The 21-Day Cleanse
My proven plant-based system that uses real food — not powders or pricey supplements — to wake up your energy, calm your gut, and clear your head. Built to help you feel like you again, and to teach you how to actually feed yourself well long after day 21.
Trusted by 37,000+ women since 2015
As seen in
This cleanse is for you if…
I get it — “cleanse” can sound like three weeks of sacrifice for who-knows-what. So let’s be clear about the goal: flood your body with nutrients, give your gut a real break, and hand your energy back to you.
You’re running on empty
Natural energy is closer than you think.
Your cravings are in control
Skip the sugar spiral and the 3pm caffeine crash.
Your gut’s been through it
Bloat, heaviness, the whole uncomfortable mess.
Feeling foggy or just off
Clearer head. Steadier mood.
Chronic aches & inflammation
Calm the fire with food that heals.
Struggling with skin issues
Glow’s around the corner.
Real women, real results
★★★★★My sugar cravings decreased, energy increased, and skin was glowing.
Rhonda Hadno
★★★★★I slept better and had more energy than I could’ve imagined.
Karla Erovick
★★★★★I went three weeks without coffee and felt energized from the breakfast smoothies and snacks.
Merary Santiago
★★★★★I feel alert, not foggy, and lots of energy.
Tammy Shaule
★★★★★One week and I could really see and feel a difference!
Chevelle Malone
★★★★★I am more excited about plant-based food knowing it can be very delicious!
Elisabeth Callahan
★★★★★My skin is clearer than it had been in years. I have so much energy!
Carissa
★★★★★I didn’t feel deprived. I was eating real food with some of the most delicious flavors I’ve had!
Kavli K.
★★★★★I was never hungry and the meals were ALL delicious! I slept so well.
Carrie EichensHow the cleanse works
Plant-based whole foods packed with vitamins, minerals, and fiber to feed your body, support your gut, and help your liver, colon, and kidneys do their job the way they’re meant to.
Week 1
Clean the plate
Step back from the Top 8 inflammatory foods (alcohol, meat, dairy, gluten, added sugar, and friends) and eat foods that energize and heal.
Sample recipes: Tropical Detox Smoothie, Power Trail Mix, Hearty Chard Skillet and Greek Salad
Week 2
Detox with love
Ease off legumes and grains while you load up on liver-loving, fiber-rich foods, so you feel lighter and clearer by the day.
Sample recipes: Strawberry Lemon Chia Pudding, Broccoli Potato Soup and Lemon Pepper Zoodles
Week 3
Rawk the lifestyle
The part the powder cleanses skip: ease grains and legumes back in and move into a way of eating you can actually keep.
Sample recipes: Strawberry Banana Smoothie, Herbalicious Hummus and Veggie Quinoa Pizza
Tens of thousands of women since 2015
Are you ready to be next?
The stories that come back aren’t really about a number on the scale. They’re about energy, clear skin, deep sleep, a calm gut, and the confidence that comes from finally knowing how to feed yourself well.
Why this cleanse is different
When the box runs out, so do your results. My cleanse works the opposite way.
| The 21-Day Cleanse | Powder cleanse box | |
|---|---|---|
| What you buy | Real groceries: fruit, veggies, nuts, whole grains, seeds | A box of powders, capsules and shakes |
| Supplements or subscription | None | Both, to keep going |
| What you learn | How to cook plant-based, for life | Nothing |
| When it ends | Your skills and results stay | Results fade; buy another box |
| Cost | A fraction, plus food you’d buy anyway | $400+ per box |
What’s included
Everything you need for
21 days, done for you
Follow the proven plan to calm your gut, steady your energy, clear the sugar fog, and feel like yourself again, all while eating delicious plant-based recipes from best-selling recipe creator, Jen Hansard.
Try it risk-free
Money-back guarantee
The 21-Day Cleanse
Proven program with lifetime results
- 21-day comprehensive plan$199 value
- Comprehensive grocery list$25 value
- Interactive swap guide$25 value
- Weekly prep guide$50 value
- Lifetime updates$150 value
- Bonus: 21-Day Core Challenge interactive program$50 value
4 Seasons, 4 Cleanses
Each season opens a cleanse built around that season’s freshest ingredients — spring renewal, summer glow, fall reset, winter recharge. Do one, or collect all four.
March 1 – May 31
June 1 – Aug 30
Sept 1 – Nov 30
Open now
Dec 1 – Feb 28
Grad stories
I'm sleeping better, I'm happier and have more energy.
I've been walking every day with my dog or by myself with a book and doing strength training, which feels great. I've lost 7 pounds and have a better outlook because I don't have as much inflammation and fatigue.
Grad stories
It has recruited my husband (big win).
I'm not a natural cook and it takes a lot of my energy to plan and prep… BUT when I prep several meals and have healthy options at the ready it feels so nice. Did I complete this cleanse? Heck no! It fell in a month where we had multiple kids home sick, snow days, and a trip. HOWEVER…
Grad stories
I feel like the best version of myself.
I got so many compliments about how I looked… not just about the weight-loss but about glowing skin. I feel like the best version of myself when I'm eating plant-based… and have this 21-day cleanse to thank for that!
Grad stories
I wish I had known about this in my 40's.
I am 69, and I can honestly say adopting this lifestyle would have saved years of misery and expense due to medical issues.
Grad stories
I've been changed for the better.
Now, I know what foods make me feel great and give me tons of energy. It's like I was a caterpillar that emerged from its cocoon and turned into a beautiful butterfly. I'm not looking back.
A note from Jen
If you’re on the fence, I was too
Would the recipes actually be good? Would I just bounce right back to my old habits? Was it worth eating 100% plant-based for three weeks? Then about eight days in, I was hooked. Less bloated. Sleeping like a rock. Energy through the roof.
Most cleanses end and leave you exactly where you started — or worse, hooked on a product you have to rebuy. This one is different on purpose: you learn to cook real food, so you walk away with skills that don’t run out when the box is empty.
And if you’re nervous about the food? Remember — this is literally what I do. I make plant-based food that’s so good you forget it’s “healthy.” Because healthy should be tasty.
Jen Hansard
Creator of Simple Green Smoothies · best-selling cookbook author
Try it risk-free
7-day money-back guarantee
Enroll now and get 7 days to go through the Week 1 plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, email us within 7 days of purchase and I’ll refund you.
Ready for this?
Join now →Common Questions
Not likely. The recipe portions are deliberately generous to accommodate even the largest appetites. This is not a starvation diet, it is a celebration of food, flavor, and abundance. We are not counting calories. You will be eating three to five times each day (breakfast, mid-morning snack, lunch, afternoon snack, and dinner, if you choose to.) This cleanse is not designed to starve you, and you’re not limited in the number of times you eat, or the amount you eat – only in what you eat. If you do get hunger pangs, make sure that you’re really hungry, and not just bored or thirsty. If it’s a case of real hunger, go for one of the bonus snack recipes, a piece of fruit, or a small handful of nuts, or seeds. One tip to avoid hunger is to chew your green smoothie. This may sound silly, but the chewing action signals your body that food is on the way, and triggers the digestive processes.
Nope — and that’s the whole point. This cleanse runs entirely on real food you buy at your regular grocery store. No proprietary box, no capsules, no subscription. You’ll learn to cook with whole ingredients so your results actually last once the 21 days are up.
You may have many of the staple ingredients in your kitchen already (avocado oil, raw cashews, maple syrup, ground cumin, nutritional yeast, coconut oil, etc). If you do not, the first shop typically costs about $150. Then, once your kitchen is set up, we estimate the cost of the produce to be between $100 per week. If you choose to supplement the plant-based recipes with high quality animal protein like organic chicken breast or cage free eggs, your grocery bill will be higher.
And remember — you’re buying real groceries, not a $400+ box of powders you’ll run out of. Most of this is food you’d be shopping for anyway, just put to much better use.
If you struggle with getting quality sleep, we advise omitting coffee throughout the cleanse. You will get the best results and many cleanse grads choose to stay off coffee after the cleanse because they feel so great. If you and coffee aren’t ready to break up, we suggest having just one cup in the morning to support quality rest and sleep.
If you want the full benefit of cleansing your body, stick with the plan as close as possible. Our detox meals are crafted by our holistic nutritionist for optimal cleansing. This is not a vacation, it’s a cleanse. Yet of course if you truly cannot stand cilantro, turmeric or fennel, you can substitute them out for something you do enjoy, or choose another meal.
Of course— life must go on! The 21-Day Cleanse is a flexible program that you can follow while living your life with family and friends. Using the weekly meal plans and recipes will help you get great results. But, you can still get good results by sticking to the recommended foods lists. You can eat “off meal plan”, eat out, and travel during the program— feel free to ask for tips inside the community to help you the most.
You may experience short-term symptoms like: headaches, bloating, muscle cramps, skin irritations, fatigue, irritability, mood swings, or change in bowel frequency. These symptoms are completely normal and expected.
It usually takes between 2-5 days to complete the withdrawal phase of the 21-Day Cleanse, yet it’s absolutely worth it. Giving your body a break from stimulants will allow your organs to heal and your body to recharge fully. Remember, these symptoms are proof that the cleanse is working and your body is getting the care it needs.
You’ll definitely spend more time in the kitchen throughout the cleanse. In some ways, this is like a crash course plant-based cooking school. I highly suggest following our prep guide to make most of the smoothies, snacks and meals over the weekend. Breakfast is a smoothie (10 minutes), lunch is a reheated soup or quick salad (15 minutes) and dinners will range from 15 minutes – 1 hour to prepare. The good news is, the dinners repeat so you make once and reheat for another evening to give you a break in the kitchen.
We know all about busy schedules here, which is why we’ve provided a weekend prep guide that saves you tons of time during the week. If you’re working and have a full schedule, expect to spend 3-4 hours shopping and prepping on the weekends to make each cleanse week stress-free and enjoyable. The cleanse gives you a wonderful opportunity to really listen to your body. It’s an individual experience that differs for everyone. Depending on the level of toxicity in your body, there may be some less- than-amazing symptoms in the first 3–5 days, such as headaches, nausea, fatigue, skin irritations, etc. Once you hit day five, these should only be distant memories, and you’ll be well on your way to greatness. But some people sail through the entire cleansing period with no side effects at all. You may feel amazing throughout the entire cleanse, or your energy may wax and wane a little.
This cleanse is great for most people, yet you should avoid cleansing in the following situations: advanced cancer, under 16 years of age, if you have an eating disorder, kidney or liver disease, and if you’re underweight. If you have a blood sugar regulation issue (diabetes, hyperglycemia, hypoglycemia) or any other medical condition, you should seek your doctor’s advice before undertaking a cleanse. If you’re pregnant or breastfeeding, you can absolutely do the cleanse with some modifications. If this is you, let us know and we can give you specific tweaks to the program to make sure you’re benefitting your baby and body.
You may find that you have more energy than normal—and more motivation! Why waste it? Get moving! Be mindful that you may need to take it down a notch though as your body adjust to the new way of eating. If you normally exercise fairly intensely, reduce your output until you feel strong and energized.
If you don’t normally work out, you would do well to include some regular walking, yoga, swimming or gardening during this time. Try to sneak in some incidental exercise, such as getting off the train or bus one or two stops early and walking the rest of the way. Or park further away from the entrance to the grocery store and walk.
Absolutely. My husband loves our cleanses — the clear plans, the tasty recipes, and how good he feels by the end. Just double the grocery list and recipes so there’s enough for you both.
We offer a 7-day money back guarantee. Enroll now and get 7 days to go through the Week 1 Nutrition Plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, send us an email within 7 days of purchase and I’ll refund you. I’m that confident that when you commit to this cleanse, you’ll see results… and keep them going. You have nothing to lose but so much to gain when you go plant-based for 21 days.
Reviews
What grads say after 21 days of real food.
After finishing the cleanse I feel so much better. My bloated stomach has deflated and is settled. The shopping list is brilliant and the recipes easy to follow and tasty. I aim to change my diet from this going forward. Thank you.
So thorough and very organized. I can’t wait to start!
But this cleanse was actually perfect for me. It’s so easy to follow and the recipes are pretty good. I am not good at diets or restricting myself from things that I want that aren’t good for me (i’m addicted to ice cream), but I was able to follow this and continue to use some of the recipes when i’m not cleansing. I make the Mango Detox salad anytime I have dinner parties, it was truly my favorite! It is hard at first but well worth doing a couple of times a year to reset yourself!
This cleanse changed my life! I have been drinking green smoothies for a year, but didn’t understand how to really go farther. I am not a salad person and I don’t like being hungry. Fresh Start was 21 days of eating tasty recipes and I was never hungry. If anything, I felt like I was eating too much! Yet after 21 days, I was sleeping soundly each night, my skin was so smooth and clear (I stopped wearing makeup) and I lost 12 pounds. Most of the weight was around my stomach, which was right where I wanted to lose it. Yet more than just looking like I wanted to, I finally felt like I understood what it means to eat healthy (and have it taste amazing!). My fridge is now stocked with a wonderful variety of produce, my pantry has granola, nuts, seeds and dried fruit— the days of processed food are over!
I bought the the cleanse a year ago and have done the cleanse every other month. I love it. I love the way it makes me feel, once you get past the shake meals (I am a 3 meal a day person) The shakes are full of healthy filling ingredients so its just the concept I had to get used to. I feel lighter, healther and have more natural energy. I would recommend this over any other cleanses. I have also bought the 21 day cleanse which I would recommend as well! Great meal ideas that you will continue to use in your daily cooking.
LOVE it so much!!! My daughter came to visit and borrowed it so I had to order another for myself!
My husband and I have done the cleanse a handful of times, only completing it in all it’s glory once. Man did we look and feel amazing. My husbands cholesterol and blood pressure shot way down and we were so impressed by how something as simple as changing our habits could make such a tremendous impact. Fast forward to 6 years later when we started it this last time, I was delightfully surprised at the new recipes and how appetizing they appeared to be. We dove right in, with only a few small adjustments to the cleanse itself (this girl loves sweets after dinner so I had to find an alternative with ingredients that were cleanse approved, Vegan brownies yes please!) We ate most all of the recipes and enjoyed all of them with the exception of the vegan hash cakes and a couple more. Let me be completely transparent when I say I am very picky and when photos and or names do not spark my interest, good or not, I am hands down not going to try. This is the beauty of the cleanse, we just swapped out for other recipes. As the weeks went on we didn’t see the pounds dripping off like our first pedestal cleanse but we were losing some weight but more importantly nourishing our bodies with goodness. Did we finish the cleanse, Yes! Not 100% but more importantly wanting to do it again!
This cleanse was amazing. The recipes are so yummy and the ingredients are easy to find in the store! They don’t cost an arm and a leg to purchase nor do they require crazy amounts of time and energy to make. My joints are so much happier (early arthritis) and my skin! Oh, my skin is glowing and looks younger. I’m sleeping better too. I won’t go back – these recipes are part of my daily life now! Thank you, Jen!
I really enjoyed the structure of the cleanse. The coaching calls, meal prep and plans ahead of time were super helpful. Most of the food was amazing and I loved getting so many different plants in my body every day! While I didn’t stick to it 100%, I still found it helped reintroduce me to eating a mostly plant based diet, helped with sugar cravings and I even lost a few pounds! Thank you for offering the discounted price for those of us who have already purchased the plans in the past. I love being a part of the community and getting the updates each season!
It’s great for a general resetting especially if I ate bad the week before. What I don’t care for is two smoothies a day. When I work this is very difficult and leaves me hungry. I also tend to like hot meals. I like to feel like I’m eating somewhat normally and not like I’m on a liquid diet with salads
They make these cleanses so easy. They supply all of the info you need-shopping lists, recipes, meal plans, and excellent support. All you have to do is commit to putting in the effort. You’ll be glad you did!
I have done the 21-day cleanse and have the Simple Green Smoothies cook book. Both have great recipes that my whole family loves. Thanks!
I had so much fun on my 3rd time doing the week long. For my schedule the the cleanse makes much more sense for me to do and I actually feel like it’s always doable. I’ve been such a long time fan of these whole food cleanses that I’ve declared myself a voluntarily ambassador. As a recent empty nester and currently working from home I also had the time to prepare the foods with love and attention to presentation. I love the snacks especially but also was so surprised how satisfied I was. Also doing it during the summer I really liked two green smoothies a day. I am going to incorporate a the cleanse cleanse every other month because I feel so good and accomplished after it!
I love doing the resets and cleanses- I feel the most organized during those times and have even done them on my own without the community accountability just to keep myself on track. I also think the fb group is really powerful- even if you aren’t posting or commenting, seeing other people with you or having the same experiences really helps keep the momentum. Tack that all on to the most important part- the recipes! Everything is delicious and the portions are perfect, I make 2 servings of the dinners or smoothies and have the second half for lunch a different day, I never feel like I have a ton of groceries left over at the end either.
Love the the cleanse resets! It’s the perfect quick cleanse when you are in a need to quickly get your healthy eating habits back in place and give your body a chance to function as best as it can. The prep work in the the cleanse is not as (time) intensive as the 21 one day cleanse, but you still get to eat delicious meals, snacks and yummy tonics throughout the day – not forgetting the yummy smoothies too. There is always so much to fill up on, it doesn’t feel like an actual ‘the cleanse’ or ‘diet’. Food flavors are so good! Best part, by day 3, I am sleeping better and have my energy levels at my highest levels. And skin glowing! It amazing what real food can do to you from the inside out!
