Created by Jen

Rawk the Year

Meal Planner

5.0 · 67 reviews

Enjoy a new plant-based meal plan every week, with high-fiber recipes that keep you full, satisfied, and getting results naturally. Dinner’s decided all week, groceries are one tap away, and you’ll get daily smoothie ideas, 750+ ad-free recipes, live coaching calls, and a community of women cheering you on.

You’re never alone with Rawk the Year

Your whole week, planned in minutes

Every Thursday a new week lands in your planner — smoothies, snacks and dinners already decided. Swap anything you like, and the grocery list keeps up.

Green smoothie on table with avocado from the 21-day cleanse detox.

Step 1

Your plan shows up

The 5 p.m. panic that ends in takeout is over. Every meal is decided before the week starts, so you eat what gets results — not whatever is fastest.

Detox salad from the 21-day cleanse recipes.

Step 2

Make it yours in seconds

One dinner, not three. Swap anything your family won’t touch in a click, so you stay on plan without cooking a second meal every night.

plant-based pizza recipe from the 21-day cleanse.

Step 3

Shop once, done

One trip, one list, nothing wilting in the drawer. You stop buying food you never use, and the week you planned is the week you actually eat.

The Sunday prep guide printed out on a kitchen counter

Step 4

Prep once on Sunday

An hour on Sunday and weeknights look after themselves. When the food is ready, “I’ll start again Monday” never gets its chance.

recipes in

Runner's World
Prevention
The Oprah Magazine
Cosmopolitan
NBC News

You don’t need more willpower.
You need a rawkstar crew.

How many times have you started strong and quietly fizzled by week three? That was never a willpower problem — you were doing it alone, on top of everything else you carry. And inside, it’s one calm place to focus on eating better — no ads, no endless scrolling, no decisions left to make at 5 p.m.

Live challenges

Salad, soup, hydration, a 5-day mini reset. Short, doable, with prizes — a lot easier to stick to than “being good”.

A private community

Real women in every season of life, swapping honest tips and celebrating each other’s wins.

Live coaching calls

Welcome calls, Sip + Chats, sleep workshops. Real guidance for week two, when the chip craving comes in hot.

Seasonal resets, discounted

Members get my 21-Day Cleanse programs for $79 instead of $388 — a fresh start four times a year.

“Rawk the Year provides the accountability and support I need to curb cravings and keep making healthy choices.”
— Jennifer Alexander

Over 5,000 women
have joined Rawk the Year

Before and after pictures of a woman who lost 45 pounds.★★★★★

In 8 months, I’ve lost 45 lbs and continue to make healthy choices for myself! Rawk the Year gives me the accountability and long-term support I need to get results and maintain them.

Shannon Bryck
Kavli, with a healthy glow, shares her positive experience with the 21-day cleanse program.★★★★★

My energy levels have soared with the smoothies and meals. I’ve found foods to fuel my passions — I’ve run across the Grand Canyon and taken hiking trips I never imagined I could do. I’m more active now than I was a decade ago.

Kavli Kukreja
Before and after pictures of a woman who lost 37 pounds.★★★★★

Menopause wreaked havoc on my weight. Having weekly meal plans as a guide helped me lose 37 pounds in 9 months. Green smoothies, meals and snacks — everything I needed to regain my optimum weight and feel great.

Beverly Doucette
★★★★★

I’m more fit, energetic and I’ve lost weight too. I love cooking, so trying all these new foods has created a whole new world for me.

Wendy Rogge
★★★★★

Rawk the Year provides the accountability and support I need to curb cravings and keep making healthy choices. The recipes are absolutely amazing. I have not been disappointed.

Jennifer Alexander
★★★★★

I’m convinced that plant-based foods help my mind and body operate on a higher plane. I like how the plans are prepared ahead, so I can customize them and still get a grocery list.

Sandra Melanson-Aussem
★★★★★

I truly enjoy the community, the recipes and the positive energy. Rawk the Year makes it so easy to eat clean and healthy.

Lori L.

Rawk the Year is for you if…

If two or three of these sound like your week, you’re exactly who I built this for.

You’ve fed everyone else

For years. Now you’re ready for meals that take care of you for a change.

More energy, fewer cravings

Without blowing up your whole life to get them.

Done with the 5 p.m. stare

And the “what’s for dinner” question that never stops coming.

A plan that’s already made

A grocery list that writes itself sounds like relief — not one more thing to manage.

You’re tired of doing it alone

Challenges, coaching calls and a crew of women who get it. Willpower was never the missing piece.

Progress over perfect

You’ve quit “being good” before. Green smoothies and Taco Bell can coexist.

What’s included

Everything you get, every week

One membership covers the weekly plan, the recipes, the grocery list, prep guides and the crew that keeps you going. RSVP for live group coaching calls and wellness workshops to go farther.

Start today and enjoy a full week inside the planner before you pay anything — the recipes, the grocery list, the community.

The 21-Day Cleanse materials — grocery list, prep guide, pre-cleanse menu, swap guide and withdrawals guide — shown on a desktop, laptop, tablet and phone

Try it risk-free

Free 7-day trial

If it is not for you, cancel in a click and you are not charged.

Rawk the Year Meal Planner

Your whole week, planned — all year long

  • A new done-for-you meal plan each week$249 value
  • 750+ tested plant-based recipesincluded
  • Auto-generated grocery listsincluded
  • Live seasonal challenge support$250 value
  • Live coaching calls + workshops$250 value
  • Private support community$250 value
  • Bonus: cookbook eBook collection$347 value
  • Member pricing on 21-Day Cleansesperk
Total value over $1,340

A note from Jen

Hi — I’m Jen

Fifteen years ago I was a stay-at-home mom with a sick toddler and a grocery budget that came from WIC. I started making green smoothies because I couldn’t afford to get sick — and they changed everything.

After losing him I stopped living either lesson for a while, until I got tired of not knowing the girl in the mirror. So I went back to my own meal plans and committed the way I ask you to. That is all Rawk the Year is — the thing that worked for me, handed to you with a crew behind it.

And I still use it exactly that way. A daily smoothie anchors my day. The 21-Day Cleanse resets me each season; Rawk the Year is what holds the line in between — the week after a vacation, the stretch where I have quietly drifted, the rut I cannot think my way out of.

– Jen Hansard, creator of Simple Green Smoothies

Jen Hansard

Over 5,000 women since 2015

Ready to stop the 5 p.m. scramble?

Smoothies every morning. Dinner handled. A community cheering you on. No other meal planner puts all three together — and gets results.

FAQs

Why should I pay when there’s free recipes online?

Free recipes are everywhere (just browse my recipe index)— the hard part is actually making them. What you’re actually paying for isn’t just recipes — it’s creating a healthy ecosystem in your kitchen and getting your evenings back. It’s not standing in the kitchen at 5:30 wondering what to make. It’s the accountability of a community that’s rooting for you instead of doing this alone. I’ll be honest with you: if all you wanted was a stack of recipes, you could find those for free in exchange for battling pop-up ads and 12 Pinterest tabs with AI-generated recipes.

Every recipe in Rawk the Year is tested in my own kitchen before it ever makes it into your plan, so you’re not gambling on a recipe with three reviews and a photo that doesn’t match what actually shows up on your plate. No ads interrupting your scroll, no life-story before you get to the ingredients, no pop-ups. Just the plan, the recipe, and the grocery list, ready when you need them. But recipes alone don’t change how you eat — a system does. The live community does. That’s what you’re paying for.

I’m not really plant-based, can I still do this?

Absolutely. Around here, plant-based just means plants come first, not that meat and dairy are banned forever. Plenty of rawkstars add grilled chicken, ground turkey, or a scoop of cheddar to their plan and still lean on RTY for the plant-forward foundation — the recipes, the structure, the grocery list.

You don’t have to overhaul your whole diet overnight to see this work for you. Start by adding more plants where you already eat — a daily smoothie, a plant-based dinner a few nights a week — and build from there at your own pace. This isn’t an all-or-nothing club. It’s just a really good system for eating more plants than you probably are right now, however you want to layer that into your life.

I like your smoothies. I don’t think I‘d use a meal planner.

Totally fair — and here’s the good news: Rawk the Year works just as well as a smoothie-only meal planner. You’re not required to use the full meal plan if that’s not what you’re looking for. With 150+ smoothie recipes in the library, you can build a custom plan that’s smoothies only — pick your favorites, set your week, and get an auto-generated grocery list for just those ingredients. The most important meal of the day, covered with almost no effort. If you ever want to add snacks or dinners down the road, that flexibility’s there too — but it’s entirely optional.

Will I get enough protein?

Great question — and honestly, one of the biggest myths about plant-based eating. Yes — every recipe shows macros, and the 750+ recipe library leans on naturally protein-rich staples like tofu, lentils, legumes, nuts, and seeds. You can always boost smoothies with your favorite protein powder, add grilled chicken to a veggie bowl, or eat Greek yogurt in your blueberry parfait. We set the plant-based foundation — you build off it. Whether you’re training for a race, chasing kids around, or just want to feel strong and satisfied, the planner does the heavy lifting for you. No spreadsheets, no guesswork — just real food that actually fuels you.

What if I can’t eat certain foods?

No worries — the planner flexes with you, not the other way around. Most recipes skip meat, dairy, and gluten already, and anything else is an easy swap: allergic to nuts? Swap almond butter for sunflower butter. Don’t love mango? Trade it for peach, or whatever’s actually in your fridge. Cooking for a family that wants chicken or cheese in the mix? Add it in — this isn’t an all-or-nothing system.You can even set your preferences right in your profile, and the planner adjusts around them automatically. Flexibility isn’t a workaround here — it’s the whole reason this actually sticks long-term.

I’m vegan — is this meal planner for me?

Absolutely. The foundation of every recipe is dairy-free, free of animal products, and gluten-free. Are there exceptions? Yes — but 95% of recipes already meet vegan criteria, and the rest can be modified in seconds. Swap honey for maple syrup, use a flax egg instead of a regular egg, and you’re set. This planner was built vegan-first — you’re not the exception here, you’re who we built it for.

Can I still eat eggs on a plant-based diet?

Of course — you get to define what plant-based looks like for you. Around here, plant-based just means plants come first, then the rest. Some rawkstars include eggs, grilled chicken, cheddar cheese, and more while still keeping most of their plate plant-focused. The meal planner gives you that strong plant-based foundation, and you build from there in whatever way fits your goals, your lifestyle, and what you actually believe in.

How often do I get a new meal plan?

A brand-new, done-for-you meal plan drops every single Thursday—ready to kick off your weekend grocery run or Sunday prep session. Each plan includes fresh plant-based recipes for smoothies, snacks, and dinners that keep your week simple, nourishing, and totally doable. Prefer to do your own thing? You can also create a custom plan anytime with just a click. Tap the “+ Create New Plan” button and mix and match your favorite recipes from our library of 750+ options. Whether you follow the weekly plan or build your own, you’ll always have healthy, delicious meals waiting for you.

Why is it a subscription?

Because a one-time purchase gets stale, and I never wanted RTY to be something you use twice and forget about. We’re constantly building on it: new recipes added regularly, new meal plans every week, live seasonal challenges (we’ve got one running right now), live coaching calls, and cooking classes that rotate through the year so each season feels fresh instead of repetitive. A membership means you’re never stuck with the same 50 recipes on a loop — you’re getting a system that keeps growing right alongside you.

What’s included in each weekly meal plan?

Each week you’ll get a brand-new plan with 8 recipes (3 main meals, 2 snacks, and 7 days of smoothies)—all designed to be easy to prep and fuel an active, balanced lifestyle without overwhelming your schedule. The smoothies will repeat throughout the week to make sure you start each day energized and nourished. You’ll also get a grocery list and the freedom to swap or add recipes from our growing library of 750+ fan favorites. It’s flexible, practical, and delicious (no boring salads here).

Do you offer a refund?

We don’t offer refunds, yet we can offer you a 7-day trial. You’ll have access to everything inside the Meal Planner to make sure this is what you want before paying a dime.

Reviews

What members say after a year of dinners handled.

5.0
5.0 out of 5 stars (based on 67 reviews)
Excellent
Very good
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I lost 10 pounds with my first Plant-Based Cleanse. I’ve been able to keep my blood pressure and cholesterol numbers from climbing upwards.

Avatar for Carolyn Hedberg
Carolyn Hedberg
8.19.2025
Rawk the Year

I am thinking about the food I am eating, I am 4’10” tall and every calorie I eat counts. I am learning about the calorie density and eating until I am almost full. I am now gluten free, caffeine-free, mostly dairy free and have reduced the amount of animal products I eat. I made these changes because I tried to do it during the Autumn Cleanse and did not miss these foods. I was totally surprised I use to drink over 6 cups of coffee a day, loved cookies, pretzels bread, ice cream and cheese and could eat meat every day. I am even trying to sleep more. I see these as positive results aid will continue to plan my meals and improve my health. I know I have a plan in place to help me eat well. If I was left to my own devices, I would lose my momentum and regain the weight I took off. It is nice to know there is someone in my corner. The strength is in the community.

Avatar for Zelda Greenberg
Zelda Greenberg
8.19.2025
Rawk the Year

Rawk the Year is unlike other recipes, the flavor blends pop in your mouth. Make three recipes and you will be forever changed and not even miss the junk. My family was even pleasantly surprised and enjoyed many of the dishes. Knowing I can nourish us all well has been a huge win! I am open to trying things I haven’t before. The smoothies are fun conversation, when I am out with one my friends want to know what is in my concoction this time.

Avatar for Randy Baker
Randy Baker
8.19.2025
Rawk the Year

More in tune with nourishing my body instead of just blinding eating

Avatar for Sandra Nielsen
Sandra Nielsen
8.19.2025
Rawk the Year

I still find myself returning to the “old rut” but it is easier to dig myself out – I do not depend on caffeine to get through the day any longer. I still struggle with my sweet tooth and carbs (in the form of bread). I certainly make better food choices more often after joining Rawk the Year.

Avatar for Annette Denney
Annette Denney
8.19.2025
Rawk the Year

Rawk the Year has simplified my life. And broadened my plant based cooking.

Avatar for Sherrie Kamara
Sherrie Kamara
8.19.2025
Rawk the Year

I have never cooked much and didn’t really eat healthy. With Rawk the Year, I was able to get in the kitchen more and actually used that time as a decompressor (didn’t see it as a chore). I eat healthier now.

Avatar for Sheri Kizer
Sheri Kizer
8.19.2025
Rawk the Year

Rawk the Year is so easy to use! If I don’t care for the suggested meal, it’s easy to swap for something else. And then the best part is the grocery list that it generates! I mark off the items I know I have, then print and I’m ready to grocery shop. I’ve learned so much about what foods are good for my body. Our bodies were not meant to consume so much sugar, preservatives, high-fat meats, etc. Following the plans does help me lose weight, improve my skin and shake that bloated feeling. I’ve learned so much about what foods are good for my body. Our bodies were not meant to consume so much sugar, preservatives, high fat meats, etc. Following the plans does help me loose weight, improve my skin and shake that bloated feeling.

Avatar for Katie Vought
Katie Vought
8.19.2025
Rawk the Year

I had been suffering from extreme bloating and swelling in my legs before I started my plant based lifestyle. I had very little energy and even less motivation. I knew I needed to make a change. Newly retired in mid 2023, I knew it was time. I feel so much better! I have tons of energy, no bloating and feel so much more lighter. Simple tasks I hated before no longer trouble me. I just get it done and move on. My life has changed in many ways beyond just my eating habits. I am very grateful.

Avatar for Diane Perko
Diane Perko
8.19.2025
Rawk the Year

Rawk the Year has changed not only me but my family. We are all eating more plant-based meals and honestly keeping more money in our pockets from not eating out. I can even say that I have stopped taking my heartburn medication since I started eating more plant-based. That alone would have been reason enough for me to join sooner, had I known. My favorite part about Rawk the Year is that it’s an incredibly diverse group of the most supportive and helpful people. I have never had so much encouragement to try new things and get out of my comfort zone. With so much positive encouragement, suggestions, and the step by step cooking instructions I wish I had never had the hesitations I did before.

Avatar for Desirae Barfknecht Craig
Desirae Barfknecht Craig
8.19.2025
Rawk the Year

I love the variety of recipes. I would love to see the instructions for a recipe when I click on it through the weekly planner. Otherwise I have to exit the ingredients, exit the weekly planner, switch to the recipes, look for the recipe again and pull it.

Avatar for Marina Muñoz Herrero
Marina Muñoz Herrero
8.19.2025
Rawk the Year

I love the fact that I have all the options at my finger tips

Avatar for Vilma
Vilma
8.19.2025
Rawk the Year

I truly enjoy Rawk the Year– the community, the website, the recipes, the positive energy, the list goes on. I first tried the 30-day smoothie challenge one summer 3 years ago, and it was fun, easy, and hooked me into the smoothie world. Then I joined the community and found the recipes and meal plans. That was a game-changer for me! They make it so easy to eat clean and healthy. And the cleanses! I’ve done the 21-day cleanses (both summer and winter) and they really reset your energy and get results. I can’t say enough great things about the easy and tastiness of the recipes.

Avatar for Lori J Lauscher
Lori J Lauscher
8.19.2025
Rawk the Year

I have been with Rawk the Year almost since it started. I have enjoyed the comradery and love the periodic virtual get-togthers. The recipes are almost without fail delicious.

The newer format is not my favorite.

Avatar for Lori 3
Lori 3
8.19.2025
Rawk the Year

Every week I’m looking forward to your emails. I get so many ideas and inspiration. I believe I will always be part of Rawk the Year, just because… My smoothies got so much better, and thanks to the recipe book so are my other cooking… So, thank you 🙂

Avatar for אלה ברקוביץ
אלה ברקוביץ
8.19.2025
Rawk the Year

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