The 21-Day Cleanse
My proven plant-based system that uses real food — not powders or pricey supplements — to wake up your energy, calm your gut, and clear your head. Built to help you feel like you again, and to teach you how to actually feed yourself well long after day 21.
Trusted by 37,000+ women since 2015
As seen in
This cleanse is for you if…
I get it — “cleanse” can sound like three weeks of sacrifice for who-knows-what. So let’s be clear about the goal: flood your body with nutrients, give your gut a real break, and hand your energy back to you.
You’re running on empty
Natural energy is closer than you think.
Your cravings are in control
Skip the sugar spiral and the 3pm caffeine crash.
Your gut’s been through it
Bloat, heaviness, the whole uncomfortable mess.
Feeling foggy or just off
Clearer head. Steadier mood.
Chronic aches & inflammation
Calm the fire with food that heals.
Struggling with skin issues
Glow’s around the corner.
Real women, real results
★★★★★My sugar cravings decreased, energy increased, and skin was glowing.
Rhonda Hadno
★★★★★I slept better and had more energy than I could’ve imagined.
Karla Erovick
★★★★★I went three weeks without coffee and felt energized from the breakfast smoothies and snacks.
Merary Santiago
★★★★★I feel alert, not foggy, and lots of energy.
Tammy Shaule
★★★★★One week and I could really see and feel a difference!
Chevelle Malone
★★★★★I am more excited about plant-based food knowing it can be very delicious!
Elisabeth Callahan
★★★★★My skin is clearer than it had been in years. I have so much energy!
Carissa
★★★★★I didn’t feel deprived. I was eating real food with some of the most delicious flavors I’ve had!
Kavli K.
★★★★★I was never hungry and the meals were ALL delicious! I slept so well.
Carrie EichensHow the cleanse works
Plant-based whole foods packed with vitamins, minerals, and fiber to feed your body, support your gut, and help your liver, colon, and kidneys do their job the way they’re meant to.
Week 1
Clean the plate
Step back from the Top 8 inflammatory foods (alcohol, meat, dairy, gluten, added sugar, and friends) and eat foods that energize and heal.
Sample recipes: Tropical Detox Smoothie, Power Trail Mix, Hearty Chard Skillet and Greek Salad
Week 2
Detox with love
Ease off legumes and grains while you load up on liver-loving, fiber-rich foods, so you feel lighter and clearer by the day.
Sample recipes: Strawberry Lemon Chia Pudding, Broccoli Potato Soup and Lemon Pepper Zoodles
Week 3
Rawk the lifestyle
The part the powder cleanses skip: ease grains and legumes back in and move into a way of eating you can actually keep.
Sample recipes: Strawberry Banana Smoothie, Herbalicious Hummus and Veggie Quinoa Pizza
Tens of thousands of women since 2015
Are you ready to be next?
The stories that come back aren’t really about a number on the scale. They’re about energy, clear skin, deep sleep, a calm gut, and the confidence that comes from finally knowing how to feed yourself well.
Why this cleanse is different
When the box runs out, so do your results. My cleanse works the opposite way.
| The 21-Day Cleanse | Powder cleanse box | |
|---|---|---|
| What you buy | Real groceries: fruit, veggies, nuts, whole grains, seeds | A box of powders, capsules and shakes |
| Supplements or subscription | None | Both, to keep going |
| What you learn | How to cook plant-based, for life | Nothing |
| When it ends | Your skills and results stay | Results fade; buy another box |
| Cost | A fraction, plus food you’d buy anyway | $400+ per box |
What’s included
Everything you need for
21 days, done for you
Follow the proven plan to calm your gut, steady your energy, clear the sugar fog, and feel like yourself again, all while eating delicious plant-based recipes from best-selling recipe creator, Jen Hansard.
Try it risk-free
Money-back guarantee
The 21-Day Cleanse
Proven program with lifetime results
- 21-day comprehensive plan$199 value
- Comprehensive grocery list$25 value
- Interactive swap guide$25 value
- Weekly prep guide$50 value
- Lifetime updates$150 value
- Bonus: 21-Day Core Challenge interactive program$50 value
4 Seasons, 4 Cleanses
Each season opens a cleanse built around that season’s freshest ingredients — spring renewal, summer glow, fall reset, winter recharge. Do one, or collect all four.
March 1 – May 31
June 1 – Aug 30
Sept 1 – Nov 30
Open now
Dec 1 – Feb 28
Grad stories
I'm sleeping better, I'm happier and have more energy.
I've been walking every day with my dog or by myself with a book and doing strength training, which feels great. I've lost 7 pounds and have a better outlook because I don't have as much inflammation and fatigue.
Grad stories
It has recruited my husband (big win).
I'm not a natural cook and it takes a lot of my energy to plan and prep… BUT when I prep several meals and have healthy options at the ready it feels so nice. Did I complete this cleanse? Heck no! It fell in a month where we had multiple kids home sick, snow days, and a trip. HOWEVER…
Grad stories
I feel like the best version of myself.
I got so many compliments about how I looked… not just about the weight-loss but about glowing skin. I feel like the best version of myself when I'm eating plant-based… and have this 21-day cleanse to thank for that!
Grad stories
I wish I had known about this in my 40's.
I am 69, and I can honestly say adopting this lifestyle would have saved years of misery and expense due to medical issues.
Grad stories
I've been changed for the better.
Now, I know what foods make me feel great and give me tons of energy. It's like I was a caterpillar that emerged from its cocoon and turned into a beautiful butterfly. I'm not looking back.
A note from Jen
If you’re on the fence, I was too
Would the recipes actually be good? Would I just bounce right back to my old habits? Was it worth eating 100% plant-based for three weeks? Then about eight days in, I was hooked. Less bloated. Sleeping like a rock. Energy through the roof.
Most cleanses end and leave you exactly where you started — or worse, hooked on a product you have to rebuy. This one is different on purpose: you learn to cook real food, so you walk away with skills that don’t run out when the box is empty.
And if you’re nervous about the food? Remember — this is literally what I do. I make plant-based food that’s so good you forget it’s “healthy.” Because healthy should be tasty.
Jen Hansard
Creator of Simple Green Smoothies · best-selling cookbook author
Try it risk-free
7-day money-back guarantee
Enroll now and get 7 days to go through the Week 1 plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, email us within 7 days of purchase and I’ll refund you.
Ready for this?
Join now →Common Questions
Not likely. The recipe portions are deliberately generous to accommodate even the largest appetites. This is not a starvation diet, it is a celebration of food, flavor, and abundance. We are not counting calories. You will be eating three to five times each day (breakfast, mid-morning snack, lunch, afternoon snack, and dinner, if you choose to.) This cleanse is not designed to starve you, and you’re not limited in the number of times you eat, or the amount you eat – only in what you eat. If you do get hunger pangs, make sure that you’re really hungry, and not just bored or thirsty. If it’s a case of real hunger, go for one of the bonus snack recipes, a piece of fruit, or a small handful of nuts, or seeds. One tip to avoid hunger is to chew your green smoothie. This may sound silly, but the chewing action signals your body that food is on the way, and triggers the digestive processes.
Nope — and that’s the whole point. This cleanse runs entirely on real food you buy at your regular grocery store. No proprietary box, no capsules, no subscription. You’ll learn to cook with whole ingredients so your results actually last once the 21 days are up.
You may have many of the staple ingredients in your kitchen already (avocado oil, raw cashews, maple syrup, ground cumin, nutritional yeast, coconut oil, etc). If you do not, the first shop typically costs about $150. Then, once your kitchen is set up, we estimate the cost of the produce to be between $100 per week. If you choose to supplement the plant-based recipes with high quality animal protein like organic chicken breast or cage free eggs, your grocery bill will be higher.
And remember — you’re buying real groceries, not a $400+ box of powders you’ll run out of. Most of this is food you’d be shopping for anyway, just put to much better use.
If you struggle with getting quality sleep, we advise omitting coffee throughout the cleanse. You will get the best results and many cleanse grads choose to stay off coffee after the cleanse because they feel so great. If you and coffee aren’t ready to break up, we suggest having just one cup in the morning to support quality rest and sleep.
If you want the full benefit of cleansing your body, stick with the plan as close as possible. Our detox meals are crafted by our holistic nutritionist for optimal cleansing. This is not a vacation, it’s a cleanse. Yet of course if you truly cannot stand cilantro, turmeric or fennel, you can substitute them out for something you do enjoy, or choose another meal.
Of course— life must go on! The 21-Day Cleanse is a flexible program that you can follow while living your life with family and friends. Using the weekly meal plans and recipes will help you get great results. But, you can still get good results by sticking to the recommended foods lists. You can eat “off meal plan”, eat out, and travel during the program— feel free to ask for tips inside the community to help you the most.
You may experience short-term symptoms like: headaches, bloating, muscle cramps, skin irritations, fatigue, irritability, mood swings, or change in bowel frequency. These symptoms are completely normal and expected.
It usually takes between 2-5 days to complete the withdrawal phase of the 21-Day Cleanse, yet it’s absolutely worth it. Giving your body a break from stimulants will allow your organs to heal and your body to recharge fully. Remember, these symptoms are proof that the cleanse is working and your body is getting the care it needs.
You’ll definitely spend more time in the kitchen throughout the cleanse. In some ways, this is like a crash course plant-based cooking school. I highly suggest following our prep guide to make most of the smoothies, snacks and meals over the weekend. Breakfast is a smoothie (10 minutes), lunch is a reheated soup or quick salad (15 minutes) and dinners will range from 15 minutes – 1 hour to prepare. The good news is, the dinners repeat so you make once and reheat for another evening to give you a break in the kitchen.
We know all about busy schedules here, which is why we’ve provided a weekend prep guide that saves you tons of time during the week. If you’re working and have a full schedule, expect to spend 3-4 hours shopping and prepping on the weekends to make each cleanse week stress-free and enjoyable. The cleanse gives you a wonderful opportunity to really listen to your body. It’s an individual experience that differs for everyone. Depending on the level of toxicity in your body, there may be some less- than-amazing symptoms in the first 3–5 days, such as headaches, nausea, fatigue, skin irritations, etc. Once you hit day five, these should only be distant memories, and you’ll be well on your way to greatness. But some people sail through the entire cleansing period with no side effects at all. You may feel amazing throughout the entire cleanse, or your energy may wax and wane a little.
This cleanse is great for most people, yet you should avoid cleansing in the following situations: advanced cancer, under 16 years of age, if you have an eating disorder, kidney or liver disease, and if you’re underweight. If you have a blood sugar regulation issue (diabetes, hyperglycemia, hypoglycemia) or any other medical condition, you should seek your doctor’s advice before undertaking a cleanse. If you’re pregnant or breastfeeding, you can absolutely do the cleanse with some modifications. If this is you, let us know and we can give you specific tweaks to the program to make sure you’re benefitting your baby and body.
You may find that you have more energy than normal—and more motivation! Why waste it? Get moving! Be mindful that you may need to take it down a notch though as your body adjust to the new way of eating. If you normally exercise fairly intensely, reduce your output until you feel strong and energized.
If you don’t normally work out, you would do well to include some regular walking, yoga, swimming or gardening during this time. Try to sneak in some incidental exercise, such as getting off the train or bus one or two stops early and walking the rest of the way. Or park further away from the entrance to the grocery store and walk.
Absolutely. My husband loves our cleanses — the clear plans, the tasty recipes, and how good he feels by the end. Just double the grocery list and recipes so there’s enough for you both.
We offer a 7-day money back guarantee. Enroll now and get 7 days to go through the Week 1 Nutrition Plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, send us an email within 7 days of purchase and I’ll refund you. I’m that confident that when you commit to this cleanse, you’ll see results… and keep them going. You have nothing to lose but so much to gain when you go plant-based for 21 days.
Reviews
What grads say after 21 days of real food.
Now I have some new recipes that I and family enjoyed. Lost 3 lbs. reversed some bad habits.
I have done both smoothie and soup challenges with Jen in the past but this the cleanse is the one that really convinced me that this is what my body is craving. As a recent retiree, I knew this was the right time for me to devote to a plant based lifestyle. I have always felt so much better when eating light and drinking smoothies but wasn’t taking the time to properly prepare for this new way of preparing food. I love to cook and have not yet tasted a cuisine I have not fully enjoyed. I realize now that I can still prepare Greek, Thai and Mexican themed dinners without relying on meat as my protein source. I know my spices and can incorporate this knowledge into my new Rawk’n lifestyle. I am committed to this journey and excited about creating some new recipes. I feel lighter, am no longer bloated and my husband says I look “brighter”. If you are on the fence about taking on this challenge, don’t wait. It is sooo worth it. Yes, you may struggle while getting used to this new way of eating but give it a try. It’s a 7-day challenge that could change your life! Become a member of the Rawk tribe. You won’t regret it! And oh yeah… the food is fillling and delicious!
I was leery about finding the time to make the meals etc but they gave tips and tricks to prep ahead of time to make it easier. The meals and smoothies were so tasty and I can’t wait to continue making them and adding my own twists. My family has even been on board trying the smoothies and some of the meals. Can’t wait to try more recipes.
I was on the fence until the final days before the live cleanse started but a few days away I emails a few questions and read through other reviews. I decided to pull the trigger when so many people talked about more energy and better sleep. I ended up sleeping great every night of the cleanse which is very unusual for me. I wear a Polar watch to bed to record my sleep data and usually each week there are 3 nights that are “compromised” and 1-2 nights of “poor” sleep quality. Just for that reason I’ll be changing my habits and thinking about my relationship with food going forward! The only reason I didn’t give it a 5 star rating is that the book/pdf was hard to flip between prep guide and recipes. I had to create my own cheat-sheet to have the correct recipes handy thought out the week and be able to reference the guide better. I wish each would have had nutritional information and wish the pdf contained links so if you were supposed to reference another page you could just jump to it. I had it printed out but it wasn’t any easier.
Response from Simple Green Smoothies
Thanks for sharing that awesome sleep feedback Megan! We’re so glad you decided to go all-in on the cleanse with us. We also appreciate your feedback regarding the digital guide; we are definitely working on some changes and will share them with you when they’re ready!
We are loving the wonderful recipes and feel great!
Wow! Delicious filling recipes and meal plan with the encouraging informative coaching calls and Support group support. To top it off my blood pressure blood sugar and weight dropped. And with increased mental clarity and energy levels! This was a lifesaver and something I plan to do again (and again). Thank you Simple Green Smoothies!
I’ve lost 4 pounds in two weeks! First week I was amazingly full of energy. I began getting used to and figuring short cuts for the recipes. Taste was great. The second week was tougher for me. I got tired and craved meat. But I’m hanging in there. I’ll do this again, and I know several recipes I’ll use again.
I love the 21-day cleanse so many great recipes! It is amazing to get the whole meal plan for 3 weeks with recipes and grocery lists and so much wonderful support! Truly Amazing!
Feeling so much better while enjoying the Spring Cleanse. It is a huge commitment- but with the advice on prep very manageable (even while working full time). Strongly encourage prepping ahead everything that you can. Delicious recipes and awesome swap guide. Thank you.
My husband and I just finished the 21-day cleanse and we’re very pleased overall with everything about it. The menu is fantastic and the food combinations are delicious and creative! There are a couple that weren’t our favorites but considering how many recipes we’re given in this program I’m amazed that there were only a couple that we didn’t love. This cleanse is not for those who aren’t willing to be a little bit adventurous in their eating…. but if you are you’ll be so pleased! We were never hungry and never felt deprived… and we both lost weight too! There IS quite a bit of prep and time spent in the kitchen I’m not gonna lie so plan on that but in the long run it’s SOOO worth it! Jen is so knowledgeable and incredibly organized in the way she put this cleanse together from the variety to the shopping and prep lists to the tips tricks and food swaps gorgeous color photos and easy to follow recipes…. amazing and so professional! I look forward to future events and more knowledge and ideas for healthy eating!
So many great recipes that didn’t even seem like they were a “cleanse”! Perfect for spring!
Cheers to 21 days of clean eating! 🎉 I learned so much about vegetarian/vegan eating and feel fabulous! So impressed with the delicious filling recipes and it felt very nourishing to not only eat the food but to prepare it for myself (in stead of eating something quick and healthy-ish). Always thought I had to have meat protein to feel satiated but was never hungry during the cleanse and even lost weight. Super helpful to have everything laid out for the program from shopping lists to menus to recipes and substitutes. Grateful for this program and the group support! Highly recommend!
This cleanse is really the best deal I’ve seen. I’ve seen other detox programs that cost a lot more $ and then they try to push all these other products on you that cost even more $. This cleanse is all laid out for you, the recipes have all been delicious and something that I would make any time. I’m almost done with week 2 and I haven’t even missed meat. I’m also really feeling the health benefits too. I would definitely recommend anyone to try this cleanse.
I loved this Spring Cleanse! I really appreciate having everything planned out with detailed information. It’s not just recipes but a work of art. The photos and descriptions are beautiful displayed. The support from Jen and the team is incredible. Following along with the other participants makes the process enjoyable and relatable. I would highly recommend this program to anyone interested in improving their nutrition. I’m thankful for the opportunity to learn more about a healthy lifestyle. Love eating so many veggies and fruit!!
TRY THIS CLEANSE. IT WORKS. I’m a mama of two toddlers and I needed to nourish my body with real food and decided to try this cleanse. I went in with an open mind. I’ve always enjoyed Whole Foods plant-based meals. I just didn’t know how to prepare the SAUCES which are DELICIOUS and GAME CHANGING. And the smoothies! My whole family loved all the green smoothies in the cleanse except the apple cucumber mint one 😂. I loved them all though 💕 My family would eat most of the dinners as either a side with a protein or a whole meal. Best meals that were also toddler approved: Asparagus stir fry Asparagus quinoa 🥗 BBQ lentils with sweet potato rounds Baked hash cakes Black bean tacos Plant Power wraps RAWKSTAR Veggie bowl (hemp sauce is my JAM) Broccoli potato soup Spring Veggie Soup Those were our absolute favorites and will forever be in the family meal rotation. The snacks were AMAZING! I ❤️ the banana dippers in almond butter dipped in sunflower seeds the most since its like eating a candy bar but healthy! I DID NOT LIKE the zoodles in a jar recipe. The was the one meal I couldn’t stand at all. Just being honest 😂 Meal prepping was EASY and now I have so many tools under my belt for preparing healthy tasty snacks and meals. This cleanse has truly made me make clean eating and cooking a daily routine that brings everyone joy in the house. I even lost 10 lbs even though I didn’t stay on the cleanse the whole time (3 hiccups like snack and maybe some lasagna). It really changed my life. It inspired me to organize my kitchen back room and pantry making room for whole food ingredients like nutritional yeast hemp seeds quinoa and raw nuts etc. The best part of this cleanse is the ENERGY. Getting off caffeine was rough the first few days but I slept so much better which this honestly made a huge difference helping me get back to a normal healthy metabolism. If you want to lose weight on this cleanse you can omit the oil in recipes (which I did with most of them) and not use as many nuts. But honestly if you eat processed foods on a somewhat daily basis like I did you will still lose weight just eating the recipes. I also love the people behind this cleanse. Jen and her smoothie friend are my heroes. We are on a budget in our house and your story inspires me that anything is possible. Thank you for the tools you have given me and my family to a healthier life! Truly a blessing!
