The 21-Day Cleanse
My proven plant-based system that uses real food — not powders or pricey supplements — to wake up your energy, calm your gut, and clear your head. Built to help you feel like you again, and to teach you how to actually feed yourself well long after day 21.
Trusted by 37,000+ women since 2015
As seen in
This cleanse is for you if…
I get it — “cleanse” can sound like three weeks of sacrifice for who-knows-what. So let’s be clear about the goal: flood your body with nutrients, give your gut a real break, and hand your energy back to you.
You’re running on empty
Natural energy is closer than you think.
Your cravings are in control
Skip the sugar spiral and the 3pm caffeine crash.
Your gut’s been through it
Bloat, heaviness, the whole uncomfortable mess.
Feeling foggy or just off
Clearer head. Steadier mood.
Chronic aches & inflammation
Calm the fire with food that heals.
Struggling with skin issues
Glow’s around the corner.
Real women, real results
★★★★★My sugar cravings decreased, energy increased, and skin was glowing.
Rhonda Hadno
★★★★★I slept better and had more energy than I could’ve imagined.
Karla Erovick
★★★★★I went three weeks without coffee and felt energized from the breakfast smoothies and snacks.
Merary Santiago
★★★★★I feel alert, not foggy, and lots of energy.
Tammy Shaule
★★★★★One week and I could really see and feel a difference!
Chevelle Malone
★★★★★I am more excited about plant-based food knowing it can be very delicious!
Elisabeth Callahan
★★★★★My skin is clearer than it had been in years. I have so much energy!
Carissa
★★★★★I didn’t feel deprived. I was eating real food with some of the most delicious flavors I’ve had!
Kavli K.
★★★★★I was never hungry and the meals were ALL delicious! I slept so well.
Carrie EichensHow the cleanse works
Plant-based whole foods packed with vitamins, minerals, and fiber to feed your body, support your gut, and help your liver, colon, and kidneys do their job the way they’re meant to.
Week 1
Clean the plate
Step back from the Top 8 inflammatory foods (alcohol, meat, dairy, gluten, added sugar, and friends) and eat foods that energize and heal.
Sample recipes: Tropical Detox Smoothie, Power Trail Mix, Hearty Chard Skillet and Greek Salad
Week 2
Detox with love
Ease off legumes and grains while you load up on liver-loving, fiber-rich foods, so you feel lighter and clearer by the day.
Sample recipes: Strawberry Lemon Chia Pudding, Broccoli Potato Soup and Lemon Pepper Zoodles
Week 3
Rawk the lifestyle
The part the powder cleanses skip: ease grains and legumes back in and move into a way of eating you can actually keep.
Sample recipes: Strawberry Banana Smoothie, Herbalicious Hummus and Veggie Quinoa Pizza
Tens of thousands of women since 2015
Are you ready to be next?
The stories that come back aren’t really about a number on the scale. They’re about energy, clear skin, deep sleep, a calm gut, and the confidence that comes from finally knowing how to feed yourself well.
Why this cleanse is different
When the box runs out, so do your results. My cleanse works the opposite way.
| The 21-Day Cleanse | Powder cleanse box | |
|---|---|---|
| What you buy | Real groceries: fruit, veggies, nuts, whole grains, seeds | A box of powders, capsules and shakes |
| Supplements or subscription | None | Both, to keep going |
| What you learn | How to cook plant-based, for life | Nothing |
| When it ends | Your skills and results stay | Results fade; buy another box |
| Cost | A fraction, plus food you’d buy anyway | $400+ per box |
What’s included
Everything you need for
21 days, done for you
Follow the proven plan to calm your gut, steady your energy, clear the sugar fog, and feel like yourself again, all while eating delicious plant-based recipes from best-selling recipe creator, Jen Hansard.
Try it risk-free
Money-back guarantee
The 21-Day Cleanse
Proven program with lifetime results
- 21-day comprehensive plan$199 value
- Comprehensive grocery list$25 value
- Interactive swap guide$25 value
- Weekly prep guide$50 value
- Lifetime updates$150 value
- Bonus: 21-Day Core Challenge interactive program$50 value
4 Seasons, 4 Cleanses
Each season opens a cleanse built around that season’s freshest ingredients — spring renewal, summer glow, fall reset, winter recharge. Do one, or collect all four.
March 1 – May 31
June 1 – Aug 30
Sept 1 – Nov 30
Open now
Dec 1 – Feb 28
Grad stories
I'm sleeping better, I'm happier and have more energy.
I've been walking every day with my dog or by myself with a book and doing strength training, which feels great. I've lost 7 pounds and have a better outlook because I don't have as much inflammation and fatigue.
Grad stories
It has recruited my husband (big win).
I'm not a natural cook and it takes a lot of my energy to plan and prep… BUT when I prep several meals and have healthy options at the ready it feels so nice. Did I complete this cleanse? Heck no! It fell in a month where we had multiple kids home sick, snow days, and a trip. HOWEVER…
Grad stories
I feel like the best version of myself.
I got so many compliments about how I looked… not just about the weight-loss but about glowing skin. I feel like the best version of myself when I'm eating plant-based… and have this 21-day cleanse to thank for that!
Grad stories
I wish I had known about this in my 40's.
I am 69, and I can honestly say adopting this lifestyle would have saved years of misery and expense due to medical issues.
Grad stories
I've been changed for the better.
Now, I know what foods make me feel great and give me tons of energy. It's like I was a caterpillar that emerged from its cocoon and turned into a beautiful butterfly. I'm not looking back.
A note from Jen
If you’re on the fence, I was too
Would the recipes actually be good? Would I just bounce right back to my old habits? Was it worth eating 100% plant-based for three weeks? Then about eight days in, I was hooked. Less bloated. Sleeping like a rock. Energy through the roof.
Most cleanses end and leave you exactly where you started — or worse, hooked on a product you have to rebuy. This one is different on purpose: you learn to cook real food, so you walk away with skills that don’t run out when the box is empty.
And if you’re nervous about the food? Remember — this is literally what I do. I make plant-based food that’s so good you forget it’s “healthy.” Because healthy should be tasty.
Jen Hansard
Creator of Simple Green Smoothies · best-selling cookbook author
Try it risk-free
7-day money-back guarantee
Enroll now and get 7 days to go through the Week 1 plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, email us within 7 days of purchase and I’ll refund you.
Ready for this?
Join now →Common Questions
Not likely. The recipe portions are deliberately generous to accommodate even the largest appetites. This is not a starvation diet, it is a celebration of food, flavor, and abundance. We are not counting calories. You will be eating three to five times each day (breakfast, mid-morning snack, lunch, afternoon snack, and dinner, if you choose to.) This cleanse is not designed to starve you, and you’re not limited in the number of times you eat, or the amount you eat – only in what you eat. If you do get hunger pangs, make sure that you’re really hungry, and not just bored or thirsty. If it’s a case of real hunger, go for one of the bonus snack recipes, a piece of fruit, or a small handful of nuts, or seeds. One tip to avoid hunger is to chew your green smoothie. This may sound silly, but the chewing action signals your body that food is on the way, and triggers the digestive processes.
Nope — and that’s the whole point. This cleanse runs entirely on real food you buy at your regular grocery store. No proprietary box, no capsules, no subscription. You’ll learn to cook with whole ingredients so your results actually last once the 21 days are up.
You may have many of the staple ingredients in your kitchen already (avocado oil, raw cashews, maple syrup, ground cumin, nutritional yeast, coconut oil, etc). If you do not, the first shop typically costs about $150. Then, once your kitchen is set up, we estimate the cost of the produce to be between $100 per week. If you choose to supplement the plant-based recipes with high quality animal protein like organic chicken breast or cage free eggs, your grocery bill will be higher.
And remember — you’re buying real groceries, not a $400+ box of powders you’ll run out of. Most of this is food you’d be shopping for anyway, just put to much better use.
If you struggle with getting quality sleep, we advise omitting coffee throughout the cleanse. You will get the best results and many cleanse grads choose to stay off coffee after the cleanse because they feel so great. If you and coffee aren’t ready to break up, we suggest having just one cup in the morning to support quality rest and sleep.
If you want the full benefit of cleansing your body, stick with the plan as close as possible. Our detox meals are crafted by our holistic nutritionist for optimal cleansing. This is not a vacation, it’s a cleanse. Yet of course if you truly cannot stand cilantro, turmeric or fennel, you can substitute them out for something you do enjoy, or choose another meal.
Of course— life must go on! The 21-Day Cleanse is a flexible program that you can follow while living your life with family and friends. Using the weekly meal plans and recipes will help you get great results. But, you can still get good results by sticking to the recommended foods lists. You can eat “off meal plan”, eat out, and travel during the program— feel free to ask for tips inside the community to help you the most.
You may experience short-term symptoms like: headaches, bloating, muscle cramps, skin irritations, fatigue, irritability, mood swings, or change in bowel frequency. These symptoms are completely normal and expected.
It usually takes between 2-5 days to complete the withdrawal phase of the 21-Day Cleanse, yet it’s absolutely worth it. Giving your body a break from stimulants will allow your organs to heal and your body to recharge fully. Remember, these symptoms are proof that the cleanse is working and your body is getting the care it needs.
You’ll definitely spend more time in the kitchen throughout the cleanse. In some ways, this is like a crash course plant-based cooking school. I highly suggest following our prep guide to make most of the smoothies, snacks and meals over the weekend. Breakfast is a smoothie (10 minutes), lunch is a reheated soup or quick salad (15 minutes) and dinners will range from 15 minutes – 1 hour to prepare. The good news is, the dinners repeat so you make once and reheat for another evening to give you a break in the kitchen.
We know all about busy schedules here, which is why we’ve provided a weekend prep guide that saves you tons of time during the week. If you’re working and have a full schedule, expect to spend 3-4 hours shopping and prepping on the weekends to make each cleanse week stress-free and enjoyable. The cleanse gives you a wonderful opportunity to really listen to your body. It’s an individual experience that differs for everyone. Depending on the level of toxicity in your body, there may be some less- than-amazing symptoms in the first 3–5 days, such as headaches, nausea, fatigue, skin irritations, etc. Once you hit day five, these should only be distant memories, and you’ll be well on your way to greatness. But some people sail through the entire cleansing period with no side effects at all. You may feel amazing throughout the entire cleanse, or your energy may wax and wane a little.
This cleanse is great for most people, yet you should avoid cleansing in the following situations: advanced cancer, under 16 years of age, if you have an eating disorder, kidney or liver disease, and if you’re underweight. If you have a blood sugar regulation issue (diabetes, hyperglycemia, hypoglycemia) or any other medical condition, you should seek your doctor’s advice before undertaking a cleanse. If you’re pregnant or breastfeeding, you can absolutely do the cleanse with some modifications. If this is you, let us know and we can give you specific tweaks to the program to make sure you’re benefitting your baby and body.
You may find that you have more energy than normal—and more motivation! Why waste it? Get moving! Be mindful that you may need to take it down a notch though as your body adjust to the new way of eating. If you normally exercise fairly intensely, reduce your output until you feel strong and energized.
If you don’t normally work out, you would do well to include some regular walking, yoga, swimming or gardening during this time. Try to sneak in some incidental exercise, such as getting off the train or bus one or two stops early and walking the rest of the way. Or park further away from the entrance to the grocery store and walk.
Absolutely. My husband loves our cleanses — the clear plans, the tasty recipes, and how good he feels by the end. Just double the grocery list and recipes so there’s enough for you both.
We offer a 7-day money back guarantee. Enroll now and get 7 days to go through the Week 1 Nutrition Plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, send us an email within 7 days of purchase and I’ll refund you. I’m that confident that when you commit to this cleanse, you’ll see results… and keep them going. You have nothing to lose but so much to gain when you go plant-based for 21 days.
Reviews
What grads say after 21 days of real food.
Today is day 21 of the 21 Day Spring Cleanse and I am very happy to share my experience. I signed up to give my diet a reset, to clear my system, to lose some weight and to build a solid foundation for a sustainable, healthy and holistic diet that would help me overcoming inflammation. My expectations were more than met, I loved every single day. The recipes are delicious, the amount of food so much that I did not manage to eat it all. I was never hungry or missing anything (if you don’t count in the coffee withdrawal). The first week was hard, cutting out everything that does not serve me well. Week 2 went by fast and now in week three I am not looking forward to the end of the cleanse, instead I am looking forward to continue this journey with rawk. Coming back to my motivation to join: I lost 10lb, got rid of sugar, caffein, carb addiction, cleared my skin, improved my sleep, reached a state of calmness and clear mind that I missed and overall feel really good. Inflammation is better but not yet where I would like it, so I am continuing this lifestyle. If you are thinking of joining – do it! You will learn a lot about healthy choices and yourself.
I really liked this plan. I loved the flavors, colors on the plate, menu plan, just everything! The support group was a huge help. The suggested workout is something I didn’t get fitted in my schedule, So I’m trying that now in the maintenance session. I’ve never done anything like this before and I’m now a believer!
When I started this cleanse I was hopeful I’d lose a few pounds, learn to cook some meals I’ve never tried before and just get out of my rut. What I didn’t fully anticipate is while I dropped more than 14 pounds, I found the energy I haven’t seen since I was in my twenties!!! That amazes and delights me!!! I can keep up with my 28 year old son and at times I am more the energized bunny than he is ;). Can’t thank you enough for that, Jen!!!
After years of not being “normal” as I taught throughout the school year the tonic and food made a huge difference for me. My system finally came back into order and now I even go to the restroom several times a day while teaching 80+ students grading coaching and coming home to a family of 7 who needs me. I am so thankful that I can continue keeping these good habits in place and not have to order any pills or take any perscriptions! I am grateful for this change and realize I don’t “need” coffee or sugar to make it through the day! Thank you so much!
I can’t say enough about this plan. When I started it, I was a week late from when others started but determined to finish strong. It has been the most natural way of eating. The recipes are easy to fix and really delicious. I feel good while I’ve also lost weight. And I want to continue past 21 days in making it the way I eat from now on. Thank you for doing the work and putting out a marvelous way to eat!
This 21 Day Spring Cleanse was one of the best gifts I’ve given to myself! I joined mostly to break my sugar habit and gained so much more than that! The meals were delicious and filling! The combinations of flavors and new vegetables and spices will forever stay in my kitchen to make amazing meals again and again. Thank you to Jen for all the guidance and support and the well-planned 3 week menu. The shopping lists and prep page were so helpful! I lost 7lbs and never strayed from the program 🎉
This cleanse has been just what I have needed to get organized with meal planning and cooking healthy plant based meals. The meals are delicious and easy to prepare and definitely have many that will be repeated over and over! The support and accountability of the Support group has been wonderful! As a bonus I’ve lost 7 lbs and feel great! Thank you for offering this amazing program! I can’t wait to continue my journey with the maintenance program!
It’s been a great experience doing the 21 Day Spring Cleanse! I’m not unfamiliar with plant-based diets and three week experiences, but what made this year’s experience different was the information – the detailed prep list, meal plans for every day of the week (great for busy people not to have to think about recipes) and…best part…the new recipes! Some of these recipes are keepers going forward! In my opinion, Jen’s ability to communicate her enthusiasm and sell this cleanse, her live connection to us as participants via the Support group and coaching calls, and the many comments in the Support group made it seem like you were not doing the cleanse alone. I now have a new appreciation for: ginger! and cayenne pepper! and cauliflower! and fennel! plus other veggies I don’t typically eat. I had a disciplined mom who taught me the benefits of eating little to no sugar but I re- learned that sugar free is fun and freeing. I found out about Dandy Blend, not exactly coffee but a close caffeine-free substitute. Side benefits of the cleanse were spending more than the usual time in my kitchen and being motivated to reorganizing my shelves – and purchase a couple of new tools like a spiralizer and new blender. I can’t be untruthful and say the cleanse is easy. It’s a ton of work and extra time but in my opinion, the benefits outweigh the extra stress. I hope to keep going with the smoothies 3-3-3 model Jen shared as it’s easy to remember and get into my own routine with plant-based. This was good for me and I wholeheartedly recommend investing in the 21-Day Spring Cleanse.
Although I am by nature dubious about such online courses, I was very pleasantly surprised. Jen and the staff were professional, efficient, personable, encouraging and warm throughout this 21 Day plus Cleanse. They did their best to encourage and make some allowances for those who had a life event that prevented them from keeping up with the group or who had an allergy or distaste for certain foodstuffs. Fellow cleansers were welcoming, honest, encouraging and helpful. So nice not to be alone on the road to lifestyle changes that are far from easy for most of us. The food was always delicious to the point where one really looked forward to the next recipe or to one mentioned by another participant who was a little further along the road. Suggestion: As an older person with back problems, I found the prep a bit arduous so would suggest starting two days ahead for those with some health issue such as back, hip or knees etc that make standing in a kitchen for many hours too challenging. My last suggestion, and this may be a bridge too far for Jen and her hard working team (who can’t possibly be expected to cater for every malady): since the vast majority of the participants are females, many of whom must, statistically, suffer, as I do, from bladder pain syndrome/interstitial cystitis, it would be wonderful if there were fewer spicy meals or if there were alternatives to some spicy dishes. Such food greatly aggravates the pain and discomfort caused by these and similar diseases for which there is no cure. Lastly, I’m grateful for the honest hardworking team and the warm hearted, well intentioned Jen who makes this cleanse possible.
I have never done meal prep or cooked like this in my life but I made the commitment to do this 21 day planted based (vegan) cleanse. I stayed on the plan although I repeated some meals and did not get to all the recipes. I ended up losing 9 lbs in 21 days and in general feel better. There were meals, smoothies and snacks that I loved and some that I didn’t. I think I am more proud of actually doing this cooking and planning for the week. The shopping list, recipes and meal plan were easy to follow but do take a lot of time. I have ordered the other cookbooks and I will be continuing this way of eating and staying healthy. Thanks to the team for all the advice and group coaching zoom calls. I will definitely sign up for another challenge!
I wanted to do this cleanse to establish a foundation for plant based eating. This was great! Gave me the support and the tools needed to kick start a healthy nutrient based eating plan. The meals and the planning superb. Never seen anything like this one and the support and comaraderie can’t be beat! Do it you won’t regret it!!! Plus I kicked some bad habits to the curb! Yay!!
The 21-day cleanse :More learning about plant based meals having your meal plans & shopping list along with a great support group ♥️ Having the Easter Holiday was hard,but you learn how to reset. Part of daily life 😉 It would be nice to have instructions on making meals for 2 or more for family members. I’m learning about cooking with more spices also & their new flavors. Thanks Jen & all the Rawkstars
I can hardly believe that its been 21 days! This was exactly what I needed to really commit. Everything was easy to follow, the recipes were good, and my absolute favourite was the meal planning and shopping lists were already done for you! I feel totally equipped to make this a regular part of my life. Thanks so much!
Before purchasing the 21-day cleanse Autumn product over a year ago, which was not long after I first discovered SGS, I did some research. That first cleanse was like jumping off a cliff for me to a free fall of learning and growing. From every documentary on Netflix and Amazon Video to numerous books checked out from the library, I’ve done a lot of learning this last year. I even dabbled with a Whole30 a couple months ago for just a week or two before remembering why I love 21-day cleanse so much. It takes a lot of work to prep the food, but it is all laid out for you in such a manageable way and it’s all so yummy that it’s worth the time it takes to prep. When researching other cleanse products, you won’t find the same level of product for anywhere near the cost. The SGS Rawkstar team is absolutely amazing and super helpful! Another great product in the 21-day cleanse Spring. I’m a believer and never looking back!
