The 21-Day Cleanse
My proven plant-based system that uses real food — not powders or pricey supplements — to wake up your energy, calm your gut, and clear your head. Built to help you feel like you again, and to teach you how to actually feed yourself well long after day 21.
Trusted by 37,000+ women since 2015
As seen in
This cleanse is for you if…
I get it — “cleanse” can sound like three weeks of sacrifice for who-knows-what. So let’s be clear about the goal: flood your body with nutrients, give your gut a real break, and hand your energy back to you.
You’re running on empty
Natural energy is closer than you think.
Your cravings are in control
Skip the sugar spiral and the 3pm caffeine crash.
Your gut’s been through it
Bloat, heaviness, the whole uncomfortable mess.
Feeling foggy or just off
Clearer head. Steadier mood.
Chronic aches & inflammation
Calm the fire with food that heals.
Struggling with skin issues
Glow’s around the corner.
Real women, real results
★★★★★My sugar cravings decreased, energy increased, and skin was glowing.
Rhonda Hadno
★★★★★I slept better and had more energy than I could’ve imagined.
Karla Erovick
★★★★★I went three weeks without coffee and felt energized from the breakfast smoothies and snacks.
Merary Santiago
★★★★★I feel alert, not foggy, and lots of energy.
Tammy Shaule
★★★★★One week and I could really see and feel a difference!
Chevelle Malone
★★★★★I am more excited about plant-based food knowing it can be very delicious!
Elisabeth Callahan
★★★★★My skin is clearer than it had been in years. I have so much energy!
Carissa
★★★★★I didn’t feel deprived. I was eating real food with some of the most delicious flavors I’ve had!
Kavli K.
★★★★★I was never hungry and the meals were ALL delicious! I slept so well.
Carrie EichensHow the cleanse works
Plant-based whole foods packed with vitamins, minerals, and fiber to feed your body, support your gut, and help your liver, colon, and kidneys do their job the way they’re meant to.
Week 1
Clean the plate
Step back from the Top 8 inflammatory foods (alcohol, meat, dairy, gluten, added sugar, and friends) and eat foods that energize and heal.
Sample recipes: Tropical Detox Smoothie, Power Trail Mix, Hearty Chard Skillet and Greek Salad
Week 2
Detox with love
Ease off legumes and grains while you load up on liver-loving, fiber-rich foods, so you feel lighter and clearer by the day.
Sample recipes: Strawberry Lemon Chia Pudding, Broccoli Potato Soup and Lemon Pepper Zoodles
Week 3
Rawk the lifestyle
The part the powder cleanses skip: ease grains and legumes back in and move into a way of eating you can actually keep.
Sample recipes: Strawberry Banana Smoothie, Herbalicious Hummus and Veggie Quinoa Pizza
Tens of thousands of women since 2015
Are you ready to be next?
The stories that come back aren’t really about a number on the scale. They’re about energy, clear skin, deep sleep, a calm gut, and the confidence that comes from finally knowing how to feed yourself well.
Why this cleanse is different
When the box runs out, so do your results. My cleanse works the opposite way.
| The 21-Day Cleanse | Powder cleanse box | |
|---|---|---|
| What you buy | Real groceries: fruit, veggies, nuts, whole grains, seeds | A box of powders, capsules and shakes |
| Supplements or subscription | None | Both, to keep going |
| What you learn | How to cook plant-based, for life | Nothing |
| When it ends | Your skills and results stay | Results fade; buy another box |
| Cost | A fraction, plus food you’d buy anyway | $400+ per box |
What’s included
Everything you need for
21 days, done for you
Follow the proven plan to calm your gut, steady your energy, clear the sugar fog, and feel like yourself again, all while eating delicious plant-based recipes from best-selling recipe creator, Jen Hansard.
Try it risk-free
Money-back guarantee
The 21-Day Cleanse
Proven program with lifetime results
- 21-day comprehensive plan$199 value
- Comprehensive grocery list$25 value
- Interactive swap guide$25 value
- Weekly prep guide$50 value
- Lifetime updates$150 value
- Bonus: 21-Day Core Challenge interactive program$50 value
4 Seasons, 4 Cleanses
Each season opens a cleanse built around that season’s freshest ingredients — spring renewal, summer glow, fall reset, winter recharge. Do one, or collect all four.
March 1 – May 31
June 1 – Aug 30
Sept 1 – Nov 30
Open now
Dec 1 – Feb 28
Grad stories
I'm sleeping better, I'm happier and have more energy.
I've been walking every day with my dog or by myself with a book and doing strength training, which feels great. I've lost 7 pounds and have a better outlook because I don't have as much inflammation and fatigue.
Grad stories
It has recruited my husband (big win).
I'm not a natural cook and it takes a lot of my energy to plan and prep… BUT when I prep several meals and have healthy options at the ready it feels so nice. Did I complete this cleanse? Heck no! It fell in a month where we had multiple kids home sick, snow days, and a trip. HOWEVER…
Grad stories
I feel like the best version of myself.
I got so many compliments about how I looked… not just about the weight-loss but about glowing skin. I feel like the best version of myself when I'm eating plant-based… and have this 21-day cleanse to thank for that!
Grad stories
I wish I had known about this in my 40's.
I am 69, and I can honestly say adopting this lifestyle would have saved years of misery and expense due to medical issues.
Grad stories
I've been changed for the better.
Now, I know what foods make me feel great and give me tons of energy. It's like I was a caterpillar that emerged from its cocoon and turned into a beautiful butterfly. I'm not looking back.
A note from Jen
If you’re on the fence, I was too
Would the recipes actually be good? Would I just bounce right back to my old habits? Was it worth eating 100% plant-based for three weeks? Then about eight days in, I was hooked. Less bloated. Sleeping like a rock. Energy through the roof.
Most cleanses end and leave you exactly where you started — or worse, hooked on a product you have to rebuy. This one is different on purpose: you learn to cook real food, so you walk away with skills that don’t run out when the box is empty.
And if you’re nervous about the food? Remember — this is literally what I do. I make plant-based food that’s so good you forget it’s “healthy.” Because healthy should be tasty.
Jen Hansard
Creator of Simple Green Smoothies · best-selling cookbook author
Try it risk-free
7-day money-back guarantee
Enroll now and get 7 days to go through the Week 1 plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, email us within 7 days of purchase and I’ll refund you.
Ready for this?
Join now →Common Questions
Not likely. The recipe portions are deliberately generous to accommodate even the largest appetites. This is not a starvation diet, it is a celebration of food, flavor, and abundance. We are not counting calories. You will be eating three to five times each day (breakfast, mid-morning snack, lunch, afternoon snack, and dinner, if you choose to.) This cleanse is not designed to starve you, and you’re not limited in the number of times you eat, or the amount you eat – only in what you eat. If you do get hunger pangs, make sure that you’re really hungry, and not just bored or thirsty. If it’s a case of real hunger, go for one of the bonus snack recipes, a piece of fruit, or a small handful of nuts, or seeds. One tip to avoid hunger is to chew your green smoothie. This may sound silly, but the chewing action signals your body that food is on the way, and triggers the digestive processes.
Nope — and that’s the whole point. This cleanse runs entirely on real food you buy at your regular grocery store. No proprietary box, no capsules, no subscription. You’ll learn to cook with whole ingredients so your results actually last once the 21 days are up.
You may have many of the staple ingredients in your kitchen already (avocado oil, raw cashews, maple syrup, ground cumin, nutritional yeast, coconut oil, etc). If you do not, the first shop typically costs about $150. Then, once your kitchen is set up, we estimate the cost of the produce to be between $100 per week. If you choose to supplement the plant-based recipes with high quality animal protein like organic chicken breast or cage free eggs, your grocery bill will be higher.
And remember — you’re buying real groceries, not a $400+ box of powders you’ll run out of. Most of this is food you’d be shopping for anyway, just put to much better use.
If you struggle with getting quality sleep, we advise omitting coffee throughout the cleanse. You will get the best results and many cleanse grads choose to stay off coffee after the cleanse because they feel so great. If you and coffee aren’t ready to break up, we suggest having just one cup in the morning to support quality rest and sleep.
If you want the full benefit of cleansing your body, stick with the plan as close as possible. Our detox meals are crafted by our holistic nutritionist for optimal cleansing. This is not a vacation, it’s a cleanse. Yet of course if you truly cannot stand cilantro, turmeric or fennel, you can substitute them out for something you do enjoy, or choose another meal.
Of course— life must go on! The 21-Day Cleanse is a flexible program that you can follow while living your life with family and friends. Using the weekly meal plans and recipes will help you get great results. But, you can still get good results by sticking to the recommended foods lists. You can eat “off meal plan”, eat out, and travel during the program— feel free to ask for tips inside the community to help you the most.
You may experience short-term symptoms like: headaches, bloating, muscle cramps, skin irritations, fatigue, irritability, mood swings, or change in bowel frequency. These symptoms are completely normal and expected.
It usually takes between 2-5 days to complete the withdrawal phase of the 21-Day Cleanse, yet it’s absolutely worth it. Giving your body a break from stimulants will allow your organs to heal and your body to recharge fully. Remember, these symptoms are proof that the cleanse is working and your body is getting the care it needs.
You’ll definitely spend more time in the kitchen throughout the cleanse. In some ways, this is like a crash course plant-based cooking school. I highly suggest following our prep guide to make most of the smoothies, snacks and meals over the weekend. Breakfast is a smoothie (10 minutes), lunch is a reheated soup or quick salad (15 minutes) and dinners will range from 15 minutes – 1 hour to prepare. The good news is, the dinners repeat so you make once and reheat for another evening to give you a break in the kitchen.
We know all about busy schedules here, which is why we’ve provided a weekend prep guide that saves you tons of time during the week. If you’re working and have a full schedule, expect to spend 3-4 hours shopping and prepping on the weekends to make each cleanse week stress-free and enjoyable. The cleanse gives you a wonderful opportunity to really listen to your body. It’s an individual experience that differs for everyone. Depending on the level of toxicity in your body, there may be some less- than-amazing symptoms in the first 3–5 days, such as headaches, nausea, fatigue, skin irritations, etc. Once you hit day five, these should only be distant memories, and you’ll be well on your way to greatness. But some people sail through the entire cleansing period with no side effects at all. You may feel amazing throughout the entire cleanse, or your energy may wax and wane a little.
This cleanse is great for most people, yet you should avoid cleansing in the following situations: advanced cancer, under 16 years of age, if you have an eating disorder, kidney or liver disease, and if you’re underweight. If you have a blood sugar regulation issue (diabetes, hyperglycemia, hypoglycemia) or any other medical condition, you should seek your doctor’s advice before undertaking a cleanse. If you’re pregnant or breastfeeding, you can absolutely do the cleanse with some modifications. If this is you, let us know and we can give you specific tweaks to the program to make sure you’re benefitting your baby and body.
You may find that you have more energy than normal—and more motivation! Why waste it? Get moving! Be mindful that you may need to take it down a notch though as your body adjust to the new way of eating. If you normally exercise fairly intensely, reduce your output until you feel strong and energized.
If you don’t normally work out, you would do well to include some regular walking, yoga, swimming or gardening during this time. Try to sneak in some incidental exercise, such as getting off the train or bus one or two stops early and walking the rest of the way. Or park further away from the entrance to the grocery store and walk.
Absolutely. My husband loves our cleanses — the clear plans, the tasty recipes, and how good he feels by the end. Just double the grocery list and recipes so there’s enough for you both.
We offer a 7-day money back guarantee. Enroll now and get 7 days to go through the Week 1 Nutrition Plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, send us an email within 7 days of purchase and I’ll refund you. I’m that confident that when you commit to this cleanse, you’ll see results… and keep them going. You have nothing to lose but so much to gain when you go plant-based for 21 days.
Reviews
What grads say after 21 days of real food.
I did the 21-day cleanse and the weight has stayed off. I still need more energy and for my skin to clean up. I am sure that will happen next. My appetite has change a lot. It takes less food to full me up. I plan on doing more healthy snacks.
I was a part of the 21-day cleanse back in 2013 and what a delight! Hubby (true MAN carnivore) participated with me and he also enjoyed it. The plan with the recipes was easy as it gave all the details for how and WHEN to eat.. I’m back at it again with hopes that I may continue on this type of food journey for the long run.. I no longer desire meat, so it should be easy going.. thanks, ladies for providing us with this fun challenge..
This cleanse was fantastic! Not only do I feel good, but my husband who is very anti-green smoothies stole my smoothie one day and took it for his breakfast. He also really enjoyed the food and he is not a healthy eater. I highly recommend any SGS products, I have them all and I love them and even when I’m not on a cleanse they are great resources for recipes and snacks.
I have arthritis in both knees which makes it very hard to get up and down the stairs in my home. This stemmed from an injury a few years ago. I’m young and active so staying downstairs is not a thought. So I work through the pain. After completing the 21-day cleanse I literally running up and down the stairs with absolutely no pain. I also have a physical every year. My numbers this year are phenomenal. So far better than last year. My blood pressure was out of control before. Now, my physician says I dont need medication. I highly recommend this cleanse. Not only is it beneficial for your health, the recipes are oh so delicious and easy to prepare. The recipes are so good, that you wont even feel like you are on a diet.
I could not be more happy with the results of this cleanse. I was tired of being tired, I swear everyday I would say that. I knew I needed a change and I had been reading about how our diet is so important to our wellness, our energy level and mood. This cleanse came with a shopping list which for me was the main reason why I even tried it. The shopping list and the early prep tips was life saving for success on this cleanse, and the fact that you can still eat. I cannot tell you how great I felt and how much energy I had. I have an active 3 year old and even on this cleanse I never once felt exhausted like I had previously. I have changed so much about what I eat now since the cleanse. I drink a smoothie EVERY morning now and 4 our do 7 days I cook vegetarian/vegan dishes. I’ve ordered the smoothie book and downloaded both the autumn and summer recipes. All I can say is TRY THIS!!
I am so grateful to have found this healthy cleanse!! I knew I needed it and didn’t want to try any pills. I love the smoothies and recipes. The whole thing was easy to follow. The ingredients were easy to find. It openned a whole new taste bug for me and I am thinking of trying the 21 day cleanse.
I finished my cleanse last Sunday and have found a whole new way of eating! I have continued with the tonic in the morning and apple cider after dinner, continued with smoothies, Tamari almonds and a few of the dinner recipes that are amazing!!! I did enjoy my first cup of coffee and have had JUST 1 everyday but have been more mindful of where the food is coming from before going into my mouth. Eating clean has really made some positive changes in the short 2 weeks that I’ve been on it! My next challenge is the 21 day fix!!! I love SGS!!
This program is well laid out and I loved the fact that I didn’t have to think about what to create each day. While it didn’t completely clear up all the issues I was having, it did allow me to take some “me” time, learn to de-stress, and realize that I can survive without cheese! Since I didn’t join the live group, the daily emails were a welcome boost to motivate me to continue. If you are on the fence, go ahead and sign up. You’ll be amazed at the difference it will make and will start to crave whole foods. You were made to “the cleanse” go ahead and experience what a few simple changes can make.
I just finished the cleanse yesterday and I feel great! I lost 5 pounds which is awesome!! The program is very easy to follow and I was always full. These are all recipes I will be making again and again!
Cleanse has been great! I haven’t been able to follow it perfectly due to unexpected hospital stays, car breakdowns, and other ups and downs of life. The metabolism cubes did not make it into the regimen and I had to get a vegan veggie delite salad at Subway a few times. However, despite that, I have lost 6 lbs. My sugar cravings are nonexistent. To top it off, my sleep score the night before was 90! It has really opened my eyes to what needs to be eliminated in my diet to enjoy better health, mood, and energy. Thank you, Rawk the Year!
I really think this is a wonderful program. I did not go into it to follow it to the letter, as much as to put the breaks on my extremely poor eating habits. I did not have trouble staying with it other than my digestion being pretty touchy – when that became a problem, I modified the diet accordingly. (This program may be too much raw food for my digestive system, or it was too drastic a change for me to implement overnight). If I did it again (which I am thinking about) I would definitely do more/all of the suggested prep work to cut down on kitchen time. I feel like I have accomplished something significant, and the program was my “line in the sand” that I have needed to draw for my health for a long, long time. I did love most of the recipes, some of which I look forward to integrating into my diet on a regular basis.
This is an amazing program! After just one week, I feel more energetic, strong, and hopeful than I have in a very long time. I lost five pounds and have managed to avoid a nasty cold virus that’s bringing down everyone in my office. The food is really tasty; I’ll keep making many of these recipes. I love the convenience of making a double batch of smoothie for breakfast and lunch. What a great strategy for busy working moms. Thank you for putting together such a terrific program!
I have been struggling to keep up with my family and work commitments, and slowly gaining weight. This helped me ditch coffee, sugar, most dairy and carbs – thank you! My week on the cleanse I lost 11.5 pounds and continued to loose for the rest of the month too. I have hope again!
I have nothing but praise for this the cleanse! The organization, the recipes, and the online community were all top-notch. The program was easy to follow and reference. The recipes were easy and delicious. And I really appreciated the support of the other Thrivers and the organizers. I would not have thought that anything could really make me so dramatically change the way I eat (and will continue to eat), but this has done it. I will never be the same! And that’s a good thing!
The SGS Team has done it again! They paired a SUPERB detox with an AMAZING online community, and for me, the results were fantastic! By following this simple plan for *7*…count ’em, *7* days, I have completely re-set my brain and my body. Knee pain? GONE! Carb cravings? GONE! Skin break-outs? GONE! Insomnia? GONE! 5 lbs? GONE! And all this, by following their delicious recipes – a green smoothie for breakfast, another for lunch, 2 delicious snacks, healthful and soothing tonics and drinks, and dinner recipes that are beyond AWESOME! All made from unprocessed, real food. An added bonus – the the cleanse FaceBook Community was always there with plenty of support when the going got tough…all such supportive, lovely people, celebrating each other’s success and boosting each other up every step of the way. We also got great tips through online interviews with experts on a variety of health topics that made it even more fun. If you need a jump-start to a healthier way of life that will set you free from processed food, and counting calories, points, or anything else, give the cleanse a try…it worked wonders for me…Thank you, SGS Team!!!
