The 21-Day Cleanse
My proven plant-based system that uses real food — not powders or pricey supplements — to wake up your energy, calm your gut, and clear your head. Built to help you feel like you again, and to teach you how to actually feed yourself well long after day 21.
Trusted by 37,000+ women since 2015
As seen in
This cleanse is for you if…
I get it — “cleanse” can sound like three weeks of sacrifice for who-knows-what. So let’s be clear about the goal: flood your body with nutrients, give your gut a real break, and hand your energy back to you.
You’re running on empty
Natural energy is closer than you think.
Your cravings are in control
Skip the sugar spiral and the 3pm caffeine crash.
Your gut’s been through it
Bloat, heaviness, the whole uncomfortable mess.
Feeling foggy or just off
Clearer head. Steadier mood.
Chronic aches & inflammation
Calm the fire with food that heals.
Struggling with skin issues
Glow’s around the corner.
Real women, real results
★★★★★My sugar cravings decreased, energy increased, and skin was glowing.
Rhonda Hadno
★★★★★I slept better and had more energy than I could’ve imagined.
Karla Erovick
★★★★★I went three weeks without coffee and felt energized from the breakfast smoothies and snacks.
Merary Santiago
★★★★★I feel alert, not foggy, and lots of energy.
Tammy Shaule
★★★★★One week and I could really see and feel a difference!
Chevelle Malone
★★★★★I am more excited about plant-based food knowing it can be very delicious!
Elisabeth Callahan
★★★★★My skin is clearer than it had been in years. I have so much energy!
Carissa
★★★★★I didn’t feel deprived. I was eating real food with some of the most delicious flavors I’ve had!
Kavli K.
★★★★★I was never hungry and the meals were ALL delicious! I slept so well.
Carrie EichensHow the cleanse works
Plant-based whole foods packed with vitamins, minerals, and fiber to feed your body, support your gut, and help your liver, colon, and kidneys do their job the way they’re meant to.
Week 1
Clean the plate
Step back from the Top 8 inflammatory foods (alcohol, meat, dairy, gluten, added sugar, and friends) and eat foods that energize and heal.
Sample recipes: Tropical Detox Smoothie, Power Trail Mix, Hearty Chard Skillet and Greek Salad
Week 2
Detox with love
Ease off legumes and grains while you load up on liver-loving, fiber-rich foods, so you feel lighter and clearer by the day.
Sample recipes: Strawberry Lemon Chia Pudding, Broccoli Potato Soup and Lemon Pepper Zoodles
Week 3
Rawk the lifestyle
The part the powder cleanses skip: ease grains and legumes back in and move into a way of eating you can actually keep.
Sample recipes: Strawberry Banana Smoothie, Herbalicious Hummus and Veggie Quinoa Pizza
Tens of thousands of women since 2015
Are you ready to be next?
The stories that come back aren’t really about a number on the scale. They’re about energy, clear skin, deep sleep, a calm gut, and the confidence that comes from finally knowing how to feed yourself well.
Why this cleanse is different
When the box runs out, so do your results. My cleanse works the opposite way.
| The 21-Day Cleanse | Powder cleanse box | |
|---|---|---|
| What you buy | Real groceries: fruit, veggies, nuts, whole grains, seeds | A box of powders, capsules and shakes |
| Supplements or subscription | None | Both, to keep going |
| What you learn | How to cook plant-based, for life | Nothing |
| When it ends | Your skills and results stay | Results fade; buy another box |
| Cost | A fraction, plus food you’d buy anyway | $400+ per box |
What’s included
Everything you need for
21 days, done for you
Follow the proven plan to calm your gut, steady your energy, clear the sugar fog, and feel like yourself again, all while eating delicious plant-based recipes from best-selling recipe creator, Jen Hansard.
Try it risk-free
Money-back guarantee
The 21-Day Cleanse
Proven program with lifetime results
- 21-day comprehensive plan$199 value
- Comprehensive grocery list$25 value
- Interactive swap guide$25 value
- Weekly prep guide$50 value
- Lifetime updates$150 value
- Bonus: 21-Day Core Challenge interactive program$50 value
4 Seasons, 4 Cleanses
Each season opens a cleanse built around that season’s freshest ingredients — spring renewal, summer glow, fall reset, winter recharge. Do one, or collect all four.
March 1 – May 31
June 1 – Aug 30
Sept 1 – Nov 30
Open now
Dec 1 – Feb 28
Grad stories
I'm sleeping better, I'm happier and have more energy.
I've been walking every day with my dog or by myself with a book and doing strength training, which feels great. I've lost 7 pounds and have a better outlook because I don't have as much inflammation and fatigue.
Grad stories
It has recruited my husband (big win).
I'm not a natural cook and it takes a lot of my energy to plan and prep… BUT when I prep several meals and have healthy options at the ready it feels so nice. Did I complete this cleanse? Heck no! It fell in a month where we had multiple kids home sick, snow days, and a trip. HOWEVER…
Grad stories
I feel like the best version of myself.
I got so many compliments about how I looked… not just about the weight-loss but about glowing skin. I feel like the best version of myself when I'm eating plant-based… and have this 21-day cleanse to thank for that!
Grad stories
I wish I had known about this in my 40's.
I am 69, and I can honestly say adopting this lifestyle would have saved years of misery and expense due to medical issues.
Grad stories
I've been changed for the better.
Now, I know what foods make me feel great and give me tons of energy. It's like I was a caterpillar that emerged from its cocoon and turned into a beautiful butterfly. I'm not looking back.
A note from Jen
If you’re on the fence, I was too
Would the recipes actually be good? Would I just bounce right back to my old habits? Was it worth eating 100% plant-based for three weeks? Then about eight days in, I was hooked. Less bloated. Sleeping like a rock. Energy through the roof.
Most cleanses end and leave you exactly where you started — or worse, hooked on a product you have to rebuy. This one is different on purpose: you learn to cook real food, so you walk away with skills that don’t run out when the box is empty.
And if you’re nervous about the food? Remember — this is literally what I do. I make plant-based food that’s so good you forget it’s “healthy.” Because healthy should be tasty.
Jen Hansard
Creator of Simple Green Smoothies · best-selling cookbook author
Try it risk-free
7-day money-back guarantee
Enroll now and get 7 days to go through the Week 1 plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, email us within 7 days of purchase and I’ll refund you.
Ready for this?
Join now →Common Questions
Not likely. The recipe portions are deliberately generous to accommodate even the largest appetites. This is not a starvation diet, it is a celebration of food, flavor, and abundance. We are not counting calories. You will be eating three to five times each day (breakfast, mid-morning snack, lunch, afternoon snack, and dinner, if you choose to.) This cleanse is not designed to starve you, and you’re not limited in the number of times you eat, or the amount you eat – only in what you eat. If you do get hunger pangs, make sure that you’re really hungry, and not just bored or thirsty. If it’s a case of real hunger, go for one of the bonus snack recipes, a piece of fruit, or a small handful of nuts, or seeds. One tip to avoid hunger is to chew your green smoothie. This may sound silly, but the chewing action signals your body that food is on the way, and triggers the digestive processes.
Nope — and that’s the whole point. This cleanse runs entirely on real food you buy at your regular grocery store. No proprietary box, no capsules, no subscription. You’ll learn to cook with whole ingredients so your results actually last once the 21 days are up.
You may have many of the staple ingredients in your kitchen already (avocado oil, raw cashews, maple syrup, ground cumin, nutritional yeast, coconut oil, etc). If you do not, the first shop typically costs about $150. Then, once your kitchen is set up, we estimate the cost of the produce to be between $100 per week. If you choose to supplement the plant-based recipes with high quality animal protein like organic chicken breast or cage free eggs, your grocery bill will be higher.
And remember — you’re buying real groceries, not a $400+ box of powders you’ll run out of. Most of this is food you’d be shopping for anyway, just put to much better use.
If you struggle with getting quality sleep, we advise omitting coffee throughout the cleanse. You will get the best results and many cleanse grads choose to stay off coffee after the cleanse because they feel so great. If you and coffee aren’t ready to break up, we suggest having just one cup in the morning to support quality rest and sleep.
If you want the full benefit of cleansing your body, stick with the plan as close as possible. Our detox meals are crafted by our holistic nutritionist for optimal cleansing. This is not a vacation, it’s a cleanse. Yet of course if you truly cannot stand cilantro, turmeric or fennel, you can substitute them out for something you do enjoy, or choose another meal.
Of course— life must go on! The 21-Day Cleanse is a flexible program that you can follow while living your life with family and friends. Using the weekly meal plans and recipes will help you get great results. But, you can still get good results by sticking to the recommended foods lists. You can eat “off meal plan”, eat out, and travel during the program— feel free to ask for tips inside the community to help you the most.
You may experience short-term symptoms like: headaches, bloating, muscle cramps, skin irritations, fatigue, irritability, mood swings, or change in bowel frequency. These symptoms are completely normal and expected.
It usually takes between 2-5 days to complete the withdrawal phase of the 21-Day Cleanse, yet it’s absolutely worth it. Giving your body a break from stimulants will allow your organs to heal and your body to recharge fully. Remember, these symptoms are proof that the cleanse is working and your body is getting the care it needs.
You’ll definitely spend more time in the kitchen throughout the cleanse. In some ways, this is like a crash course plant-based cooking school. I highly suggest following our prep guide to make most of the smoothies, snacks and meals over the weekend. Breakfast is a smoothie (10 minutes), lunch is a reheated soup or quick salad (15 minutes) and dinners will range from 15 minutes – 1 hour to prepare. The good news is, the dinners repeat so you make once and reheat for another evening to give you a break in the kitchen.
We know all about busy schedules here, which is why we’ve provided a weekend prep guide that saves you tons of time during the week. If you’re working and have a full schedule, expect to spend 3-4 hours shopping and prepping on the weekends to make each cleanse week stress-free and enjoyable. The cleanse gives you a wonderful opportunity to really listen to your body. It’s an individual experience that differs for everyone. Depending on the level of toxicity in your body, there may be some less- than-amazing symptoms in the first 3–5 days, such as headaches, nausea, fatigue, skin irritations, etc. Once you hit day five, these should only be distant memories, and you’ll be well on your way to greatness. But some people sail through the entire cleansing period with no side effects at all. You may feel amazing throughout the entire cleanse, or your energy may wax and wane a little.
This cleanse is great for most people, yet you should avoid cleansing in the following situations: advanced cancer, under 16 years of age, if you have an eating disorder, kidney or liver disease, and if you’re underweight. If you have a blood sugar regulation issue (diabetes, hyperglycemia, hypoglycemia) or any other medical condition, you should seek your doctor’s advice before undertaking a cleanse. If you’re pregnant or breastfeeding, you can absolutely do the cleanse with some modifications. If this is you, let us know and we can give you specific tweaks to the program to make sure you’re benefitting your baby and body.
You may find that you have more energy than normal—and more motivation! Why waste it? Get moving! Be mindful that you may need to take it down a notch though as your body adjust to the new way of eating. If you normally exercise fairly intensely, reduce your output until you feel strong and energized.
If you don’t normally work out, you would do well to include some regular walking, yoga, swimming or gardening during this time. Try to sneak in some incidental exercise, such as getting off the train or bus one or two stops early and walking the rest of the way. Or park further away from the entrance to the grocery store and walk.
Absolutely. My husband loves our cleanses — the clear plans, the tasty recipes, and how good he feels by the end. Just double the grocery list and recipes so there’s enough for you both.
We offer a 7-day money back guarantee. Enroll now and get 7 days to go through the Week 1 Nutrition Plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, send us an email within 7 days of purchase and I’ll refund you. I’m that confident that when you commit to this cleanse, you’ll see results… and keep them going. You have nothing to lose but so much to gain when you go plant-based for 21 days.
Reviews
What grads say after 21 days of real food.
I have done a lot of cleanses in my day, but The cleanse by far has been one of my most favorite for a number of reasons. First and foremost, if you follow their instructions for preparing everything ahead of time,, it makes the program super easy and fast (and I did it with four young kids at home and a husband away on business!). Secondly, every recipe and smoothie is exceptional in taste and nutrition!! Whoever designed these recipes did an excellent job – they are all flavorful, colorful, and fun! Seriously, the easiest and tastiest cleanse I’ve ever done – so much so that I did it for 2 weeks in a row! My only request is a fall/winter version of The cleanse, as these recipes (lots of avocado & cilantro) seem better suited for spring and summer produce. Thanks so much SGS! Landon
The cleanse was great- it gave me a structure to follow to allow me to spend a week taking care of and resetting my body. Tasty recipes, beautiful photos, helpful prep hints! I would’ve given it five stars, except the plan was clearly written for summer thriving- popsicles recipes and other references to cooling foods, refreshing treats. As I Thrived in January, some winter warmers would’ve been welcome! (Plus seasonal shopping may have been easier/more economical/better for the environment.) Thanks for helping me kick the year off right and to the cleanse after a slightly too decadent holiday period:) PS- Also wondering why no beans or homemade hummus? Would’ve liked that to introduce a bit more savoury… Maybe for the winter version?
Enjoyed the cleanse although I modified some of the recipes…the smoothies were great and are now a part of my daily routine, likewise the apple cider vinegar tonic. I will definitely incorporate many of the cleanse recipes into my regular routine. There were a couple of dinner recipes I didn’t love and probably won’t make again but nothing I couldn’t eat! The snacks were also great and will be appearing on my plate regularly.
Loved the cleanse, found it so easy to follow and love that all the recipes are there for all meals makes everything so easy
I like a short the cleanse to quickly get you back on track to clean eating. I did it after Xmas and was so sick of eating junk that I just decided from one day to the next to do the cleanse and quit the junk food cold turkey. The recipes are great and with 2 smoothies a day I really felt like I was losing weight which kept me motivated to do the 7 days. Went straight into the 21 day cleanse after the cleanse as I was feeling great and wanted to keep up the clean eating.
No weird ingredients to search for – everything is easy to find wherever I happen to be shopping! And a week is not an overwhelming amount of time to commit to! Looking forward to getting back on track with the cleanse and the Rawkstar team!!!
I purchased the the cleanse last year and “informed” my husband we were doing it. We both loved the food. Everything was so tasty and it was great getting a full the cleanse in only 7 days. The key to success is being prepared. If you get prepared ahead of time it is a easy plan to follow. So excited to do it again. Desperately need a the cleanse after the holidays.
I love everything SGS has put out. I am a 21-day cleansegrad (times 3), have purchased and made all the menu items for Let’s Eat (both versions) and when the cleanse came out I was super excited to try it. It did not disappoint! The recipes are delicious and fairly easy to prepare (with some up front prep work the week went very smoothly). I did have to switch out a couple recipes for others from my SGS arsenal but that’s due to personal preference and nothing to do with the recipes themselves. If you’re looking for an awesome, tasty, week of recipes to help rest or kickstart healthy eating, this is the plan for you!
I have now done the cleanse three times in the past year. I bought the program because I wanted to jump start my weight loss from having a baby over a year ago…the fat was stubborn! I lost 5 pounds in a week and kept it off. About six months later I decided to do the cleanse again…I remembered how easy it was to lose weight on it and how delicious the dinners were. I did it and my mom saw how I lost weight and felt great (I followed up with FreshStart21). After finishing the cleanse and FreshStart 21 my Mom decided to join me, so I did the two programs again back-to-back with her. We are now eating a plant-based diet and continue losing weight and feeling great. I have a green smoothie every breakfast and have found my body really likes all the fruits and veggies. the cleanse is a great program to jump into eating healthy and having more energy! I highly recommend it!
It’s fantastic to eat healthy foods, your body tells you so. Problem is, sometimes you forget how great your body (complete body from head to toes) feels while eating healthy foods. the cleanse is a simple, well laid out plan that will remind you how to feel good again. This “the cleanse” puts you back on the path of eating food that is good for you. Plus, you don’t have to stop there! Simple Green Smoothies has awesome meal plans if you want to reach out for more. Or, really get on the right path with the 21-day cleanseprogram. It amazed me to learn at 47 years old why I felt “yucky” and fantastic group support to help me through the entire way! the cleanse to be the best you, you can be… With all that is provided, it’s easier than you may think!
I completed the cleanse and followed up with many of the Fresh Forward recipes. All of the recipes were delicious and easy to make. I purchased the cleanse last year based on how well I enjoyed FS21, but haven’t actually done the program so looking forward to getting on the bandwagon this time with the group!
I purchased and completed the cleanse last year and was amazed (seriously, BLOWN AWAY) at how awesome I felt after day 7. I’ve been on the green smoothie train for awhile now (have the ebook and I love it) so the cleanse was the next step for me. I’d been interested in returning to a plant-based diet and the program really helped me with that. I stopped counting calories and decided to just enjoy the food and lost 3lbs in one week. My skin looked so much better and I had so much energy. I couldn’t believe I was able t give up my morning Starbucks run! This was money well spent, in my opinion. “Health is Wealth” they say. Thank you!
The cleanse is a great way to get your body back on track. Delicious and easy to make recipes. Wonderful ideas for morning, noon and night. I continued following many of these recipes after I had finished the 7 days..that good!! This program will get your body off to a Rawkstar Start for the new year.
I’m looking forward to yet another game changing SGS plan with the cleanse. So many healthy changes have been adopted since my first green smoothie that I no longer find fast food appealing. Last time I grabbed a burger and fries, it tasted awful to my awakened taste buds. Bye-bye drive-thru dinners; hello rawking choices!
I did the FS21 Cleanse about two years ago with my mom. I loved how filling all of the meals were, not to mention the freshness of the foods and how eating so healthy makes you feel. I lost about 18 pounds, had glowing skin, lots of energy, pretty much what you would expect from eating the right way. I have to say the word “cleanse” usually is a turn off because you think you are going to have nothing but liquids or starve. Not the case with this program at all! Very pleasantly surprised by how much you actually eat. It is definitely not a deprivation “diet” or cleanse at all. I am always telling people about how wonderful this program is and how delicious the meals are. With having a family that isn’t quite open minded, it can be difficult to get everyone on board to eating healthy or making changes. Having the pictures of the food definitely helps in appealing to the senses. Love this program and will continue to encourage others to change their way of eating.
