The 21-Day Cleanse
My proven plant-based system that uses real food — not powders or pricey supplements — to wake up your energy, calm your gut, and clear your head. Built to help you feel like you again, and to teach you how to actually feed yourself well long after day 21.
Trusted by 37,000+ women since 2015
As seen in
This cleanse is for you if…
I get it — “cleanse” can sound like three weeks of sacrifice for who-knows-what. So let’s be clear about the goal: flood your body with nutrients, give your gut a real break, and hand your energy back to you.
You’re running on empty
Natural energy is closer than you think.
Your cravings are in control
Skip the sugar spiral and the 3pm caffeine crash.
Your gut’s been through it
Bloat, heaviness, the whole uncomfortable mess.
Feeling foggy or just off
Clearer head. Steadier mood.
Chronic aches & inflammation
Calm the fire with food that heals.
Struggling with skin issues
Glow’s around the corner.
Real women, real results
★★★★★My sugar cravings decreased, energy increased, and skin was glowing.
Rhonda Hadno
★★★★★I slept better and had more energy than I could’ve imagined.
Karla Erovick
★★★★★I went three weeks without coffee and felt energized from the breakfast smoothies and snacks.
Merary Santiago
★★★★★I feel alert, not foggy, and lots of energy.
Tammy Shaule
★★★★★One week and I could really see and feel a difference!
Chevelle Malone
★★★★★I am more excited about plant-based food knowing it can be very delicious!
Elisabeth Callahan
★★★★★My skin is clearer than it had been in years. I have so much energy!
Carissa
★★★★★I didn’t feel deprived. I was eating real food with some of the most delicious flavors I’ve had!
Kavli K.
★★★★★I was never hungry and the meals were ALL delicious! I slept so well.
Carrie EichensHow the cleanse works
Plant-based whole foods packed with vitamins, minerals, and fiber to feed your body, support your gut, and help your liver, colon, and kidneys do their job the way they’re meant to.
Week 1
Clean the plate
Step back from the Top 8 inflammatory foods (alcohol, meat, dairy, gluten, added sugar, and friends) and eat foods that energize and heal.
Sample recipes: Tropical Detox Smoothie, Power Trail Mix, Hearty Chard Skillet and Greek Salad
Week 2
Detox with love
Ease off legumes and grains while you load up on liver-loving, fiber-rich foods, so you feel lighter and clearer by the day.
Sample recipes: Strawberry Lemon Chia Pudding, Broccoli Potato Soup and Lemon Pepper Zoodles
Week 3
Rawk the lifestyle
The part the powder cleanses skip: ease grains and legumes back in and move into a way of eating you can actually keep.
Sample recipes: Strawberry Banana Smoothie, Herbalicious Hummus and Veggie Quinoa Pizza
Tens of thousands of women since 2015
Are you ready to be next?
The stories that come back aren’t really about a number on the scale. They’re about energy, clear skin, deep sleep, a calm gut, and the confidence that comes from finally knowing how to feed yourself well.
Why this cleanse is different
When the box runs out, so do your results. My cleanse works the opposite way.
| The 21-Day Cleanse | Powder cleanse box | |
|---|---|---|
| What you buy | Real groceries: fruit, veggies, nuts, whole grains, seeds | A box of powders, capsules and shakes |
| Supplements or subscription | None | Both, to keep going |
| What you learn | How to cook plant-based, for life | Nothing |
| When it ends | Your skills and results stay | Results fade; buy another box |
| Cost | A fraction, plus food you’d buy anyway | $400+ per box |
What’s included
Everything you need for
21 days, done for you
Follow the proven plan to calm your gut, steady your energy, clear the sugar fog, and feel like yourself again, all while eating delicious plant-based recipes from best-selling recipe creator, Jen Hansard.
Try it risk-free
Money-back guarantee
The 21-Day Cleanse
Proven program with lifetime results
- 21-day comprehensive plan$199 value
- Comprehensive grocery list$25 value
- Interactive swap guide$25 value
- Weekly prep guide$50 value
- Lifetime updates$150 value
- Bonus: 21-Day Core Challenge interactive program$50 value
4 Seasons, 4 Cleanses
Each season opens a cleanse built around that season’s freshest ingredients — spring renewal, summer glow, fall reset, winter recharge. Do one, or collect all four.
March 1 – May 31
June 1 – Aug 30
Sept 1 – Nov 30
Open now
Dec 1 – Feb 28
Grad stories
I'm sleeping better, I'm happier and have more energy.
I've been walking every day with my dog or by myself with a book and doing strength training, which feels great. I've lost 7 pounds and have a better outlook because I don't have as much inflammation and fatigue.
Grad stories
It has recruited my husband (big win).
I'm not a natural cook and it takes a lot of my energy to plan and prep… BUT when I prep several meals and have healthy options at the ready it feels so nice. Did I complete this cleanse? Heck no! It fell in a month where we had multiple kids home sick, snow days, and a trip. HOWEVER…
Grad stories
I feel like the best version of myself.
I got so many compliments about how I looked… not just about the weight-loss but about glowing skin. I feel like the best version of myself when I'm eating plant-based… and have this 21-day cleanse to thank for that!
Grad stories
I wish I had known about this in my 40's.
I am 69, and I can honestly say adopting this lifestyle would have saved years of misery and expense due to medical issues.
Grad stories
I've been changed for the better.
Now, I know what foods make me feel great and give me tons of energy. It's like I was a caterpillar that emerged from its cocoon and turned into a beautiful butterfly. I'm not looking back.
A note from Jen
If you’re on the fence, I was too
Would the recipes actually be good? Would I just bounce right back to my old habits? Was it worth eating 100% plant-based for three weeks? Then about eight days in, I was hooked. Less bloated. Sleeping like a rock. Energy through the roof.
Most cleanses end and leave you exactly where you started — or worse, hooked on a product you have to rebuy. This one is different on purpose: you learn to cook real food, so you walk away with skills that don’t run out when the box is empty.
And if you’re nervous about the food? Remember — this is literally what I do. I make plant-based food that’s so good you forget it’s “healthy.” Because healthy should be tasty.
Jen Hansard
Creator of Simple Green Smoothies · best-selling cookbook author
Try it risk-free
7-day money-back guarantee
Enroll now and get 7 days to go through the Week 1 plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, email us within 7 days of purchase and I’ll refund you.
Ready for this?
Join now →Common Questions
Not likely. The recipe portions are deliberately generous to accommodate even the largest appetites. This is not a starvation diet, it is a celebration of food, flavor, and abundance. We are not counting calories. You will be eating three to five times each day (breakfast, mid-morning snack, lunch, afternoon snack, and dinner, if you choose to.) This cleanse is not designed to starve you, and you’re not limited in the number of times you eat, or the amount you eat – only in what you eat. If you do get hunger pangs, make sure that you’re really hungry, and not just bored or thirsty. If it’s a case of real hunger, go for one of the bonus snack recipes, a piece of fruit, or a small handful of nuts, or seeds. One tip to avoid hunger is to chew your green smoothie. This may sound silly, but the chewing action signals your body that food is on the way, and triggers the digestive processes.
Nope — and that’s the whole point. This cleanse runs entirely on real food you buy at your regular grocery store. No proprietary box, no capsules, no subscription. You’ll learn to cook with whole ingredients so your results actually last once the 21 days are up.
You may have many of the staple ingredients in your kitchen already (avocado oil, raw cashews, maple syrup, ground cumin, nutritional yeast, coconut oil, etc). If you do not, the first shop typically costs about $150. Then, once your kitchen is set up, we estimate the cost of the produce to be between $100 per week. If you choose to supplement the plant-based recipes with high quality animal protein like organic chicken breast or cage free eggs, your grocery bill will be higher.
And remember — you’re buying real groceries, not a $400+ box of powders you’ll run out of. Most of this is food you’d be shopping for anyway, just put to much better use.
If you struggle with getting quality sleep, we advise omitting coffee throughout the cleanse. You will get the best results and many cleanse grads choose to stay off coffee after the cleanse because they feel so great. If you and coffee aren’t ready to break up, we suggest having just one cup in the morning to support quality rest and sleep.
If you want the full benefit of cleansing your body, stick with the plan as close as possible. Our detox meals are crafted by our holistic nutritionist for optimal cleansing. This is not a vacation, it’s a cleanse. Yet of course if you truly cannot stand cilantro, turmeric or fennel, you can substitute them out for something you do enjoy, or choose another meal.
Of course— life must go on! The 21-Day Cleanse is a flexible program that you can follow while living your life with family and friends. Using the weekly meal plans and recipes will help you get great results. But, you can still get good results by sticking to the recommended foods lists. You can eat “off meal plan”, eat out, and travel during the program— feel free to ask for tips inside the community to help you the most.
You may experience short-term symptoms like: headaches, bloating, muscle cramps, skin irritations, fatigue, irritability, mood swings, or change in bowel frequency. These symptoms are completely normal and expected.
It usually takes between 2-5 days to complete the withdrawal phase of the 21-Day Cleanse, yet it’s absolutely worth it. Giving your body a break from stimulants will allow your organs to heal and your body to recharge fully. Remember, these symptoms are proof that the cleanse is working and your body is getting the care it needs.
You’ll definitely spend more time in the kitchen throughout the cleanse. In some ways, this is like a crash course plant-based cooking school. I highly suggest following our prep guide to make most of the smoothies, snacks and meals over the weekend. Breakfast is a smoothie (10 minutes), lunch is a reheated soup or quick salad (15 minutes) and dinners will range from 15 minutes – 1 hour to prepare. The good news is, the dinners repeat so you make once and reheat for another evening to give you a break in the kitchen.
We know all about busy schedules here, which is why we’ve provided a weekend prep guide that saves you tons of time during the week. If you’re working and have a full schedule, expect to spend 3-4 hours shopping and prepping on the weekends to make each cleanse week stress-free and enjoyable. The cleanse gives you a wonderful opportunity to really listen to your body. It’s an individual experience that differs for everyone. Depending on the level of toxicity in your body, there may be some less- than-amazing symptoms in the first 3–5 days, such as headaches, nausea, fatigue, skin irritations, etc. Once you hit day five, these should only be distant memories, and you’ll be well on your way to greatness. But some people sail through the entire cleansing period with no side effects at all. You may feel amazing throughout the entire cleanse, or your energy may wax and wane a little.
This cleanse is great for most people, yet you should avoid cleansing in the following situations: advanced cancer, under 16 years of age, if you have an eating disorder, kidney or liver disease, and if you’re underweight. If you have a blood sugar regulation issue (diabetes, hyperglycemia, hypoglycemia) or any other medical condition, you should seek your doctor’s advice before undertaking a cleanse. If you’re pregnant or breastfeeding, you can absolutely do the cleanse with some modifications. If this is you, let us know and we can give you specific tweaks to the program to make sure you’re benefitting your baby and body.
You may find that you have more energy than normal—and more motivation! Why waste it? Get moving! Be mindful that you may need to take it down a notch though as your body adjust to the new way of eating. If you normally exercise fairly intensely, reduce your output until you feel strong and energized.
If you don’t normally work out, you would do well to include some regular walking, yoga, swimming or gardening during this time. Try to sneak in some incidental exercise, such as getting off the train or bus one or two stops early and walking the rest of the way. Or park further away from the entrance to the grocery store and walk.
Absolutely. My husband loves our cleanses — the clear plans, the tasty recipes, and how good he feels by the end. Just double the grocery list and recipes so there’s enough for you both.
We offer a 7-day money back guarantee. Enroll now and get 7 days to go through the Week 1 Nutrition Plan, share it with your doctor, try a recipe or three, and say hello to your fellow cleansers in the private support group. If you decide it’s not for you, send us an email within 7 days of purchase and I’ll refund you. I’m that confident that when you commit to this cleanse, you’ll see results… and keep them going. You have nothing to lose but so much to gain when you go plant-based for 21 days.
Reviews
What grads say after 21 days of real food.
I’m less than a pound from my goal weight and there are 2 days to go. Whoo hoo! Obviously eating lighter and healthy foods is effective. The other big win from this cleanse is breaking some bad habits that snuck in to my diet and wouldn’t leave. Chips at lunch, a piece of chocolate here and there, weekly takeout while running kids, and the nightly glass or two of wine or beer. This cleanse was a reality check to how much these bad habits were impacting my weight, my sleep, and my energy levels. Thanks Jen
Every recipe is delicious and nutritious! I used to not like coconut, but somehow the coconut chai pudding is one of my new favorite deserts. I try everything because I can always modify it later, and I’ve discovered, once my body is aligned, what I like and don’t like completely changes! It’s incredible what I learn about my body each time I participate in a cleanse. For people that are new- it gets so much easier (and cheaper) each time you play. You already have so many of the ingredients. The common phrase in my house while I’m cleansing is: I can’t believe I can eat this much and lose this much weight. It’s unbelievable. My body is so happy!!! This time I really leaned into the online community and that helped so much. And I love the live cleanse calls! They help so much. You are never lost in the shuffle. My questions are always answered and my face and story remembered. It’s remarkable. One of the best purchases I have ever made and will keep making! Thank you to Jen and team for giving me a fun and simple way to feel like me again.
I’m sure this cleanse is good, but I never started it. I became too overwhelmed with all the prep. However, you can’t go wrong with adding more plants in your diet. I’ve completed other plans by Simple Green Smoothies and always feel great in the end. Hopefully, I’ll compete this one at some point. It still is a worthy plan to try out.
My husband and I did it together. We are already plant-based, so it wasn’t an earth-shattering change in diet, but it was good to focus on healthy vegan food together. The weekly prep and check-ins were very helpful. Thank you for all of the hard work you put into this. Your enthusiasm is contagious. We wish we lived closer so we could be friends in real life. 😉 Sadly, no weight loss. I do think cutting out bread and pasta was very good for less bloating. I will continue to monitor that.
I started the cleanse late due to travel, so still finishing things. The most helpful thing to me was the grocery list. I like not having to plan meals and then develop the grocery list. I did participate in a couple of the online workshops that were also helpful (zoodles and food planning). I also like the prep guide but find I can only do certain things ahead of time due to space in my fridge and freezer. My husband is also joining me so I have to prepare twice the food. I’ve done two of the cleanses before and I had cut my one cup of coffee to half calf. I didn’t experience the tiredness and headaches when I started the first week. That definitely made things easier for me. I have lost about 6 lbs. so far but according to the analysis at my fitness center it might be water weight.
I had multiple reasons to do the cleanse. 1) to feel better, 2) to detox, 3) to be completely plant-based for three weeks. I managed 1 & 2. But I’m starting over next week. I loved the check-ins and community support. That probably kept me on target. My vitamix got workout. I really loved how you set up the meal plan with shopping list and the prep guide for each week. Even though it took me most of Sunday to shop and prep it made my work week much more manageable. I really didn’t have too many cravings except for one day. That day I realized I totally forgot to drink the detox and metabolism tea. It’s been good since. Recommendation for the recipe that calls for sweet potatoes sliced thin and tossed with avocado oil and spread on parchment paper and baked at I think 400°F for 40 minutes. I can’t find the recipe but please give a measurement like 1/4 inch thick. I sliced mine thin on a mandolin and they were severely burnt black. I love your passion, insight and caring bubbly personality an unwavering encouragement all through this cleanse. I can’t thank you enough for what you are doing. Many Blessings to you and your family. My wins were losing a few pounds, felt great with no overwhelming hunger.
I just deleted EVERYTHING that I typed and I’m so sad! This is how the cleanse was, lots of ups and downs, but the truth is that I NEVER GAVE UP! That is the most important thing that I wanted to express. I did not give up, and I want to continue on the journey going forward!! Incredible energy, better sleep, more in control, organized and prep ready in the kitchen now, and lost several pounds!
I lost 7 Lbs and have less pain Love the food Great support Weight loss Less pain
I decided to try the cleanse because I wanted to try eating a whole-food plant-based diet. I know many people said they felt better during the cleanse, though I did not notice any difference – it may be that I am generally a clean eater already and don’t drink coffee. To my surprise, I really enjoyed most of the recipes!!! Yes, I definitely found the weekly prep, group check-ins and community helpful. Overall, I found this to really be a great learning experience. Thank you, Jen! I lost 4 pounds. I found some recipes that I really like and plan to add to my rotation. Lastly, I was really surprised how much I liked the Anti-Inflammatory Smoothie. I have never liked beets my whole life and I have tried to because I know how good they are for you – I’ve had fresh ones, pickled, and canned but just don’t like them. However, taking Jen’s suggestion of buying the cooked ones in the produce section and adding them to this smoothie, I could barely taste them…in fact, I really like this smoothie and have added it to my morning rotation. So, to me, that is a huge win.
This was a truly amazing experience. I’ve done other cleanses before, but none compares to the simple green smoothie experience. The food was wonderful…nothing I didn’t enjoy or find hard to prepare. From the very start, Jen provided clear, encouraging direction and always had good, well-founded advice. The grocery lists were a big help, as were Jen’s scheduled check-ins. The community was another source of good ideas and encouragement. I am a converted smoothie girl now and loving the variety in meals and the ease with which I can prepare them. This has been my best experience with food prep. I found it easier and quicker than I expected. I have much more energy, my skin is brighter, and I slept better than I have in a long time. I even lost some weight (yay, and good-bye to some stubborn pounds). I am planning on doing the cleanse each season going forward, and many of the recipes from this cleanse have become menu staples in my household! Better sleep, more energy, loss of some very stubborn pounds
This cleanse is AW.E.S.O.M.E. When I hear cleanse I think of starving and living on juices. I was ready to suffer because I needed a health kick start, but I was shocked in a good way. There’s no living on liquids or starving here. Woot! It’s all real food you can chew, with breakfast smoothies for needed fiber. The printable PDFs were sooo helpful. I didn’t have time for the videos, classes, or much online interaction, but I lived in my PDFs. They are so thorough and novice friendly. I especially loved how helpful the prep suggestions were. That made the prep work necessary with plant based eating manageable. I liked most of the food and will be doing my own round 2 cleanse because with life I just could not get it all done during the formal group timeline. I found it extremely helpful that it was all planned out for me. That alone was such a time saver. I have also found new recipes I look forward to including on a regular basis. I have been dabbling in plant based eating, but having it all planned out made it so much easier to figure out. I did have a check-up during this cleanse and my cholesterol has dropped 30 points just from dabbling in plant based eating. It was great evidence that this way of eating is what my body needs. Imagine the possible results with dedicated plant based eating! I feel better eating plant based, and my colon is much happier. I am grateful for Simple Green Smoothies not only being the signpost for the direction I needed, but for being the tour guide along the way to a great new life as well! You RAWK! *feeling better over all *happy colon *reduced cholesterol
I turn 56 today and I decided to do the Spring Cleanse because I was finally ready to make some real and lasting changes in my eating habits. Since moving to Florida three years ago I have dealt with a number of big life events. Some great, birth of three grandchildren, our youngest son finishing middle school, one horrible job experience, the hard changes that come with menopause, and last year the suicide of a very dear friend. Each time I have gone to see my amazing general practitioner she reviews my blood work and suggests moving to a more plant based diet. Through the years I have done different cleanses, and plans: Whole 30, juicing, I’m a former runner, I love yoga, and enjoy an active lifestyle. The pounds though had been creeping up and honestly after my friend’s death I have struggled with depression and binge eating. I now take a daily small dose antidepressant, but I knew I needed to make some lasting changes in my daily nutrition. I’m so thankful for finding Jen and the Rawstar Collective. This Spring Cleanse has been transforming. I have the tools now to not only overhaul my personal health but my family’s as well. My husband was jealous of the meals I was making, and our teenager loved “some” of the snacks and salads. I feel empowered to make true lasting changes in our diets and increase the nutritional elements in all our meals daily. I have more energy, my skin looks absolutely amazing, I feel like I have a new lease on life. I cannot wait to see how my bloodwork looks at my appointment at the end of July!
I needed some motivation and support in getting back to eating whole foods and more veggies. Loosing weight and drinking less alcohol were goals too. I’m proud to say I accomplished a both. And found some recipes my husband and I enjoyed. Now if I could just get the kids to try them. I have fun doing this! I’m excited to get in the kitchen, to cook and see what I get to eat next. And checking the community to see what others are experiencing is enjoyable too.
I love focusing on eating nutritious food! I believe that good health is feeling good physically and mentally. When I know I’m doing good things for my body, it gives me a mental boost. What the mind believes the body achieves. I feel better when I eat better. Doing the cleanse helps me realign my eating habits. Each time I do a cleanse I learn something new. I never used ginger until my first cleanse and now I have it almost daily in my tea and smoothie. I also carry forward new habits which help me implement more vegetables in my diet. I love the interesting mix of flavors in the meals and snacks. I love the metabolism tea and the spiced almond milk. I like repeating recipes to save time and energy. I love being able to change out ingredients and still have a great meal.
To say the cleanse has transformed me is an understatement. yes I feel healthier, yes I have more energy, yes I’m so happy to be embracing a plant-base diet but it’s had other side effects on me too. The cleanse suggested getting better sleep so I decided I was no longer going to be at my computer until gone midnight but that I would turn off at 10pm and go to bed for 10.30pm. As a result, I was getting better quality of sleep due to being asleep during the hours of 11pm-2pm (plus my diet helped my sleep too). But I started waking early – and with more energy. This has allowed me to implement a regular yoga session before my kids get up and this has been amazing! Working at a desk all day has given me lower back pain, but for the first time in several years I am now pain free because I do regular yoga. This cleanse has allowed me to completely change my habits – not just eating and I feel it’s the start of a new healthy journey for me. I’ve also definitely trimmed down significantly. I never weigh myself but I know my clothes fit better and my abdomen is much more svelt – no more muffin-tops. I’ve now purchased Simple Green Meals so that I can continue in my new healthier diet and lifestyle. Thank you Jen for bringing Simple Green Smoothies into the world! Sarah xx
