The 21-Day Cleanse
My proven plant-based system that uses real food — not powders or pricey supplements — to wake up your energy, calm your gut, and clear your head. Built to help you feel like you again, and to teach you how to actually feed yourself well long after day 21.
Trusted by 37,000+ women since 2015
As seen in
This cleanse is for you if…
I get it — “cleanse” can sound like three weeks of sacrifice for who-knows-what. So let’s be clear about the goal: flood your body with nutrients, give your gut a real break, and hand your energy back to you.
You’re running on empty
Natural energy is closer than you think.
Your cravings are in control
Skip the sugar spiral and the 3pm caffeine crash.
Your gut’s been through it
Bloat, heaviness, the whole uncomfortable mess.
Feeling foggy or just off
Clearer head. Steadier mood.
Chronic aches & inflammation
Calm the fire with food that heals.
Struggling with skin issues
Glow’s around the corner.
Real women, real results
★★★★★My sugar cravings decreased, energy increased, and skin was glowing.
Rhonda Hadno
★★★★★I slept better and had more energy than I could’ve imagined.
Karla Erovick
★★★★★I went three weeks without coffee and felt energized from the breakfast smoothies and snacks.
Merary Santiago
★★★★★I feel alert, not foggy, and lots of energy.
Tammy Shaule
★★★★★One week and I could really see and feel a difference!
Chevelle Malone
★★★★★I am more excited about plant-based food knowing it can be very delicious!
Elisabeth Callahan
★★★★★My skin is clearer than it had been in years. I have so much energy!
Carissa
★★★★★I didn’t feel deprived. I was eating real food with some of the most delicious flavors I’ve had!
Kavli K.
★★★★★I was never hungry and the meals were ALL delicious! I slept so well.
Carrie EichensHow the cleanse works
Plant-based whole foods packed with vitamins, minerals, and fiber to feed your body, support your gut, and help your liver, colon, and kidneys do their job the way they’re meant to.
Week 1
Clean the plate
Step back from the Top 8 inflammatory foods (alcohol, meat, dairy, gluten, added sugar, and friends) and eat foods that energize and heal.
Sample recipes: Tropical Detox Smoothie, Power Trail Mix, Hearty Chard Skillet and Greek Salad
Week 2
Detox with love
Ease off legumes and grains while you load up on liver-loving, fiber-rich foods, so you feel lighter and clearer by the day.
Sample recipes: Strawberry Lemon Chia Pudding, Broccoli Potato Soup and Lemon Pepper Zoodles
Week 3
Rawk the lifestyle
The part the powder cleanses skip: ease grains and legumes back in and move into a way of eating you can actually keep.
Sample recipes: Strawberry Banana Smoothie, Herbalicious Hummus and Veggie Quinoa Pizza
Tens of thousands of women since 2015
Are you ready to be next?
The stories that come back aren’t really about a number on the scale. They’re about energy, clear skin, deep sleep, a calm gut, and the confidence that comes from finally knowing how to feed yourself well.
Why this cleanse is different
When the box runs out, so do your results. My cleanse works the opposite way.
| The 21-Day Cleanse | Powder cleanse box | |
|---|---|---|
| What you buy | Real groceries: fruit, veggies, nuts, whole grains, seeds | A box of powders, capsules and shakes |
| Supplements or subscription | None | Both, to keep going |
| What you learn | How to cook plant-based, for life | Nothing |
| When it ends | Your skills and results stay | Results fade; buy another box |
| Cost | A fraction, plus food you’d buy anyway | $400+ per box |
What’s included
Everything you need for
21 days, done for you
Follow the proven plan to calm your gut, steady your energy, clear the sugar fog, and feel like yourself again, all while eating delicious plant-based recipes from best-selling recipe creator, Jen Hansard.
Try it risk-free
Money-back guarantee
The 21-Day Cleanse
Proven program with lifetime results
- 21-day comprehensive plan$199 value
- Comprehensive grocery list$25 value
- Interactive swap guide$25 value
- Weekly prep guide$50 value
- Lifetime updates$150 value
- Bonus: 21-Day Core Challenge interactive program$50 value
4 Seasons, 4 Cleanses
Each season opens a cleanse built around that season’s freshest ingredients — spring renewal, summer glow, fall reset, winter recharge. Do one, or collect all four.
March 1 – May 31
June 1 – Aug 30
Sept 1 – Nov 30
Open now
Dec 1 – Feb 28
Grad stories
I'm sleeping better, I'm happier and have more energy.
I've been walking every day with my dog or by myself with a book and doing strength training, which feels great. I've lost 7 pounds and have a better outlook because I don't have as much inflammation and fatigue.
Grad stories
It has recruited my husband (big win).
I'm not a natural cook and it takes a lot of my energy to plan and prep… BUT when I prep several meals and have healthy options at the ready it feels so nice. Did I complete this cleanse? Heck no! It fell in a month where we had multiple kids home sick, snow days, and a trip. HOWEVER…
Grad stories
I feel like the best version of myself.
I got so many compliments about how I looked… not just about the weight-loss but about glowing skin. I feel like the best version of myself when I'm eating plant-based… and have this 21-day cleanse to thank for that!
Grad stories
I wish I had known about this in my 40's.
I am 69, and I can honestly say adopting this lifestyle would have saved years of misery and expense due to medical issues.
Grad stories
I've been changed for the better.
Now, I know what foods make me feel great and give me tons of energy. It's like I was a caterpillar that emerged from its cocoon and turned into a beautiful butterfly. I'm not looking back.
A note from Jen
If you’re on the fence, I was too
Would the recipes actually be good? Would I just bounce right back to my old habits? Was it worth eating 100% plant-based for three weeks? Then about eight days in, I was hooked. Less bloated. Sleeping like a rock. Energy through the roof.
Most cleanses end and leave you exactly where you started — or worse, hooked on a product you have to rebuy. This one is different on purpose: you learn to cook real food, so you walk away with skills that don’t run out when the box is empty.
And if you’re nervous about the food? Remember — this is literally what I do. I make plant-based food that’s so good you forget it’s “healthy.” Because healthy should be tasty.
Jen Hansard
Creator of Simple Green Smoothies · best-selling cookbook author
Try it risk-free
7-day money-back guarantee
Enroll now and get 7 days to go through the Week 1 plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, email us within 7 days of purchase and I’ll refund you.
Ready for this?
Join now →Common Questions
Not likely. The recipe portions are deliberately generous to accommodate even the largest appetites. This is not a starvation diet, it is a celebration of food, flavor, and abundance. We are not counting calories. You will be eating three to five times each day (breakfast, mid-morning snack, lunch, afternoon snack, and dinner, if you choose to.) This cleanse is not designed to starve you, and you’re not limited in the number of times you eat, or the amount you eat – only in what you eat. If you do get hunger pangs, make sure that you’re really hungry, and not just bored or thirsty. If it’s a case of real hunger, go for one of the bonus snack recipes, a piece of fruit, or a small handful of nuts, or seeds. One tip to avoid hunger is to chew your green smoothie. This may sound silly, but the chewing action signals your body that food is on the way, and triggers the digestive processes.
Nope — and that’s the whole point. This cleanse runs entirely on real food you buy at your regular grocery store. No proprietary box, no capsules, no subscription. You’ll learn to cook with whole ingredients so your results actually last once the 21 days are up.
You may have many of the staple ingredients in your kitchen already (avocado oil, raw cashews, maple syrup, ground cumin, nutritional yeast, coconut oil, etc). If you do not, the first shop typically costs about $150. Then, once your kitchen is set up, we estimate the cost of the produce to be between $100 per week. If you choose to supplement the plant-based recipes with high quality animal protein like organic chicken breast or cage free eggs, your grocery bill will be higher.
And remember — you’re buying real groceries, not a $400+ box of powders you’ll run out of. Most of this is food you’d be shopping for anyway, just put to much better use.
If you struggle with getting quality sleep, we advise omitting coffee throughout the cleanse. You will get the best results and many cleanse grads choose to stay off coffee after the cleanse because they feel so great. If you and coffee aren’t ready to break up, we suggest having just one cup in the morning to support quality rest and sleep.
If you want the full benefit of cleansing your body, stick with the plan as close as possible. Our detox meals are crafted by our holistic nutritionist for optimal cleansing. This is not a vacation, it’s a cleanse. Yet of course if you truly cannot stand cilantro, turmeric or fennel, you can substitute them out for something you do enjoy, or choose another meal.
Of course— life must go on! The 21-Day Cleanse is a flexible program that you can follow while living your life with family and friends. Using the weekly meal plans and recipes will help you get great results. But, you can still get good results by sticking to the recommended foods lists. You can eat “off meal plan”, eat out, and travel during the program— feel free to ask for tips inside the community to help you the most.
You may experience short-term symptoms like: headaches, bloating, muscle cramps, skin irritations, fatigue, irritability, mood swings, or change in bowel frequency. These symptoms are completely normal and expected.
It usually takes between 2-5 days to complete the withdrawal phase of the 21-Day Cleanse, yet it’s absolutely worth it. Giving your body a break from stimulants will allow your organs to heal and your body to recharge fully. Remember, these symptoms are proof that the cleanse is working and your body is getting the care it needs.
You’ll definitely spend more time in the kitchen throughout the cleanse. In some ways, this is like a crash course plant-based cooking school. I highly suggest following our prep guide to make most of the smoothies, snacks and meals over the weekend. Breakfast is a smoothie (10 minutes), lunch is a reheated soup or quick salad (15 minutes) and dinners will range from 15 minutes – 1 hour to prepare. The good news is, the dinners repeat so you make once and reheat for another evening to give you a break in the kitchen.
We know all about busy schedules here, which is why we’ve provided a weekend prep guide that saves you tons of time during the week. If you’re working and have a full schedule, expect to spend 3-4 hours shopping and prepping on the weekends to make each cleanse week stress-free and enjoyable. The cleanse gives you a wonderful opportunity to really listen to your body. It’s an individual experience that differs for everyone. Depending on the level of toxicity in your body, there may be some less- than-amazing symptoms in the first 3–5 days, such as headaches, nausea, fatigue, skin irritations, etc. Once you hit day five, these should only be distant memories, and you’ll be well on your way to greatness. But some people sail through the entire cleansing period with no side effects at all. You may feel amazing throughout the entire cleanse, or your energy may wax and wane a little.
This cleanse is great for most people, yet you should avoid cleansing in the following situations: advanced cancer, under 16 years of age, if you have an eating disorder, kidney or liver disease, and if you’re underweight. If you have a blood sugar regulation issue (diabetes, hyperglycemia, hypoglycemia) or any other medical condition, you should seek your doctor’s advice before undertaking a cleanse. If you’re pregnant or breastfeeding, you can absolutely do the cleanse with some modifications. If this is you, let us know and we can give you specific tweaks to the program to make sure you’re benefitting your baby and body.
You may find that you have more energy than normal—and more motivation! Why waste it? Get moving! Be mindful that you may need to take it down a notch though as your body adjust to the new way of eating. If you normally exercise fairly intensely, reduce your output until you feel strong and energized.
If you don’t normally work out, you would do well to include some regular walking, yoga, swimming or gardening during this time. Try to sneak in some incidental exercise, such as getting off the train or bus one or two stops early and walking the rest of the way. Or park further away from the entrance to the grocery store and walk.
Absolutely. My husband loves our cleanses — the clear plans, the tasty recipes, and how good he feels by the end. Just double the grocery list and recipes so there’s enough for you both.
We offer a 7-day money back guarantee. Enroll now and get 7 days to go through the Week 1 Nutrition Plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, send us an email within 7 days of purchase and I’ll refund you. I’m that confident that when you commit to this cleanse, you’ll see results… and keep them going. You have nothing to lose but so much to gain when you go plant-based for 21 days.
Reviews
What grads say after 21 days of real food.
Loved the 3 week format preparing before the cleanse and reintroducing food post cleanse. I already eat pretty clean but love participating to keep me motivated learn new recipes and join a community of other like minded people eating a clean plant based diet.
After learning about Jen and the Rawkstars through Vitamix’s Salad Challenge I wanted to learn more about plant-based living. I joined this cleanse as a challenge to myself to see if I could do it and incorporate this lifestyle into my family. I love that each week was a new stage so when Week 1 wasn’t perfect for me I learned where the pain points were and came at Week 2 stronger. (Tip: Meal prep to start the week is super important to success.) By Week 3 this plan has become integrated in my everyday life. The recipes and the food have been so flavorful and fulfilling. I have never been a great cook but trying new things and adding new foods into the schedule have made me more comfortable in the kitchen. The community is AMAZING and so super supportive. Participating in the weekly check-ins have provided a sense of accountability and encouragement that has kept the cleanse attainable. Learning from others has given me tips to use for greater success. (I am now the proud owner of a vegetable spiralizer!) The results… while I came into this cleanse with the intent to see if I can instill a plant-based lifestyle into my family I have seen both scale and non-scale victories! In 3 weeks I have lost 6.4 pounds; stopped cravings for sugar cheese and wine; have progressed in my yoga practice; have so much more natural energy; and look & feel better in my clothes! My family (including a 16 year old) has witnessed this change and have started to ask to share the meals that I have been making. That is really the biggest win! If you are curious about plant-based living or just need the kick-start to get things moving join the plant-based cleanse! Your body and mind will thank you for it!
I have decided to try this cleanse as nothing else worked for me – no other diets restrictions etc. I found it helpful that the meal plan has been designed for me with the grocery list – all I had to is to execute. Online support is great too knowing that you have other people around the globe doing it “with you”. It is like a sisterhood. What I also liked that Jen is genuine and authentic. I believe her goal is to make other people’s lives better. She does not sell a magic powder or a pill to make you healthy and slim. You do the work yourself – she is your coach. Here’s some of my wins: Lost 5 pounds. Realized I can live a happy life without addictions like coffee (I am.. ahem.. was a heavy coffee drinker) and wine. Was exposed to new products and superfoods ( hemps hearts nutritional yeast almond butter etc.) Modeled healthy choices for my kids. Found my diet moving forward – I am a flexitarian [a person whose diet mostly vegetarian but sometimes includes meat fish or poultry].
Thank you for making this cleanse journey easy. The food is really good and I would not have come up with the food combinations like you did. The plan is easy to follow with a little planning. Group check-in’s were healthy and encouraging. Inflammation in my joints is improving. Less pain is good right? This was more food than I usually eat so I had to adapt a bit by moving meal combinations around and it worked for me. I’ve lost 6 lbs and I’m sure would have lost more if I was more strict. The plan works very well. Thank you for putting it together and I look forward to the next challenge. Rawk-On! I’m curious to get my blood work done. I lost 6 lbs for not even following the plan to a T and my joints feel so much better. That must be from a reduction of inflammation. Wow what a difference! I especially notice it in my fingers. One thing I struggled with and learned about myself at the grand old age of 52 is that I can’t drink the entire smoothie till lunch or after lunch because I get an extreme crash and almost fall asleep at my desk. I either have to take tiny sips in the morning or wait till afternoon which means I didn’t eat any of the scheduled lunches. Smoothie’s and dinner worked for me OR smoothie and lunch for my dinner worked for me. I’m going to continue with your plan because it works and I feel better. Thank you for all you do.
I joined the cleanse to be kind to my body and thought this was a great opportunity to try being completely plant-based for a month. So far, it’s been great. The recipes are tasty, satisfying and satiating. I will definitely be incorporating these recipes into my routines. My husband also enjoyed many of the dishes much to his surprise. The community was really helpful and it’s fun to read the comments. I’ve found that my energy levels are better, I’ve stopped craving sweets and I really look forward to my morning smoothie. Thanks for putting together such a wonderful program.
when I joined the cleanse i had the support group and all their motivation I needed to get my eating habits back in order. The food is fantastic, never felt hungry and my energy started to come back. I was sleeping through the night again and even my kids loved some of the foods from the cleanse. I even lost 5 lbs. everything is all organized and spelled out for you. so easy to follow. I am so grateful for this program, my life is forever changed because of it. Thank you simple green smoothies for the time and talents you put into creating this program! Cecily
I took the leap and started the 21-day cleanse. I am on week 1 and I am so happy with how the food tastes and I have lost 5 lbs so far. It really makes me think about the food I put in my body and I feel so much better and have more energy. I look forward to the next two weeks and more than anything, looking forward to incorporating this healthy way of eating into my everyday choices. Definitely recommend to anyone who wants to make a change to be healthier!
I have gradually been gaining weight over the past few years since my son was born. This year I started a new career in teaching and I put on an additional 15 pounds. I decided I needed to clean up my diet and I received an email about this cleanse. I noticed that I had a lot more energy and a lot less afternoon crashes. My brain fog has been almost non existent and I have a much clearer memory.
I decided to join because I was so sick of yo-yo dieting and even tried a few different cleanses in the past. Going through menopause stacked on some weight and couldn’t shift it like I used to. I got an email with free recipes and I immediately was drawn to Jen and her whole philosophy on life. I could relate to her and her life. Everything looked delicious. She was running this cleanse and I was compelled to try it. I thought to myself what if it’s different this time? The whole 21 days of food was absolutely scrumptious. I fell in love with plants again even though I have been plant based for 3 years. There is so much food you never go hungry. I eliminated my sugar addictions and removed 2.5 kilos but massive difference in cm reduction. I loved the shopping list but most importantly the meal prep. This is where I used to get undone. Not enough prep. I also like that some of the meals repeated which meant you weren’t cooking all the time and food was always at the ready. The recipes are simple but extremely tasty. I loved the support from the group and the online check ins. I had a sugar addiction even though I was making plant based sweets I craved them all the time. I can proudly say I don’t crave sugar no more. I actually bought Jens two books which I can’t wait to explore more. I have finally found what I have been looking for all my life. No more yo-yo dieting for me. I’m beginning the maintenance program then I’ll transition to Rawk the year. Thank you Jen. You have a gift and talent for these things. Keep going. The world needs you. Blessings to you 🤎
21-day cleanse Spring is amazing! The recipes are creative, delicious, easy to prepare, and generously portioned. If you do the live version, the online community of cleansers is so extremely supportive. Knowing you have fellow rawkstars who are going through the cleanse with you makes all the difference in the world. It makes something that might seem scary or challenging not only completely do-able but FUN! And, the team who created this program is right there with us, participating in the cleanse, motivating us daily with posts, comments and answers to our questions. They are truly engaged and committed to supporting each of us. I can’t recommend Fresh Start enough. If you want to lose weight, gain energy, sleep better, drop some bad food habits (sugar, caffeine, alcohol, etc), and discover how delicious plant-based eating can be, this is the perfect place to hit the re-set button on your life and health. You can do this!
I joined a cleanse mostly because I was curious of the recipes. Some of them I liked a lot and some I did not at all. Some recipes were too overwhelming for me, (so many ingredients to produce a small amount of sauce for example). I also had to buy a spiralizer to make “noodles” which I will not use again b/c I hurt my wrist (it is manual). It was also challenging for me to cook for my family and then separately for me, I know this is my problem lol. I couldn’t join any live check in due to scheduling, unfortunately. Overall it was an experience, I will def. incorporate more smoothies into my diet and some of the recipes.
I’m a long time fan of simple green smoothies so I really enjoy when these cleanses come out as I get to try new recipes and cook at home. I did fall off the wagon a bit in the second and third weeks but I have noticed myself making better choices. There is a lot of food prep but it’s great to really know what you’re putting in your body. I missed the group check ins because of work but I love the community, so helpful and supportive!
Dropped 18 pounds.. Love it becuz I am Vegan AF ❤️🌱❤️🌱❤️🌱
I really enjoyed this cleanse and connecting with community. My biggest wins are that I have been able to go through the whole cleanse (a few days left) and make all of the recipes. I’m not an experienced cook but I definitely feel more confident in the kitchen. I actually started “eyeballing” some ingredients instead of measuring every single ingredient! I was also successful with prepping too! I didn’t miss a meal! I had a positive attitude going into the cleanse and reminded myself that it’s about progress not perfection and I definitely have seen progress. I’ve taken note of some recipes that I would like to make again such as the Roasted Veggies Medley! I like how we all encourage each other in the group – it helps! I’ve thought about it and I liked all of the recipes but would prefer only 1 soup. I want to keep going forward with plant based eating and I really believe I can do it after participating in this cleanse!
I joined the 21-Day cleanse for weight loss and energy. This cleanse has exceeded my expectations!!! I’m not much of a cook so when I saw the list of ingredients for the week it was a little intimidating but then it became a routine. I shopped between Trader Joe’s and Whole Foods on Saturday, prepped Saturday, Sunday and was all ready for Monday. The recipe instructions were easy to follow and any questions I had I posted in the community check-ins. It was so nice reading everyone’s Stories. This cleanse has re-introduced myself to my body. My migraines have subsided so much because of it. The food is delicious and so healthy!!! I lost about 10 pounds. I sleep well and have a lot of energy. I feel good. I’ve been spreading the word about this amazing cleanse. I will continue eating plant-based foods and look forward to making recipes from both the Simple Green Smoothies and Simple Green Meals and any new recipes. I want to Thank Jen Hansard, the Coaches, the Nutritionist and all that made this Cleanse a Success!!!
