Hit the reset button

The 21-Day Cleanse

4.9 · 1,254 reviews

My proven plant-based system that uses real food — not powders or pricey supplements — to wake up your energy, calm your gut, and clear your head. Built to help you feel like you again, and to teach you how to actually feed yourself well long after day 21.

Trusted by 37,000+ women since 2015

As seen in

Prevention
Wall Street Journal
NBC News
Doctors TV

This cleanse is for you if…

I get it — “cleanse” can sound like three weeks of sacrifice for who-knows-what. So let’s be clear about the goal: flood your body with nutrients, give your gut a real break, and hand your energy back to you.

You’re running on empty

Natural energy is closer than you think.

Your cravings are in control

Skip the sugar spiral and the 3pm caffeine crash.

Your gut’s been through it

Bloat, heaviness, the whole uncomfortable mess.

Feeling foggy or just off

Clearer head. Steadier mood.

Chronic aches & inflammation

Calm the fire with food that heals.

Struggling with skin issues

Glow’s around the corner.

Real women, real results

★★★★★

My sugar cravings decreased, energy increased, and skin was glowing.

Rhonda Hadno
★★★★★

I slept better and had more energy than I could’ve imagined.

Karla Erovick
★★★★★

I went three weeks without coffee and felt energized from the breakfast smoothies and snacks.

Merary Santiago
★★★★★

I feel alert, not foggy, and lots of energy.

Tammy Shaule
★★★★★

One week and I could really see and feel a difference!

Chevelle Malone
★★★★★

I am more excited about plant-based food knowing it can be very delicious!

Elisabeth Callahan
★★★★★

My skin is clearer than it had been in years. I have so much energy!

Carissa
Kavli's review of the cleanse program. Shown with pleasant smile and healthy glow.★★★★★

I didn’t feel deprived. I was eating real food with some of the most delicious flavors I’ve had!

Kavli K.
21-Day cleanse participant sharing results.★★★★★

I was never hungry and the meals were ALL delicious! I slept so well.

Carrie Eichens

How the cleanse works

Plant-based whole foods packed with vitamins, minerals, and fiber to feed your body, support your gut, and help your liver, colon, and kidneys do their job the way they’re meant to.

Green smoothie on table with avocado from the 21-day cleanse detox.

Week 1

Clean the plate

Step back from the Top 8 inflammatory foods (alcohol, meat, dairy, gluten, added sugar, and friends) and eat foods that energize and heal.


Sample recipes: Tropical Detox Smoothie, Power Trail Mix, Hearty Chard Skillet and Greek Salad

Detox salad from the 21-day cleanse recipes.

Week 2

Detox with love

Ease off legumes and grains while you load up on liver-loving, fiber-rich foods, so you feel lighter and clearer by the day.


Sample recipes: Strawberry Lemon Chia Pudding, Broccoli Potato Soup and Lemon Pepper Zoodles

plant-based pizza recipe from the 21-day cleanse.

Week 3

Rawk the lifestyle

The part the powder cleanses skip: ease grains and legumes back in and move into a way of eating you can actually keep.


Sample recipes: Strawberry Banana Smoothie, Herbalicious Hummus and Veggie Quinoa Pizza

Watch: her 21-Day Cleanse story

Tens of thousands of women since 2015

Are you ready to be next?

The stories that come back aren’t really about a number on the scale. They’re about energy, clear skin, deep sleep, a calm gut, and the confidence that comes from finally knowing how to feed yourself well.

Why this cleanse is different

When the box runs out, so do your results. My cleanse works the opposite way.

The 21-Day CleansePowder cleanse box
What you buyA box of powders, capsules and shakes
Supplements or subscriptionBoth, to keep going
What you learnNothing
When it endsResults fade; buy another box
Cost$400+ per box

What’s included

Everything you need for
21 days, done for you

Follow the proven plan to calm your gut, steady your energy, clear the sugar fog, and feel like yourself again, all while eating delicious plant-based recipes from best-selling recipe creator, Jen Hansard.

The 21-Day Cleanse materials — grocery list, prep guide, pre-cleanse menu, swap guide and withdrawals guide — shown on a desktop, laptop, tablet and phone

Try it risk-free

Money-back guarantee

The 21-Day Cleanse

Proven program with lifetime results

  • 21-day comprehensive plan$199 value
  • Comprehensive grocery list$25 value
  • Interactive swap guide$25 value
  • Weekly prep guide$50 value
  • Lifetime updates$150 value
  • Bonus: 21-Day Core Challenge interactive program$50 value
Total value $499$97

4 Seasons, 4 Cleanses

Each season opens a cleanse built around that season’s freshest ingredients — spring renewal, summer glow, fall reset, winter recharge. Do one, or collect all four.

21-day spring cleanse ingredients and recipe ideas.
Spring

March 1 – May 31

Summer recipes to use in a 21-day cleanse.
Summer

June 1 – Aug 30

Autumn 21-day plant-based recipes for a cleanse.
Autumn

Sept 1 – Nov 30
Open now

Winter recipes to use in a 21-day plant-based detox.
Winter

Dec 1 – Feb 28

Lynette after her successful 21-day cleanse.

Grad stories

I'm sleeping better, I'm happier and have more energy.

I've been walking every day with my dog or by myself with a book and doing strength training, which feels great. I've lost 7 pounds and have a better outlook because I don't have as much inflammation and fatigue.

★★★★★Lynette C.

A note from Jen

If you’re on the fence, I was too

Would the recipes actually be good? Would I just bounce right back to my old habits? Was it worth eating 100% plant-based for three weeks? Then about eight days in, I was hooked. Less bloated. Sleeping like a rock. Energy through the roof.

Most cleanses end and leave you exactly where you started — or worse, hooked on a product you have to rebuy. This one is different on purpose: you learn to cook real food, so you walk away with skills that don’t run out when the box is empty.

And if you’re nervous about the food? Remember — this is literally what I do. I make plant-based food that’s so good you forget it’s “healthy.” Because healthy should be tasty.

Jen Hansard
Creator of Simple Green Smoothies · best-selling cookbook author

Jen Hansard

Try it risk-free

7-day money-back guarantee

Enroll now and get 7 days to go through the Week 1 plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, email us within 7 days of purchase and I’ll refund you.

Ready for this?

Join now →

Common Questions

Will I be hungry while on a detox body cleanse?

Not likely. The recipe portions are deliberately generous to accommodate even the largest appetites. This is not a starvation diet, it is a celebration of food, flavor, and abundance. We are not counting calories. You will be eating three to five times each day (breakfast, mid-morning snack, lunch, afternoon snack, and dinner, if you choose to.) This cleanse is not designed to starve you, and you’re not limited in the number of times you eat, or the amount you eat – only in what you eat. If you do get hunger pangs, make sure that you’re really hungry, and not just bored or thirsty. If it’s a case of real hunger, go for one of the bonus snack recipes, a piece of fruit, or a small handful of nuts, or seeds. One tip to avoid hunger is to chew your green smoothie. This may sound silly, but the chewing action signals your body that food is on the way, and triggers the digestive processes.

Do I need to buy any powders, shakes, or supplements?

Nope — and that’s the whole point. This cleanse runs entirely on real food you buy at your regular grocery store. No proprietary box, no capsules, no subscription. You’ll learn to cook with whole ingredients so your results actually last once the 21 days are up.

How much will the groceries cost on the 21-day cleanse?

You may have many of the staple ingredients in your kitchen already (avocado oil, raw cashews, maple syrup, ground cumin, nutritional yeast, coconut oil, etc). If you do not, the first shop typically costs about $150. Then, once your kitchen is set up, we estimate the cost of the produce to be between $100 per week. If you choose to supplement the plant-based recipes with high quality animal protein like organic chicken breast or cage free eggs, your grocery bill will be higher.

And remember — you’re buying real groceries, not a $400+ box of powders you’ll run out of. Most of this is food you’d be shopping for anyway, just put to much better use.

Can I have coffee and tea while cleansing?

If you struggle with getting quality sleep, we advise omitting coffee throughout the cleanse. You will get the best results and many cleanse grads choose to stay off coffee after the cleanse because they feel so great. If you and coffee aren’t ready to break up, we suggest having just one cup in the morning to support quality rest and sleep.

What if I can’t have certain nuts, veggies, fruits, etc.?

If you want the full benefit of cleansing your body, stick with the plan as close as possible. Our detox meals are crafted by our holistic nutritionist for optimal cleansing. This is not a vacation, it’s a cleanse. Yet of course if you truly cannot stand cilantro, turmeric or fennel, you can substitute them out for something you do enjoy, or choose another meal.

Can I go out to eat while cleansing?

Of course— life must go on! The 21-Day Cleanse is a flexible program that you can follow while living your life with family and friends. Using the weekly meal plans and recipes will help you get great results. But, you can still get good results by sticking to the recommended foods lists. You can eat “off meal plan”, eat out, and travel during the program— feel free to ask for tips inside the community to help you the most.

What are the side effects of the cleanse?

You may experience short-term symptoms like: headaches, bloating, muscle cramps, skin irritations, fatigue, irritability, mood swings, or change in bowel frequency. These symptoms are completely normal and expected.

It usually takes between 2-5 days to complete the withdrawal phase of the 21-Day Cleanse, yet it’s absolutely worth it. Giving your body a break from stimulants will allow your organs to heal and your body to recharge fully. Remember, these symptoms are proof that the cleanse is working and your body is getting the care it needs.

How long does the food prep take?

You’ll definitely spend more time in the kitchen throughout the cleanse. In some ways, this is like a crash course plant-based cooking school. I highly suggest following our prep guide to make most of the smoothies, snacks and meals over the weekend. Breakfast is a smoothie (10 minutes), lunch is a reheated soup or quick salad (15 minutes) and dinners will range from 15 minutes – 1 hour to prepare. The good news is, the dinners repeat so you make once and reheat for another evening to give you a break in the kitchen.

I have a crazy busy schedule, is this realistic for me?

We know all about busy schedules here, which is why we’ve provided a weekend prep guide that saves you tons of time during the week. If you’re working and have a full schedule, expect to spend 3-4 hours shopping and prepping on the weekends to make each cleanse week stress-free and enjoyable. The cleanse gives you a wonderful opportunity to really listen to your body. It’s an individual experience that differs for everyone. Depending on the level of toxicity in your body, there may be some less- than-amazing symptoms in the first 3–5 days, such as headaches, nausea, fatigue, skin irritations, etc. Once you hit day five, these should only be distant memories, and you’ll be well on your way to greatness. But some people sail through the entire cleansing period with no side effects at all. You may feel amazing throughout the entire cleanse, or your energy may wax and wane a little.

Who shouldn’t do a cleanse?

This cleanse is great for most people, yet you should avoid cleansing in the following situations: advanced cancer, under 16 years of age, if you have an eating disorder, kidney or liver disease, and if you’re underweight. If you have a blood sugar regulation issue (diabetes, hyperglycemia, hypoglycemia) or any other medical condition, you should seek your doctor’s advice before undertaking a cleanse. If you’re pregnant or breastfeeding, you can absolutely do the cleanse with some modifications. If this is you, let us know and we can give you specific tweaks to the program to make sure you’re benefitting your baby and body.

Can I workout during the cleanse?

You may find that you have more energy than normal—and more motivation! Why waste it? Get moving! Be mindful that you may need to take it down a notch though as your body adjust to the new way of eating. If you normally exercise fairly intensely, reduce your output until you feel strong and energized.

If you don’t normally work out, you would do well to include some regular walking, yoga, swimming or gardening during this time. Try to sneak in some incidental exercise, such as getting off the train or bus one or two stops early and walking the rest of the way. Or park further away from the entrance to the grocery store and walk.

Can my husband do this with me?

Absolutely. My husband loves our cleanses — the clear plans, the tasty recipes, and how good he feels by the end. Just double the grocery list and recipes so there’s enough for you both.

What is your refund policy?

We offer a 7-day money back guarantee. Enroll now and get 7 days to go through the Week 1 Nutrition Plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, send us an email within 7 days of purchase and I’ll refund you. I’m that confident that when you commit to this cleanse, you’ll see results… and keep them going. You have nothing to lose but so much to gain when you go plant-based for 21 days.

Reviews

What grads say after 21 days of real food.

4.9
4.9 out of 5 stars (based on 1,254 reviews)
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I love everything about this book, the game changer are the prep pages, & love the pictures for each recipe.

Avatar for Celeste Powell
Celeste Powell
2.4.2022
Winter Cleanse

I love this book! It is beautifully printed and includes clear, simple instructions for recipes.

Avatar for Sloane Grey
Sloane Grey
1.28.2022
Winter Cleanse

All of Jen’s books are laid out so nicely and they are beautiful, too! They are inspiring and joyful! Love them all!

Avatar for Kimberly
Kimberly
1.24.2022
Winter Cleanse

What a beautiful book. The pictures are so amazing…really makes the cleanse so inviting! The book is very well made and I can’t wait to start using it.

Avatar for Patty
Patty
1.23.2022
Winter Cleanse

I absolutely love my cookbook and challenge one as well! Everything in one place shopping lists everything to help you be successful!!! I have enjoyed all the smoothies during the smoothie challenge.

Avatar for Danielle Schultz
Danielle Schultz
1.22.2022
Winter Cleanse

I like having the Winter Cleanse recipes in a book form. Everything is laid out in manner that makes finding the recipes, grocery list and meal plan quick and easy to find.

Avatar for Eva McGuire
Eva McGuire
1.18.2022
Winter Cleanse

I love this book. All the challenges in one place! It makes it easy to plan. very colorful pictures as well.

Avatar for Lynnette Clancy
Lynnette Clancy
1.17.2022
Winter Cleanse

Having a printed copy of this cleanse is soooo handy. I would much rather have a book over a PDF!!

Avatar for Krista Hannacker
Krista Hannacker
1.17.2022
Winter Cleanse

I love the recipes. Easy to do and adapt.

Avatar for Adriana Carvalhal
Adriana Carvalhal
1.17.2022
Winter Cleanse

I truly appreciate the layout of the book and it’s beautiful photos. And of course all the good smoothies. I think you ladies have done a great job. I also appreciate that the smoothies don’t have anything in them that most people wouldn’t already have in stock. That helps with motivation. It doesn’t take must effort to them together and enjoy!!!

Avatar for rondwis
rondwis
1.12.2022
Winter Cleanse

I’m so glad I bought the “Printed Book”! Digital is great and I have them all downloaded and saved in other places. By having the book I can make notes about things that worked or got changed. Call me “Old School” but I just love having it. Would highly recommend. Thanks! Sheryl

Avatar for Sheryl B.
Sheryl B.
1.5.2022
Winter Cleanse

My husband and I did the cleanse together and we were both pleasantly surprised. The food was very good. We didn’t prepare the snacks just due to lack of time, but the other meals were filling and satisfying. I will do another round of the cleanse after Thanksgiving. He will do another round but incorporate his coffee, cream and 1 cookie (a huge reduction from his previous 4 cookies a day).

Avatar for Paula
Paula
12.9.2021
Autumn Cleanse

Plants rawk!

This is my second 21-day cleanse. Since I am a big fan of nuts and seeds there are so many recipes right up my alley! The green smoothies are a quick way to get in your greens for the day and the snacks are delicious. I was never hungry and I look forward to eating more plant-based meals in the future. Thanks Jen and team! 🥦💚

Avatar for Krista Ginter
Krista Ginter
11.23.2021
Autumn Cleanse

Celebrate Progress

The Autumn cleanse was the first time I’ve ever bought a program that was longer than a week. I’ve done a few whole30s on my own, so I’ve eliminated dairy and gluten before, but I’ve never, I repeat, NEVER eliminated coffee. I was so surprised, but I did it! I went 3 weeks without coffee!!!! The first week was tough with withdrawal, but I am so proud of myself. Now that it’s over, I told myself that I can have some coffee because I love it so much, but I have promised myself not to allow it to get out of control. I was drinking upwards to 4-5 cups a day! As for the rest of the cleanse, it was much easier than I anticipated. I did some prep on the weekends; I prepped the morning tonic and bagged all the smoothies. That made the mornings go much smoother. Many of the recipes were delicious. There are several that we will repeat in the future and some that we wont. The best part is that the community develops a posture of celebration! I was not a perfect cleanser. My birthday was in the middle and I celebrated. We had a few family events and I couldn’t follow the menu perfectly, but I still feel accomplished. I ate more vegetables and hardly any meat for 21 days. It made a more plant-based diet feel attainable and I’m proud of myself. I’m glad I did it!

Avatar for Melissa Frye
Melissa Frye
11.22.2021
Autumn Cleanse

A New Lease On Life

I’m not sure how I found the Soup Challenge (glad I did) but it helped me to join the 21 Day Challenge. Due to work I wasn’t able to do it fully but I’d has given me the chance to reevaluate how I want to live my life healthier and more plant based. I would recommend it to anyone! Rawk On!

Avatar for Sheryl B.
Sheryl B.
11.22.2021
Autumn Cleanse

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