go plant-based for 21 days.
Reviews
What grads say after 21 days of real food.
I enjoyed every aspect of the cleanse! Although I really only followed it about 80% (had some previous commitments and, well, life…) the overall benefits became obvious immediately. I will absolutely make this even more a lifestyle than I already am. The printed recipe pages will live in my kitchen at the ready, right next to my simple green cookbook and blender/attachments!!
I really enjoyed the recipes for this 3 week cleanse. I always feel healthier eating plant based less bloated and smoother skin. The prep guide, check-in and new support app is fabulous. It’s great at the end of each week to wipe out the fridge and not seeing wasted produce rotting in the crisper. Thank you Jen for helping me be healthier. I love your enthusiasm and cheerful voice.
I’m happy the cleanse has helped me get back to healthier eating after Christmas and several January family birthdays. I am back to my pre-holiday weight – only 12 pounds to go to my goal (ideal) weight! Enjoyed most of the recipes and was able to incorporate into family dinners, adding fish/meat for the rest of the family some days and using the bonus recipes to avoid repeats.
These recipes are delicious and are *for me* surprisingly easy to make. My biggest struggle for a healthy lifestyle has always been in the kitchen. I’m not a natural cook and it takes a lot of my energy to plan and prep. I almost hate it. BUT when I prep several meals and have healthy options at the ready it feels so nice. Did I complete this cleanse? Heck no! It fell in a month where we had multiple kids home sick, snow days, and a trip. HOWEVER – following your recipes and transitioning to a more plant based diet has recruited my husband (big win) and has gotten me to see the beginnings of a meal planner and prep-per in myself (another win!). I’m still reluctant to get myself in the kitchen but I’m on the right track. While my results aren’t lost weight yet but they are more a change in my mindset and approach to the meals we are eating. Which that might be more important than what my scale is saying. It has been negative temps for far too long – maybe my body still needed that extra fluff 😉
The food was delicious. I loved how there were snacks incorporated as well. I currently eat predominantly plant based, but these recipes were new to me and I loved the variety. I did lose some weight and my digestive system was functioning better than it had in a long time. I did not stick to the plan every day after the first week. I had lots of extra veggies for example and so I chose recipes to incorporate the following weeks using ingredients I already had or that were easy to get/inexpensive. I’m not accustomed to meal planning, so that was new for me. I did enjoy having food ready to go! I’ll continue with the smoothies and meal planning especially for my lunches! All in all I really enjoyed it, and I’m happy with the results-even without sticking to it daily. Thank you!
Awesome 3 weeks with great, easy-to-make, delicious food. I never felt hungry, and the plan is flexible to meet my needs. I regained my energy after being sick and got back to daily workouts and good sleep. And I lost 6 pounds.
The prep guides are wonderful; the more I prep the easier it is to stay on track throughout the week. I used the bulk shopping list for the second time and I really like doing that. It’s a big shopping trip that first week, but then then next two weeks are much lighter. It also allows me to buy in larger (generally cheaper) quantities. I didn’t love the soups in this cleanse, but some of the other meals were my favorites. The scale didn’t move as much as I’d hoped, but there were some cheat days in there for the super bowl and Valentine’s Day. My win is cutting the nightly beer or wine! I read an article during the cleanse describing how alcohol can increase your risk for cancer and it made an impact on me. Plus that 91 sleep score on a weeknight! I want more of those and alcohol won’t help me achieve that. So my post-cleanse goal is to avoid having alcohol Monday – Thursday.
I have done several cleanses with Jen and look forward to how it resets my body for healthier eating habits. She is always adding new menu plans and each cleanse offers completely different meals. The recipes taste great while being nutritious. There are always plenty of healthy options so that I don’t feel hungry and my cravings for sugar, chocolate, and coffee disappear within a few days. There are many recipes that I continue to add to my recipe rotation from past cleanses. I appreciate the support that is available during the cleanse in the community and on support calls. Participating is an empowering experience for my body, mind, and spirit. I love how affordable it is to participate in the 21-day cleanse! Thanks, Jen, my body thanks you!
Absolutely loved this cleanse. The recipes were all tasty and easy to prepare. The menu was simple and I loved being able to have the recipes used multiple times throughout each week. My sugar cravings decreased, energy increased, and skin was glowing. My body definitely loves plant-based eating. I was even able to get my husband to eat some of the recipes. Highly recommend this cleanse for anyone looking for a healthier lifestyle!
The cleanse was great loved the live calls. loved the recipes and the spice in some of them. I have felt more energized.
I loved the 21 Day Cleanse! The recipes we easy to follow and delicious. I will definitely be adding many of these to my routine. I also really appreciated the shopping lists and prep guides. The prep guides saved a ton of time for me because I go to work early and get home late each day, so I prepped everything on Sunday and had it all ready to go for the work week.. The grocery lists looked daunting at first. But after the first week of getting the staples stocked up, it wasn’t bad at all, and now I have a kitchen stocked with lots of healthy ingredients. Overall I lost 10 pounds during the cleanse. But what I really noticed was how much better I felt, inside and out. I can’t really explain it, except I just felt lighter like all the bad stuff had been flushed from my system. This cleanse was amazing and I recommend to anyone who is thinking about jump start a new healthier lifestyle! If you are on the fence thinking about giving this a try, all I can say is I was too at one time and I wish I would have done it sooner.
Love the prep guides! They’re so pretty and easy to follow. The food is always yummy. 🙂 I just always feel better when eating mostly plant-based- proud of myself for sticking to it. I am not usually able to join the live goals, but love the idea for accountability.
Thank you, Jen, for this program. I have received your emails for a little over a year and finally took the plunge. I have seen my weight increase almost 20 lbs over the past year (post-menopause) and something had to give. The hot flashes were horrible, but I wasn’t expecting to see those diminish as a result of this cleanse. I was very pleasantly surprised at how tasty and filling the recipes were. I have to admit, I was skeptical about a few of them, but in the end, I enjoyed them. The prep guides are nicely done for us beginners and I love being able to have a weekly plan that maps out what to eat. If I have to “wing it”, I get into trouble. I have never wanted to try plant-based recipes because the amount of ingredients seemed overwhelming. Your recipes are easy to follow, and I love having a picture to see what to expect. I enjoyed the live calls to be able to connect with others and hear their progress and suggestions. The support group online was also helpful. My scale finally moved in the right direction, as I’m down 7.5 pounds and the sugar cravings are finally gone. I started the maintenance plan today and excited to see what other amazing changes I will see. My cholesterol is a little above the limit and I’m looking forward to my doctor visit in May to check that progress.
I enjoyed the variety of menu choices. I committed to try some recipes that wer new to me and was pleasantly surprised. The support group conversations and live calls were a real boost. It is very important to me because I know their are others experiencing what I am going through. It is fun to celebrate the successes others are achieving and to see how other Rawkers are addressing issues they are having following the program. I lost 6 pounds while feeling good. I adjusted the meal plan to meet my needs. For me there is too much food but I am learning to watch my portion size, have healthy snacks on hand and be open to experimenting with knew flavors. My sleep is improving. I am becoming an ambassador for SGS. and plant based eating. I still enjoy a variety of food but I am eating many more fruits and vegetables as well as adding smoothies several times a week. I’m glad I find you and my follow rawksters.
This is five stars all the way. The cleanse is by far the most effective, delicious, nutritious, fun way to treat my body, mind and soul each season. The little bumps on my cheeks go away! I’m not a vegetarian but I love becoming one for a few weeks each season. I find my body enjoys the rest and recovery during the time. Cleansing gets much easier to do with each round. My cupboards are already stocked, and I’ve learned so many tricks on how to save time from Jen and the community. I love the personal attention I get inside the Rawk the Year community (I highly recommend joining the year long program. It’s worth every penny)! I love the group calls during the cleanse and highly recommend showing up. You can ask anything and it helps to tell the group about your experience. I haven’t weighed this weight since high school but even more importantly, I haven’t felt this full of energy in years! Every Instagram ad tells me I should be in premenopause or menopause, but when I’m on the cleanse my stomach is flat, my energy is up, my sleep is great and my mood is nothing but sunshine. It was challenging to figure out how to incorporate the cleanse into my big Italian family life but Jen and the community helped me create a path. I would recommend this program to anyone. If you do the work it works and the best part there is joy in the work! Don’t be scared of the word Cleanse. I eat so much on this program. It’s more of a cleaning up program. A reordering. Discarding what doesn’t work. Bringing to the front what does. For this cleanse, I missed the final week due to travel plans. I had so much energy from the first two weeks, I woke up early every morning and found an empty room in the hotel to practice yoga! Jen is a true Five Star Rawkstar! And her team and community reflect her brilliance. Rawk-markable! Looking forward to the next one.
