Meet Jen


Jen Hansard: Co-Founder / Creative Director

I love making things look pretty and have been on a simple living journey the past 11 years. (First thing to go was the television and most recently the microwave. I make my own deodorant (with coconut oil!) and love it. I’ve moved 11 times in the past 10 years, and currently call the Tampa Bay Area home. My husband and I started dating in high school—and we married five years later (best decision of my life!). After three college degrees, a backpacking dream come true in Europe and road trippin’ across the US , we settled down and are truly blessed with two awesome kids that join us on our crazy adventures and our vagabond lifestyle.

meetJH4Photos by Sayoko Lynn Photography


How have green smoothies changed your life?

I used to force myself to buy a bag of spinach because “it was healthy” and then watch it go bad in the fridge before I even opened it. It felt neurotic! I really wanted to eat better… but it wasn’t easy for me to down a salad, I just never liked the taste of them. Then my friend Jadah told me about green smoothies and I have been hooked ever since. Our entire family LOVES them! My kids beg to make them with me— it’s an incredible feeling to know your kids are eating essential vitamins and minerals from the earth.

One of my favorite snacks are kale chips. I love them. Yet before green smoothies I would have nothing to do with them. Now my body craves stuff like this. It’s gotten to a point where I only want whole foods— and that’s why we created the 21-day cleanse. To help us (and you!) learn how to eat foods that are truly good for your body (and taste Ah-mazing.


My favorite green smoothie is…

Beginner’s Luck, which is like a tropical dessert that I can have every day for breakfast. I almost always have these ingredients on hand and I love how I feel after I drink it. Sometimes I add coconut oil and chia seeds to it, which help me stay energized and full until lunch.


I feel most alive when…

I am traveling. My husband and I spent a lot of our dating and early marriage years traveling— month-long road trips, mid-week flights to NYC for art shows, summer backpacking trip through Europe, and tons of national park camping trips (Glacier is my favorite National Park). I love seeing the world from the road, stopping at small shops and talking with the locals, geocaching, cozying up in a cute cafe sipping coffee, eating local food and taking pics of random finds.


I’m addicted to…

Craigslist. I love a deal, just like my dad. When my husband and I decided to move from LA to Tampa, we sold off most of our belongings on Craigslist. And then once we settled into Tampa, we furnished almost our entire home from Craigslist. We even bought our Prius on Craigslist— I am addicted.


I couldn’t live without…

My family. I have an amazing family— they love me unconditionally, are compassionate and inspiring. My husband has been a gift from God. He keeps life fun and full of love (even when I am stressed out of my mind, which doesn’t take much since I am a planner and a worrier). And my kids… they have taught me to find joy in every day. No matter how bad the day is, there is still so many amazing things happening.  My mom and dad have always encouraged me to dream big and helped me make it a reality. They have been by my side through everything, including our cross country move. They joined us for 2 days of the journey (and treated us to a train ride at the grand Canyon, which was amazing!). My brother and sister set goals and actually achieve them. They don’t let obstacles get in the way of their passions. I just love my family!


My guilty pleasure is…

Half and half in my coffee. It’s a love hate relationship. 🙂


Have you signed up for our FREE 30-Day Green Smoothie Challenge yet?
If not, you best be getting on it! We even include a Green Smoothie Crash Course to help you get started.

290 Responses to “Meet Jen”

  1. SGS Rawkstar 2.7.2016 at 6:08 pm #

    Hi Andrea,

    Thank you so much for reaching out and letting us know. As hard as we try, sometimes technology is not always on our side. I’ve just forwarded your Groupie Upgrade downloads to the two comcast email addresses we have on file. We apologize for the delay and thank you for joining us in our February Live CommunityCleanse! We can’t wait to kick-off tomorrow and are so excited to have you join us!

    Amanda F.
    Community Happiness Specialist

  2. Janeen 2.5.2016 at 5:31 pm #

    Hi Jen. I bought the cleanse last year and didn’t really follow it. But on a positive note I’ve enjoyed many green smoothies since then – even did a couple of your 30 day challenges and have had one almost daily the past month or two. I know I feel better when I do!! So I decided now is the time and I just upgraded to Groupie so I will have the new Facebook group access and the new cookbook. I totally love your Simple Green Smoothies book!!! It’s so great watching you and Jadah really RAWK this green smoothie revolution. Loved the live chats on the cleanse this past week. You both keep things so real and fun. I’m looking forward to really following it this time and continuing cleaner eating even after the 21 days! I have a lot of weight to lose and can’t wait to have more energy and just feel better. It’s never too late to make the change to a healthier lifestyle (I’ll be 52 in March!) Thanks to you and Jadah for the roadmap!! Sending you both Hugs and wishing you continued success! ❤️

  3. allison 2.3.2016 at 6:43 pm #

    Hello! In April of last year the cleanse kit was updated. Is there somewhere that shows the changes between the two? I printed and laminated the first one and I’m hoping to only print out the updated pages/recipes. Thanks!!
    I only made the challenge for 10 days (but felt great doing it!), so I’m hoping to go farther this time. I have high cholesterol and this should help clear those pipes 🙂

    • SGS Rawkstar 2.4.2016 at 7:32 am #

      Hi Allison,

      Thanks for reaching out! The most recent Fresh Start PDFs (last updated in March 2015) will still be used during the February 2016 cleanse. The weekly meal plans, recipes, and shopping lists will all remain the same, so no need to re-print! The major changes for our cleanse in 2016 are the increases in support to help meet the needs of our community. Learn more about the additional resources here…

  4. Dina A. 2.3.2016 at 2:44 pm #

    Hi! I just purchased the GROUPIE package of the Fresh 21 day cleanse! Looking forward to it!

  5. Paula Childers 2.1.2016 at 5:59 pm #

    Jen, I just bought the 21 day cleanse and I am looking forward to it. I am 69 years old and have been doing something similar for almost 30 days now, but need guidance as to where to go from there and you meals plan sealed the deal for me.

  6. Emily Yeager 1.30.2016 at 3:46 pm #

    Just joined the freshstart21! Ive been drinking a green smoothie everyday since November and I am hooked! Ive bought your book and now i want to take my green smoothie life to the next level! Thank you for changing my life! The biggest difference I’ve seen in my health is lack of headaches. I used to get them all the time. I have only had to take advil for a headache once in two months. Looking forward to this next challenge!

    • Jen Hansard 2.1.2016 at 10:41 am #

      Hey Emily! I’m so glad the headaches are subsiding— those can be really hard to get through a day with. I hope with Fresh Start 21 you can say adios to them for-ev-er. Hugs!

  7. Annie Hunter 1.30.2016 at 2:21 pm #

    Just joined the 21 day cleanse program. I’ve always been interested in healthy eating and now I’m ready to take it to a new level. Looking forward to trying new meal plans and feeling energized.

    • Jen Hansard 2.1.2016 at 10:40 am #

      I can’t WAIT to see what you think of Fresh Start 21. It really does take your health to the next level. I sleep the best ever when I am on the cleanse and wake up with so much energy. That’s my fav part. I’m a pretty busy mama, so the more energy the merrier!

  8. Miki 1.29.2016 at 5:42 am #

    Looking forward to Fresh Start 21. I will be away for one week but will get back into it when I get home. Thanks.

    • Jen Hansard 2.1.2016 at 10:39 am #

      Safe travels Miki!

  9. Jennifer 1.27.2016 at 7:11 pm #

    Hey Jen! Long-time smoothie blender and FS21 grad (a few times over.) Happy to say I’m upgrading to Groupie 🙂

    Peace, love, and leafy greens lovely lady!

    • Jen Hansard 2.1.2016 at 10:39 am #

      Yeah Jennifer! Excited to see you over in the new group. Rawk on!

  10. Maggie Matlock 1.27.2016 at 4:42 pm #

    Hello Jen,
    I’m 61 and looking to eat healthy for the first time in my life. You’re never too old to learn, right? Here’s hoping that the 21-day cleanse gives me the boost I need! Rawk on!

    • Jen Hansard 2.1.2016 at 10:38 am #

      Yeah Maggie! You’re never too old is right! Woohoo! Welcome. You just made my Monday even more amazing! xoxox

  11. Alana 1.26.2016 at 7:39 pm #

    Starting the day with a green smoothie just makes me feel good! I don’t have them everyday but I always come back to them. The cleanse was challenging but it helped me make better choices, try new food and reduced cravings. I still have some of the recipes like Meg’s Chili and warrior bars often as great go-to lunch and snacks. Excited for the surprises in store and the February cleanse. It’s been fun watching you and Jadah grow your business and I wish you all the best!

  12. Alana 1.26.2016 at 7:30 pm #

    Love green smoothies! Getting a healthy start to the day just makes me feel good. I don’t have one everyday but I always come back to them. I liked the cleanse and continue to fix some recipes on Sundays for lunch and snacks all week. It helped me make better food choices in general, try new foods and reduce cravings. Meg’s Chili and Warrior bars are my favorite. It’s been fun watch you and Jadah build your business and I wish you all the best!

    • Jen Hansard 1.27.2016 at 11:10 am #

      The warrior bars are so amazing— I love them too. Can’t wait to make a batch for the live cleanse. The accountability with everyone def helps me out. Thanks for saying hello Alana.

  13. Barbara 1.26.2016 at 3:47 pm #

    So excited to start this cleanse!! As a busy working mom of 2, this is exactly what I need right now to get me back on track with some self care and getting healthy and having more energy!

    • Jen Hansard 1.27.2016 at 11:09 am #

      More energy with all that’s on your plate will be great. I can totally relate with you Barbara. #supermoms

  14. Lisa 1.26.2016 at 12:29 pm #

    Hi – I just signed up but I’m not sure you got all my information as I never received the follow-up email after signing on. I’m looking forward to trying this out.

    • SGS Rawkstar 1.26.2016 at 2:00 pm #

      Hi Lisa,

      Thanks for reaching out + letting us know! Our emails have a habit of ending up in your spam or promotions folder. No where to be found? Please send a quick message to our team at the link below, we want to ensure you’re all set to start blending with us!

  15. Mary 9.21.2015 at 9:04 pm #

    Hi. I just bought the 21 day cleanse. I am looking forward to getting started. I believe the cleanse will help me get the most out of this experience.

  16. Emily 8.20.2015 at 7:37 pm #

    Hi! I’m about to start this cleanse next week when I have the house to myself for 3 weeks! I figured that would be the perfect time to begin. I’ve tried fad diets before, but I love that this one is completely planned for me don to the shopping list. I don’t need to worry about deciding what snacks I can and can’t eat and how much I should be eating. I’m very excited to give this a go!!

  17. Amy 8.19.2015 at 10:56 pm #

    Hi, I’ve signed up for cleanse, checked my spam folder and I still don’t have anything…just thought I’d let you know it was ordered like 6 hours ago…:-) Excited to get started, thanks.

    • Jen Hansard 8.20.2015 at 5:55 am #

      Hey Amy. Can you email our team through the contact page? They can get it in your hands asap— sometimes emails get truly lost in cyberworld. Excited to have you here!

  18. Penny Smith 8.3.2015 at 4:17 am #

    Hi Jen, looking forward to the challenge. Hoping I can stick with it and not be tempted.

    • Jen Hansard 8.20.2015 at 5:56 am #

      You will do great! Even if you do give into a temptation or two (I’m looking at you black licorice) the key is to not “lose it” over that. Get back on the healthy eating saddle and rawk on.

  19. Beth 8.2.2015 at 7:11 pm #

    Hi Jen, I’m looking forward to trying your cleanse. I have been looking for something like this for some time now. I’m a little nervous because I’m a marathon runner and I hope I have enough energy to keep up my training.

    • Jen Hansard 8.20.2015 at 5:54 am #

      Marathon runner int he house. Woohoo! What marathon are you doing? I’m doing the Disney World Full Marathon in January— would be awesome to see you there!

  20. Deanna 8.2.2015 at 10:45 am #

    Hi! Just bought the 21 day cleanse and am very excited to do it… Have done the 30 day challenge before and loved it. My sister told me about it! I moved from Arizona to Nevada last November and have gone from a size 12 down to a 6, just a few more lbs and I’ll be in 7th Heaven. I might add that I don’t need to take blood pressure Meds anymore, first time in over 30 years!!!! And since I have a really bad back, I haven’t had as much pain since my weight loss! I’m a happy, happy camper. But I work anywhere from 40-60 hrs a week and not much energy, so I thought the cleanse would help!

    • Jen Hansard 8.20.2015 at 5:53 am #

      Hey Deanna! Your story sounds amazing. I hope the cleanse has been a great experience for you— and that you come away with a cleaner, leaner you (and tons of yummy recipes for you arsenal!). Good luck with work, 60 hours a week would be tough.

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