
The 21-Day Cleanse
My proven plant-based system that uses real food — not powders or pricey supplements — to wake up your energy, calm your gut, and clear your head. Built to help you feel like you again, and to teach you how to actually feed yourself well long after day 21.
Trusted by 37,000+ women since 2015
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This cleanse is for you if…
I get it — “cleanse” can sound like three weeks of sacrifice for who-knows-what. So let’s be clear about the goal: flood your body with nutrients, give your gut a real break, and hand your energy back to you.
You’re running on empty
Natural energy is closer than you think.
Your cravings are in control
Skip the sugar spiral and the 3pm caffeine crash.
Your gut’s been through it
Bloat, heaviness, the whole uncomfortable mess.
Feeling foggy or just off
Clearer head. Steadier mood.
Chronic aches & inflammation
Calm the fire with food that heals.
Struggling with skin issues
Glow’s around the corner.
Real women, real results
★★★★★My sugar cravings decreased, energy increased, and skin was glowing.
Rhonda Hadno
★★★★★I slept better and had more energy than I could’ve imagined.
Karla Erovick
★★★★★I went three weeks without coffee and felt energized from the breakfast smoothies and snacks.
Merary Santiago
★★★★★I feel alert, not foggy, and lots of energy.
Tammy Shaule
★★★★★One week and I could really see and feel a difference!
Chevelle Malone
★★★★★I am more excited about plant-based food knowing it can be very delicious!
Elisabeth Callahan
★★★★★My skin is clearer than it had been in years. I have so much energy!
Carissa
★★★★★I didn’t feel deprived. I was eating real food with some of the most delicious flavors I’ve had!
Kavli K.
★★★★★I was never hungry and the meals were ALL delicious! I slept so well.
Carrie EichensHow the cleanse works
Plant-based whole foods packed with vitamins, minerals, and fiber to feed your body, support your gut, and help your liver, colon, and kidneys do their job the way they’re meant to.

Week 1
Clean the plate
Step back from the Top 8 inflammatory foods (alcohol, meat, dairy, gluten, added sugar, and friends) and eat foods that energize and heal.
Sample recipes: Tropical Detox Smoothie, Power Trail Mix, Hearty Chard Skillet and Greek Salad

Week 2
Detox with love
Ease off legumes and grains while you load up on liver-loving, fiber-rich foods, so you feel lighter and clearer by the day.
Sample recipes: Strawberry Lemon Chia Pudding, Broccoli Potato Soup and Lemon Pepper Zoodles

Week 3
Rawk the lifestyle
The part the powder cleanses skip: ease grains and legumes back in and move into a way of eating you can actually keep.
Sample recipes: Strawberry Banana Smoothie, Herbalicious Hummus and Veggie Quinoa Pizza
Tens of thousands of women since 2015
Are you ready to be next?
The stories that come back aren’t really about a number on the scale. They’re about energy, clear skin, deep sleep, a calm gut, and the confidence that comes from finally knowing how to feed yourself well.
Why this cleanse is different
When the box runs out, so do your results. My cleanse works the opposite way.
| The 21-Day Cleanse | Powder cleanse box | |
|---|---|---|
| What you buy | Real groceries: fruit, veggies, nuts, whole grains, seeds | A box of powders, capsules and shakes |
| Supplements or subscription | None | Both, to keep going |
| What you learn | How to cook plant-based, for life | Nothing |
| When it ends | Your skills and results stay | Results fade; buy another box |
| Cost | A fraction, plus food you’d buy anyway | $400+ per box |
What’s included
Everything you need for
21 days, done for you
Follow the proven plan to calm your gut, steady your energy, clear the sugar fog, and feel like yourself again, all while eating delicious plant-based recipes from best-selling recipe creator, Jen Hansard.

Try it risk-free
Money-back guarantee
The 21-Day Cleanse
Proven program with lifetime results
- 21-day comprehensive plan$199 value
- Comprehensive grocery list$25 value
- Interactive swap guide$25 value
- Weekly prep guide$50 value
- Lifetime updates$150 value
- Bonus: 21-Day Core Challenge interactive program$50 value
4 Seasons, 4 Cleanses
Each season opens a cleanse built around that season’s freshest ingredients — spring renewal, summer glow, fall reset, winter recharge. Do one, or collect all four.

Grad stories
I'm sleeping better, I'm happier and have more energy.
I've been walking every day with my dog or by myself with a book and doing strength training, which feels great. I've lost 7 pounds and have a better outlook because I don't have as much inflammation and fatigue.

Grad stories
It has recruited my husband (big win).
I'm not a natural cook and it takes a lot of my energy to plan and prep… BUT when I prep several meals and have healthy options at the ready it feels so nice. Did I complete this cleanse? Heck no! It fell in a month where we had multiple kids home sick, snow days, and a trip. HOWEVER…

Grad stories
I feel like the best version of myself.
I got so many compliments about how I looked… not just about the weight-loss but about glowing skin. I feel like the best version of myself when I'm eating plant-based… and have this 21-day cleanse to thank for that!

Grad stories
I wish I had known about this in my 40's.
I am 69, and I can honestly say adopting this lifestyle would have saved years of misery and expense due to medical issues.

Grad stories
I've been changed for the better.
Now, I know what foods make me feel great and give me tons of energy. It's like I was a caterpillar that emerged from its cocoon and turned into a beautiful butterfly. I'm not looking back.
A note from Jen
If you’re on the fence, I was too
Would the recipes actually be good? Would I just bounce right back to my old habits? Was it worth eating 100% plant-based for three weeks? Then about eight days in, I was hooked. Less bloated. Sleeping like a rock. Energy through the roof.
Most cleanses end and leave you exactly where you started — or worse, hooked on a product you have to rebuy. This one is different on purpose: you learn to cook real food, so you walk away with skills that don’t run out when the box is empty.
And if you’re nervous about the food? Remember — this is literally what I do. I make plant-based food that’s so good you forget it’s “healthy.” Because healthy should be tasty.
Jen Hansard
Creator of Simple Green Smoothies · best-selling cookbook author

Try it risk-free
7-day money-back guarantee
Enroll now and get 7 days to go through the Week 1 plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, email us within 7 days of purchase and I’ll refund you.
Ready for this?
Join now →Common Questions
Not likely. The recipe portions are deliberately generous to accommodate even the largest appetites. This is not a starvation diet, it is a celebration of food, flavor, and abundance. We are not counting calories. You will be eating three to five times each day (breakfast, mid-morning snack, lunch, afternoon snack, and dinner, if you choose to.) This cleanse is not designed to starve you, and you’re not limited in the number of times you eat, or the amount you eat – only in what you eat. If you do get hunger pangs, make sure that you’re really hungry, and not just bored or thirsty. If it’s a case of real hunger, go for one of the bonus snack recipes, a piece of fruit, or a small handful of nuts, or seeds. One tip to avoid hunger is to chew your green smoothie. This may sound silly, but the chewing action signals your body that food is on the way, and triggers the digestive processes.
Nope — and that’s the whole point. This cleanse runs entirely on real food you buy at your regular grocery store. No proprietary box, no capsules, no subscription. You’ll learn to cook with whole ingredients so your results actually last once the 21 days are up.
You may have many of the staple ingredients in your kitchen already (avocado oil, raw cashews, maple syrup, ground cumin, nutritional yeast, coconut oil, etc). If you do not, the first shop typically costs about $150. Then, once your kitchen is set up, we estimate the cost of the produce to be between $100 per week. If you choose to supplement the plant-based recipes with high quality animal protein like organic chicken breast or cage free eggs, your grocery bill will be higher.
And remember — you’re buying real groceries, not a $400+ box of powders you’ll run out of. Most of this is food you’d be shopping for anyway, just put to much better use.
If you struggle with getting quality sleep, we advise omitting coffee throughout the cleanse. You will get the best results and many cleanse grads choose to stay off coffee after the cleanse because they feel so great. If you and coffee aren’t ready to break up, we suggest having just one cup in the morning to support quality rest and sleep.
If you want the full benefit of cleansing your body, stick with the plan as close as possible. Our detox meals are crafted by our holistic nutritionist for optimal cleansing. This is not a vacation, it’s a cleanse. Yet of course if you truly cannot stand cilantro, turmeric or fennel, you can substitute them out for something you do enjoy, or choose another meal.
Of course— life must go on! The 21-Day Cleanse is a flexible program that you can follow while living your life with family and friends. Using the weekly meal plans and recipes will help you get great results. But, you can still get good results by sticking to the recommended foods lists. You can eat “off meal plan”, eat out, and travel during the program— feel free to ask for tips inside the community to help you the most.
You may experience short-term symptoms like: headaches, bloating, muscle cramps, skin irritations, fatigue, irritability, mood swings, or change in bowel frequency. These symptoms are completely normal and expected.
It usually takes between 2-5 days to complete the withdrawal phase of the 21-Day Cleanse, yet it’s absolutely worth it. Giving your body a break from stimulants will allow your organs to heal and your body to recharge fully. Remember, these symptoms are proof that the cleanse is working and your body is getting the care it needs.
You’ll definitely spend more time in the kitchen throughout the cleanse. In some ways, this is like a crash course plant-based cooking school. I highly suggest following our prep guide to make most of the smoothies, snacks and meals over the weekend. Breakfast is a smoothie (10 minutes), lunch is a reheated soup or quick salad (15 minutes) and dinners will range from 15 minutes – 1 hour to prepare. The good news is, the dinners repeat so you make once and reheat for another evening to give you a break in the kitchen.
We know all about busy schedules here, which is why we’ve provided a weekend prep guide that saves you tons of time during the week. If you’re working and have a full schedule, expect to spend 3-4 hours shopping and prepping on the weekends to make each cleanse week stress-free and enjoyable. The cleanse gives you a wonderful opportunity to really listen to your body. It’s an individual experience that differs for everyone. Depending on the level of toxicity in your body, there may be some less- than-amazing symptoms in the first 3–5 days, such as headaches, nausea, fatigue, skin irritations, etc. Once you hit day five, these should only be distant memories, and you’ll be well on your way to greatness. But some people sail through the entire cleansing period with no side effects at all. You may feel amazing throughout the entire cleanse, or your energy may wax and wane a little.
This cleanse is great for most people, yet you should avoid cleansing in the following situations: advanced cancer, under 16 years of age, if you have an eating disorder, kidney or liver disease, and if you’re underweight. If you have a blood sugar regulation issue (diabetes, hyperglycemia, hypoglycemia) or any other medical condition, you should seek your doctor’s advice before undertaking a cleanse. If you’re pregnant or breastfeeding, you can absolutely do the cleanse with some modifications. If this is you, let us know and we can give you specific tweaks to the program to make sure you’re benefitting your baby and body.
You may find that you have more energy than normal—and more motivation! Why waste it? Get moving! Be mindful that you may need to take it down a notch though as your body adjust to the new way of eating. If you normally exercise fairly intensely, reduce your output until you feel strong and energized.
If you don’t normally work out, you would do well to include some regular walking, yoga, swimming or gardening during this time. Try to sneak in some incidental exercise, such as getting off the train or bus one or two stops early and walking the rest of the way. Or park further away from the entrance to the grocery store and walk.
Absolutely. My husband loves our cleanses — the clear plans, the tasty recipes, and how good he feels by the end. Just double the grocery list and recipes so there’s enough for you both.
We offer a 7-day money back guarantee. Enroll now and get 7 days to go through the Week 1 Nutrition Plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, send us an email within 7 days of purchase and I’ll refund you. I’m that confident that when you commit to this cleanse, you’ll see results… and keep them going. You have nothing to lose but so much to gain when you go plant-based for 21 days.
Reviews
What grads say after 21 days of real food.
I really wanted to start incorporating more plant-based meals in my diet but I honestly didn’t know where to begin. The Winter Cleanse has turned out to be just what I needed. It has provided me with a great starting point. Plus I love a majority of the meals on the meal plan. It was the best decision I could’ve made for myself. I did get withdrawal symptoms but I’m feeling amazing now. Another added bonus is that I’m feeling a bit more confident in the kitchen as have always hated cooking. So all in all this was a great experience. Thank you for this!!!
I thought the cleanse was fantastic! I am not a vegetarian so the thought of giving up all meat eggs & dairy was a little frightening! I stuck with the meal plan and surprisingly I did not miss them! My favorites were the maple almond bowl thai almond dip cauliflower rice bowl pumpkin chia bowl & the chamomile lavender tea. My least favorite was the cauliflower soup. This cleanse is a great way to introduce a vegetarian lifestyle. I did have a headache the first day and was tired the first days but felt great the rest of the week!
I went into this Winter Cleanse both excited and nervous to try out a full week of plant-based eating. The recipes included are incredibly delicious! Not once did I feel like I was missing out on meat. The dinners were especially filling and filled with flavor. There are a few I will definitely be going back to because they were just that darn GOOD! I also saw the positive effects the cleanse had on my body. I lost 5 pounds from so much energy to exercise, cook, and do many other things. While I am certainly happy with the weight loss, what surprised me the most was the burst of energy. You truly do not realize how sluggish you are from unhealthy foods until you make the effort to eat better. I would highly recommend this cleanse!
This is the first time ever that I have done a cleanse. Loved this plant based cleanse. All the recipes are delicious, I was never hungry and never had any cravings for chocolate or wine, which are my usual cravings. Loved the support which was so inspirational. Getting all my nutritions from plant based program was an eye opener. Thank you
I enjoyed several aspects of the cleanse, including the customizable meal plans, the community support, the tricks I learnt from others and the overall feeling of doing something great for myself.
Every year I look forward to this cleanse as a way to the cleanse begin anew and recommit to my health journey! The recipes are fresh tasty and just what I needed. You don’t have to do the thinking- they did it for you and some of the sauces and dressings I would have never come up with those combinations! To be in community with other folks who are going through the cleanse with you helps you make it to the finish line! Since doing the cleanse I am 5lbs down just by eating healthy. Every year I do it I feel healthier and healthier!
I have done other detox and cleanse programs in the past and this one was by far the most fun! I love to cook and spend time in the kitchen creating. The recipes really inspired me! The support of SGS and the participants was phenomenal!! Thanks for a great kick-start to the year! #RAWKon!
I did enjoy the cleanse. It’s an experience & it cleaned me out, no coffee still. No regrets.
I tanked on day 6:(. But I did really well. I am incorporating the tonics into my daily life style
This cleanse was just what I needed. I have been testing out recipes from Simple Green Smoothies for the past couple of years and got real serious this past fall with the variety of plant-based soups. The cleanse gave an great overview of planning a plant-based lifestyle with amazing recipes for snacks, smoothies, tonics, and dinners. I just ordered Simple Green Meals and looking forward to expand my recipe box. I lost 8 lbs over the course of the week and feel energized mentally and physically. The Facebook support group was great and appreciated seeing posts from other Thrivers!
I chose to use this cleanse as a way to jump start weight loss. I loved the recipe book. Most items were delicious. The shopping list was so helpful. I had planned on pairing this cleanse with Noom, so I could build better habits and patterns. Epic fail. You do not provide calorie counts which made it extremely difficult. I became so frustrated with trying to log each ingredient that I gave up. I prepped all the smoothies and the turmeric tonic. So I enjoyed those along with a few of the dinner items. But without the calorie counts I was not following my Noom plan. Noom did not have a great plant based eating program which is why I choose this cleanse. I hope going forward you will add calorie counts. I’d like to try again, but need those calorie counts.
Response from Simple Green Smoothies
Thank you so much for your feedback, Claudette! While you can find calorie counts on our blog recipes, we purposefully don’t include them in our cleanse products as we count nutrients instead of calories. Higher calorie nuts, seeds, fruits and veggies are way more nutrient dense than other ‘low cal’ foods and we find natural weight loss and wellness comes from eating as many plants as possible!
I absolutely loved this challenge and look forward to repeating it! As being a plant based eater, it is nice to try unique healthy recipes that assist with my health journey. I questioned some of the ingredients because on a normal day, I wouldn’t have tried them. But when I followed and made the recipes, I was left speechless on how great they tasted! You won’t be disappointed!
I absolutely love this book. Prepping my smoothies ahead of time and freezing them as learned here had ensured more fruit and veggie consumption. I love most of the recipes. This was great way to kickoff my anti inflammatory eating journey.
I stuck with it for the full week and feel great!
I have followed Simple Green Smoothies for awhile now. It has been probably 6-7 years since I last did their cleanse (their 21day cleanse) and recently did their 10-day soup and 10-day smoothie challenges. I am always amazed at how delicious not only their smoothies are but also the snacks and meals. I highly recommend! I learned a lot about myself over the course of this cleanse. My poor time management skills and lack of time to prep due to a hectic schedule before and during the cleanse almost derailed me but I made it! And I feel amazing and energized! I think the best part was being able to interact with the supportive community of Rawksters. A word of advice: take the time to prep as much as you can before the start of the cleanse. It will save so much time!










