The 21-Day Cleanse
My proven plant-based system that uses real food — not powders or pricey supplements — to wake up your energy, calm your gut, and clear your head. Built to help you feel like you again, and to teach you how to actually feed yourself well long after day 21.
Trusted by 37,000+ women since 2015
As seen in
This cleanse is for you if…
I get it — “cleanse” can sound like three weeks of sacrifice for who-knows-what. So let’s be clear about the goal: flood your body with nutrients, give your gut a real break, and hand your energy back to you.
You’re running on empty
Natural energy is closer than you think.
Your cravings are in control
Skip the sugar spiral and the 3pm caffeine crash.
Your gut’s been through it
Bloat, heaviness, the whole uncomfortable mess.
Feeling foggy or just off
Clearer head. Steadier mood.
Chronic aches & inflammation
Calm the fire with food that heals.
Struggling with skin issues
Glow’s around the corner.
Real women, real results
★★★★★My sugar cravings decreased, energy increased, and skin was glowing.
Rhonda Hadno
★★★★★I slept better and had more energy than I could’ve imagined.
Karla Erovick
★★★★★I went three weeks without coffee and felt energized from the breakfast smoothies and snacks.
Merary Santiago
★★★★★I feel alert, not foggy, and lots of energy.
Tammy Shaule
★★★★★One week and I could really see and feel a difference!
Chevelle Malone
★★★★★I am more excited about plant-based food knowing it can be very delicious!
Elisabeth Callahan
★★★★★My skin is clearer than it had been in years. I have so much energy!
Carissa
★★★★★I didn’t feel deprived. I was eating real food with some of the most delicious flavors I’ve had!
Kavli K.
★★★★★I was never hungry and the meals were ALL delicious! I slept so well.
Carrie EichensHow the cleanse works
Plant-based whole foods packed with vitamins, minerals, and fiber to feed your body, support your gut, and help your liver, colon, and kidneys do their job the way they’re meant to.
Week 1
Clean the plate
Step back from the Top 8 inflammatory foods (alcohol, meat, dairy, gluten, added sugar, and friends) and eat foods that energize and heal.
Sample recipes: Tropical Detox Smoothie, Power Trail Mix, Hearty Chard Skillet and Greek Salad
Week 2
Detox with love
Ease off legumes and grains while you load up on liver-loving, fiber-rich foods, so you feel lighter and clearer by the day.
Sample recipes: Strawberry Lemon Chia Pudding, Broccoli Potato Soup and Lemon Pepper Zoodles
Week 3
Rawk the lifestyle
The part the powder cleanses skip: ease grains and legumes back in and move into a way of eating you can actually keep.
Sample recipes: Strawberry Banana Smoothie, Herbalicious Hummus and Veggie Quinoa Pizza
Tens of thousands of women since 2015
Are you ready to be next?
The stories that come back aren’t really about a number on the scale. They’re about energy, clear skin, deep sleep, a calm gut, and the confidence that comes from finally knowing how to feed yourself well.
Why this cleanse is different
When the box runs out, so do your results. My cleanse works the opposite way.
| The 21-Day Cleanse | Powder cleanse box | |
|---|---|---|
| What you buy | Real groceries: fruit, veggies, nuts, whole grains, seeds | A box of powders, capsules and shakes |
| Supplements or subscription | None | Both, to keep going |
| What you learn | How to cook plant-based, for life | Nothing |
| When it ends | Your skills and results stay | Results fade; buy another box |
| Cost | A fraction, plus food you’d buy anyway | $400+ per box |
What’s included
Everything you need for
21 days, done for you
Follow the proven plan to calm your gut, steady your energy, clear the sugar fog, and feel like yourself again, all while eating delicious plant-based recipes from best-selling recipe creator, Jen Hansard.
Try it risk-free
Money-back guarantee
The 21-Day Cleanse
Proven program with lifetime results
- 21-day comprehensive plan$199 value
- Comprehensive grocery list$25 value
- Interactive swap guide$25 value
- Weekly prep guide$50 value
- Lifetime updates$150 value
- Bonus: 21-Day Core Challenge interactive program$50 value
4 Seasons, 4 Cleanses
Each season opens a cleanse built around that season’s freshest ingredients — spring renewal, summer glow, fall reset, winter recharge. Do one, or collect all four.
March 1 – May 31
June 1 – Aug 30
Sept 1 – Nov 30
Open now
Dec 1 – Feb 28
Grad stories
I'm sleeping better, I'm happier and have more energy.
I've been walking every day with my dog or by myself with a book and doing strength training, which feels great. I've lost 7 pounds and have a better outlook because I don't have as much inflammation and fatigue.
Grad stories
It has recruited my husband (big win).
I'm not a natural cook and it takes a lot of my energy to plan and prep… BUT when I prep several meals and have healthy options at the ready it feels so nice. Did I complete this cleanse? Heck no! It fell in a month where we had multiple kids home sick, snow days, and a trip. HOWEVER…
Grad stories
I feel like the best version of myself.
I got so many compliments about how I looked… not just about the weight-loss but about glowing skin. I feel like the best version of myself when I'm eating plant-based… and have this 21-day cleanse to thank for that!
Grad stories
I wish I had known about this in my 40's.
I am 69, and I can honestly say adopting this lifestyle would have saved years of misery and expense due to medical issues.
Grad stories
I've been changed for the better.
Now, I know what foods make me feel great and give me tons of energy. It's like I was a caterpillar that emerged from its cocoon and turned into a beautiful butterfly. I'm not looking back.
A note from Jen
If you’re on the fence, I was too
Would the recipes actually be good? Would I just bounce right back to my old habits? Was it worth eating 100% plant-based for three weeks? Then about eight days in, I was hooked. Less bloated. Sleeping like a rock. Energy through the roof.
Most cleanses end and leave you exactly where you started — or worse, hooked on a product you have to rebuy. This one is different on purpose: you learn to cook real food, so you walk away with skills that don’t run out when the box is empty.
And if you’re nervous about the food? Remember — this is literally what I do. I make plant-based food that’s so good you forget it’s “healthy.” Because healthy should be tasty.
Jen Hansard
Creator of Simple Green Smoothies · best-selling cookbook author
Try it risk-free
7-day money-back guarantee
Enroll now and get 7 days to go through the Week 1 plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, email us within 7 days of purchase and I’ll refund you.
Ready for this?
Join now →Common Questions
Not likely. The recipe portions are deliberately generous to accommodate even the largest appetites. This is not a starvation diet, it is a celebration of food, flavor, and abundance. We are not counting calories. You will be eating three to five times each day (breakfast, mid-morning snack, lunch, afternoon snack, and dinner, if you choose to.) This cleanse is not designed to starve you, and you’re not limited in the number of times you eat, or the amount you eat – only in what you eat. If you do get hunger pangs, make sure that you’re really hungry, and not just bored or thirsty. If it’s a case of real hunger, go for one of the bonus snack recipes, a piece of fruit, or a small handful of nuts, or seeds. One tip to avoid hunger is to chew your green smoothie. This may sound silly, but the chewing action signals your body that food is on the way, and triggers the digestive processes.
Nope — and that’s the whole point. This cleanse runs entirely on real food you buy at your regular grocery store. No proprietary box, no capsules, no subscription. You’ll learn to cook with whole ingredients so your results actually last once the 21 days are up.
You may have many of the staple ingredients in your kitchen already (avocado oil, raw cashews, maple syrup, ground cumin, nutritional yeast, coconut oil, etc). If you do not, the first shop typically costs about $150. Then, once your kitchen is set up, we estimate the cost of the produce to be between $100 per week. If you choose to supplement the plant-based recipes with high quality animal protein like organic chicken breast or cage free eggs, your grocery bill will be higher.
And remember — you’re buying real groceries, not a $400+ box of powders you’ll run out of. Most of this is food you’d be shopping for anyway, just put to much better use.
If you struggle with getting quality sleep, we advise omitting coffee throughout the cleanse. You will get the best results and many cleanse grads choose to stay off coffee after the cleanse because they feel so great. If you and coffee aren’t ready to break up, we suggest having just one cup in the morning to support quality rest and sleep.
If you want the full benefit of cleansing your body, stick with the plan as close as possible. Our detox meals are crafted by our holistic nutritionist for optimal cleansing. This is not a vacation, it’s a cleanse. Yet of course if you truly cannot stand cilantro, turmeric or fennel, you can substitute them out for something you do enjoy, or choose another meal.
Of course— life must go on! The 21-Day Cleanse is a flexible program that you can follow while living your life with family and friends. Using the weekly meal plans and recipes will help you get great results. But, you can still get good results by sticking to the recommended foods lists. You can eat “off meal plan”, eat out, and travel during the program— feel free to ask for tips inside the community to help you the most.
You may experience short-term symptoms like: headaches, bloating, muscle cramps, skin irritations, fatigue, irritability, mood swings, or change in bowel frequency. These symptoms are completely normal and expected.
It usually takes between 2-5 days to complete the withdrawal phase of the 21-Day Cleanse, yet it’s absolutely worth it. Giving your body a break from stimulants will allow your organs to heal and your body to recharge fully. Remember, these symptoms are proof that the cleanse is working and your body is getting the care it needs.
You’ll definitely spend more time in the kitchen throughout the cleanse. In some ways, this is like a crash course plant-based cooking school. I highly suggest following our prep guide to make most of the smoothies, snacks and meals over the weekend. Breakfast is a smoothie (10 minutes), lunch is a reheated soup or quick salad (15 minutes) and dinners will range from 15 minutes – 1 hour to prepare. The good news is, the dinners repeat so you make once and reheat for another evening to give you a break in the kitchen.
We know all about busy schedules here, which is why we’ve provided a weekend prep guide that saves you tons of time during the week. If you’re working and have a full schedule, expect to spend 3-4 hours shopping and prepping on the weekends to make each cleanse week stress-free and enjoyable. The cleanse gives you a wonderful opportunity to really listen to your body. It’s an individual experience that differs for everyone. Depending on the level of toxicity in your body, there may be some less- than-amazing symptoms in the first 3–5 days, such as headaches, nausea, fatigue, skin irritations, etc. Once you hit day five, these should only be distant memories, and you’ll be well on your way to greatness. But some people sail through the entire cleansing period with no side effects at all. You may feel amazing throughout the entire cleanse, or your energy may wax and wane a little.
This cleanse is great for most people, yet you should avoid cleansing in the following situations: advanced cancer, under 16 years of age, if you have an eating disorder, kidney or liver disease, and if you’re underweight. If you have a blood sugar regulation issue (diabetes, hyperglycemia, hypoglycemia) or any other medical condition, you should seek your doctor’s advice before undertaking a cleanse. If you’re pregnant or breastfeeding, you can absolutely do the cleanse with some modifications. If this is you, let us know and we can give you specific tweaks to the program to make sure you’re benefitting your baby and body.
You may find that you have more energy than normal—and more motivation! Why waste it? Get moving! Be mindful that you may need to take it down a notch though as your body adjust to the new way of eating. If you normally exercise fairly intensely, reduce your output until you feel strong and energized.
If you don’t normally work out, you would do well to include some regular walking, yoga, swimming or gardening during this time. Try to sneak in some incidental exercise, such as getting off the train or bus one or two stops early and walking the rest of the way. Or park further away from the entrance to the grocery store and walk.
Absolutely. My husband loves our cleanses — the clear plans, the tasty recipes, and how good he feels by the end. Just double the grocery list and recipes so there’s enough for you both.
We offer a 7-day money back guarantee. Enroll now and get 7 days to go through the Week 1 Nutrition Plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, send us an email within 7 days of purchase and I’ll refund you. I’m that confident that when you commit to this cleanse, you’ll see results… and keep them going. You have nothing to lose but so much to gain when you go plant-based for 21 days.
Reviews
What grads say after 21 days of real food.
I completed the cleanse and followed up with many of the Fresh Forward recipes. All of the recipes were delicious and easy to make. I purchased the cleanse last year based on how well I enjoyed FS21, but haven’t actually done the program so looking forward to getting on the bandwagon this time with the group!
I love this the cleanse. It was just the boost I needed to get myself back on the “green smoothie” track for the new year. The recipes are great! The beautiful photos encourage me through my eyes and I look forward to being part of a community where we can support each other during this process. Thank you! I’ve recommended this friends and family. We’re going to need all the good health we can create going forward in 2017!
I’m looking forward to yet another game changing SGS plan with the cleanse. So many healthy changes have been adopted since my first green smoothie that I no longer find fast food appealing. Last time I grabbed a burger and fries, it tasted awful to my awakened taste buds. Bye-bye drive-thru dinners; hello rawking choices!
I did the FS21 Cleanse about two years ago with my mom. I loved how filling all of the meals were, not to mention the freshness of the foods and how eating so healthy makes you feel. I lost about 18 pounds, had glowing skin, lots of energy, pretty much what you would expect from eating the right way. I have to say the word “cleanse” usually is a turn off because you think you are going to have nothing but liquids or starve. Not the case with this program at all! Very pleasantly surprised by how much you actually eat. It is definitely not a deprivation “diet” or cleanse at all. I am always telling people about how wonderful this program is and how delicious the meals are. With having a family that isn’t quite open minded, it can be difficult to get everyone on board to eating healthy or making changes. Having the pictures of the food definitely helps in appealing to the senses. Love this program and will continue to encourage others to change their way of eating.
I REALLY needed a the cleanse but couldn’t wrap my head around FreshStart 21 which I’ve done several times (so I know all the prep involved:-) ). A 21-Day commitment just felt too overwhelming 5 days ago. The the cleanse has been a perfect “baby step” and allowed me to visualize a smaller goal to get myself started. Today is Day 5 and I’m planning to roll right into the 21-Day cleanse the day after I finish the cleanse. The Almond Butter and Veggie Zoodles are AH-mazing too.
I loved the recipes from the cleanse, both the smoothies and the dinners. I’ve added several of them to my regular rotation to enjoy on a regular basis.
I can’t say enough about the cleanse. The recipes are delicious. I was fortunate to be a “tester” for the program, so I have had many opportunities to do the program, even though this is the first “live” cleanse with the tribe. Let me list the benefits I see with the cleanse. 1. It’s easy – just print out the shopping list or even pull it up on your mobile and it’s all there. Prep is easy, too. 2. It’s quick – I can easily prep my whole week in an afternoon, but if you don’t, no biggie. Even without prepping ahead, I have to prob having dinner ready at my normal time, when I start prep after work. 3. It’s fast – I know that this sounds the same as quick, but it’s not. What I mean by “fast” is that I felt the benefits of the program right away. Even though the program is only a week long, it’s still effective and the time commitment does not feel overwhelming. A week is nothing! No need to keep up the momentum after that, but you’ll want to and you will have the satisfaction of completion under your belt. 4. I felt great on the cleanse – I have completed the program several times and have never felt deprived or had any bad side effects. I had more energy and I lost weight. This program feels good for my mind as well as my body. I know that sounds weird, but knowing that you are doing something that’s good for you and is easy besides makes you feel better about yourself and makes you want to do more. I’s a fabulous new beginning for a better you! 5. Did I already say the recipes are delicious?
My husband and I really liked the menu plan – some of those snacks and drinks are my go-to favourites! The plan is definitely an easy accomplishment when factoring in 2 people and meals for kids, even my 2 yo enjoys some of the snacks and smoothies:) I have every SGS product and I recreate a number of the dishes frequently from all of the meal plans, we haven’t had a bad meal yet!
The daily meal plan is easy to use. We enjoyed the food, loved the snacks (almonds and “donuts” were our favorites- I still eat these on a regular basis) and tolerated the turmeric tonic. That was the only hard piece but it got a little easier after a few days (won’t be keeping it in my daily routine though). Definitely gives a boost to my body craving foods that love me back. Looking forward to doing the cleanse again!
Initially I thought,”Self you are a carnivore! You can just go without eating meat! YOULL DIE!” -giggling- Not only were the recipes pretty easy but they sustained me like a meal. AND I DID NOT DIE! I’m glad I tried it and look forward to trying it in the 23rd.
I did the cleanse last year and it has changed my complete way of eating. I lived sugar-free for 9 months afterwards without any cravings really. I lost a healthy 4 kilos within 7 days and haven’t gained anything since, even lost some more after changing my diet. Christmas kinda threw me off a bit but I am starting now to get back on track. I learned a lot about my body, health and how to add yummy and nutritious food alternatives to my daily diet. Thanks! Keep up the great work. Still love the Zoodle recipe from last year – just a bit more sauce required for that one 😎.
I have done both cleanses. The cleanse is a great short term the cleanse that is easily manageable and goals are realistically attainable. It’s a great step up to the 21 days!
The cleanse is a great program, easy to follow and enjoyable. The program is laid out in a easy to read format and everything is provided in terms of foods. I have followed this more than once when I felt I needed a pick-me up and the recipes are tasty and filling. Highly recommend!!
The food is delicious! 7 days is the perfect amount of time for a the cleanse and to refocus! Can’t wait to jump into a second round.
I bought the cleanse before purchasing 21-day cleanse, and it is a perfect and easy way to get started and familiarized with plant-based eating! Also the recipes are always delicious. I was always impressed! I became a vegetarian shortly before purchasing this program and it was a great way to know what and how I should be eating. But you definitely don’t have to be a vegetarian to enjoy the recipes…my family also enjoyed the smoothies and dinners I made for myself. I also love that it is just seven days, because it feels easier for me to follow. My favorite recipes are the tamari almonds (I’d never tried tamari before and I even experimented with it in my stir-fries)…so good! I also enjoyed the coconut soup, the spiced almond milk, and Bliss green smoothie. All of these are so good and just require a few ingredients. Awesome plan to follow indeed!:)
